ITALY AND WINE

What ITALY AND WINE does

Italy and Wine is a privately held, founder-operated wine tour operator headquartered in Florence, Tuscany, offering curated wine tourism experiences across Italy's three premier wine regions. Founded circa 2002 by Vittorio Del Bono Venezze under the legal entity Italy and Tour di Vittorio Del Bono Venezze, the company sells both small-group day tours (capped at 8 guests) and fully customized private itineraries spanning Tuscany (Chianti Classico, Brunello di Montalcino, Nobile di Montepulciano, San Gimignano, Bolgheri), Piedmont (Barolo, Barbaresco), and Veneto (Prosecco Hills, Valpolicella/Amarone, Soave, Euganean Hills). The portfolio of roughly 30 distinct tour SKUs includes truffle-hunting excursions, wine-and-cheese pairings, cooking-class add-ons, and multi-day package holidays with 4/5-star accommodations. Pricing is per-person for shared tours (€175–€280), per-person or per-group for private tours (€210–€550+), and bundled for multi-day packages (€540–€2,800+), with bespoke itineraries quoted on inquiry.

The underlying technology stack is a conventional website-based booking platform with online inquiry and reservation forms, supplemented by email and phone contact. The company has no mobile application, no public API, no SDK, and no disclosed third-party booking-platform integrations beyond review-driven listings on Tripadvisor, Yelp, and Google Business. The principal operating asset is a curated partnership network with family-run wineries and prestigious estates — including Ornellaia, Guado al Tasso, and Le Macchiole — which provides exclusive guest access and constitutes a meaningful operational dependency. The business is fully licensed as an Italian travel agency (P.IVA 05964180482).

Revenue is generated entirely through direct-to-consumer tour bookings with no enterprise, corporate, or B2B distribution disclosed. The company has a 14-employee headcount, is privately held with no venture capital or institutional investment, and has operated continuously for over 20 years. Customer acquisition is primarily organic, driven by search and review platforms rather than paid marketing, and pricing varies by group size, duration, and customization level.

Name

ITALY AND WINE

Legal name

Italy and Tour di Vittorio Del Bono Venezze

Website

https://italyandwine.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Italy and Wine is a boutique Florence-based tour operator founded in 2002 by Vittorio Del Bono Venezze, offering private and small-group wine tours (max 8 guests) across Tuscany, Piedmont, and Veneto, plus multi-day package holidays and bespoke culinary experiences for international wine travelers.

Ownership category

akta.pro rank

Product category

Wine Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Private/Customized Multi-Day Tour Operators (THAKADAC), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Wine tourism
• Guided wine tours
• Tuscany wine tours
• Vineyard experiences
• Culinary travel

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wine Tour Bookings: Revenue generated from selling wine tour experiences to consumers. Pricing is per-person for shared tours and per-group for private tours. Includes day tours, multi-day packages, and custom/bespoke tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Italy and Wine is a Florence-based, fully licensed tour operator that curates and sells private and small-group wine tours across Tuscany, Piedmont, and Veneto. The product mix includes single-day shared tours (max 8 guests), full-day private tours to specific wine regions, multi-day wine holiday packages with hotel accommodations, and fully custom/bespoke wine journeys that may include truffle hunting, cooking classes, and cheese pairings. All tours are guided and centered on visits to family-run wineries with expert-led tastings.

Product overview

Italy and Wine is a boutique wine tour operator offering curated wine tours and vacation packages across Italy's premier wine regions. The portfolio centers on private and small-group wine tours (maximum 8 guests) in three main regions: Tuscany (Chianti Classico, Brunello di Montalcino, Montepulciano, San Gimignano, Bolgheri), Veneto (Prosecco, Valpolicella/Amarone, Soave, Euganean Hills), and Piedmont (Barolo, Barbaresco). Core offerings include day tours with winery visits and tastings, multi-day package holidays with accommodations, and fully custom/bespoke wine journeys. The company differentiates through expert sommelier guides, exclusive access to family-run wineries, and integrated culinary experiences including truffle hunting, cooking classes, and wine-and-cheese pairings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wine Tours in Tuscany Exclusive private wine tours through Tuscany's renowned regions (Chianti Classico, Brunello di Montalcino, Super Tuscans) featuring guided tastings at top wineries with expert sommeliers, departing from Florence.
• Private Wine Tours in Piedmont Private wine tours from Turin to Piedmont's prestigious wine regions, featuring Barolo and Barbaresco wines with visits to family-owned wineries.
• Private Wine Tours in Veneto Private wine tours from Venice exploring Veneto wine country including Prosecco hills, Valpolicella Amarone region, Soave, and Colli Euganei.
• Small Group Wine Tours in Tuscany Small-group wine tours (maximum 8 guests) departing from Florence, visiting handpicked wineries in Chianti Classico, Brunello di Montalcino, and Nobile di Montepulciano regions.
• Multi-Day Wine Holidays Extended wine vacation packages spanning multiple days with luxury accommodations, curated wine tastings, and guided tours across Italy's top wine regions including Tuscany, Piedmont, and Veneto.
• Custom Wine Tours Bespoke private wine tours customized to individual preferences, offering vineyard walks, food pairings, truffle hunting, cooking courses, and private dinners with winemakers; priced on request.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wineries and Wine EstatescoreStrategic or Co-development PartnerItaly and Wine partners with numerous family-run wineries and prestigious wine estates across Tuscany, Piedmont, and Veneto. These partnerships provide exclusive access for tours, including estates like Ornellaia, Guado al Tasso, Le Macchiole, and many family-owned boutique vineyards. Winemakers personally share their craft with tour guests.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Devour Tours: Boutique food and wine tour operator running small-group culinary experiences in Italy (including Florence and Tuscany) plus other European cities. Comparable small-group format, sommelier-led tasting focus, and direct-to-consumer online booking model.
• Withlocals: Marketplace and tour operator offering private and small-group local-led experiences across Europe including Italian wine and food tours. Overlaps in customer base and curated local-experience positioning, though Withlocals uses a broader guide network.
• LivTours: Premium small-group tour company operating in Italy, France, and other European destinations with curated cultural, culinary, and wine experiences. Comparable premium positioning, expert-led tour model, and similar customer demographic.
• Walks of Italy: Italy-focused small-group and private tour operator offering food, wine, and cultural experiences across major Italian cities including Florence, Rome, and Venice. Directly comparable DTC tour booking model, similar premium positioning, and overlapping customer base in Tuscany wine tours.
• The Roman Guy: Italy tour operator specializing in small-group and private experiences including food and wine tours in Rome, Florence, and Tuscany. Directly comparable in customer segment, DTC booking model, and tour portfolio mix.

Broad incumbents

• TourRadar: Multi-day tour marketplace where Italy wine holidays are bookable. While focused on multi-day packages, it competes for the same premium experiential travel customer and could list Italy and Wine's multi-day package tours.
• GetYourGuide: Global OTA for tours, attractions, and experiences with a substantial Italy wine tour inventory. Comparable on the demand side (customer discovery and booking) and a potential channel partner that also competes for direct bookings.
• Airbnb Experiences: Airbnb's hosted experiences marketplace includes wine tours and tastings across Italy's premier regions. Operates as both a discovery channel and competitor for curated wine experience bookings.
• Viator: TripAdvisor-owned global tour and experiences marketplace with extensive Italian wine tour listings. Serves as both a potential distribution channel and a broad incumbent competitor for the same Tuscany/Piedmont/Veneto customer.

Emerging players

• Truffle & Wine Hunter: Boutique Tuscany-based tour operator focused on truffle hunting and wine experiences, overlapping directly with Italy and Wine's San Miniato truffle-hunting and Chianti tasting products. Comparable small-team, founder-led, direct-to-consumer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/italy-and-wine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALY AND WINE