iUROP
iUROP is a bootstrapped, founder-led boutique agency offering a structured 4-phase CRO methodology and native Shopify e-commerce development for Shopify store owners, capping engagements at 5 projects per month.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What iUROP does
iUROP (legal name: Iurop Agency) is a boutique professional-services agency specializing in Shopify e-commerce store development and Conversion Rate Optimization (CRO). Founded in 2017 by Raul Merchan and headquartered nominally in Andorra la Vella with operational signals pointing to Spain (Spanish-language site, +34 phone code), the firm employs roughly 5 people and intentionally caps its workload at 5 client projects per month to maintain a high-touch service model. Its core product is a structured 4-phase CRO methodology — Onboarding (competitor and bottleneck analysis), CRO Audit (customer-journey and upsell design), Design (conversion-focused UI), and Development (native high-performance Shopify implementation using Liquid templating rather than third-party apps) — targeted at Shopify merchants struggling with conversion rates, average order value, and customer acquisition costs.
The firm operates a sales-led, direct-engagement go-to-market: prospective Shopify store owners complete a detailed intake form on iuropagency.com or initiate contact via WhatsApp, and the founder personally reviews each submission. Pricing begins at 6,000+ EUR per CRO project under milestone-based, multi-year contract structures, and iUROP offers a contractual guarantee to continue work at no additional cost if conversion targets are not met. The company is bootstrapped, founder-owned, and entirely Shopify-exclusive, with no disclosed institutional funding, parent company, subsidiaries, or app/API surface area.
iUROP monetizes exclusively through professional services engagements; there is no software product, SaaS subscription, marketplace revenue, or app distribution. Marketing channels are limited to its own website, YouTube (@rauliurop), and Instagram (iuropagency) — no paid acquisition, partnerships, or referral programs beyond a single Shopify technology alliance are evidenced. The deliberate capacity ceiling of 5 projects per month functions as both a quality-control mechanism and a structural growth limiter.
iUROP firmographics
Firmographics- Name
- iUROP
- Legal name
- Iurop Agency
- Website
- https://iuropagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iUROP is a bootstrapped, founder-led boutique agency offering a structured 4-phase CRO methodology and native Shopify e-commerce development for Shopify store owners, capping engagements at 5 projects per month.
- Ownership category
- akta.pro rank
iUROP industry classification
Industry- Product category
- E-commerce Development & CRO Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
iUROP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CRO Services for Shopify Stores: Project-based professional services focused on improving conversion rates for Shopify e-commerce stores. Pricing starts at 6,000+ EUR with guaranteed results under contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CRO Project Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
iUROP product offering
Product offeringCore offering
iUROP is a Shopify-exclusive development and Conversion Rate Optimization (CRO) agency that helps e-commerce merchants improve online store performance through a structured four-phase methodology (Onboarding, CRO Audit, Design, Development). Services include native high-performance Shopify store builds, conversion-focused design, AOV optimization through cross-sells/bundles/upsells, and friction reduction across the user journey. The agency deliberately limits intake to 5 projects per month and offers a contractual results guarantee.
Product overview
iUROP is a single-service Shopify CRO agency offering a structured 4-phase methodology for Shopify store development and conversion optimization. The core offering encompasses Onboarding (competitor and customer analysis), CRO Audit (conversion bottleneck identification and customer journey design), Design (conversion-focused UI), and Development (native high-performance Shopify implementation). Services include cross-sells, bundles, upsells, and AOV optimization strategies. The company limits to 5 projects per month and offers a contractual guarantee for conversion results.
Differentiator
Problem solved
Functional benefit
Products and services
- iUROP CRO Methodology for Shopify A four-phase conversion rate optimization service for Shopify e-commerce merchants covering Onboarding (competitor and bottleneck analysis), CRO Audit (conversion journey and upsell/bundle design), Design (conversion-focused UI), and Development (native high-performance Shopify implementation). Includes cross-sell, bundle, and upsell strategy, AOV optimization, and friction reduction. Sold as a project starting at 6,000+ EUR with a contractual results guarantee.
Quantifiable outcome
- Conversion rate improvement through friction elimination and user journey optimization
- +2 more outcomes
Companies that use iUROP
Customer profileSegments1 record
Ideal customer profiles1 record
iUROP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iUROP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreiUROP specializes exclusively in Shopify store development and optimization. They are a Shopify-focused agency building custom e-commerce solutions on the platform. Their expertise centers on Shopify's ecosystem, Liquid templating, and native Shopify integrations.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
iUROP competitors and assessment
Company assessmentDirect peers
- SmartBug Media: Full-service digital agency with strong Shopify Plus and HubSpot practices, offering CRO, design, and development services. Comparable in offering breadth and e-commerce platform focus to iUROP.
- Blend Commerce: Shopify Plus agency offering design, development, and CRO services for fashion and lifestyle brands. Direct peer to iUROP in boutique Shopify CRO and store build work.
- Electric Eye: Shopify Plus partner agency delivering high-performance Shopify builds, CRO, and digital marketing. Closely matches iUROP's native high-performance development and CRO positioning.
- Common Thread Collective: Shopify-focused e-commerce growth agency offering CRO, paid media, and lifecycle marketing for DTC brands. Most direct comparable to iUROP in terms of Shopify specialization and CRO-led value proposition, though at significantly larger scale.
- Inflow (formerly Ampify): E-commerce growth agency specializing in Shopify and Shopify Plus merchants, with deep focus on conversion optimization, CRO audits, and store redesigns. Direct competitor to iUROP in the Shopify CRO niche.
- Groove Commerce: Shopify-focused agency providing design, development, and CRO services. Comparable boutique peer in the Shopify CRO and build segment.
- The Stable: Shopify Plus agency combining creative, CRO, and technology services for premium DTC brands. Comparable peer in Shopify CRO and store development, though typically serving larger enterprise clients than iUROP.
- Conversion.com (CXL): Pioneer agency in conversion rate optimization offering CRO audits, experimentation, and strategy services. Closest peer to iUROP's CRO methodology offering, though broader in platform coverage beyond Shopify.
- EYEMAGINE: Shopify Plus agency offering CRO, design, and full-stack development. Comparable peer in the Shopify development and optimization space, similar mid-market positioning to iUROP.
- Disco (formerly Disco Agency): Shopify-focused agency combining CRO, design, and tech builds for modern commerce brands. Comparable peer to iUROP in Shopify-native CRO and store development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
iUROP social profiles
Digital presenceiUROP financial estimates
Financial estimateRevenue estimate
Valuation estimate
iUROP leadership team
Management profileNumber of profiles
Profiles1 record
iUROP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iUROP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iUROP
What does iUROP do?
iUROP is a Shopify-exclusive development and Conversion Rate Optimization (CRO) agency that helps e-commerce merchants improve online store performance through a structured four-phase methodology (Onboarding, CRO Audit, Design, Development). Services include native high-performance Shopify store builds, conversion-focused design, AOV optimization through cross-sells/bundles/upsells, and friction reduction across the user journey. The agency deliberately limits intake to 5 projects per month and offers a contractual results guarantee.
Is iUROP a public or private company?
iUROP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iUROP founded?
iUROP was founded in 2017. It employs 1 to 10 people.
How does iUROP make money?
One revenue line is on record: CRO Services for Shopify Stores.
Who are iUROP's main competitors?
Direct peers on record are SmartBug Media, Blend Commerce, Electric Eye, Common Thread Collective, Inflow (formerly Ampify), Groove Commerce, The Stable, Conversion.com (CXL), EYEMAGINE and Disco (formerly Disco Agency).
Does iUROP have an API?
No public API is recorded for iUROP.
What industry is iUROP in?
iUROP's product category is E-commerce Development & CRO Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541511 and its SIC code is 7370.