ITV - Instituto Tecnológico Universitario

What ITV - Instituto Tecnológico Universitario does

ITV - Instituto Tecnológico Universitario (legal name: Instituto Tecnológico Superior Universitario de Estudios ITV) is a private higher-education institution headquartered in Guayaquil, Ecuador, operating since approximately 1994. It delivers third-level professional career programs through two schools: Escuela de Arte ITV (Acting and Direction, Social Communication, Photography and Video, Artificial Intelligence for Audiovisual Content, and Audiovisual Production and Direction) and Escuela de Negocios NEXUM (Administration, Marketing and Digital Communication, Social Networks and Digital Content Creation, and Sales). Programs range from roughly one to six semesters and are offered in both in-person and online modalities. The institution also operates ITV Kids, an acting school for ages 6-17 founded in July 2017, and a Sports Journalism Diploma.

ITV generates revenue primarily through tuition and program fees under personalized payment plans, with scholarships available on academic and socioeconomic bases; specific prices are not publicly disclosed. The go-to-market is sales-led and direct-to-consumer: prospective students reach ITV via WhatsApp, online information-request forms, vocational testing, organic social channels (Instagram, Facebook, X), and TikTok Ads. Academic operations run on the Q10 learning management system (itv.q10.com), with a separate virtual library. ITV maintains informal industry agreements ("convenios") with media companies for internships and graduate placement, and reinforces its brand through the annual Premios ITV awards, which have run continuously since 1996. The institution reports approximately 1,200 lifetime graduates and claims a 90% graduate employment rate, with current leadership headed by Rectora María Paula Adum.

Name

ITV - Instituto Tecnológico Universitario

Legal name

Instituto Tecnológico Superior Universitario de Estudios ITV

Website

https://itv.edu.ec

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ITV - Instituto Tecnológico Universitario is a private Ecuadorian higher-education institute in Guayaquil offering career programs in media arts, communication, and business through two schools (Escuela de Arte ITV and NEXUM), plus ITV Kids acting workshops for children, with online and in-person modalities.

Ownership category

akta.pro rank

Product category

Higher Education and Vocational Training

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAGABAN

Theatre Education, Training & Conservatories

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

Keywords

• Higher education programs
• Performing arts training
• Audiovisual production education
• Digital communication studies
• Vocational career training

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Program Fees: ITV generates revenue through tuition fees for its career programs and technical degrees. Programs are offered in various modalities (online and in-person) with personalized payment plans available. The institution also offers diplomas and courses including a Sports Journalism Diploma and ITV Kids acting program for children and adolescents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ITV - Instituto Tecnológico Universitario is a private Ecuadorian higher education institution that sells professional career programs in arts, communication, and business, delivered through the Escuela de Arte ITV and Escuela de Negocios NEXUM. Offerings include acting, audiovisual production, photography, social communication, digital marketing, social media content creation, administration, and sales, alongside the ITV Kids acting program for children and the Diplomado en Periodismo Deportivo. Programs range from 1 to 6 semesters and are offered in both in-person and online modalities, with personalized payment plans and scholarships.

Product overview

ITV - Instituto Tecnológico Universitario is a higher education institution in Ecuador offering a portfolio of professional career programs focused on arts, communication, and business. The institution operates two schools: the School of Arts (Escuela de Arte ITV) and the NEXUM Business School. Core programs include Acting and Direction, Social Communication, Photography and Video, Artificial Intelligence for Audiovisual Content, Audiovisual Production and Direction, Administration, Marketing and Digital Communication, Social Networks and Digital Content Creation, and Sales. Supplementary offerings include ITV Kids (acting workshops for children ages 6-17), a Sports Journalism Diploma, and the annual ITV Awards (Premios ITV) recognizing media professionals. Programs are delivered in both presencial and online modalities, with durations ranging from 2 to 6 semesters.

Differentiator

Problem solved

Functional benefit

Brands

• ITV Kids: School of acting for children and adolescents aged 6-17, founded in July 2017 with 9 modules covering theatrical techniques, voice projection, body expression, and digital media acting.

Products and services

• Actuación y Dirección Professional career program within Escuela de Arte ITV focused on acting and stage/TV/film direction, training students in dramatic arts for television, theater, and digital platforms.
• Comunicación Social Social communication program within Escuela de Arte ITV covering journalism, public relations, and media relations for traditional and digital media.
• Fotografía y Video Photography and video program within Escuela de Arte ITV teaching technical and creative skills for visual storytelling across media platforms.
• Inteligencia Artificial para Contenidos Audiovisuales Specialized program within Escuela de Arte ITV combining AI technologies with audiovisual content creation, preparing students for emerging technology applications in media production.
• Producción y Dirección Audiovisual Audiovisual production and direction program within Escuela de Arte ITV covering film, television, and digital content production from conception to final output.
• Administración Business administration program within Escuela de Negocios NEXUM focused on enterprise management, strategic planning, and entrepreneurial skills development.
• Marketing y Comunicación Digital Digital marketing and communication program within Escuela de Negocios NEXUM covering social media strategy, content marketing, and digital advertising for brand promotion.
• Redes Sociales y Creación de Contenidos Digitales Social media and digital content creation program within Escuela de Negocios NEXUM teaching content strategy, social media management, and audiovisual content production for digital platforms.
• Ventas Sales and commercial management program within Escuela de Negocios NEXUM focused on client attraction, conversion, retention strategies, and omnichannel sales techniques.
• ITV Kids Acting school for children and adolescents aged 6-17 founded in July 2017, divided into 9 modules covering theater techniques, voice projection, body expression, and digital platform acting.
• Diplomado en Periodismo Deportivo Sports journalism diploma program covering sports tactics and regulations, communication techniques, reporting, sports broadcasting, commentary and narration skills for working journalists and media professionals.

Quantifiable outcome

• 90% of ITV graduates are employed
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Media and Entertainment CompaniesminorOthersITV maintains informal agreements with media companies and entertainment businesses to provide internship and employment opportunities for students and graduates. The FAQ section mentions 'convenios con medios y empresas relacionadas con nuestras carreras' (agreements with media and companies related to our careers) for practical training and job placement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SAE Institute: Global operator of for-profit media, audio, film and creative-industry vocational programs with a strong online and LATAM presence; relevant benchmark for ITV's content creation, audio/visual and digital marketing programs.
• Berklee Online: Online arm of Berklee College of Music delivering performing-arts and creative-industry credentials globally; relevant as a benchmark for how ITV's online modality could scale Spanish-language performing-arts education.

Regional players

• Universidad del Cine (FUC): Buenos Aires-based film and audiovisual arts school offering professional and technical programs that mirror ITV's Producción Audiovisual, Fotografía y Video, and Actuación offerings at a comparable private-institution scale.
• Universidad de Palermo: Leading Argentine private university renowned for its communication, marketing and audiovisual production faculties; represents the type of regional brand ITV could benchmark or compete against in online modality expansion.

Direct peers

• Universidad de las Artes (UArtes): Ecuador's public arts university based in Guayaquil offering degrees in performing arts, audiovisual production, and communication — the closest direct competitor to ITV's Escuela de Arte in the same city and country.
• CIESPAL: An Ecuador-based regional center for higher communication studies historically focused on journalism, communication and media — directly comparable to ITV's Comunicación Social and Periodismo Deportivo programs.

Broad incumbents

• Universidad Casa Grande: Private Guayaquil university offering communication and business programs; competes for the same local student pool as ITV's NEXUM business school and communications offerings.
• Escuela Superior Politécnica del Litoral (ESPOL): Large public research university headquartered in Guayaquil; its broader academic portfolio and brand pull create indirect competition for ITV across both arts and business programs in the same metro.
• Universidad San Francisco de Quito (USFQ): Top-tier Ecuadorian private university with established communications, theater, and audiovisual programs; competes with ITV for premium-paying students in arts and media education.
• EDUCACIÓN CONTINUA — Pontificia Universidad Católica del Ecuador (PUCE): Major Ecuadorian private university with continuing-education and diploma programs in communication and journalism; competes with ITV's Diplomado en Periodismo Deportivo and continuing-education offerings for working professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itvecuador
• Facebookfacebook.com/ITVEC
• Instagraminstagram.com/itvecuador
• LinkedInlinkedin.com/company/itv-tecnologico-universitario

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITV - Instituto Tecnológico Universitario