ITRE

What ITRE does

ITRE Instituto de Terapia Racional Emotiva is a Lima, Peru-based nonprofit psychotherapy center and professional training institute founded in 1995. The organization delivers individual, couple, family, and English-language psychotherapy services from its Miraflores headquarters, complemented by online/virtual sessions and a low-cost social projection program (S/.40 per session) that combines affordable community access with supervised trainee practice. The core operating methodology is Cognitive Behavioral Therapy with emphasis on Rational Emotive Behavior Therapy (REBT/TREC), a psychotherapeutic framework that helps clients reframe irrational beliefs to reduce emotional disturbance.

The training arm offers a two-year, three-module formation program in REBT for psychologists, psychotherapists, and psychiatry residents, plus a one-year-eight-month Life Coaching program based on the cognitive model. Graduates qualify for Primary and Advanced Certificates from the Albert Ellis Institute in New York. ITRE also delivers a portfolio of intensive workshops covering specialized applications (couples, children/adolescents, LGBT, education, trauma, suicide risk, sports, organizational coaching, personality disorders, anxiety/depression protocols, infertility). Approximately 60 psychotherapists and coaches are formed annually.

Revenue is generated across four streams: clinical psychotherapy services (monthly billing), professional training program tuition, intensive workshops and seminars, and supervised trainee sessions under social projection. The institute is affiliated with the International Association for Rational Emotive Behavior Therapy (IAREBT) and holds an exclusive Peruvian partnership with the Albert Ellis Institute for certification issuance. Faculty credentials include Albert Ellis Institute Associate Fellow and Faculty Trainer II certifications, with team members trained at international institutions including University of Miami, University of Buenos Aires, and University of Barcelona. ITRE operates primarily in Peru with episodic international training activity in Ecuador, Argentina, Costa Rica, Spain, and Mozambique.

Name

ITRE

Legal name

ITRE Instituto de Terapia Racional Emotiva

Website

https://itrec.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ITRE is a Lima, Peru-based nonprofit psychotherapy center and training institute specializing in Rational Emotive Behavior Therapy. It delivers clinical mental health services to individuals, couples, families, and expats, and operates a two-year REBT formation program with Albert Ellis Institute certification, training approximately 60 professionals annually.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Cognitive behavioral therapy
• Psychotherapy services
• Professional therapist training
• Rational emotive therapy
• Life coaching certification

Headquarters

HQ city

Miraflores, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Psychotherapy Services: Individual, couple, family, and English-language psychotherapy services provided to clients seeking mental health support. Services delivered in-person at their Miraflores office or via online sessions.
2. Professional Training Programs: Two-year formation program in Rational Emotive Behavior Therapy with international certification from Albert Ellis Institute, and 1 year 8 month Life Coaching formation program. Revenue generated from training program fees.
3. Intensive Programs and Workshops: Semi-structured brief duration programs offered annually on topics including TRE for couples, children/adolescents, LGBT, education, health and trauma, suicide risk, sports, organizational coaching, personality disorders, and anxiety/depression protocols.
4. Social Projection Services: Low-cost psychotherapy sessions (S/.40 per session) provided by trainee therapists under supervision, serving both as affordable community access and supervised practical training for students.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ITRE Instituto de Terapia Racional Emotiva is a psychotherapy center and training institute based in Lima, Peru, delivering individual, couple, family, and English-language psychotherapy services grounded in Rational Emotive Behavior Therapy (REBT) and cognitive behavioral therapy. It also operates a professional school offering a 2-year REBT formation program with Albert Ellis Institute certification, a 1 year 8 month Life Coaching program, and intensive specialized workshops, forming approximately 60 psychotherapists and coaches annually.

Product overview

ITRE is a unified psychotherapy institute and training center offering mental health services alongside professional development programs. The core services include individual, couple, and family psychotherapy, with specialized offerings such as English-language therapy and low-cost social projection sessions. The educational portfolio consists of a 2-year Formation in Cognitive Rational Emotive Therapy (with Albert Ellis Institute international certification) and a 1 year 8 month Life Coaching program, supplemented by intensive workshops and seminars covering specialized areas such as couples therapy, LGBT issues, education, trauma, suicide risk, sports psychology, organizational coaching, personality disorders, and infertility intervention. The institute forms approximately 60 psychotherapists and coaches annually.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and notable.

• International Association for Rational Emotive Behavior Therapy (IAREBT)coreStrategic or Co-development PartnerITRE is an active member of IAREBT, the International Association for Rational Emotive Behavior Therapy. This affiliation provides international recognition for their training programs and allows graduates to access international certification and belong to the global REBT movement.
• Albert Ellis Institute, New YorkcoreStrategic or Co-development PartnerITRE is certified to provide Primary and Advanced Certificate programs from the Albert Ellis Institute in New York. Their faculty members are Associate Fellows and Faculty Trainers II certified by the institute, and supervisors are certified by both Albert Ellis Institute and IAREBT. ITRE hosted Albert Ellis himself in 2001 at Universidad de Lima.
• Universidad de LimanotableStrategic or Co-development PartnerHosted Albert Ellis as guest speaker at Universidad de Lima in 2001, with participation of national and international professionals. This event established ITRE's credibility in the Peruvian psychotherapy community.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• BetterHelp: Large, well-capitalized online therapy platform that competes with ITRE's direct-to-consumer therapy offering through lower price points, on-demand access, and broader modality coverage, including CBT-trained therapists.
• Talkspace: Digital therapy platform offering text and video sessions with licensed therapists, including CBT providers. A potential substitute for ITRE's individual therapy line, particularly for younger, digitally native consumers in Lima and other Peruvian cities.
• Centro de Terapia Cognitiva del Perú: Other Peruvian cognitive therapy training/clinical centers that compete with ITRE for the same pool of psychology students, trainees, and clients seeking evidence-based therapy in Lima.
• IFSITEL: A Latin American CBT training and supervision provider offering formation programs to psychologists. Comparable to ITRE in targeting licensed clinicians seeking specialized cognitive therapy certification in the Spanish-speaking market.

Direct peers

• Albert Ellis Institute: The original Rational Emotive Behavior Therapy institute in New York and ITRE's certification partner. They share the REBT modality, training-program structure, and therapist-certification pathway, making them the most directly comparable peer despite operating in different geographies.
• Beck Institute for Cognitive Behavioral Therapy: A leading global CBT training and certification organization founded by the creators of Cognitive Therapy. Comparable to ITRE in delivering evidence-based psychotherapy training to clinicians and providing clinical services, though CBT-focused rather than REBT-specific.

Regional players

• Centro de Psicoterapia Cognitiva: Argentine cognitive psychotherapy training and clinical center offering CBT/REBT-style formation and treatment. Directly comparable as a regional training-and-services hybrid in the same therapeutic tradition and Spanish-language market.

Others

• International Association for Rational Emotive Behavior Therapy (IAREBT): The international professional association for REBT practitioners of which ITRE is an active member. Not a competitor but an ecosystem enabler that channels referrals, certifications, and credibility to ITRE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ITRE-121501322138
• Instagraminstagram.com/itre_peru
• LinkedInlinkedin.com/company/itre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITRE