ITM Paris

What ITM Paris does

ITM Paris (Institut Technique de Maquillage) is a French private educational institution founded in 1985 by Aïda Carange, a renowned cinema makeup artist, specializing in professional makeup artistry and cosmetics/luxury business education. The school operates from a single campus at 9 rue des Arènes in the 5th arrondissement of Paris and has been a member of the Galileo Global Education network since 2017. ITM Paris offers a tiered curriculum portfolio ranging from 1-year professional makeup certifications to 3-year Bachelor's degrees (cinema/SFX, fashion/beauty, makeup/hairdressing, and cosmetics/luxury commercial development), a 2-year Master's program in marketing of cosmetics and luxury delivered via e-learning, and short intensive workshops (1-8 days) for both working beauty professionals and the general public.

The school's underlying infrastructure rests on three pillars: an in-person curriculum built around proprietary teaching methodology developed by the founder and refined over 40 years; an e-learning platform enabling the Master's program to serve a global student body; and an apprenticeship ecosystem operated through CFA IDAA, which channels students into work-study placements. ITM Paris maintains 700+ industry partnerships with companies across cinema, television, fashion, cosmetics, live performance, and advertising sectors, and runs co-branded workshops with major cosmetics brands including MAC, Bobbi Brown, Clinique, Kryolan, and Nars. Student outcomes are documented at 86% professional insertion within 6 months and 91-94% certification success rates for 2022-2023.

The business model is tuition-based across multi-year program subscriptions, augmented by transactional revenue from professional and discovery workshops priced per session (e.g., €1,530 for a 5-day wig implantation intensive). Distribution is primarily direct via a 5-step admissions process (interview request, phone convocation, admission interview, notification, enrollment), supplemented by open days, virtual information sessions, and student/alumni testimonials. The Qualiopi certification grants eligibility for French professional training financing (CPF, OPCO funds), broadening the accessible student pool. Customer segments span aspiring professional makeup artists (primary), beauty/luxury business candidates (primary), working beauty professionals (workshops), and beauty enthusiasts (discovery workshops).

Name

ITM Paris

Legal name

ITM (Institut Technique de Maquillage)

Website

https://itmparis.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ITM Paris is a private French professional makeup and cosmetics business school founded in 1985, training aspiring makeup artists and luxury marketing professionals through 1- to 3-year programs, workshops, and an e-learning Master's, served via a single Paris campus within Galileo Global Education.

Ownership category

akta.pro rank

Product category

Professional Makeup Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Makeup Artistry (EDAOALAF)

akta.pro secondary industries

Makeup Artistry Training Programs (HSALANAE), Esthetics / Skincare (EDAOALAE), Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), SFX/Prosthetic Makeup (HSALAHAF)

Keywords

• Professional makeup training
• Makeup artistry school
• Cosmetics marketing education
• Special effects makeup
• Luxury cosmetics programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional makeup training programs: Tuition-based educational programs ranging from 18-month professional makeup courses to 3-year Bachelor degrees and 2-year Master's programs in cosmetics and luxury marketing.
2. Professional workshops: Short intensive workshops (1-8 days) for professional beauticians including airbrush makeup, special effects, corrective makeup, wig implantation, and studio hairdressing.
3. Discovery workshops: Introductory workshops for general public interested in artistic makeup including face painting and self-makeup tutorials.
4. Apprenticeship programs: Work-study programs through CFA IDAA allowing students to combine education with professional experience in cosmetics and luxury companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ITM Paris is a private professional makeup school in Paris offering multi-year diploma programs (1-year professional makeup training, 2-year artistic makeup training, 3-year bachelor's degrees in cinema/SFX and fashion/beauty makeup, plus 3-year and Master's-level programs in cosmetics and luxury marketing). It also sells short 1- to 8-day discovery and professional development workshops and operates an e-learning Master's program for working professionals.

Product overview

ITM Paris is a professional makeup and cosmetics business school offering a portfolio of educational programs in makeup artistry and luxury cosmetics marketing. The offerings include two short professional programs (1-2 years), four bachelor's degrees (3 years) covering makeup specializations (cinema/SFX, fashion/beauty, and makeup/hairdressing) and commercial/marketing tracks, one master's program in e-learning format, plus workshop programs for discovery and professional skill development. The school operates under the Galileo Global Education group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Maquilleur Professionnel
• Formation Make-up Artist (2 ans)
• Bachelor Maquilleur Cinéma & Effets Spéciaux (3 ans)
• Bachelor Maquilleur Mode & Beauté (3 ans)
• Bachelor Cosmétiques & Luxe - Développement Commercial et Marketing (alternance)
• Mastère Marketing des cosmétiques et du luxe (alternance)
• Bachelor Maquillage & Coiffure (3 ans)
• Ateliers Découverte
• Ateliers Perfectionnement Professionnels
• Atelier Implantation de Perruque

Quantifiable outcome

• 86% professional insertion rate at 6 months for certified graduates (2022-2023)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Château de Vaux-Le-VicomteminorStrategic or Co-development Partner · 25 May 2024Students provided period-accurate makeup for visitors at the annual Grand Siècle historical event, transforming participants into 17th century characters with sophisticated makeup artistry.
• Paris College of ArtminorStrategic or Co-development Partner · 9 May 2024Student makeup teams provided professional makeup services for Paris College of Art's annual fashion show featuring collections from 5 student designers. ITM students worked under professional direction delivering runway looks.
• Istituto MarangoniminorStrategic or Co-development Partner · 28 June 2018Students participated in Istituto Marangoni's fashion show event at Palais de Tokyo, providing makeup for approximately 30 professional models. Collaboration with Ecole Internationale de Coiffure EIC.
• Galileo Global EducationcoreOthersITM Paris has been a member of the Galileo Global Education network since 2017, the leading European private higher education group. This membership provides institutional backing, shared resources, and cross-school collaboration opportunities. The parent company is GALILEO GLOBAL EDUCATION FRANCE, a SAS with capital of 102,691,775 euros.
• La Cinémathèque françaiseminorStrategic or Co-development PartnerCollaboration for Marilyn Monroe exhibition where ITM Paris students provided makeup services for models during the event's fashion show, featuring 9 silhouettes inspired by Marilyn Monroe's 1950s aesthetic.
• Oh My Cream!minorOthersClean beauty concept-store serving as alternation workplace for Bachelor Cosmétiques & Luxe students. Student Aurore Sadala worked as beauty retail sales advisor gaining experience in premium personalized customer service.
• Elizabeth ArdenminorOthersLuxury cosmetics brand hosting Bachelor Cosmétiques & Luxe students as field trainers. Student Blanche Gauduchau worked as field trainer coordinating retail activities and supporting pharmacy deployment expansion.
• Cosmetics brand partners (MAC, Nyx, Kryolan, Bobbi Brown, Clinique, etc.)coreStrategic or Co-development PartnerWorkshops and masterclasses organized with major cosmetics brands including Ben Nye, Bobbi Brown, Clinique, Kryolan, MAC cosmetics, Nyx Professional Makeup, Embryolisse, le Rouge Français, and Nars Cosmetics. These partnerships provide students access to professional products and industry expertise.
• ENSAD (Ecole Nationale Supérieure des Arts Décoratifs)minorStrategic or Co-development PartnerCollaborated on Marilyn Monroe exhibition fashion show where ENSAD students designed 9 silhouettes and ITM students provided all makeup services for the models.
• Christian LouboutinminorStrategic or Co-development PartnerCollaboration between ITM Paris and Christian Louboutin for makeup services at brand-related events.
• CFA IDAAcoreOthersITM Paris programs are delivered through CFA IDAA (Centre de Formation des Apprentis), which administered 1,276 apprentices in 2022-2023 across various programs including those from ITM Paris and LISAA.
• Les Petits PrödigesminorOthersCosmetics brand hosting students for alternation in the Mastère Marketing des cosmétiques et du luxe program.
• Centre d'Art Lyrique de Paris (CALYP)minorStrategic or Co-development PartnerStudents provided makeup services for opera representations, specifically La Flûte Enchantée, integrating students into live performing arts productions.
• DoubletminorStrategic or Co-development PartnerJapanese fashion brand (Vogue's Fashion Night Out winner) collaborated with ITM for a remarkable fashion show featuring zombie-inspired mannequin transformations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Istituto Marangoni: Italian-founded private fashion and design school with multiple European campuses offering programs in fashion styling, design, and creative arts. Directly comparable to ITM Paris as a European private higher-education institution focused on creative industries; ITM and Istituto Marangoni have even collaborated on fashion show projects.
• ENSAD (École Nationale Supérieure des Arts Décoratifs): Prestigious French public arts school offering programs in design, fashion, and visual arts. Comparable as a Paris-based institution training creative-industry talent; has collaborated with ITM Paris on joint fashion-show projects.
• LISAA (L'Institut Supérieur des Arts Appliqués): French private applied-arts school (sister institution within Galileo Global Education) offering programs in fashion, interior design, and graphic arts. Shares the same parent group as ITM Paris and co-administers apprentices via CFA IDAA, making it the closest operational peer.
• Paris College of Art: US-founded private art and design school in Paris offering undergraduate and graduate programs in fashion, film, and visual arts. Comparable as a Paris-based private creative-arts higher-education institution; has collaborated with ITM Paris on annual fashion shows.
• Make Up For Ever Academy: Brand-backed professional makeup school operated by the LVMH-owned Make Up For Ever cosmetics brand, offering artist certification programs. Directly competes with ITM in professional makeup training, with brand-product and global reach advantages.
• École Supérieure d'Esthétique et de Cosmétique (ESEC): Paris-based private school offering programs in esthetics, cosmetology, and beauty industry management. Closely comparable to ITM's Bachelor Cosmétiques & Luxe and esthetics-adjacent workshops, targeting the same French beauty professional segment.
• IMA (Institut de Maquillage Artistique): French professional makeup school offering training programs in artistic and beauty makeup. Directly competes with ITM Paris in the French professional makeup training market with a similar specialization focus.

Emerging players

• Cours Florent: French private multidisciplinary performing-arts and creative school expanding into broader creative-arts programs. Comparable as a Paris-based private creative-education institution expanding beyond its core performing-arts base, with growing overlap into styling and visual production.
• Studio Bergini / Dan Myara Makeup Studios: Independent professional makeup studios and short-course providers in Europe serving working makeup artists. Comparable as an alternative to ITM's continuing-education workshops for established professionals seeking specialized SFX, prosthetics, or fashion makeup training.

Broad incumbents

• Galileo Global Education: Europe's largest private higher education group, parent of ITM Paris, LISAA, and ~50 other institutions. Comparable as the broader incumbent controlling ITM's institutional strategy, funding access, and cross-school resource sharing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/itm-paris

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITM Paris