Norwood Marking Systems
Norwood Marking Systems is an industrial marking and coding equipment manufacturer operating under the Diagraph brand within ITW's Marking & Coding division since 2012, producing CIJ, thermal, laser, hot stamp, and print-and-apply systems for food, beverage, pharmaceutical, automotive, and industrial manufacturers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norwood Marking Systems does
Norwood Marking Systems is an industrial marking and coding equipment manufacturer headquartered in St. Charles, Missouri, founded in 1960. In November 2012 Norwood was merged with Diagraph and now operates under the Diagraph brand within Illinois Tool Works' (ITW) Marking & Coding division. Diagraph has served the marking and coding industry for over 130 years and became part of ITW in 2001, providing the corporate resources and channel scale under which the combined entity now operates.
The combined product platform spans the principal industrial coding and labeling technologies: small-character continuous inkjet (CIJ) printers (Linx 7900, 8900, 8900 Plus), thermal industrial inkjet printers (TJ-500, TJ-1000, IJ4000-HH), thermal transfer overprinters (Allen XL5000, ngt2+, ngt4+, ngt6e, ngt8), laser coders (CSL10, CSL30, CSL60, Linx FSL20/FSL50 fiber lasers), hot stamp printers (40/25 C, 50/30, K Series, Kip Wire Printers), print-and-apply labeling systems (Touch Pro, E-WASA, E-TAMP, E-FASA, PA7100), large character inkjet printers (IJ4000 HMI IV, IJ4000 HH IV Series, IV9-Dot, IV18-Dot), high-resolution inkjet systems (ResMark 5000), label applicators (LA7000, LA150, HST Contouring, Corner Wrap, E-Tamp Blow), and the proprietary Trident print engine. Supporting offerings include NiceLabel Solutions message software, systems integration services, and consumables (thermal transfer ribbons and hot stamp foils).
The business model combines capital equipment sales with a recurring consumables stream tied to the installed base, supplemented by service, repair, training, and equipment leasing/financing programs that reduce the upfront cost barrier for capital purchases. Distribution is primarily direct via phone-based enterprise field sales (1.800.722.1125) and a self-serve website catalog with a product finder tool. The customer base is diversified across manufacturing verticals — Food & Beverage (primary), Automotive, Pharmaceuticals & Nutraceuticals, Personal Care & Cosmetics, Wire & Electronics, Pallet/Case Coding, and Industrial Products & Building Materials — with product identification, batch/lot traceability, expiration date coding, and regulatory compliance as the dominant use cases.
Norwood Marking Systems firmographics
Firmographics- Name
- Norwood Marking Systems
- Legal name
- ITW Diagraph
- Website
- https://itwnorwood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Norwood Marking Systems is an industrial marking and coding equipment manufacturer operating under the Diagraph brand within ITW's Marking & Coding division since 2012, producing CIJ, thermal, laser, hot stamp, and print-and-apply systems for food, beverage, pharmaceutical, automotive, and industrial manufacturers.
- Ownership category
- akta.pro rank
Norwood Marking Systems industry classification
Industry- Product category
- Industrial Coding & Marking Equipment
- NAICS
- Printing (32311), Printing and Related Support Activities (3231), Packaging and Labeling Services (561910)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
- akta.pro secondary industries
- Labeling, Coding & Marking Systems (IMAHAOAE), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Packaging Inks (IMAEAHAH), Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)
Keywords
Norwood Marking Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Industrial Printing Equipment Sales: Sale of industrial inkjet printers, laser coders, thermal transfer printers, hot stamp printers, and labeling systems as capital equipment
- Consumables and Supplies: Recurring revenue from ink, ribbons, foils, and other consumable supplies for the installed base of printing equipment
- Service and Support: Technical service, repairs, maintenance, and customer training for industrial marking equipment
- Leasing and Financing Programs: Equipment leasing and financing programs providing alternative payment options for capital equipment purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise capital equipment pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Norwood Marking Systems product offering
Product offeringCore offering
Norwood Marking Systems (now ITW Norwood/Diagraph) designs, manufactures, and services industrial marking, coding, and labeling equipment—including continuous inkjet, thermal inkjet, thermal transfer overprinting, laser coders, hot stamp printers, and print-and-apply labeling systems—along with consumables (inks, ribbons, foils), NiceLabel message software, and systems integration services for production lines.
Product overview
Norwood Marking Systems, now fully merged into Diagraph under the ITW Marking & Coding division since November 2012, offers a comprehensive portfolio of industrial printing and labeling solutions. The product lineup includes small character continuous inkjet (CIJ) printers (7900, 8900, 8900 Plus), thermal industrial inkjet printers (TJ-500, TJ-1000, IJ4000-HH), thermal transfer printers (Allen XL5000, ngt2+, ngt4+, ngt6e, ngt8), laser coders (CSL10, CSL30, CSL60, Linx FSL20 and FSL50 Fiber Lasers), large character inkjet printers (IJ4000 HMI IV, IJ4000 HH IV Series, IV9-Dot, IV18-Dot), print and apply labeling machines (Touch Pro, E-WASA, E-TAMP, E-FASA, PA7100), label applicators (LA7000, LA150, HST Contouring, Corner Wrap, E-Tamp Blow), hot stamp printers (40/25 C, 50/30, K Series, Kip Wire Printers), and high-resolution ink jet printers (ResMark 5000, Legacy IJ4000). The company also provides supporting software (NiceLabel Solutions), systems integration services, and consumables including thermal transfer ribbons and hot stamp foils. This is a multi-technology platform architecture addressing the full spectrum of industrial marking, coding, and labeling needs across various substrates and industry applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Character Continuous Inkjet (CIJ) Printers (7900, 8900 Plus, 8900) Small character continuous inkjet printers (Linx 7900, 8900 Plus, 8900) for high-speed product coding and marking on production lines.
- Thermal Industrial InkJet Printers (TJ-500, TJ-1000, IJ4000-HH) Thermal industrial inkjet printers for product coding and labeling, including high-resolution high-volume models.
- Thermal Transfer Overprinting Printers (Allen XL5000, ngt2+, ngt4+, ngt6e, ngt8) Thermal transfer overprinting printers with ribbon options for high-quality coding on labels and flexible packaging.
- Laser Coders (CSL10, CSL30, CSL60, Linx FSL20 & FSL50 Fiber Lasers) Laser coding systems for permanent marking on various substrates, including fiber laser marking systems.
- Hot Stamp Printers (40/25 C, 50/30, K Series, Kip Wire Printers) Hot stamp printers for permanent industrial marking and coding, including wire marking-specific models.
- High Resolution Ink Jet Printers (ResMark 5000) High-resolution ink jet printer for case and pallet coding applications.
- Large Character InkJet Printers (IJ4000 HMI IV, IJ4000 HH IV, IV9-Dot, IV18-Dot) Large character inkjet printers with HMI interfaces for case, carton, and pallet coding on industrial lines.
- Print & Apply Labeling Machines (Touch Pro, E-WASA, E-TAMP, E-FASA, HST Contouring, Corner Wrap, E-Tamp Blow, PA7100) Automated print-and-apply labeling machines for case, carton, contour, corner-wrap, and pallet labeling operations.
- Label Applicators (LA7000, LA150) Automatic label applicators for industrial and pallet labeling operations.
- Trident Print Engine Proprietary print engine technology for industrial coding and marking applications.
- NiceLabel Solutions Message Software Message software for designing, managing, and deploying labeling and coding messages across the printer fleet.
- Systems Integration Services Custom systems integration services for installing and connecting coding and labeling solutions into production line environments.
- Leasing and Financing Programs Equipment leasing and financing programs providing alternative payment options for capital marking and coding equipment purchases.
- Ribbons and Foils (Consumables) Thermal transfer ribbons and hot stamp foils supplied as consumables for the installed base of thermal transfer and hot stamp marking equipment.
Companies that use Norwood Marking Systems
Customer profileSegments7 records
Ideal customer profiles1 record
Norwood Marking Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Norwood Marking Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Diagraph (Merged Entity)coreNorwood and Diagraph were merged together under the ITW Marking & Coding division in November 2012. The merger combined two long-standing marking and coding companies to create a unified sales and service organization under the Diagraph brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Norwood Marking Systems competitors and assessment
Company assessmentDirect peers
- Squid Ink Manufacturing: U.S.-based manufacturer of CIJ, DOD, and high-resolution inkjet coding and marking systems. Direct product overlap, particularly in case coding and industrial marking, serving similar mid-market manufacturing customers.
- KBA-Metronic: Manufacturer of industrial inkjet, laser, and print & apply marking systems with strong presence in packaging and automotive industries. Directly comparable product offering and vertical focus.
- REA Elektronik: German manufacturer of industrial inkjet and laser coding/marking systems. Competes in CIJ, large character, and laser coding for packaging lines across European and global markets.
- Markem-Imaje: A Dover Corporation subsidiary providing industrial printing, coding, and marking solutions globally. Overlaps directly with Norwood/Diagraph across CIJ, thermal transfer, laser, and print & apply systems serving the same verticals.
- Domino Printing Sciences: UK-based manufacturer of industrial CIJ, laser, and thermal transfer coding and marking systems, now part of Brother Industries. Directly competes in identical product categories and end markets with strong global reach.
- Matthews Marking Systems: Manufacturer of industrial marking and coding equipment including inkjet, laser, and drop-on-demand systems. Comparable portfolio targeting similar manufacturing customers.
- Hitachi Industrial Equipment Systems: Industrial inkjet printer manufacturer (HI-LEX series) competing directly in CIJ and high-resolution inkjet coding for packaging lines across food, beverage, and industrial customers.
- Videojet Technologies: A Danaher subsidiary and one of the largest global manufacturers of industrial coding and marking equipment (CIJ, laser, thermal transfer, print & apply). Directly comparable product portfolio and customer base across food & beverage, pharma, and industrial manufacturing.
- Linx Printing Technologies: Manufacturer of CIJ printers and laser coders, also part of the ITW family. Direct overlap in small character CIJ and fiber laser marking (Linx products are even resold via Diagraph). Comparable technology and customer applications.
Emerging players
- ID Technology (ProMach): Provider of labeling, coding, and marking solutions including integration of multiple OEM printer technologies into label applicator and print & apply systems. Adjacent competitor in integrated labeling solutions for manufacturing lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Norwood Marking Systems social profiles
Digital presenceNorwood Marking Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norwood Marking Systems leadership team
Management profileNumber of profiles
Norwood Marking Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norwood Marking Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norwood Marking Systems
What does Norwood Marking Systems do?
Norwood Marking Systems (now ITW Norwood/Diagraph) designs, manufactures, and services industrial marking, coding, and labeling equipment—including continuous inkjet, thermal inkjet, thermal transfer overprinting, laser coders, hot stamp printers, and print-and-apply labeling systems—along with consumables (inks, ribbons, foils), NiceLabel message software, and systems integration services for production lines.
Is Norwood Marking Systems a public or private company?
Norwood Marking Systems is a private company. It is classified as corporate owned and is currently operating.
When was Norwood Marking Systems founded?
Norwood Marking Systems was founded in -1. It employs 1 to 10 people.
How does Norwood Marking Systems make money?
Four revenue lines are on record. Industrial Printing Equipment Sales are the primary driver. The others are consumables and Supplies, service and Support and leasing and Financing Programs.
Who are Norwood Marking Systems's main competitors?
Direct peers on record are Squid Ink Manufacturing, KBA-Metronic, REA Elektronik, Markem-Imaje, Domino Printing Sciences, Matthews Marking Systems, Hitachi Industrial Equipment Systems, Videojet Technologies and Linx Printing Technologies. ID Technology (ProMach) is listed as an emerging player.
Does Norwood Marking Systems have an API?
No public API is recorded for Norwood Marking Systems.
What industry is Norwood Marking Systems in?
Norwood Marking Systems's product category is Industrial Coding & Marking Equipment. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser), with a secondary code of IMAHAOAE, Labeling, Coding & Marking Systems. Its NAICS code is 32311 and its SIC code is 3555.