Irriganor

What Irriganor does

Irriganor (legal name: Irriganor – Associação dos Produtores Rurais e Irrigantes do Noroeste de Minas Gerais) is a non-profit association of rural producers and irrigants headquartered in Unaí, Minas Gerais, Brazil. Founded in 2015, it represents more than 520 associate members across 17 municipalities in the Noroeste and Norte de Minas regions, collectively managing over 142,000 hectares of irrigated area and 175,000 hectares of rainfed (sequeiro) area. Its core services include judicial and extrajudicial representation of members before public and private bodies, guidance on water resource management and soil conservation, and environmental education in rural and urban areas.

The association operates a portfolio of programs rather than technology products: the IrrigAÇÃO socio-environmental initiative (reverse logistics for batteries and electronic waste in partnership with Green Eletron and ALaranjinha, deployed across nearly 100 partner sites), the IrrigaNEWS blog and communications platform, the Projeto Produtores de Água – Ação que Muda (a reforestation program distributing 10,000 native Cerrado seedlings in partnership with IEF), and the Nebraska Technical Mission (a knowledge-exchange initiative with Embrapa, Sebrae Minas, FAEMG, RENAI, ABID, and AIBA). There is no proprietary platform or software stack; the organization runs on a lean team of 5 employees using standard digital channels.

The business model is a member-funded association: recurring membership dues from rural producers form the primary revenue base, supplemented by a symbolic R$3.00 fee per native seedling under the reforestation program. The association has proposed automatic annual inflation-indexed dues adjustments and runs a 'Volte para a IRRIGANOR' campaign to recover lapsed members. Go-to-market is community-led, with recruitment through general assemblies, word-of-mouth across the regional producer network, and digital content distributed via LinkedIn, Instagram, Facebook, and WhatsApp. Customer segments are geographically defined, concentrated entirely within Northwest and North Minas Gerais.

Name

Irriganor

Legal name

Irriganor - Associação dos Produtores Rurais e Irrigantes do Noroeste de Minas Gerais

Website

https://irriganor.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Irriganor is a non-profit association of more than 520 rural producers and irrigants in Northwest and North Minas Gerais, Brazil, representing them before public and private bodies and running environmental programs covering over 317,000 hectares of combined agricultural area.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Other Crop Farming (1119)

akta.pro primary industry

Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

Keywords

• Irrigated agriculture association
• Rural producer advocacy
• Water resource management
• Agricultural sustainability programs
• Soil conservation services

Headquarters

HQ city

Unaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member dues / Monthly subscriptions: Irriganor generates revenue through membership fees paid by associate rural producers and irrigants. The association has proposed automatic annual readjustment of dues based on an official index (such as inflation), and a special regularization campaign ('Volte para a IRRIGANOR') offers facilitated conditions for producers with outstanding dues to become active members again.
2. Seedling sales (Projeto Produtores de Água): The association charges a symbolic fee of R$3.00 per native seedling distributed under the Projeto Produtores de Água initiative, in partnership with the Instituto Estadual de Florestas (IEF). This represents a nominal revenue stream tied to environmental projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Irriganor is a non-profit association of rural producers and irrigants (Associação dos Produtores Rurais e Irrigantes do Noroeste de Minas Gerais) founded in 2015. It represents more than 520 farmer-members across 17 municipalities of Northwest and North Minas Gerais, advocating for their interests before public and private bodies, providing guidance on water resource management and soil conservation, and coordinating collective environmental initiatives such as reforestation and reverse logistics for batteries and electronic waste.

Product overview

Irriganor is an association of rural producers and irrigants in Northwest Minas Gerais, Brazil, founded in 2015. Its service portfolio centers on irrigated agriculture advocacy and support (representação), environmental sustainability programs (IrrigAÇÃO), and knowledge dissemination (IrrigaNEWS). The association also runs a reforestation program (Projeto Produtores de Água – Ação que Muda) and an international technical exchange program (Missão Técnica ao Nebraska). There is no unified software platform; the offerings are organizational, educational, and environmental programs rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Irriganor Association Membership Core membership offering of Irriganor providing active and passive representation (judicial and extrajudicial) of associate rural producers and irrigants before public and private bodies, guidance on water resource management and soil conservation, and access to collective environmental projects and knowledge-exchange programs. Target members are rural producers and irrigants operating across 17 municipalities of Northwest and North Minas Gerais, Brazil.
• Native Cerrado Seedlings (Projeto Produtores de Água – Ação que Muda) Distribution of native Cerrado seedlings to associate rural producers under the Projeto Produtores de Água initiative, in partnership with IEF. Seedlings are offered at a symbolic fee of R$3.00 per unit to support reforestation, water source protection, and food security across the Northwest Minas Gerais region.

Quantifiable outcome

• Over 317,000 hectares of combined agricultural area managed by associates (142,000+ ha irrigated and 175,000+ ha rainfed)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting and major.

• Green ElétroncoreStrategic or Co-development PartnerGreen Elétron is Brazil's largest reverse logistics manager for waste electrical and electronic equipment (WEEE), created by ABINEE (Brazilian Association of the Electrical and Electronic Industry). The partnership involves collecting, transporting, and ensuring environmentally appropriate disposal of batteries and electronic waste collected by Irriganor's network of nearly 100 partners across urban and rural zones. Green Elétron visits Unaí free of charge to collect the accumulated materials, which are weighed, certified, and transported to a Green Elétron-approved recycler.
• ALaranjinhasupportingStrategic or Co-development PartnerALaranjinha donates and supplies collection containers (vasilhames) used in Irriganor's battery and electronic waste reverse logistics project. The company provides the physical infrastructure needed to enable proper waste collection at partner sites across the region.
• Instituto Estadual de Florestas (IEF)coreStrategic or Co-development PartnerThe Instituto Estadual de Florestas (IEF), a state government body of Minas Gerais, is Irriganor's co-development partner for the 'Projeto Produtores de Água — Ação que Muda.' The project distributes 10,000 native Cerrado seedlings to associate producers, with IEF providing the seedlings and technical guidance for reforestation and water source protection in the Noroeste de Minas region.
• EmbrapamajorStrategic or Co-development PartnerEmbrapa (Brazilian Agricultural Research Corporation) participated in the 2025 Technical Mission to Nebraska led by Irriganor, representing Brazil's leading agricultural research institution. The mission studied water resource management, groundwater monitoring, and irrigation governance models in Nebraska, USA.
• Sebrae MinasmajorStrategic or Co-development PartnerSebrae Minas co-led the 2025 Technical Mission to Nebraska alongside Irriganor, providing institutional support and facilitating knowledge exchange on sustainable irrigation practices for Brazilian rural producers. Sebastião Mendes Consultores Ambientais also participated as an environmental consulting partner in the mission.
• FAEMG (Federação da Agricultura e Pecuária do Estado de Minas Gerais)majorStrategic or Co-development PartnerFAEMG participated in the 2025 Technical Mission to Nebraska, representing Minas Gerais' federation of agriculture and livestock producers. The federation collaborates with Irriganor on initiatives that strengthen the agricultural sector in the state.
• RENAI (Rede Nacional de Agricultura Irrigada)majorStrategic or Co-development PartnerRENAI participated in the 2025 Technical Mission to Nebraska, contributing expertise on irrigated agriculture networks. The collaboration supports knowledge exchange and policy advocacy for sustainable irrigation in Brazil.
• ABID (Associação Brasileira de Irrigação e Drenagem)majorStrategic or Co-development PartnerABID participated in the 2025 Technical Mission to Nebraska, bringing expertise in irrigation and drainage systems to the knowledge-exchange initiative led by Irriganor.
• AIBA (Associação de Agricultores e Irrigantes da Bahia)supportingStrategic or Co-development PartnerAIBA participated in the 2025 Technical Mission to Nebraska, representing Bahia's association of farmers and irrigants and contributing to cross-regional knowledge sharing on water governance and irrigation.
• CoagrilsupportingStrategic or Co-development PartnerCoagril is listed as a partner organization of Irriganor, collaborating on agricultural development and sustainability initiatives in the Noroeste de Minas region.
• Nearly 100 project partners (reverse logistics)supportingOthersIrriganor's reverse logistics project for batteries and electronic waste has nearly 100 partners distributed across urban and rural zones, including: Abrigo Frei Anselmo da SSVP, Academia Fitness Alvim (Unaí), Agropecuária Agropell (Paracatu), Agro Ambiental Gestão Estratégica Ltda, Agropecuária Agroappelt Ltda, Associação dos Artesãos de Unaí, Associação dos Servidores do Sistema Prisional de Unaí (ASSPU), and Associação dos Voluntários do Hospital Municipal Dr. Joaquim Brochado de Unaí (AVOUNA), among others.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Embrapa (Empresa Brasileira de Pesquisa Agropecuária): Brazilian Agricultural Research Corporation, the country's leading public agricultural research institution. Embrapa is an enabling ecosystem partner rather than a competitor, providing research support and participating in Irriganor's 2025 technical mission.
• Sebrae Minas: State-level Brazilian Micro and Small Business Support Service. While not a producer association, Sebrae Minas co-led Irriganor's 2025 Nebraska technical mission and is a key institutional partner for capacity-building in the agricultural sector in Minas Gerais.

Broad incumbents

• FAEMG (Federação da Agricultura e Pecuária do Estado de Minas Gerais): State-level federation of agriculture and livestock producers in Minas Gerais. FAEMG is a broader umbrella organization that represents producers statewide, overlapping with Irriganor's representation mission across the same geography and co-partnering on the Nebraska mission.
• ABID (Associação Brasileira de Irrigação e Drenagem): National Brazilian association for irrigation and drainage. ABID operates at a national scope rather than regional, but covers the same thematic domain (irrigation technology, drainage, water management) and participated in Irriganor's 2025 Nebraska mission as a knowledge partner, making it a closely related incumbent.
• CNA (Confederação da Agricultura e Pecuária do Brasil): National confederation of Brazilian agriculture and livestock. CNA is a much larger incumbent that broadly represents agricultural producer interests across Brazil, overlapping with Irriganor's representation function at a national scale.

Direct peers

• AIBA (Associação de Agricultores e Irrigantes da Bahia): Bahia's counterpart association of farmers and irrigants. AIBA is the most structurally comparable peer to Irriganor — a regional producers/irrigants association focused on representation, water governance, and sustainability — and even participated in Irriganor's 2025 Nebraska technical mission, confirming organizational similarity.
• RENAI (Rede Nacional de Agricultura Irrigada): National network of irrigated agriculture focused on policy advocacy and knowledge exchange for sustainable irrigation in Brazil. RENAI is a direct thematic peer working on irrigation governance, and partnered with Irriganor on the 2025 Nebraska mission.

Regional players

• Coagril Cooperativa Agroindustrial: Agricultural cooperative operating in Minas Gerais and listed as an Irriganor partner organization. Coagril has a commercial farmer-services orientation distinct from Irriganor's advocacy focus, but operates in a similar regional agricultural ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/irriganor
• LinkedInlinkedin.com/company/irriganor
• Instagraminstagram.com/irriganor

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irriganor