ITALY AND WINE
Italy and Wine is a boutique Florence-based tour operator founded in 2002 by Vittorio Del Bono Venezze, offering private and small-group wine tours (max 8 guests) across Tuscany, Piedmont, and Veneto, plus multi-day package holidays and bespoke culinary experiences for international wine travelers.
- Company typePrivate
- Founded2002
- HeadquartersFlorence, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ITALY AND WINE does
Italy and Wine is a privately held, founder-operated wine tour operator headquartered in Florence, Tuscany, offering curated wine tourism experiences across Italy's three premier wine regions. Founded circa 2002 by Vittorio Del Bono Venezze under the legal entity Italy and Tour di Vittorio Del Bono Venezze, the company sells both small-group day tours (capped at 8 guests) and fully customized private itineraries spanning Tuscany (Chianti Classico, Brunello di Montalcino, Nobile di Montepulciano, San Gimignano, Bolgheri), Piedmont (Barolo, Barbaresco), and Veneto (Prosecco Hills, Valpolicella/Amarone, Soave, Euganean Hills). The portfolio of roughly 30 distinct tour SKUs includes truffle-hunting excursions, wine-and-cheese pairings, cooking-class add-ons, and multi-day package holidays with 4/5-star accommodations. Pricing is per-person for shared tours (€175–€280), per-person or per-group for private tours (€210–€550+), and bundled for multi-day packages (€540–€2,800+), with bespoke itineraries quoted on inquiry.
The underlying technology stack is a conventional website-based booking platform with online inquiry and reservation forms, supplemented by email and phone contact. The company has no mobile application, no public API, no SDK, and no disclosed third-party booking-platform integrations beyond review-driven listings on Tripadvisor, Yelp, and Google Business. The principal operating asset is a curated partnership network with family-run wineries and prestigious estates — including Ornellaia, Guado al Tasso, and Le Macchiole — which provides exclusive guest access and constitutes a meaningful operational dependency. The business is fully licensed as an Italian travel agency (P.IVA 05964180482).
Revenue is generated entirely through direct-to-consumer tour bookings with no enterprise, corporate, or B2B distribution disclosed. The company has a 14-employee headcount, is privately held with no venture capital or institutional investment, and has operated continuously for over 20 years. Customer acquisition is primarily organic, driven by search and review platforms rather than paid marketing, and pricing varies by group size, duration, and customization level.
ITALY AND WINE firmographics
Firmographics- Name
- ITALY AND WINE
- Legal name
- Italy and Tour di Vittorio Del Bono Venezze
- Website
- https://italyandwine.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italy and Wine is a boutique Florence-based tour operator founded in 2002 by Vittorio Del Bono Venezze, offering private and small-group wine tours (max 8 guests) across Tuscany, Piedmont, and Veneto, plus multi-day package holidays and bespoke culinary experiences for international wine travelers.
- Ownership category
- akta.pro rank
ITALY AND WINE industry classification
Industry- Product category
- Wine Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Culinary & Wine Travel Agencies (THAKAFAH), Private/Customized Multi-Day Tour Operators (THAKADAC), Culinary & Wine Itinerary Planning (THAKAOAJ)
Keywords
Where ITALY AND WINE is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ITALY AND WINE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Wine Tour Bookings: Revenue generated from selling wine tour experiences to consumers. Pricing is per-person for shared tours and per-group for private tours. Includes day tours, multi-day packages, and custom/bespoke tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shared/Small Group Day Tours |
| Unit Pricing | Pay-as-you-go | Private Day Tours |
| Unit Pricing | Multi-year contract | Multi-Day Package Tours |
| Other | Multi-year contract | Custom/Bespoke Tours |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ITALY AND WINE product offering
Product offeringCore offering
Italy and Wine is a Florence-based, fully licensed tour operator that curates and sells private and small-group wine tours across Tuscany, Piedmont, and Veneto. The product mix includes single-day shared tours (max 8 guests), full-day private tours to specific wine regions, multi-day wine holiday packages with hotel accommodations, and fully custom/bespoke wine journeys that may include truffle hunting, cooking classes, and cheese pairings. All tours are guided and centered on visits to family-run wineries with expert-led tastings.
Product overview
Italy and Wine is a boutique wine tour operator offering curated wine tours and vacation packages across Italy's premier wine regions. The portfolio centers on private and small-group wine tours (maximum 8 guests) in three main regions: Tuscany (Chianti Classico, Brunello di Montalcino, Montepulciano, San Gimignano, Bolgheri), Veneto (Prosecco, Valpolicella/Amarone, Soave, Euganean Hills), and Piedmont (Barolo, Barbaresco). Core offerings include day tours with winery visits and tastings, multi-day package holidays with accommodations, and fully custom/bespoke wine journeys. The company differentiates through expert sommelier guides, exclusive access to family-run wineries, and integrated culinary experiences including truffle hunting, cooking classes, and wine-and-cheese pairings.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Wine Tours in Tuscany Exclusive private wine tours through Tuscany's renowned regions (Chianti Classico, Brunello di Montalcino, Super Tuscans) featuring guided tastings at top wineries with expert sommeliers, departing from Florence.
- Private Wine Tours in Piedmont Private wine tours from Turin to Piedmont's prestigious wine regions, featuring Barolo and Barbaresco wines with visits to family-owned wineries.
- Private Wine Tours in Veneto Private wine tours from Venice exploring Veneto wine country including Prosecco hills, Valpolicella Amarone region, Soave, and Colli Euganei.
- Small Group Wine Tours in Tuscany Small-group wine tours (maximum 8 guests) departing from Florence, visiting handpicked wineries in Chianti Classico, Brunello di Montalcino, and Nobile di Montepulciano regions.
- Multi-Day Wine Holidays Extended wine vacation packages spanning multiple days with luxury accommodations, curated wine tastings, and guided tours across Italy's top wine regions including Tuscany, Piedmont, and Veneto.
- Custom Wine Tours Bespoke private wine tours customized to individual preferences, offering vineyard walks, food pairings, truffle hunting, cooking courses, and private dinners with winemakers; priced on request.
Companies that use ITALY AND WINE
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ITALY AND WINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITALY AND WINE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wineries and Wine EstatescoreItaly and Wine partners with numerous family-run wineries and prestigious wine estates across Tuscany, Piedmont, and Veneto. These partnerships provide exclusive access for tours, including estates like Ornellaia, Guado al Tasso, Le Macchiole, and many family-owned boutique vineyards. Winemakers personally share their craft with tour guests.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ITALY AND WINE competitors and assessment
Company assessmentDirect peers
- Devour Tours: Boutique food and wine tour operator running small-group culinary experiences in Italy (including Florence and Tuscany) plus other European cities. Comparable small-group format, sommelier-led tasting focus, and direct-to-consumer online booking model.
- Withlocals: Marketplace and tour operator offering private and small-group local-led experiences across Europe including Italian wine and food tours. Overlaps in customer base and curated local-experience positioning, though Withlocals uses a broader guide network.
- LivTours: Premium small-group tour company operating in Italy, France, and other European destinations with curated cultural, culinary, and wine experiences. Comparable premium positioning, expert-led tour model, and similar customer demographic.
- Walks of Italy: Italy-focused small-group and private tour operator offering food, wine, and cultural experiences across major Italian cities including Florence, Rome, and Venice. Directly comparable DTC tour booking model, similar premium positioning, and overlapping customer base in Tuscany wine tours.
- The Roman Guy: Italy tour operator specializing in small-group and private experiences including food and wine tours in Rome, Florence, and Tuscany. Directly comparable in customer segment, DTC booking model, and tour portfolio mix.
Broad incumbents
- TourRadar: Multi-day tour marketplace where Italy wine holidays are bookable. While focused on multi-day packages, it competes for the same premium experiential travel customer and could list Italy and Wine's multi-day package tours.
- GetYourGuide: Global OTA for tours, attractions, and experiences with a substantial Italy wine tour inventory. Comparable on the demand side (customer discovery and booking) and a potential channel partner that also competes for direct bookings.
- Airbnb Experiences: Airbnb's hosted experiences marketplace includes wine tours and tastings across Italy's premier regions. Operates as both a discovery channel and competitor for curated wine experience bookings.
- Viator: TripAdvisor-owned global tour and experiences marketplace with extensive Italian wine tour listings. Serves as both a potential distribution channel and a broad incumbent competitor for the same Tuscany/Piedmont/Veneto customer.
Emerging players
- Truffle & Wine Hunter: Boutique Tuscany-based tour operator focused on truffle hunting and wine experiences, overlapping directly with Italy and Wine's San Miniato truffle-hunting and Chianti tasting products. Comparable small-team, founder-led, direct-to-consumer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ITALY AND WINE social profiles
Digital presenceITALY AND WINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITALY AND WINE leadership team
Management profileNumber of profiles
Profiles1 record
ITALY AND WINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITALY AND WINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITALY AND WINE
What does ITALY AND WINE do?
Italy and Wine is a Florence-based, fully licensed tour operator that curates and sells private and small-group wine tours across Tuscany, Piedmont, and Veneto. The product mix includes single-day shared tours (max 8 guests), full-day private tours to specific wine regions, multi-day wine holiday packages with hotel accommodations, and fully custom/bespoke wine journeys that may include truffle hunting, cooking classes, and cheese pairings. All tours are guided and centered on visits to family-run wineries with expert-led tastings.
Is ITALY AND WINE a public or private company?
ITALY AND WINE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITALY AND WINE founded?
ITALY AND WINE was founded in 2002. It employs 11 to 50 people.
Where is ITALY AND WINE based?
ITALY AND WINE is headquartered in Florence, Italy, in the Europe region.
How does ITALY AND WINE make money?
One revenue line is on record: wine Tour Bookings.
Who are ITALY AND WINE's main competitors?
Direct peers on record are Devour Tours, Withlocals, LivTours, Walks of Italy and The Roman Guy. Broad incumbents are TourRadar, GetYourGuide, Airbnb Experiences and Viator. Truffle & Wine Hunter is listed as an emerging player.
Does ITALY AND WINE have an API?
No public API is recorded for ITALY AND WINE.
What industry is ITALY AND WINE in?
ITALY AND WINE's product category is Wine Tourism Services. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.