Isha LIFE

Name

Isha LIFE

Legal name

Isha Foundation Inc.

Website

https://ishalife.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Spiritual Wellness E-commerce

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Health Food & Supplement Stores (CRAHAEAC), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Spiritual wellness products
• Yoga meditation accessories
• Natural herbal supplements
• Consecrated spiritual items
• Organic body care

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Isha Life operates a direct-to-consumer e-commerce model selling physical products including natural foods and wellness supplements, yoga gear, consecrated items, crafts, clothing, body care products, and media (books, DVDs, downloads). Products are sold through regional country-specific websites with international shipping available.
2. Subscription Services: The company offers subscription-based services such as the Pournami Pooja Subscription, providing recurring revenue from spiritual practice adherents who want ongoing consecrated offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Isha LIFE is a direct-to-consumer e-commerce platform selling yogic and wellness products across multiple categories. Offerings include natural food and wellness supplements, yoga and meditation gear, spiritually consecrated items (Rudraksha, Linga Bhairavi, Dhyanalinga), digital and physical media (ebooks, music, video downloads, books, DVDs), handcrafted copperware and jewelry, organic clothing and accessories, and certified organic body care products. The storefront also sells curated product bundles and a subscription pooja service.

Product overview

Isha LIFE is an e-commerce platform selling yogic and wellness products across multiple categories. The offering is organized as a multi-category marketplace rather than a unified software product. Key product lines include Natural Food & Wellness (herbal supplements, oils, honey), Yoga Gear (mats, meditation supports), Consecrated items (Rudraksha, pendants, deity representations), Media (books, downloads, videos), Crafts (copperware, jewelry, fragrances), Clothing & Accessories (organic cotton apparel), and Body Care (certified organic skin, hair, and oral care). The platform also offers curated bundles for specific wellness needs. Isha Life is operated by Isha Foundation, a nonprofit 501(c)(3) organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Food & Wellness Ayurvedic and natural wellness products including herbal drinks (teas, Sukku, Nilavembu Powder), herbal supplements (Neem & Turmeric Powder, Organic Capsules), raw honey and organic herbal jam, wellness oils (Neem & Castor Oil, No-Pain Oil, Sesame Oil), health mixes and grains (Sanjeevini Multigrain Health Mix, Moong Beans), and cook books. Targeted at spiritual practitioners seeking natural wellness aligned with yogic principles.
• Yoga Gear Yoga practice equipment including yoga mats (Cotton rug mats, Jute & Rubber mats, yoga mat covers), meditation supports (mats, cushions, backrests), and sadhana essentials (Thaai Mann-Sadhana Support, Bhuta Shuddhi Supplies, Guru Pooja Set, Jala Neti Pot). Sold to yoga and meditation practitioners.
• Consecrated Items Spiritually consecrated items including Adiyogi, Linga Bhairavi (with Bhairavi Raksha and Consecrated Sarees), Dhyanalinga, Pendants, Rudraksha, Spatik Mala, Snake Rings, and Thaai Mann-Sadhana Support. Sold to devotees for daily spiritual practice.
• Media Digital and physical media content including eBook downloads (English and Regional), meditation downloads, photo downloads (Adiyogi, Dhyanalinga, Linga Bhairavi, Sadhguru), music and video downloads, books (English and Tamil), DVDs, USBs, free downloads, and gift sets. Targeted at yoga practitioners and Sadhguru followers.
• Crafts Handcrafted artisanal products including copper crafts (water bottles, jugs, storage pots, bowls, copper lamps), wooden crafts (tables, neem combs), ceramic crafts, metal crafts (moon wall hangings, Shiva panels, singing bowls, bells), lamps, fragrances (incense, cones, Sambrani), jewelry (gold/silver, bangles, necklaces, pendants, earrings), bags (jute, backpacks, crossbody, organic, shopping), and accessories (magnets, keychains, mugs, stationery, calendars, car accessories).
• Clothing & Accessories Apparel for men and women including tops, t-shirts, pants, hoodies, sweatpants, shawls, skirts; themed collections (Save Soil, Undyed, Organic Cotton, Ride With Sadhguru, Inner Engineering, Karma, Adiyogi, Nandi, Moon), program clothing (Samyama, Sadhana), and accessories (organic masks, stoles, scarves, winter accessories, towels).
• Body Care Natural personal care products including Bloom certified organic care line, body care (shower gel, body lotion, herbal bath powder, natural soaps, beeswax perfumes), hair care (shampoo, conditioner, hair oil, herbal hair wash powder, neem combs), face care (face wash, lip balms), oral care, and towels.
• Curated Bundles Pre-configured product bundles including Detox & Digestion Supplement Bundle ($45.01), Timeless Copper Bundle ($72.90), Heart & Immunity Bundle ($43.19), and Yogic Essentials Bundle ($100.00) available with subscription options.
• Pournami Pooja Subscription Recurring subscription service delivering consecrated pooja offerings to spiritual practice adherents on an ongoing basis.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Isha FoundationcoreOthersIsha Life is a part of Isha Foundation Inc., a nonprofit 501(c)(3) organization (EIN/Tax ID: 62-1794866). The company leverages Isha Foundation's resources, brand recognition, and community of millions of followers for customer acquisition. Isha Foundation runs free yoga and meditation programs including Inner Engineering, free webinars, and the Sadhguru App.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Goop: Wellness lifestyle brand with multi-category e-commerce (supplements, body care, apparel, home). Comparable to Isha Life's seven-category marketplace model and crossover positioning into secular wellness consumers.
• Patanjali Ayurved: Mass-market Indian Ayurvedic FMCG brand with very large retail footprint. Overlaps with Isha Life's herbal supplements, oils, honey, and food wellness categories across price tiers and geographies.
• Himalaya Wellness: Large Ayurvedic herbal supplements, personal care, and wellness brand. Overlaps with Isha Life's Natural Food & Wellness and Bloom body care categories, though at mass-market scale across global retail.

Direct peers

• Liforme: Premium eco-friendly yoga mat DTC brand with aligned sustainability positioning. Comparable to Isha Life's Jute & Rubber and Cotton Rug yoga mats, both targeting the practice-focused yoga consumer.
• Organic India: DTC and retail brand selling organic herbal supplements, teas, and Ayurvedic wellness products. Closely comparable to Isha Life's herbal teas, supplements, and wellness oils in ingredient ethos and target consumer.
• Banyan Botanicals: Ayurvedic herbs, oils, and wellness products retailer serving yoga practitioners. Directly comparable assortment to Isha Life's herbal supplements and wellness oils, with a similar practitioner customer base.
• Manduka: Premium yoga mat and yoga accessory brand sold DTC. Directly comparable to Isha Life's Yoga Gear category (mats, meditation supports) on premium positioning and direct-to-consumer e-commerce.
• Energy Muse: Spiritual jewelry and metaphysical gifts retailer selling crystals, malas, and sacred items. Comparable to Isha Life's Consecrated line (Rudraksha, Spatik Mala, Snake Rings, pendants) targeting spiritually-oriented consumers.
• Gaia Herbs: Herbal supplement and wellness brand with strong DTC e-commerce. Comparable to Isha Life's herbal supplement line in formulation, channel, and target wellness consumer.

Emerging players

• Conscious Items: Online metaphysical and spiritual gift retailer selling crystals, malas, and intention-based products. Compares to Isha Life's Consecrated gift category with a similar spiritual-leaning consumer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isha-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isha LIFE