Real First Aid

What Real First Aid does

Real First Aid Ltd. is a UK-registered specialist medical training company delivering bespoke first aid and pre-hospital care instruction for high-risk, remote, and industrial environments. The company operates from a registered office in Neyland, Milford Haven, Wales, and claims worldwide delivery to businesses, organisations, and individuals. Its training portfolio spans eight course lines — Remote First Aid, Ballistic First Aid, First Aid at Work (HSE-recognised), Forestry FAW+F/EFAW+F, QNUK L3 FPOS-I, QNUK First Responder Level 3, TACMED, and Prolonged Field Care — supplemented by a Consultancy service line and standalone Casualty Simulation offerings.

The company's core technology is an experiential training methodology combining Scenario-Based Learning, realistic casualty simulation using professional moulage, and a proprietary 'Stealth Learning' pedagogy designed to engage reluctant learners. Content is evidence-based and cross-matched to international advisory frameworks including ILCOR, JRCALC, NICE, and the Royal College of Surgeons of Edinburgh Faculty of Pre-Hospital Care. Operational maturity is evidenced by ISO 9001:2015 (Quality Management) and ISO 27001:2013 (Information Security) accreditations, QNUK regulated qualifications, ICO Registration (ZA279559), and £6,000,000 public liability and professional indemnity cover.

The business model is primarily professional services revenue from bespoke enterprise training programmes and open public courses, complemented by consultancy fees and an e-commerce channel selling proprietary Scenario Cards (£135 per set) and branded medical equipment including Responder Bags (£900), Trauma Grab Bags (£420), Immediate Aid Kits, Wound Care Kits, and Stretch Wrap consumables. Go-to-market is consultative enterprise field sales with content-marketing-driven lead generation and strong client referrals. Customer mix spans Defence, Energy, Pharmaceuticals, Film & TV, and NGO/primary healthcare segments. The company is privately held with no disclosed external funding.

Name

Real First Aid

Legal name

Real First Aid Ltd

Website

https://realfirstaid.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

First Aid and Pre-Hospital Care Training

NAICS

Technical and Trade Schools (61151), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

Keywords

• First aid training
• Medical training services
• Casualty simulation
• Pre-hospital care
• Health safety training

Headquarters

HQ city

Neyland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Training Courses: Bespoke and open enrollment training courses covering Remote First Aid, Ballistic First Aid, First Aid at Work, Forestry, QNUK L3 FPOS-I, First Responder Level 3, TACMED, and Prolonged Field Care. Revenue generated through course fees.
2. Consultancy Services: Specialist medical consultancy services for businesses and organisations requiring bespoke training and support solutions.
3. Products and Equipment: Sale of training equipment including responder bags, trauma grab bags, immediate aid kits, wound care kits, scenario cards, and medical supplies through the online shop.
4. Scenario Cards: Sale of scenario card sets (A3 laminated cards) for organisations to run their own medical and trauma scenarios as part of annual refresher training, CPD or Major Incident planning. Priced at £135.00 per set.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Real First Aid provides specialist medical training courses, consultancy services, and realistic casualty simulation for businesses, organisations, and individuals operating in remote, industrial, and high-risk environments. Its offerings range from HSE-recognised First Aid at Work through to advanced pre-hospital qualifications (QNUK Level 3 First Responder, FPOS-I, TACMED, Prolonged Field Care), delivered using scenario-based learning, professional moulage, and the proprietary Stealth Learning methodology. The company also sells related training equipment and reusable Scenario Cards through an online shop.

Product overview

Real First Aid provides specialist medical training and consultancy services for high-risk, remote, and industrial environments. The company offers a portfolio of training courses ranging from basic First Aid at Work (HSE-recognized) through to advanced qualifications including QNUK Level 3 First Responder and FPOS-I, as well as specialist courses in Ballistic First Aid, TACMED, and Prolonged Field Care. Their training methodology emphasizes scenario-based learning, realistic casualty simulation using professional moulage, and stealth learning approaches. The company also provides consultancy services and sells related equipment including scenario cards, medical bags (Responder Bag, Trauma Grab Bag), and consumables (Wound Care Kit, Stretch Wrap). Training content is aligned with guidance from ILCOR, Royal College of Surgeons of Edinburgh Faculty of Pre-Hospital Care, JRCALC, and NICE.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 60% observed reduction in frequency of harmful actions by those who received CPR training with simulation compared to traditional training
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Qualifications Network (QNUK)coreTechnology or IntegrationREAL First Aid's First Responder course is externally accredited by Qualifications Network. This provides objective quality assurance and standardisation for employers and customers to recognise. The partnership allows the company to offer regulated qualifications while maintaining flexibility in course delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• British Red Cross: Major UK first aid training provider offering workplace, paediatric and defibrillation courses. Comparable to Real First Aid's regulated core offering; larger portfolio and broader delivery network, but less specialist focus on hostile/tactical environments.
• Highfield Qualifications: UK awarding body and training provider across first aid, H&S and compliance. Competes with Real First Aid in regulated first aid delivery while also sitting in a similar accreditation layer to QNUK, but with a much broader compliance / H&S portfolio.
• St John Ambulance: Largest UK first aid training charity, delivering First Aid at Work, defibrillation and community courses nationwide. Directly overlaps Real First Aid's regulated FAW / QNUK-style training line and competes for corporate HSE budgets, but at vastly greater scale and a charity-funded cost base.

Direct peers

• Nuco Training: UK-based first aid and health & safety training provider offering regulated FAW, paediatric, FPOS and mental health courses. Closely comparable to Real First Aid's accredited catalogue and similarly targets SME and enterprise clients.
• Qualsafe Awards: UK awarding organisation and approved training provider for regulated first aid qualifications. Real First Aid's courses are accredited via Qualifications Network (QNUK), making Qualsafe both a partial peer and an adjacent accreditation competitor in the same regulated market.
• Wilderness Medical Training: UK provider of expedition, wilderness and remote-area medical training. Directly comparable to Real First Aid's remote, expedition and prolonged-field-care courses for outdoor and high-risk environment clients.
• First Aid for Life: UK first aid training specialist run by medically qualified instructors, offering workplace, paediatric and remote first aid courses. Closely comparable to Real First Aid's regulated-plus-specialist positioning, with similar enterprise and individual customer mix.
• Survival Emergency Solutions: UK provider of first aid, trauma and emergency response training with first-aid kit and equipment retail. Closely comparable end-to-end to Real First Aid: specialist training plus an equipment retail channel, overlapping corporate and individual buyer segments.
• Sigma Tactical Medicine: Tactical emergency medical training provider serving defence, security and law enforcement audiences. Closely comparable to Real First Aid's TACMED and Ballistic First Aid courses and the company's tactical/hostile-environment buyer segment.
• ProTrainings: UK-regulated first aid training provider with blended e-learning and classroom courses. Competes for the same regulated FAW / QNUK-style buyers as Real First Aid, with stronger digital/e-learning delivery but less specialist field/tactical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Real_First_Aid
• Facebookfacebook.com/realfirstaid
• LinkedInlinkedin.com/company/real-first-aid-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real First Aid