ISAAP
- Company typePrivate
- Founded2015
- HeadquartersCroydon, London, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
ISAAP firmographics
Firmographics- Name
- ISAAP
- Legal name
- ISAAP Ltd
- Website
- https://isaap.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ISAAP industry classification
Industry- Product category
- Serviced Accommodation Accreditation
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Business Services, Nec (7389)
- akta.pro primary industry
- Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN)
Keywords
Where ISAAP is headquartered
LocationHeadquarters
- HQ city
- Croydon, London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ISAAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accreditation and Certification Services: ISAAP generates revenue through accreditation and certification fees for serviced accommodation providers. Options range from full quality and safety assessment visits by independent ISAAP Quality & Compliance Assessment Consultants to remote procedures where evidential documentation is exchanged to validate safety, security and quality standards. Multiple scheme levels exist including Compliance Accreditation, Building Accreditation, Quality & Comfort Certification, Euro Certification, North American Corporate Housing Certification, and Secure Serviced Accommodation Accreditation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | ISAAP offers multiple accreditation tiers including Compliance Accreditation, Building Accreditation, Quality & Comfort Certification, Euro Certification, North American Corporate Housing Certification Base 1 & 2, Secure Serviced Accommodation Accreditation, and ISAAP.Verify validation pathway. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ISAAP product offering
Product offeringCore offering
ISAAP provides independent accreditation and certification services to serviced accommodation providers, corporate housing operators, aparthotels, and short-term rental operators. Its portfolio spans remote Compliance Accreditation, in-person Building Accreditation, Quality & Comfort Certification, EURO Certification, North American Corporate Housing Certifications Base 1 & 2, and Secure Serviced Accommodation Accreditation, all aligned to the ISO 31030 Travel Risk Management standard. In April 2026, ISAAP launched ISAAP.Verify, a digital validation platform offering a five-stage evidence-based pathway for short-term accommodation operators.
Product overview
ISAAP offers a comprehensive portfolio of accreditation, certification and validation schemes for the serviced accommodation, corporate housing, aparthotel, and short-term accommodation sectors. The core offerings include Compliance Accreditation (remote documentation review), Building Accreditation (physical verification with overnight assessment), Quality & Comfort Certification (property visit-based quality scoring), and Secure Serviced Accommodation Accreditation. For the North American market, there are Base 1 and Base 2 Corporate Housing Certifications. A European EURO Certification covers quality, safety and security. The digital platform ISAAP.Verify (launching April 2026) provides a five-stage evidence-based validation pathway for short-term accommodation operators. All schemes are designed to demonstrate 'ISO 31030 Ready' status for corporate buyers and travel managers.
Differentiator
Problem solved
Functional benefit
Brands
- ISAAP.Verify: Evidence-based validation pathway for short-term accommodation operators, launched April 2026, providing a five-stage process from Accommodation Registration to Responsible Company Validation.
Products and services
- ISAAP Compliance Accreditation Remote accreditation process where serviced accommodation providers share evidential documentation with ISAAP Assessors to verify safety, security and regulatory compliance standards. Signifies 'ISO 31030 Ready' status for corporate buyers and travel managers.
- ISAAP Building Accreditation Highest level of ISAAP accreditation for serviced accommodation involving physical verification via a pre-arranged overnight stay by an ISAAP assessor. All compliance criteria are verified in person, quality and comfort standards must achieve enhanced levels, and additional property-specific criteria are assessed.
- ISAAP Quality & Comfort Certification (QCC) Certification requiring a pre-arranged visit with overnight stay by an ISAAP Assessor to evaluate accommodation units across all buildings. Calculates a Quality and Comfort Score/Rating reflecting the guest journey from booking to post-departure, with a minimum overall score of 75% or QCC rating of 3.8 required.
- EURO Certification for Quality, Safety & Security European certification scheme combining digital remote assessment with on-site verification by an ISAAP Assessor, including overnight stays. Covers guest experience, safety procedures, security standards, and quality and comfort scores for serviced accommodation providers operating in Europe.
- North American Corporate Housing Certification Base 1 Certification for North American corporate housing providers requiring a pre-arranged visit with overnight stay by an ISAAP Assessor to evaluate accommodation units. Awards the Quality & Comfort Certification seal and Base 1 Verification logo.
- North American Corporate Housing Certification Base 2 Certification combining remote and on-site assessment for North American corporate housing providers. Requires documentation sharing and site assessments to verify safety and security standards. Must be taken with Base 1 certification and signifies 'ISO 31030 Ready' status.
- Secure Serviced Accommodation Accreditation Security-focused accreditation delivered in partnership with GSA (Global Security Accreditation) for independent external verification. Remote assessment requires documentation sharing, photographic and video evidence covering security risks including Planning, Policy & Procedures, Effective Management, Physical & Technical Security, Surveillance, Lighting & Alarms, and The Workforce.
- ISAAP.Verify Digital validation platform launched April 2026 for short-term accommodation operators to demonstrate safety, professionalism and trust through a five-stage evidence-based pathway: Accommodation Registration, Professional Validation, Premium Validation, Community Responsibility, and Responsible Company Validation. Includes independent assessor support, query functionality and a Short-Term Accommodation Register.
Quantifiable outcome
- Providers report accreditation as a significant USP that differentiates from non-compliant and non-regulated accommodation providers
- +2 more outcomes
Companies that use ISAAP
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
ISAAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ISAAP partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GSA (Global Security Accreditation)coreISAAP partners with GSA for Secure Serviced Accommodation Accreditation. Using GSA's expertise in security, this accreditation is independently and externally verified, satisfying a key recommendation of ISO 31030 that accommodation standards are independently assessed. Covers security risks including Planning, Policy & Procedures, Effective Management, Physical & Technical Security, Surveillance, Lighting & Alarms, and The Workforce.
- CHPA (Corporate Housing Providers Association)coreISAAP is the preferred quality and safety assessment and accreditation body for CHPA in North America. CHPA refers its member companies to ISAAP for accreditation and certification services.
- ASAP (Association of Serviced Apartment Providers)coreISAAP is the preferred quality and safety assessment and accreditation body for ASAP in the UK and Europe. ASAP has been proactively promoting ISAAP accreditation for 10 years, describing it as a comprehensive, relevant and credible suite of accreditation options professionally delivered globally.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ISAAP competitors and assessment
Company assessmentBroad incumbents
- Hotelstars Union: European hotel classification system harmonising star ratings across multiple European countries. Comparable as a quality assessment scheme serving accommodation providers across Europe, but focused on hotels with broader geographic rather than specialist serviced-apartment positioning.
- SGS: World's largest TIC company offering inspection, verification, testing and certification services across industries. Comparable third-party certification business model but a broad incumbent serving multiple industries rather than specialising in serviced accommodation — and a potential deep-pocketed competitor if it targets the vertical.
- EarthCheck: Sustainability certification programme specifically for travel and tourism businesses, with global reach comparable to ISAAP's. Similar third-party accreditation business model with recurring revenue from certified operators, but narrower focus on environmental and social sustainability outcomes.
- Bureau Veritas: Global testing, inspection and certification (TIC) major with hospitality and tourism service lines. A much broader incumbent in third-party certification across industries — same business model at vastly greater scale but lacking ISAAP's serviced-accommodation specialism and could be a potential competitive entrant if it chooses to deepen its hospitality vertical.
- Green Key International: Global sustainability certification programme for hospitality businesses including hotels and serviced accommodation. Comparable as a third-party accreditation scheme for accommodation providers, though focused on environmental and sustainability criteria rather than operational quality and safety.
- Intertek: Global TIC company providing assurance, testing, inspection and certification across multiple industries including hospitality. A broader incumbent comparable to Bureau Veritas — same third-party certification business model but at vastly greater scale and without ISAAP's serviced-apartment specialism.
- VisitEngland Quality Assessment: National tourism body's official quality assessment scheme (Quality Rose) for accommodation providers in England. Comparable function of accrediting UK accommodation providers, but as a government-affiliated body with a broader tourism remit rather than a commercial specialist.
- AA Hospitality Services: Established UK provider of hotel and restaurant star ratings via the AA pennant scheme. A broader incumbent in hospitality quality assessment with an overlapping customer base (UK accommodation providers), but focused on hotels rather than the serviced apartment niche ISAAP specialises in.
Direct peers
- Quality in Tourism (QiT): UK-based independent quality assessment body for visitor attractions and accommodation providers, conducting third-party quality assessments on a fee basis. Directly comparable to ISAAP in business model (paid assessment/certification), customer segment (UK hospitality providers), and revenue model (assessment and certification fees).
Others
- Global Sustainable Tourism Council (GSTC): International body setting global standards for sustainable tourism, including accommodation criteria. Comparable as a tourism and hospitality standards organisation that interfaces with accommodation providers, but primarily a standards-setting body rather than a direct accreditation provider like ISAAP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ISAAP social profiles
Digital presenceISAAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISAAP leadership team
Management profileNumber of profiles
Profiles1 record
ISAAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISAAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISAAP
What does ISAAP do?
ISAAP provides independent accreditation and certification services to serviced accommodation providers, corporate housing operators, aparthotels, and short-term rental operators. Its portfolio spans remote Compliance Accreditation, in-person Building Accreditation, Quality & Comfort Certification, EURO Certification, North American Corporate Housing Certifications Base 1 & 2, and Secure Serviced Accommodation Accreditation, all aligned to the ISO 31030 Travel Risk Management standard. In April 2026, ISAAP launched ISAAP.Verify, a digital validation platform offering a five-stage evidence-based pathway for short-term accommodation operators.
Is ISAAP a public or private company?
ISAAP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ISAAP founded?
ISAAP was founded in 2015. It employs 1 to 10 people.
Where is ISAAP based?
ISAAP is headquartered in Croydon, London, United Kingdom, in the Europe region.
How does ISAAP make money?
One revenue line is on record: accreditation and Certification Services.
Who are ISAAP's main competitors?
Broad incumbents on record are Hotelstars Union, SGS, EarthCheck, Bureau Veritas, Green Key International, Intertek, VisitEngland Quality Assessment and AA Hospitality Services. Quality in Tourism (QiT) is listed as a direct peer. Global Sustainable Tourism Council (GSTC) is listed as an others.
Does ISAAP have an API?
No public API is recorded for ISAAP.
What industry is ISAAP in?
ISAAP's product category is Serviced Accommodation Accreditation. Its primary akta.pro industry code is EUAEAHAN, Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO). Its NAICS code is 561599 and its SIC code is 7389.