It’s All About Bees!

What It’s All About Bees! does

It's All About Bees! is a Ralston, Nebraska-based beekeeping and specialty food company that operates a vertically integrated producer-to-consumer model. The company harvests local raw honey using environmentally responsible practices, extends the harvest into a broad artisanal product portfolio including jams, jellies, pepper jellies, fruit butters, salsas, BBQ sauces, mustards, syrups, and an all-natural body care line (lip balms, soaps, lotions, salves, insect repellent), and sells these products through three channels: a single company-owned retail store at 8540 Park Drive in Ralston, seasonal farmers market presences at Old Market and Aksarben Village in Omaha, and an e-commerce storefront at itsallaboutbees.com that ships nationwide and supports local pickup.

The product line spans over 200 SKUs, anchored by raw and liquid honey in sizes from 2 oz ($3.50) to a 5-gallon bucket ($450), over 20 creamed honey flavors, 10+ pourable flavored honey bears (including a hot honey line), and honey-sweetened preserves formulated with 30% less sugar than store brands. Body care includes 80+ lip balm flavors, handcrafted Castile and Bastille soaps, therapeutic bath salts, and sub-branded lines including Sassy Bee Salsa, BZZZ OFF natural repellent, and Bee Magic Salve. A Jam or Jelly of the Month subscription at $8.00 per month introduces a small recurring-revenue layer.

The business model is direct-to-consumer across both physical and digital channels with no disclosed wholesale, B2B, or institutional accounts. Target customers are individual consumers segmented into personas — health-conscious local honey buyers, gift purchasers, food enthusiasts, and natural body care seekers — all served within and beyond the Omaha metro via the e-commerce site. The company appears to be independently and likely founder-owned, with no disclosed funding, no parent company, and no executive team data available in the source material. Underlying technology is limited to standard Shopify e-commerce infrastructure; no proprietary systems, AI capabilities, patents, certifications, or strategic partnerships are identified.

Name

It’s All About Bees!

Legal name

It's All About Bees!

Website

https://itsallaboutbees.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Foods and Natural Body Care

NAICS

Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113), All Other Specialty Food Retailers (445298)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Local raw honey
• Artisan jams jellies
• Natural beeswax body care
• Handcrafted honey products
• Specialty food gifts

Headquarters

HQ city

Ralston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Revenue generated from selling honey products (raw, liquid, creamed, flavored), jams and jellies, body care products, sauces, teas, and merchandise directly to consumers through e-commerce and retail locations.
2. Subscription Products: Jam or Jelly of the Month subscription service providing recurring revenue through monthly product deliveries to subscribers.
3. Artisan Food Products: Hand-crafted jams, jellies, fruit butters, salsas, BBQ sauces, mustards, and syrups made using traditional methods with local ingredients, many sourced from local growers benefiting from their pollination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

It's All About Bees! harvests and sells local Nebraska raw honey in multiple sizes and flavors, and produces a broad line of handcrafted specialty foods (jams, jellies, pepper jellies, fruit butters, salsas, BBQ sauces, mustards, syrups) and all-natural body care products (lip balms, soaps, lotions, bath salts, salves). The company sells directly to consumers through a retail store in Ralston, NE, seasonal farmers markets in Omaha, and a nationwide e-commerce storefront, with a monthly Jam or Jelly of the Month subscription.

Product overview

It's All About Bees! is a local Nebraska beekeeping and food products company operating as a single unified e-commerce brand with a diverse product portfolio centered around honey, bee products, and artisanal foods. The core product line includes Raw Local Honey and Local Liquid Honey in various sizes and formats (including bear-shaped bottles and bulk containers). The creamed honey line offers over 20 flavor varieties from classic Lemon and Vanilla to innovative Pumpkin Spice and Christmas Berry. Pourable flavored honey bears come in 10+ varieties including HOT and REALLY HOT spicy options. The preserves division encompasses handcrafted jams, jellies, pepper jellies, and fruit butters made with honey (30% less sugar than store brands). Complementary products include ElderHoney Syrup, Sassy Bee Salsa (3 varieties), Zesty Honey BBQ Sauce, and 3 honey mustard varieties. The body care line features all-natural products including 80+ lip balm flavors, hand lotions, Bee Butter Body Cream, Queen Bee Face Cream, Bee Magic Salve, BZZZ OFF Insect Repellent, handcrafted soaps (Castile and Bastille varieties), and bath salts in 5 therapeutic blends. Themed gift collections (Hot Lover's, Mustard Lover's, BBQ Lover's, Salsa Lover's, Pepper Jelly Collection, Christmas, Fall) and trio samplers offer curated gifting options. The company sells at farmers markets in Omaha and ships products nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Sassy Bee Salsa: A line of honey-sweetened salsas including Mild Mango, Just Peachy, and Raspberry Venom varieties.
• BZZZ OFF
• Bee Magic Salve

Products and services

• Raw Local Honey Raw, unprocessed local Nebraska honey available in multiple sizes from 2 oz mini to 5 gallon bucket. A customer favorite positioned as local, raw, unfiltered.
• Local Liquid Honey Processed local liquid honey in bear-shaped bottles and standard jars in various sizes from 2 oz to 5 gallons.
• Creamed Honey Creamy textured honey infused with natural ingredients in 20+ flavors including Lemon, Salted Caramel, Cinnamon, Vanilla, Lavender, Chai Spice, Pumpkin Spice, and Christmas Berry. Created through controlled cooling process.
• Pourable Flavored Honey Bears Liquid honey in bear-shaped bottles available in 10+ flavors including Hot, Really Hot, Chai Spice, Chocolate, Cinnamon, Lavender, Lemon, Peanut Butter, Salted Caramel, and Vanilla.
• Hot Honey Spicy honey products including Pourable HOT Honey Bear, Pourable REALLY HOT Honey Bear, and Hot Lover's Collection gift set.
• HoneyStix Individual honey stick packets available in 16+ flavors including Local Honey, Buckwheat, Caramel, Chocolate, Cinnamon, Habanero, Lemon, Lime, Mango, Mint, Orange, Peach, Root Beer, Sour Raspberry, Sour Strawberry, and Watermelon. Also available as 16-Pack Favorites.
• Raw Honey Fluff Raw honey fluff product in a 5 oz jar.
• Jams, Jellies & Pepper Jellies Handmade preserves including Jams (Strawberry Rhubarb, Apple Pie, Triple Berry, Blueberry Buzz, etc.), Jellies (Nebraska Wild Berry, Elderberry, Chokecherry, etc.), Pepper Jellies (Raspberry Jalapeño, Peach Habanero, Blueberry Jalapeño, etc.), and No Sugar Added options. Made with sugar and honey, 30% less sugar than store brands.
• Fruit Butters Fruit butters made with honey (no sugar) including Apple Butter With Honey, Pumpkin Butter With Honey, Rhubarb Butter With Honey, and No Added Sugar Apple Butter options.
• Sassy Bee Salsa Handmade salsas with honey in three varieties: Mild Mango, Just Peachy (Medium), and Raspberry Venom (HOT).
• BBQ Sauces & Mustards Zesty Honey BBQ Sauce and honey-based mustards including German Honey, Curry Honey, and Dijon Honey varieties.
• Syrups ElderHoney Syrup and Wild Chokecherry Syrup made with traditional hand methods.
• All-Natural Lip Balms All-natural lip balms in over 80 flavors including Apple Pie, Birthday Cake, Bubble Gum, Honey, Lavender, Mango, Peppermint, Root Beer, Salted Caramel, and many more unique varieties.
• Body Care Lotions, Creams & Salves Hand & Body Lotion in multiple scents; Bee Butter Body Cream; Queen Bee Face Cream; Bee Magic Salve; BZZZ OFF Insect Repellent (All Natural). Contains no animal or petroleum products, parabens, alcohol, or formaldehyde.
• Handcrafted Soaps Handcrafted soaps including Castile Soap (Lavender Chamomile Calendula, Bee Natural, Lemon, Peppermint, Cranberry), Handcrafted Bastille Soap (Cherry Almond, Luscious Lavender, Queen Bee Hibiscus, Vanilla Spice), Oatmeal Milk & Honey Soap, Facial Cleansing Bar, and Liquid Soap Unscented Coconut Oil.
• Milk and Honey Bath Salts Hand Crafted Milk and Honey Bath Salts in five therapeutic blends: EASE (Mint & Eucalyptus), CALM (Lavender & Chamomile), DETOX (Ginger & Lemongrass), SOOTHE (Oatmeal & Milk), and UNWIND (Epsom Salts & Sea Salt).
• Themed Gift Collections Themed gift collections including Hot Lover's Collection, Mustard Lover's Collection, BBQ Lover's Collection, Salsa Lover's Collection, Chai Lover's Collection, Pepper Jelly Collection, Pourable Hot Honey Bears Collection, Pourable Flavored Bear Collection, Christmas Collection, and Fall Collection.
• Trio Pack Samplers Sampler packs combining three products from categories including Apples and Honey Trio, Artisan Jams Trio, Artisan Jellies Trio, Creamed Honey Trio, Fruit Butter Trio, Mustards Trio, Pepper Jellies Trio, Syrup Trio, and Elderberry Trio.
• Jam or Jelly of the Month Subscription Subscription product delivering a different jam or jelly each month at $8.00 USD per month.
• Bee Merchandise Bee-themed merchandise including Apparel & Accessories, Baby & Children items, Decor, Kitchen Accessories, Beeswax Candles, and Unique Gifts.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bee Local: Portland-based raw local honey brand with neighborhood sourcing story and farmers market/wholesale distribution. Directly comparable in the urban-local raw honey positioning and small-batch craft model.
• Local Hive Honey: DTC raw honey brand emphasizing local U.S. sourcing. Directly comparable on the raw local honey DTC positioning, though narrower in product breadth (no body care or preserves).
• Wedderspoon: Premium specialty honey brand selling raw manuka and other honeys plus bee-derived wellness products via DTC and retail. Comparable as a premium-priced honey brand with adjacent wellness/body care extensions.
• The Honey Tree Apiaries: Small independent beekeeping operation selling raw local honey, beeswax candles, and related products via DTC and local retail. Closely comparable as a small-footprint apiculture business with diversified value-added bee products.
• Savannah Bee Company: Premium raw and specialty honey brand with owned retail stores, body care line, and national e-commerce. Closest comparable in product breadth (honey + beeswax personal care + gifts) and DTC model, though larger and Southeast-based.
• Badger Balm: Natural beeswax-based body care brand (balms, lip care, sunscreen). Overlaps with It's All About Bees!' body care line (lip balms, salves, lotions) and shares the all-natural, beeswax-anchored value proposition.
• Manukora: Premium manuka honey DTC brand with subscription model and wellness-adjacent positioning. Comparable on premium single-origin honey, direct-to-consumer, and recurring purchase mechanics.
• Honeygirl Organics: Small-batch beeswax and honey-based skin care brand sold DTC. Closely comparable on beeswax-derived personal care formulation and small-batch natural positioning.
• Hill Country Honey: Single-origin raw local honey brand sold DTC and at farmers markets. Directly comparable in regional/local raw honey positioning and small-batch, geography-anchored brand story.

Broad incumbents

• Burt's Bees: Iconic mass-market bee-derived personal care and lip balm brand owned by Clorox. Comparable in the beeswax-based lip and body care categories, but vastly larger and a broad incumbent rather than a craft specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IAABNE
• Instagraminstagram.com/itsallaboutbees
• LinkedInlinkedin.com/company/it%E2%80%99s-all-about-bees-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It’s All About Bees!