iServ, LLC
iServ, LLC is a privately held multi-brand restaurant management company operating approximately 29 Sonny's BBQ franchises plus Giovanni's Italian restaurants, Symmetry Coffee Co., and Tech Serv hospitality technology across Florida and Georgia, employing around 1,400 team members.
- Company typePrivate
- Founded2019
- HeadquartersOcala, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What iServ, LLC does
iServ, LLC is a privately held, founder-owned multi-brand restaurant management holding company headquartered at 2605 SW 33rd St Suite 103 in Ocala, Florida. Formally established in 2019, the company traces its operating roots to 1977, when it became the first franchisee of Sonny's BBQ, the brand originally founded by Sonny Tillman in 1968 in Gainesville, Florida. iServ is currently one of the largest franchisees of Sonny's BBQ, operating approximately 29 locations across Florida and South Georgia, and employs roughly 1,400 Team Members across its portfolio of four brands. The co-founders and principal operators are long-tenured Sonny's BBQ veterans: CEO Ken Kirkpatrick (formerly Procter & Gamble engineer and manufacturing/real estate operator), President Chip Dixon (Sonny's BBQ career since 1981), COO Kyle Dixon, and Chief Development Officer Josh McCall.
iServ, LLC firmographics
Firmographics- Name
- iServ, LLC
- Legal name
- iServ LLC
- Website
- https://iservteam.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iServ, LLC is a privately held multi-brand restaurant management company operating approximately 29 Sonny's BBQ franchises plus Giovanni's Italian restaurants, Symmetry Coffee Co., and Tech Serv hospitality technology across Florida and Georgia, employing around 1,400 team members.
- Ownership category
- akta.pro rank
Where iServ, LLC is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iServ, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Operations - Sonny’s BBQ: Revenue from operating Sonny’s BBQ franchise locations serving smoked BBQ cuisine. Income derived from dine-in, takeout, catering, and delivery orders at approximately 29 locations across Florida and Georgia.
- Restaurant Operations - Giovanni's: Revenue from four Giovanni's Italian Restaurant and Pizzeria locations in the greater Orlando area, serving handcrafted pizza and Italian cuisine.
- Restaurant Operations - Symmetry Coffee Co: Revenue from Symmetry Coffee Co. artisanal coffee shops including onsite roasting at multiple locations, serving specialty coffee and food items.
- Technology Services - Tech Serv: Revenue from providing technology solutions to hospitality businesses including POS systems, Wi-Fi, phone systems, music systems, and security. Originally created for iServ's own portfolio but now serves external customers including competitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant menu items priced at individual transaction level |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
iServ, LLC product offering
Product offeringCore offering
iServ LLC is a multi-brand restaurant development and management company that operates Sonny's BBQ franchise locations (~29 across Florida and Georgia), Giovanni's Italian Restaurant & Pizzeria locations (4 in Orlando), and Symmetry Coffee Co. artisanal coffee shops. Through its Tech Serv division, iServ also provides hospitality technology solutions including POS systems, secure Wi-Fi, phone systems, music systems, and firewall infrastructure to hospitality businesses including external clients and competitors.
Product overview
iServ, LLC is a multi-brand restaurant development and management company operating a portfolio of four distinct franchise and proprietary restaurant brands. The company serves as a franchisee-operator for Sonny's BBQ (barbecue, ~29 locations in Florida and Georgia) and owns three proprietary sub-brands: Tech Serv (hospitality technology solutions provider founded 2020), Symmetry Coffee Co (artisanal coffee shop with onsite roasting, acquired 2021), and Giovanni's Italian Restaurant & Pizzeria (acquired 2023, four Orlando-area locations). The company employs approximately 1,400 team members and is headquartered in Ocala, Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Sonny's BBQ: Barbecue restaurant franchise operations - one of the largest Sonny's BBQ franchisees with almost 30 locations in Florida and Georgia.
- Tech Serv
- Symmetry Coffee Co
- Giovanni's Italian Restaurant and Pizzeria
Products and services
- Sonny's BBQ Barbecue restaurant franchise operation with approximately 29 locations throughout Florida and South Georgia. iServ is one of the largest franchisees of Sonny's BBQ, serving smoked BBQ via dine-in, takeout, catering, and delivery for individual consumers and families.
- Tech Serv Specialized technology solutions provider for the hospitality sector, offering music systems, secure Wi-Fi networks, phone systems, Point of Sale (POS) systems, and firewalls. Serves both iServ's own restaurant portfolio and external hospitality businesses including competitors.
- Symmetry Coffee Co. Artisanal coffee shop with onsite roasting at multiple locations. Serves specialty coffee and food items as a community gathering place for individual consumers.
- Giovanni's Italian Restaurant & Pizzeria Italian Kitchen & Pizzeria serving handcrafted pizza and timeless Italian cuisine. Operates four locations in the greater Orlando area for individual consumers and families.
Quantifiable outcome
- Top 10 placement over 75 times including 11 first-place meat category finishes and a Florida BBQ Association Grand Champion finish at Mulberry
- +3 more outcomes
Companies that use iServ, LLC
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
iServ, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iServ, LLC partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
iServ, LLC competitors and assessment
Company assessmentDirect peers
- Flynn Restaurant Group: One of the largest franchisee operators in the U.S., operating Taco Bell, Wendy's, Panera Bread, Applebee's, and Arby's locations. Most directly comparable to iServ in business model: a multi-brand franchisee operator aggregating regional restaurant concepts under shared infrastructure.
- GPS Hospitality: Multi-brand franchisee operator of Wendy's, Denny's, and other concepts across multiple states. Comparable to iServ as a multi-brand franchisee building a portfolio through organic growth and acquisitions with shared operating infrastructure.
- Mission BBQ: Multi-unit American BBQ restaurant chain operating company-owned and franchised locations across the eastern U.S. Directly comparable to iServ's Sonny's BBQ business in casual BBQ segment with regional multi-unit operations.
- Sun Holdings: Large multi-brand restaurant franchisee operator running Arby's, Golden Corral, IHOP, Burger King, and other concepts. Directly comparable to iServ as a multi-concept franchisee that uses scale and shared services to operate restaurant brands across regions.
- Yadav Enterprises: Large franchisee operator primarily of Taco Bell and other quick-service brands across multiple U.S. regions. Comparable to iServ as a multi-state franchisee operator aggregating regional restaurant concepts and scaling through operating expertise.
- Famous Dave's / BBQ Holdings: Public operator and franchisor of BBQ restaurants under the Famous Dave's brand and other BBQ concepts. Closest direct category comparable to iServ's Sonny's BBQ operations in casual BBQ dining.
Broad incumbents
- Bloomin' Brands: Public multi-brand casual dining restaurant operator (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Broader incumbent comparable in multi-brand full-service restaurant operations, though at materially larger scale than iServ.
- Darden Restaurants: Public multi-brand full-service restaurant operator (Olive Garden, LongHorn Steakhouse, Yard House, Capital Grille, others). Broader incumbent comparable to iServ's multi-brand full-service restaurant operations, though at meaningfully larger scale.
- Texas Roadhouse: Public full-service casual dining steakhouse chain with company-owned and franchised locations across the U.S. Adjacent comparable in the casual, family-oriented full-service dining segment where Sonny's BBQ and Giovanni's compete.
Emerging players
- Toast: Restaurant-focused POS and technology platform serving SMB hospitality operators. Comparable to iServ's Tech Serv division in providing POS, payments, and operational technology to restaurant businesses, though at substantially larger scale and as a pure-play tech vendor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iServ, LLC social profiles
Digital presenceiServ, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
iServ, LLC leadership team
Management profileNumber of profiles
Profiles5 records
iServ, LLC subsidiaries and ownership
Company hierarchySubsidiaries4 records
iServ, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iServ, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iServ, LLC
What does iServ, LLC do?
iServ LLC is a multi-brand restaurant development and management company that operates Sonny's BBQ franchise locations (~29 across Florida and Georgia), Giovanni's Italian Restaurant & Pizzeria locations (4 in Orlando), and Symmetry Coffee Co. artisanal coffee shops. Through its Tech Serv division, iServ also provides hospitality technology solutions including POS systems, secure Wi-Fi, phone systems, music systems, and firewall infrastructure to hospitality businesses including external clients and competitors.
Is iServ, LLC a public or private company?
iServ, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iServ, LLC founded?
iServ, LLC was founded in 2019. It employs 11 to 50 people.
Where is iServ, LLC based?
iServ, LLC is headquartered in Ocala, United States, in the North America region.
How does iServ, LLC make money?
Four revenue lines are on record. Restaurant Operations - Sonny’s BBQ is the primary driver. The others are restaurant Operations - Giovanni's, restaurant Operations - Symmetry Coffee Co and technology Services - Tech Serv.
Who are iServ, LLC's main competitors?
Direct peers on record are Flynn Restaurant Group, GPS Hospitality, Mission BBQ, Sun Holdings, Yadav Enterprises and Famous Dave's / BBQ Holdings. Broad incumbents are Bloomin' Brands, Darden Restaurants and Texas Roadhouse. Toast is listed as an emerging player.
Does iServ, LLC have an API?
No public API is recorded for iServ, LLC.