IT FACTORY

What IT FACTORY does

IT Factory is a privately held Australian IT services and ICT lifecycle management company founded in 2011, headquartered in Wetherill Park, Sydney, with operating offices in Melbourne, Brisbane, Perth, and Auckland. The company serves more than 400 customers across Australia and New Zealand, spanning SMB to enterprise, with a horizontal segmentation approach that has produced long-tenured relationships (99% customer retention rate since formation) across media, education, financial services, retail, and strata management — including logos such as Village Roadshow, University of Sydney, Telstra, Suncorp, Harvey Norman, and Southern Cross Media.

The service portfolio spans the full ICT lifecycle. On the IT services side, the company delivers onsite IT support, ITIL/ISO-aligned consulting, Microsoft Office 365 migration, hardware procurement, project management, and bulk device imaging. On the lifecycle side, it offers enterprise-wide installations and decommissioning, office and data centre relocations, short- and long-term storage across 8 Australian cities (3,000+ pallets), asset tag removal, e-waste recycling via a Reutilise-Condense-Recycle methodology, IT audits, and secure data destruction that includes a mobile on-site destruction truck with a 48-hour SLA. Underlying technology is an in-house asset tracking system for inventory, storage, and reporting, supplemented by certified Blancco data erasure tooling and an integrated management system certified to ISO 9001, ISO 14001, ISO 27001, and ISO 45001, with compliance alignment to NIST SP 800-88/800-53, PCI DSS, HIPAA, PIPEDA, and Australian Government Information Security Controls.

The business model is predominantly professional services and managed services revenue, with a hardware resale line and a self-serve online shop at itfactoryaustralia.com.au. Pricing is quote-based and not publicly disclosed; large installations can be cost-neutral or cost-positive through offsetting against buy-back value of obsolete equipment. Go-to-market is sales-led (direct phone outreach, onsite consultation, enquiry forms) combined with a lightweight self-serve e-commerce channel, supported by word-of-mouth and a presence on Facebook, Instagram, and TikTok. The company is founder-owned with no parent, no subsidiaries, and no disclosed external funding.

Name

IT FACTORY

Legal name

IT Factory

Website

https://itfactory.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Factory is an Australian-owned IT services and ICT lifecycle management company that delivers onsite IT support, hardware procurement, Microsoft 365 migration, e-waste recycling, secure data destruction, and large-scale national storage to 400+ businesses across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Computer and Electronic Product Manufacturing (334)

SIC

Computer & Office Equipment (3570)

akta.pro industry

PRIMARYBPAEAOAF

IT Asset Lifecycle Services (Procure-to-Retire)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

SECONDARYBPALAIAA

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling)

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

SECONDARYEUAIAIAB

IT Asset Disposition (ITAD) & Data Destruction

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/E-waste & Battery Recycling

SECONDARYBPAEAJAN

ITSM Managed Services (Run/Operate/Optimize)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYBPALAIAI

Enterprise Hardware Recycling (Servers, Storage, Networking)

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

SECONDARYBPALAIAL

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG)

Business & Public Services/Waste Management & Remediation Services/Electronic Waste (E-waste) Recycling & IT Asset Disposition (ITAD)

Keywords

• IT support services
• ICT lifecycle management
• IT consulting services
• Secure data destruction
• E-waste recycling

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Support Services: Onsite IT support for small to large businesses nationwide, including troubleshooting, configuration, and maintenance services.
2. ICT Equipment Installation & Decommissioning: Installation of new equipment and decommissioning of obsolete ICT equipment, including data sanitisation and asset disposal.
3. IT Consulting: ICT consulting services following ITIL and ISO frameworks, including architecture, solutions, design and implementation.
4. IT Hardware Sales: Procurement and supply of brand name and generic IT equipment including servers, desktops, laptops, firewalls, switches, routers, printers, and peripherals.
5. Office 365 Migration Services: Migration, deployment, and consulting services for Microsoft Office 365 cloud platform.
6. Project Management: IT project management services including deployment, implementation, and solution architecture.
7. Bulk Image Loads: Onsite and offsite secure imaging solutions for desktops, notebooks, tablets, thin clients, and servers.
8. E-Waste Recycling: Environmentally responsible IT disposal using Reutilise-Condense-Recycle method, including data sanitization.
9. Data Destruction: On-site and off-site secure destruction of digital storage media with certificate of destruction for compliance.
10. Storage Services: Short term and long term storage facilities for ICT equipment across multiple Australian cities.
11. Relocations: Specialist computer and office relocations including server, desktop, printer, POS, data centre, and phone moves.
12. IT Audits: Physical and software audits for network topology and strategic planning.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

IT Factory provides comprehensive IT services and ICT lifecycle management for businesses, including IT support, ICT equipment installation, hardware procurement, Office 365 migration, IT consulting, and project management. The company also manages end-of-life IT assets through e-waste recycling, secure data destruction, IT relocations, storage, and IT audits across Australia and New Zealand.

Product overview

IT FACTORY is an Australian owned and operated IT Services and ICT Lifecycle management company offering a comprehensive portfolio of services. The core offering consists of IT Support, ICT Equipment Installation & Decommissioning, IT Consulting, IT Hardware Sales, Office 365 Migration, Project Management, and Bulk Image Loads. These are complemented by a dedicated ICT Lifecycle Services platform encompassing E-Waste Recycling, Installations and Decommissioning, Relocations, Storage, Asset Tag Removal, Data Destruction (with mobile on-site destruction truck), and IT Audits. The company positions itself as a one-stop provider for the complete ICT lifecycle from design and building through to end-of-life management, serving over 400 satisfied customers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support
• ICT Equipment Installation
• IT Consulting
• Hardware Sales
• Office 365 Migration
• Project Management
• E-Waste Recycling
• Relocations
• Storage
• Data Destruction
• IT Audits

Quantifiable outcome

• 99% customer retention rate since formation
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BlanccocoreTechnology or IntegrationBlancco is a certified partner providing data erasure solutions. As a Blancco Partner, IT Factory demonstrates an uncompromising commitment to data security and uses Blancco's certified data destruction methods.
• Village RoadshowminorOthersVillage Roadshow is listed as a customer partner logo on the IT Factory website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iron Mountain: Public global data destruction and ITAD provider with secure shredding, degaussing, and chain-of-custody documentation. Overlaps directly with IT Factory's data destruction, e-waste recycling, and IT asset lifecycle services for enterprise customers.
• IT Renew: IT asset disposition specialist focused on enterprise hardware resale, recycling, and data sanitization. Operates with similar service portfolio to IT Factory including on-site data destruction and certified erasure processes.
• ASI Solutions: Australian IT solutions provider offering hardware procurement, managed services, and IT lifecycle support to enterprise and government customers. Closely comparable to IT Factory's Australian IT support and hardware sales business.
• Shred-it (Stericycle): Specialized secure information destruction provider offering on-site and off-site media destruction with certificate of destruction. Direct overlap with IT Factory's mobile data destruction truck and certified data sanitization services.
• Sims Lifecycle Services: Global ITAD and e-waste recycling operator with mobile destruction capability and national infrastructure across multiple continents. Directly comparable to IT Factory's end-of-life IT asset services and storage footprint, but at significantly greater scale.
• Datacom: Australia and New Zealand-headquartered IT services company offering managed services, consulting, and infrastructure support. Comparable trans-Tasman IT services footprint to IT Factory with broader scale.

Broad incumbents

• Hewlett Packard Enterprise (Asset Recovery Services): OEM-led IT asset disposition program offering trade-in, recycling, and data sanitization for HPE hardware customers globally. Competes with IT Factory's OEM-agnostic e-waste recycling and decommissioning services with the advantage of vendor-direct relationships.
• Data#3: ASX-listed Australian IT solutions company providing hardware, software, and services to enterprise and government. Larger incumbent offering similar IT support and lifecycle services as part of a broader portfolio.
• Insight Enterprises: Global IT hardware and services distributor with ANZ presence offering procurement, configuration, deployment, and end-of-life services. Comparable to IT Factory's hardware sales and ICT lifecycle portfolio as part of a wider offering.
• DXC Technology: Global IT services incumbent offering managed services, infrastructure support, and IT asset management for large enterprise customers across ANZ. Overlaps with IT Factory's enterprise IT support and lifecycle offerings at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itfactoryAUS
• Instagraminstagram.com/itfactoryaustralia
• TikToktiktok.com/@itfactoryaustralia
• LinkedInlinkedin.com/company/it-factory-pty-ltd

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT FACTORY