Iummi
Iummi is a privately held Brazilian contemporary furniture manufacturer founded in 2008 in Bento Gonçalves, RS, selling a broad modern furniture catalog (tables, armchairs, beds, puffs, sideboards) via its iummi.com.br e-commerce site and a network of retail partners and sales representatives across Brazil.
- Company typePrivate
- Founded2008
- HeadquartersBento Gonçalves, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Iummi does
Iummi Indústria e Comércio de Móveis e Utensílios Ltda is a privately held Brazilian contemporary furniture manufacturer and retailer founded in 2008 in Bento Gonçalves, Rio Grande do Sul, the heart of Brazil's furniture production cluster. The company designs and produces a broad catalog of modern residential furniture across roughly twenty categories — armchairs (Poltronas Dakota, Balloon, Amarone, Allure, Madre), coffee tables (Safira, Atrium, Aura, Arenna, Arona, Glammy Duo, Tymber), accent and side tables, dining tables, beds (Greta, Luna), puffs, stools, sideboards, desks, bar carts, mirrors, shelves, and the Italian-inspired Braccio Collection — using materials such as painted carbon steel, natural wood veneer, laminated and lacquered finishes, bonded leather (recouro), foam, and travertine marble. Notable design features include rotating-center dining tables, removable-tray sideboards, swivel-base armchairs, and extensive material/finish configurability within each SKU; the company also publishes downloadable SketchUp (.skp) 3D models for design professionals.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce on iummi.com.br (available in Portuguese, Spanish, and English) with a fast-ship program delivering directly to customers or project sites, paired with a B2B channel of named retail partners (Sun House, Casa Bonita, Foresta Móveis, Feitos de Laura, Casa Bonni, Grupo Robusti, Casa de Laura, Arraial Brasil, LZ Studio, Casa Cão) and an independent sales-representative network. Revenue is generated on a one-time-purchase basis through both channels; pricing is quote-based and not publicly disclosed. The company is founder-owned, has no institutional investment, no recorded M&A activity, no patents, and operates a small team of approximately 12 employees from a single manufacturing and headquarters facility in Bento Gonçalves, serving the domestic Brazilian market.
Iummi firmographics
Firmographics- Name
- Iummi
- Legal name
- Iummi Indústria e Comércio de Móveis e Utensílios Ltda
- Website
- https://iummi.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iummi is a privately held Brazilian contemporary furniture manufacturer founded in 2008 in Bento Gonçalves, RS, selling a broad modern furniture catalog (tables, armchairs, beds, puffs, sideboards) via its iummi.com.br e-commerce site and a network of retail partners and sales representatives across Brazil.
- Ownership category
- akta.pro rank
Where Iummi is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Iummi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture product sales (B2C): Direct-to-consumer sales of contemporary furniture through e-commerce website. Products include puffs, armchairs, coffee tables, dining tables, side tables, beds, and sofa tables. One-time purchase model with fast shipping program delivering to customers directly.
- Wholesale/B2B furniture sales: B2B sales to furniture retailers, interior designers, and project professionals. The company operates a network of retail partners ('lojistas') and sales representatives who purchase furniture for resale or project use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2C direct sales to end consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Iummi product offering
Product offeringCore offering
Iummi designs, manufactures, and sells contemporary furniture for residential interiors, including armchairs, coffee tables, accent and side tables, dining tables, beds, sofa tables, poufs, stools, sideboards, and complementary accessories. Products are made with painted carbon steel structures, natural wood veneer, lacquered or laminated finishes, bonded leather (recouro), foam, and travertine marble, and are sold through a direct e-commerce site and a network of retail partners and sales representatives in Brazil.
Product overview
Iummi is a Brazilian furniture manufacturer specializing in contemporary, functional furniture design since 2008. The company offers a comprehensive portfolio of modern furniture across multiple categories including: Poltronas (armchairs) such as Dakota, Balloon, Amarone, Allure, and Madre; Mesas de Centro (coffee tables) including Safira, Atrium, Aura, Arenna, Arona, Glammy Duo, and Tymber; Mesas de Apoio (accent tables) with models like Moet, Ballet, Basic, Aurora, Auris, and Serena; Mesas Laterais (side tables) with Magna, Glammy, Bolero, Calumma, and others; Mesas de Jantar (dining tables) including Safira, Glammy, and Gracia; Camas (beds) such as Greta and Luna; Sofa Tables including Máli, Montecarlo, and Valley; Puffs (poufs) with Zenith, Ricco, Plumy, Mumbai, Loop, Kingston, Golden, Enigma, Balloon, and Alamo; Banquetas (stools) including Alessa, Choice, Duna, Maison, and Prince; and Aparadores (sideboards) with Atrium, Calumma, Magna, Máli, Montecarlo, and Soho. The product line also includes the Braccio Collection featuring Banco Tato, Espelho Echo, Mesa de Apoio Serena, Mesa de Cabeceira Rito, Mesa de Jantar Gracia, Mesa Lateral Vanta, and Poltrona Madre. Products are primarily made with painted carbon steel structures, natural wood veneer, laminated or lacquered finishes, bonded leather (recouro), and foam materials. The company provides downloadable 3D SketchUp (.skp) models for many products. Iummi operates an e-commerce website for direct sales and maintains business partnership programs for representatives and retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Coleção Braccio: A product collection featuring Italian-inspired design, including furniture pieces like the Banco Tato, Espelho Echo, Mesa de Apoio Serena, Mesa de Cabeceira Rito, Mesa de Jantar Gracia, Mesa Lateral Vanta, and Poltrona Madre.
Products and services
- Poltronas (Armchairs) Contemporary upholstered armchairs featuring soft foam seating (D35), elastic webbing, painted carbon steel frames, and options for swivel or fixed bases. Designed for residential living spaces.
- Mesas de Centro (Coffee Tables) Contemporary coffee tables with options in laminate, lacquer, marble, glass, or travertine marble tops, and matching or contrasting bases in laminate, lacquer, painted carbon steel, or travertine marble.
- Mesas de Apoio (Accent Tables) Contemporary accent tables available in round or organic shapes with tops in wood veneer, bonded leather, cement, or BP, supported by painted carbon steel bases.
- Mesas Laterais (Side Tables) Contemporary side tables with tops in laminate, lacquer, natural veneer, bonded leather, or travertine marble, and bases in painted carbon steel or matching finishes. Some models feature movable trays and brass tip details.
- Mesas de Jantar (Dining Tables) Contemporary dining tables with rectangular or round tops in BP, laminate, painted glass, or lacquer finish, and bases in laminate or lacquer finish. The Glammy model features a rotating center top.
- Sofa Tables Contemporary sofa tables with painted carbon steel structures and tops in natural wood veneer, lacquer, bonded leather, or synthetic leather with cane webbing options.
- Puffs (Poufs) Contemporary upholstered poufs with D26 foam seats, available in round, square, or rectangular designs, with options to combine two fabrics and natural wood veneer or metal accents.
- Banquetas (Stools) Contemporary stools with upholstered seats and backrests, painted carbon steel structures, and features such as two-fabric combinations, natural wood backrest details, and swivel seats.
- Aparadores (Sideboards) Contemporary sideboards with rounded, organic, or rectangular forms, available in veneer, lacquered finish, or stone top options, with removable trays and bonded leather interior details.
- Camas (Beds) Contemporary upholstered beds with metal (Greta) or wooden (Luna) structures, fixed cushions, and imposing headboards designed for comfort.
- Coleção Braccio (Braccio Collection) A named coordinated furniture collection with Italian-inspired design language, encompassing benches, mirrors, accent tables, bedside tables, dining tables, side tables, and armchairs.
- Cadeiras (Chairs) Contemporary chair category offering dining and accent chairs in the Iummi contemporary furniture design language.
- Espelhos (Mirrors) Contemporary decorative mirrors designed to complement Iummi furniture collections.
- Estantes (Shelves) Contemporary shelving units designed in the Iummi contemporary furniture design language.
- Escrivaninhas (Desks) Contemporary desks designed for home office and study use in the Iummi contemporary style.
- Carrinhos Bar (Bar Carts) Contemporary bar carts for residential entertaining spaces.
- Cabideiros (Coat Racks) Contemporary coat racks designed in the Iummi contemporary furniture style.
- Bancos (Seats) Contemporary seat product category in the Iummi portfolio.
- Mesas de Cabeceira (Bedside Tables) Contemporary bedside tables designed to complement Iummi bedroom collections.
- Pedestais (Pedestals) Contemporary pedestals designed as functional and decorative supports in the Iummi product line.
Quantifiable outcome
- Customer testimonial emphasizes 'high quality products with good value for money' and 'excellent after-sales service'
Companies that use Iummi
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Iummi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Iummi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Sun HousecoreSun House is a furniture retail partner that has developed a successful partnership with Iummi. Testimonial from Sun House highlights Iummi's excellence in creating high-quality products with attention to detail in manufacturing processes.
- Casa Bonita BsbcoreCasa Bonita Bsb is a furniture retailer partnership focused on quality products and services. Testimonial emphasizes the partnership's importance for joint success.
- Foresta MóveisminorForesta Móveis is a furniture store partner that carries Iummi products. Testimonial recommends Iummi for high quality products with good value for money and excellent after-sales service.
- Feitos de LauraminorFeitos de Laura is a furniture retailer partnership emphasizing Iummi's competitive market presence with quality pieces at excellent value for money. Highlights the company's human approach to furniture design.
- Casa BonniminorFurniture retailer partner featured in Iummi's brand partner section. Partnership provides Iummi products to Casa Bonni's customer base.
- Grupo RobustiminorGrupo Robusti is a furniture retail group featured in Iummi's brand partner section, distributing Iummi products to their network.
- Casa de LauraminorCasa de Laura is a furniture store partner featured in Iummi's brand partners section.
- Arraial BrasilminorArraial Brasil is a furniture retailer partner displayed in Iummi's brand partners section.
- LZ StudiominorLZ Studio is an interior design studio partner featured in Iummi's brand partners section.
- Casa CaóminorFurniture retailer partner featured in Iummi's brand partners section (referenced via casoca.com.br/iummi.html link).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Iummi competitors and assessment
Company assessmentDirect peers
- Oppa: Brazilian contemporary furniture brand offering sofas, tables, chairs, and home accessories with a similar mid-market contemporary positioning. Directly comparable in target customer, design aesthetic, and channel mix (DTC + retail), and competes head-to-head in Brazilian retail floorspace.
- Bretz: Brazilian contemporary furniture brand offering modern sofas, tables, and accessories. Overlaps with Iummi in design aesthetic and customer base, with somewhat broader assortment and slightly higher price positioning.
- Florense: Brazilian contemporary furniture brand with a focus on modular furniture, kitchens, and high-end case goods. Comparable contemporary design and Brazilian manufacturing heritage, but with a higher price point and an integrated design services model.
- Dpot: Brazilian contemporary furniture brand with a similar product portfolio of tables, chairs, and case goods at mid-market price points. Comparable contemporary aesthetic and Brazilian market focus.
- Saccaro: Brazilian high-end contemporary furniture brand. Comparable design-forward contemporary style and Brazilian manufacturing heritage, but positioned at a higher price point with a focus on premium case goods and modular systems.
Emerging players
- Tidelli: Brazilian contemporary outdoor furniture brand with a similar design-forward aesthetic and premium materials. Partial overlap - different category (outdoor vs. indoor) - but similar contemporary positioning, Brazilian design heritage, and B2B project channel.
Broad incumbents
- Westwing: Brazilian online home and furniture retailer offering contemporary furniture and decor. Competes with Iummi in the online furniture channel with broader assortment, members-only pricing, and significant digital marketing scale.
- Madeira Madeira: Largest online furniture and home goods retailer in Brazil, offering contemporary furniture alongside many other categories. Competes with Iummi in the online furniture channel with a much larger SKU assortment and significantly greater digital marketing scale.
- Etna: Brazilian contemporary furniture retailer owned by Magazine Luiza. Overlaps with Iummi in contemporary style and Brazilian market but operates as a large multi-channel retailer with significant scale, capital, and omnichannel advantages.
- Tok&Stok: Major Brazilian contemporary furniture retailer offering a broad assortment across home categories. Overlaps with Iummi in style but operates at significantly larger scale through a national retail footprint (currently undergoing judicial restructuring).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Iummi social profiles
Digital presenceIummi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iummi leadership team
Management profileNumber of profiles
Iummi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iummi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iummi
What does Iummi do?
Iummi designs, manufactures, and sells contemporary furniture for residential interiors, including armchairs, coffee tables, accent and side tables, dining tables, beds, sofa tables, poufs, stools, sideboards, and complementary accessories. Products are made with painted carbon steel structures, natural wood veneer, lacquered or laminated finishes, bonded leather (recouro), foam, and travertine marble, and are sold through a direct e-commerce site and a network of retail partners and sales representatives in Brazil.
Is Iummi a public or private company?
Iummi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iummi founded?
Iummi was founded in 2008. It employs 11 to 50 people.
Where is Iummi based?
Iummi is headquartered in Bento Gonçalves, Brazil, in the Latin America region.
How does Iummi make money?
Two revenue lines are on record. Furniture product sales (B2C) is the primary driver. The others are wholesale/B2B furniture sales.
Who are Iummi's main competitors?
Direct peers on record are Oppa, Bretz, Florense, Dpot and Saccaro. Tidelli is listed as an emerging player. Broad incumbents are Westwing, Madeira Madeira, Etna and Tok&Stok.
Does Iummi have an API?
No public API is recorded for Iummi.