Isle of Wight Ambulance

What Isle of Wight Ambulance does

ATCoRS (Ambulance Training and Community Response Services) is a constituent service of the Isle of Wight NHS Trust, formally established in November 2012 and based in Newport, Isle of Wight, with a staff of 18. The organization delivers Ofqual-regulated first aid and medical emergency training accredited through FutureQuals and Qualsafe Awards, including Emergency First Aid at Work, First Aid at Work, Re-qualification, and Paediatric First Aid courses (priced £75-£230 per delegate), plus tailored courses for healthcare settings covering ABLS, AED, anaphylaxis, and CPR. ATCoRS also sells Automated External Defibrillators and accessories, coordinates the Isle of Wight's hundreds of AED placements as a registered participant in the British Heart Foundation's The Circuit national defibrillator network, and runs the Community First Responder scheme, Ambulance Service General Volunteer programme, and Volunteer Ambulance Car Service Drivers initiative. Beyond training, the organization operates the Life After Cardiac Arrest (LACA) peer support scheme for survivors and co-survivors, linked to Sudden Cardiac Arrest UK and Resuscitation Council UK.

Commercially, ATCoRS generates revenue from one-time per-person course fees and group rates (from £650 for up to 10 delegates at schools and registered charities), AED hardware sales, and bespoke on-site training delivered at client premises or its Barry Way training facility. All training services are VAT-exempt under The VAT Act 1994, Schedule 9, Group 6 (education and vocational training), and a Price Match Promise is offered against Ofqual-regulated competitors. Go-to-market is sales-led via phone, email, and website booking forms, supplemented by community-led engagement through schools programmes, volunteer recruitment, and public awareness campaigns. The NHS Trust affiliation functions as a reputational moat: all profits are reinvested into Isle of Wight NHS Trust community schemes, creating structural alignment between commercial training activity and public health outcomes rather than profit extraction.

The organization has no disclosed funding rounds, no investors, and no AI/ML capability; it is a public healthcare service unit rather than a venture-backed enterprise. Distribution is geographically constrained to the Isle of Wight, and customer segments span businesses/employers (HSE compliance), schools and educational institutions (Ofsted compliance), healthcare settings, cardiac arrest survivors, and the general public. Leadership comprises healthcare professionals including Louise (Head of Education and Community Response, Kings Ambulance Medal recipient 2024), Alasdair (Lead Educator, NENAS representative), Ian Hobsen (Driving Standards and Education Manager), and Helena Staniforth (Ambulance Service Volunteer Lead), supported by a team of tutors, bank tutors, an Education Assessor, and a Business Support Officer.

Name

Isle of Wight Ambulance

Legal name

Isle of Wight NHS Trust

Website

https://isleofwightambulance.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ATCoRS, a constituent service of the Isle of Wight NHS Trust, delivers FutureQuals and Qualsafe-accredited first aid and medical emergency training to businesses, schools, healthcare settings, and the public on the Isle of Wight, while coordinating AED placements, community responder volunteers, and cardiac arrest survivor support.

Ownership category

akta.pro rank

Product category

First Aid and Emergency Medical Training

NAICS

Ambulance Services (621910)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB)

Keywords

• First aid training
• Medical emergency training
• Defibrillator services
• Community response
• Accredited qualifications

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. First Aid and Medical Emergency Training Courses: One-time course fees charged per person for accredited first aid training including Emergency First Aid at Work, First Aid at Work, Paediatric First Aid, and medical emergency courses for healthcare settings. Prices range from £75 to £230 per person. Special daily rates available for schools and registered charities (from £650 for up to 10 delegates). VAT exempt under Education and Vocational Training exemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Isle of Wight Ambulance, operating as ATCoRS (Ambulance Training and Community Response Services), is a constituent service of the Isle of Wight NHS Trust that delivers FutureQuals and Qualsafe accredited first aid and medical emergency training courses to businesses, schools, healthcare settings and the public. It also sells Automated External Defibrillators (AEDs), coordinates the Community First Responder and Volunteer Ambulance Car Service schemes, and runs the Life After Cardiac Arrest (LACA) peer support programme, with all profits reinvested into Isle of Wight NHS Trust community services.

Product overview

ATCoRS (Ambulance Training and Community Response Services) is a single unified service operated by Isle of Wight NHS Trust providing first aid and medical emergency training to businesses, schools, and the public, alongside community response services. The core offering combines accredited training courses (First Aid Training, Medical Emergency Training, and Children's First Aid Training) with community health programs including defibrillator (AED) provision, the Community First Responder Scheme, and the Life After Cardiac Arrest (LACA) peer support program. All training courses are FutureQuals accredited and profits support Isle of Wight NHS Trust services.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Training FutureQuals and Qualsafe accredited first aid training courses including Emergency First Aid at Work (RQF Level 3, 6 hours, £95 per person), First Aid at Work (18 hours, £230 per person), First Aid at Work Re-qualification (12 hours, £175 per person), Emergency Paediatric First Aid (6 hours, £75 per person), and RQF Level 3 Award in Paediatric First Aid (12 hours, £145 per person). Courses are designed for businesses, schools, healthcare settings and individuals needing to meet HSE, CQC and Ofsted requirements.
• Medical Emergency Training CPD verified medical emergency training courses for healthcare setting staff or those caring for people with healthcare needs, covering ABLS (Adult Basic Life Support), AED (Automated External Defibrillator) use, and anaphylaxis recognition and response.
• First Aid Training for Children Tailor-made first aid training for nursery, school and college pupils covering emergency recognition, CPR, AED demonstration, choking management and wound treatment. Schools and registered charities daily rates start from £650 for up to 10 delegates at their own venue or the ATCoRS training facility.
• Automated External Defibrillators (AEDs) Automated External Defibrillators available for purchase, including associated cabinets and accessories, for community placement across the Isle of Wight. Hundreds of AEDs have been placed and maintained, with the team providing 'super user' servicing and maintenance capabilities.
• Life After Cardiac Arrest (LACA) Peer Support Programme Peer support programme for cardiac arrest survivors, bystanders and co-survivors providing emotional support, connections to additional services and links to networks such as Sudden Cardiac Arrest UK and Resuscitation Council UK. Supported by the Isle of Wight NHS Trust Charity.
• Community First Responder Scheme Local unpaid volunteers trained and dispatched by the NHS ambulance service to attend life-threatening medical emergencies and provide life support until ambulance arrival on the Isle of Wight.
• Volunteer Ambulance Car Service Drivers (VACS) Volunteer driver service facilitating patient transportation in NHS Trust vehicles, providing compassionate and safe conveyance to healthcare appointments on the Isle of Wight.
• The Circuit (Defibrillator Network Registration) Coordination service registering Isle of Wight defibrillators on the British Heart Foundation's national defibrillator network so NHS ambulance services can locate and access devices during cardiac emergencies.

Quantifiable outcome

• Survival rates from cardiac arrest can increase from 5% to 74% with fast access to emergency life support skills and equipment
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Isle of Wight NHS TrustcoreStrategic or Co-development PartnerATCoRS is part of the Isle of Wight NHS Trust, operating under the Trust's governance and data protection policies. All profits go back to the NHS Trust to support local ambulance services and community schemes including Community First Responders, defibrillator schemes, and Life After Cardiac Arrest support.
• British Heart Foundation - The CircuitcoreTechnology or IntegrationThe Circuit is the British Heart Foundation national defibrillator network. ATCoRS participates as a local coordinator, registering and maintaining defibrillator information to enable NHS ambulance services to locate and access devices during cardiac arrest emergencies.
• FutureQualscoreTechnology or IntegrationAccreditation partner providing Ofqual regulated qualifications for first aid training courses.
• Qualsafe AwardscoreTechnology or IntegrationAccreditation partner providing Ofqual regulated qualifications including RQF Level 3 Awards in Emergency First Aid at Work, First Aid at Work, and Paediatric First Aid.
• Sudden Cardiac Arrest UKminorStrategic or Co-development PartnerLACA (Life After Cardiac Arrest) scheme provides links to Sudden Cardiac Arrest UK resources including Resuscitation Attempt support and peer support networks for cardiac arrest survivors and co-survivors.
• Isle of Wight NHS Trust CharityminorStrategic or Co-development PartnerLACA (Life After Cardiac Arrest) scheme is supported by the Isle of Wight NHS Trust Charity.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tigerlily Training: UK first aid training provider delivering Qualsafe-accredited workplace, paediatric, and healthcare emergency courses. Closely comparable product mix and accreditation framework to ATCoRS.
• High Speed Training: Accredited online and blended first aid training provider serving UK businesses, schools, and healthcare settings. Competes with ATCoRS on price and convenience, particularly on regulated First Aid at Work and Paediatric First Aid qualifications.
• Medi Aid (UK): Accredited first aid and medical training provider delivering workplace, paediatric, and clinical-skills courses to UK employers. Direct competitor in the SME and healthcare-segment training market.
• British Red Cross: Major national first aid training and community response organisation offering HSE-compliant workplace and paediatric courses plus community defibrillator programmes. Mirrors ATCoRS's combined training-plus-community-response model at significantly larger scale.
• St. John Ambulance: Largest UK first aid and medical training provider, delivering accredited workplace, paediatric, and community first aid qualifications across all regions. Directly competes with ATCoRS for the same employer, school, and healthcare-segment buyers, with substantially larger geographic reach and brand.
• Real First Aid: First aid and emergency response training company delivering HSE-compliant workplace and prehospital courses across the UK. Overlaps with ATCoRS in regulated qualifications and community response training.
• AED Brands (Wel Medical): UK distributor and training provider for Automated External Defibrillators. Directly comparable in the AED hardware-plus-training bundle ATCoRS sells via its AED Order Form and placement services.

Others

• Qualsafe Awards: Ofqual-regulated awarding organisation that issues the RQF Level 3 Awards ATCoRS delivers. Functions as an accreditation supplier/partner rather than a competitor, governing the qualification framework ATCoRS teaches under.
• British Heart Foundation (The Circuit): Charity operating The Circuit national defibrillator network, which ATCoRS uses to register and surface AEDs to NHS ambulance services. Functions as an ecosystem/infrastructure partner rather than a commercial competitor.
• FutureQuals: Ofqual-regulated awarding body providing the FutureQuals accreditation underpinning ATCoRS's HSE-compliant first aid qualifications. Acts as an enabling ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isle-of-wight-ambulance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isle of Wight Ambulance