iSmile Orthodontics

Name

iSmile Orthodontics

Legal name

iSmile Orthodontics

Website

https://ismilesf.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

iSmile Orthodontics is a single-location orthodontic practice in San Ramon, CA, founded April 2024 by board-certified orthodontist Dr. Ron Hassanzadeh. It serves children, teens, and adults with braces, Invisalign (Diamond+ Provider), retainers, whitening, and emergency care on monthly subscription pricing.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic services
• Traditional braces
• Invisalign treatment
• Clear aligners
• Retainer services

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Payments: Monthly payment plans for orthodontic treatments including braces and Invisalign. Patients pay on subscription basis throughout treatment duration (typically 12-24 months). Includes flexible monthly payment options starting at $189/month for braces and $249/month for Invisalign.
2. Retainer Club Membership: Ongoing retainer services for life-long smile maintenance. Offers Buy One Get One Free retainer promotions to encourage repeat purchases and customer retention.
3. Teeth Whitening Services: Cosmetic teeth whitening services offered as add-on to orthodontic treatment
4. Emergency Care Services: Urgent orthodontic care services for patients experiencing orthodontic emergencies
5. Insurance Payments: Direct billing and reimbursement from dental insurance providers including PPO and HMO plans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

iSmile Orthodontics is a board-certified orthodontic practice that provides teeth straightening and alignment treatments, including traditional braces and Invisalign clear aligner therapy for children, teenagers, and adults. The practice supplements its core orthodontic offerings with retainer maintenance programs, cosmetic teeth whitening, and emergency orthodontic care, and delivers treatment through in-office visits at its single San Ramon, CA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces
• Invisalign
• Invisalign for Kids
• Invisalign for Teens
• Teeth Whitening
• Retainer Club
• Emergency Care

Quantifiable outcome

• Treatment typically completed in 12-24 months
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Align Technology (Invisalign)coreTechnology or Integration · 1 January 2026Manufacturer of Invisalign clear aligner products. iSmile Orthodontics holds Diamond+ Provider status, the highest tier, indicating high volume usage and advanced training. The practice offers Invisalign treatment to patients as one of its primary services.
• American Association of Orthodontists (AAO)minorOthersProfessional membership organization for orthodontists. AAO recommends children have their first orthodontic evaluation around age 7. iSmile Orthodontics is a member practice.
• American Board of Orthodontics (ABO)minorOthersBoard certification body for orthodontists. Board certification requires passing rigorous examinations and demonstrates specialized competency.

Scale indicators4 records

Direct peers

• Smile Doctors: The largest orthodontic DSO in the U.S., operating hundreds of affiliated orthodontic practices offering braces and Invisalign. Directly comparable business model: orthodontic services delivered through owned/affiliated practices, with heavy reliance on Align Technology tier credentials.

Emerging players

• SmileDirectClub: Pioneer of the DTC clear aligner model. Historically a competing channel for orthodontic treatment that drove patient awareness of clear aligners generally; while the company has wound down operations, it remains an important comparable as it shaped consumer expectations for direct-to-consumer orthodontic care.
• Candid: Clear aligner company offering both DTC aligner products and a CandidPro channel for in-office orthodontic treatment. Comparable in that the CandidPro channel positions Candid as a direct competitor to Invisalign and as a competing clear aligner option offered by orthodontic practices.

Broad incumbents

• Heartland Dental: One of the largest dental support organizations in the U.S., supporting thousands of dental offices. Comparable as a broad incumbent providing the infrastructure, scale, and brand recognition that competing orthodontic-adjacent practices must contend with.
• Pacific Dental Services: DSO supporting 900+ dental practices across the U.S., many offering orthodontic services. Comparable as a scaled incumbent that competes for the same orthodontic patient demographic through affiliated offices with established insurance networks and marketing budgets.
• Aspen Dental: National DSO offering general dentistry and orthodontic services including Invisalign across 1,000+ U.S. locations. Comparable as a broad incumbent offering orthodontic services as part of a larger dental portfolio, competing for the same patients seeking aligner therapy.
• Western Dental & Orthodontics: Large dental service organization offering general dentistry plus orthodontic services including braces and Invisalign across hundreds of California locations. Comparable because it offers overlapping orthodontic services to a similar patient demographic, particularly in California markets where iSmile operates.

Others

• LightForce Orthodontics: Manufacturer of 3D-printed custom brackets and digital orthodontic workflow tools used by orthodontic practices. Comparable as an enabling technology provider in the orthodontic treatment category — an adjacent, ecosystem-level participant rather than a direct practice competitor.

Market position

Customer concentration

• Xx.com/ismilesf
• Facebookfacebook.com/iSmileSF
• Instagraminstagram.com/ismilebayarea/#
• LinkedInlinkedin.com/company/ismilesf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmile Orthodontics