Italia Circolare

What Italia Circolare does

Italia Circolare is a privately held Italian editorial and media publishing platform founded in 2019 and headquartered in Milan (Via Carlo Torre 29), dedicated exclusively to circular economy, sustainability, and environmental transition topics. The company operates the website italiacircolare.it, which is organized into more than 15 thematic content sections spanning food systems (Circular Food Hub), packaging (Better Planet Packaging), fashion and textile, retail sustainability (Green Retail Lab), regenerative tourism (Storie di Turismo Rigenerativo, Destinazione Sostenibilità), circular cities (Città Circolari), culture (Cultura Sostenibile), natural stone materials (Naturalmente Sostenibile, Essere Marmo), and innovation commentary (Develoopments, Protagonisti della Sostenibilità). The platform distributes content through its owned website, a newsletter subscription module, a YouTube channel, and partner cross-promotion.

Underlying the editorial product is a relatively standard content management platform featuring structured editorial sections, a tag directory for thematic navigation, social sharing functionality, and a newsletter signup module collecting email, name, profession, and sector data. The platform does not operate a mobile application, does not expose an API or SDK, and does not employ proprietary AI/ML technology. Content is produced by named authors and columnists including director Paolo Marcesini.

Italia Circolare monetizes primarily through sponsored editorial content and event partnerships with corporate and institutional sponsors. Named enterprise customers include Basko (sponsor of "Basko for Next Gen"), Smurfit Westrock Italia (sponsor of "Better Planet Packaging"), SIMTUR (regenerative tourism series), and Scuola di Robotica. Strategic partners include Retail Institute Italy (co-organizer of the multi-year Green Retail Lab program, now in its VI edition), Università di Scienze Gastronomiche di Pollenzo (co-launch of the nonsprecoilcibo.it anti-food-waste pact), and the City of Genoa (co-promoter of the Italian Network of Circular Cities). Commercial arrangements are negotiated on a project-by-project basis and pricing is not publicly disclosed. The company serves four primary customer segments: sustainability-focused corporations, Italian municipalities, sustainability-aware professional and consumer audiences, and academic/research institutions.

Name

Italia Circolare

Legal name

Italia Circolare

Website

https://italiacircolare.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Italia Circolare is an Italian-language editorial media platform, founded in 2019 and headquartered in Milan, publishing content on circular economy and sustainability across 15+ thematic verticals and monetizing primarily through corporate sponsored content and event partnerships with enterprise, municipal, and academic sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsored Content and Project Coverage: Italia Circolare publishes branded editorial content, project stories, and sponsored coverage in collaboration with corporate partners (e.g., Basko, Smurfit Westrock Italia, SIMTUR, Scuola di Robotica). This constitutes the primary revenue model, where partners fund content creation and visibility on the platform.
2. Event and Conference Partnerships: The platform partners with organizations for event coverage, roundtables, and co-branded initiatives (e.g., Green Retail Lab with Retail Institute Italy, Circular Economy for Food at Tuttofood, nonsprecoilcibo.it food waste pact), generating revenue through participation fees and sponsorship arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Italia Circolare is an independent Italian-language editorial media platform that publishes news, stories, ideas, tools, projects, and corporate case studies focused on the circular economy and sustainability transition. The platform sells sponsored editorial coverage, branded content sections, and project-based editorial partnerships to corporations, industry associations, universities, and Italian municipalities seeking credible visibility for their sustainability initiatives. Revenue is generated through content sponsorship, event partnerships, and collaborative projects such as the nonsprecoilcibo.it food-waste pact.

Product overview

Italia Circolare is an online publication platform dedicated to circular economy, sustainability, and environmental transition in Italy. The platform organizes its content across multiple editorial sections covering topics including circular cities, sustainable packaging (Better Planet Packaging), food systems (Circular Food Hub), fashion and textiles, retail sustainability (Green Retail Lab), regenerative tourism, cultural sustainability, and natural stone materials. Key initiatives include nonsprecoilcibo.it for food waste reduction and the Italian Circular Cities Network. The company also produces themed content series such as Develoopments (innovation notebook), Protagonisti della Sostenibilità (sustainability profiles), and project-based sections like Basko for Next Gen and Better Planet Packaging developed in collaboration with industry partners.

Differentiator

Problem solved

Functional benefit

Brands

• Circular Food Hub: A section dedicated to circular economy in the food sector, covering topics such as food waste reduction, sustainable agriculture, and circular food systems.
• Città Circolari
• Better Planet Packaging
• Circular Fashion and Textile
• Develoopments
• Protagonisti della Sostenibilità
• Green Retail Lab
• Destinazione Sostenibilità
• Essere Marmo
• Naturalmente Sostenibile
• Cultura Sostenibile
• Basko for Next Gen
• Storie di Turismo Rigenerativo
• Il Pollo a 4 Zampe
• Circular Book

Products and services

• Italia Circolare Editorial Platform Online editorial publication platform (italiacircolare.it) covering circular economy, sustainability, and environmental transition in Italy across 15+ thematic sections including news, stories, ideas, tools, projects, and corporate case studies. Content is free to readers and monetized through sponsored editorial sections, branded content, and project-based partnerships with corporations, industry associations, universities, and municipalities.
• nonsprecoilcibo.it Anti-Food-Waste Pact Project-based initiative developed with Retail Institute Italy and the Università di Scienze Gastronomiche di Pollenzo to reduce food waste across Italian modern distribution, with editorial coverage managed by Italia Circolare. The initiative coordinates retail operators, academic research, and editorial communication around household and retail food waste reduction, and was presented at Tuttofood Milano 2025 by Italia Circolare's director.

Quantifiable outcome

• Italia Circolare and Retail Institute Italy reached 26,000 retail points of sale and 58 million consumers weekly through the nonsprecoilcibo.it food waste pact.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Università di Scienze Gastronomiche di Pollenzo (UNISG)coreStrategic or Co-development Partner · 7 June 2024Italia Circolare partnered with Retail Institute Italy and the Università di Scienze Gastronomiche di Pollenzo to launch nonsprecoilcibo.it, the 'Patto contro lo Spreco Alimentare' (Food Waste Pact) for modern distribution. The project targets 26,000 retail points of sale and 58 million weekly consumers, with Italia Circolare managing content and editorial coverage.
• Retail Institute ItalycoreStrategic or Co-development PartnerItalia Circolare is a content partner of Retail Institute Italy for the Green Retail Lab initiative, a multi-year program (now in its VI edition as of 2025) exploring sustainability and circular economy strategies for the retail sector. Italia Circolare co-organizes content and provides editorial coverage for the event.
• Smurfit Westrock ItaliacoreGTM or Marketing PartnerSmurfit Westrock Italia sponsors the 'Better Planet Packaging' editorial section on Italia Circolare, featuring content on sustainable packaging innovation, ecodesign, and the company's circular economy strategy. The platform provides editorial coverage that serves as a marketing channel for Smurfit Westrock Italia's sustainability initiatives.
• BaskocoreGTM or Marketing PartnerBasko sponsors the 'Basko For Next Gen' content section on Italia Circolare, covering topics of cultural inclusion, sports events, and community engagement in Genoa and Turin. Italia Circolare provides editorial coverage of Basko's sustainability and social responsibility initiatives.
• Comune di Genova (City of Genoa)coreStrategic or Co-development PartnerItalia Circolare co-promoted the 'Rete Italiana delle Città Circolari' (Italian Network of Circular Cities) together with the City of Genoa, launched in April 2026. This initiative gathers Italian municipalities committed to circular urban transitions and represents a flagship project for Italia Circolare's public sector engagement.
• SIMTURminorStrategic or Co-development PartnerItalia Circolare collaborated with SIMTUR on the 'Storie di Turismo Rigenerativo' (Regenerative Tourism Stories) content series, covering destinations and initiatives in sustainable and regenerative tourism.
• Scuola di RoboticaminorStrategic or Co-development PartnerItalia Circolare partnered with Scuola di Robotica on the 'Il pollo a 4 zampe' editorial series, exploring technologies for unsustainability with a focus on robotics and emerging technologies applied to sustainability education.
• AWorldminorStrategic or Co-development PartnerAWorld, a sustainability startup, participated in the Scrap the Food Waste European project consortium led by Will Media together with Italia Circolare, the Università degli Studi di Scienze Gastronomiche, and the Unione Nazionale Consumatori (UNC), focused on reducing household food waste in Italy.
• Will MediaminorStrategic or Co-development PartnerWill Media leads the Scrap the Food Waste European project consortium, which includes Italia Circolare, the Università degli Studi di Scienze Gastronomiche (UNISG), Unione Nazionale Consumatori (UNC), and AWorld, aiming to study and reduce food waste in Italian households.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• edie: UK-based business media publication covering sustainability, energy, and the circular economy. Comparable as a content-led sustainability media brand targeting professionals with editorial, events, and awards, though serving a broader UK/international audience rather than Italy specifically.
• ESG Today: Global ESG and sustainable business news platform. Comparable as a content-led sustainability media outlet monetized through advertising and corporate partnerships, but focused on ESG/sustainable finance globally rather than circular economy in Italy.
• GreenBiz: US-based sustainability business media platform with events, newsletters, and editorial coverage. Comparable to Italia Circolare as a sustainability-focused B2B editorial platform monetized through events, memberships, and corporate partnerships, but operating at much larger global scale.
• Sustainable Brands: Global community and media platform for brand sustainability leaders. Comparable as a content, events, and community platform for sustainability-focused corporate professionals, with overlapping audience and partnership-driven revenue model, though broader in scope and global rather than Italy-focused.
• Il Sole 24 Ore - Ambiente: Italy's leading business daily newspaper with a dedicated Ambiente (environment/sustainability) section. Comparable as an editorial source for Italian sustainability and circular economy coverage, but operates as a general business incumbent with sustainability as one vertical rather than as a dedicated platform.

Direct peers

• Will Media: Italian digital media company and confirmed partner of Italia Circolare on the Scrap the Food Waste European project. Both operate content-led digital media platforms covering sustainability and consumer topics in Italian, addressing overlapping professional and consumer audiences with sponsored editorial partnerships.
• Azzeroco2: Italian sustainability platform that has a banner-level partnership with Italia Circolare (visible on the Italia Circolare homepage). Both target sustainability-aware audiences and partner with corporations on environmental transition content, making them directly comparable content and partnership operators.
• Green & Blue: Italian online magazine dedicated to environmental sustainability, climate, and green transition. Comparable as an Italian-language sustainability editorial platform with a similar content-led model and similar audience of sustainability professionals and engaged consumers.

Others

• Circular Economy Network: Italian network of companies, institutions, and associations active in the circular economy. Comparable as a stakeholder in the Italian circular economy ecosystem and referenced partner in Italia Circolare's coverage, though it operates as an industry association rather than an editorial media outlet.
• Retail Institute Italy: Italian retail industry association that is a strategic partner of Italia Circolare on the Green Retail Lab initiative. Comparable as an adjacent stakeholder in Italian retail sustainability programming, though it operates as an industry body producing events and research rather than as a consumer-facing media publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2XQDAenin5qe_0YtsOIESg
• LinkedInlinkedin.com/company/italiacircolare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italia Circolare