What Groove Commerce does

Groove Commerce is a privately held, full-service eCommerce agency founded in 2007 and headquartered in Baltimore, Maryland, with additional offices in Philadelphia, Austin, and Orlando. The firm targets mid-market and select enterprise eCommerce brands with an integrated, cross-trained delivery model covering six service practices: eCommerce Design, eCommerce Development, eCommerce SEO, eCommerce Email & SMS Marketing, eCommerce Paid Media, and B2B eCommerce, complemented by Support & Maintenance. Its technical positioning rests on top-tier platform certifications — Elite BigCommerce Agency Partner, Certified Shopify Plus Partner, Certified Platinum Klaviyo Partner, and HubSpot Diamond Partner — plus a small portfolio of proprietary BigCommerce apps (Metafields Editor, Delivery Date Calendar, AS400 Integration, GiveX Integration) that automate inventory sync, gift card handling, and storefront configuration.

The business operates on a professional services / managed services revenue model with quote-based engagements and no publicly disclosed pricing. Go-to-market is consultative and inbound-led: a content engine built around the eCommerce Masters podcast (24+ episodes), a 270+-article blog, gated eBooks, and free website audits drives discovery, with discovery calls and proposals converting mid-market brands. Notable clients include US Open Shop, Dippin' Dots, Cutter & Buck, Cordova Outdoors, Elmhurst 1925, GE, and Official NASA Gear, spanning apparel, food/beverage, outdoor, and industrial verticals. The company is independently owned by founder/CEO Ethan Giffin with no disclosed institutional capital, M&A activity, or parent entity. In May 2026 it launched The B2B eCommerce Agency as a dedicated sub-brand serving mid-market manufacturers and distributors, and recently appointed its first Director of Partnerships — both signals of a controlled, methodically executed growth posture rather than rapid scaling.

Name

Groove Commerce

Legal name

Groove Commerce, LLC

Website

https://groovecommerce.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Groove Commerce is a privately held, full-service eCommerce agency founded in 2007, serving mid-market and select enterprise brands with integrated design, development, SEO, paid media, email/SMS, and B2B commerce services across BigCommerce, Shopify, Klaviyo, and HubSpot platforms.

Ownership category

akta.pro rank

Product category

eCommerce Agency Services

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• ECommerce agency services
• ECommerce web development
• B2B eCommerce solutions
• BigCommerce development agency
• Shopify Plus development

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. eCommerce Design Services: Award-winning eCommerce web design services including bespoke themes and marketing assets. Services include UX/UI design, responsive design, and conversion-optimized layouts.
2. eCommerce Development Services: Platform-certified development including migrations, custom themes, integrations, and ongoing site optimizations. Specialized in BigCommerce and Shopify platforms.
3. eCommerce Marketing Services: Comprehensive marketing services including SEO, PPC advertising, email/SMS marketing, and content marketing to drive traffic and conversions.
4. B2B eCommerce Services: Specialized services for mid-market manufacturers and distributors including ERP integrations, customer-specific pricing solutions, and B2B portal development.
5. Support & Maintenance: Ongoing website management, performance monitoring, and optimization services for existing client stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Groove Commerce is a full-service eCommerce agency that designs, develops, and markets online stores for mid-market brands on BigCommerce, Shopify, Klaviyo, and HubSpot platforms. The firm delivers six practice areas—Design, Development, SEO, Email/SMS Marketing, Paid Media, and B2B eCommerce—plus Support & Maintenance, and complements them with proprietary BigCommerce apps (Metafields Editor, Delivery Date Calendar, AS400 Integration, GiveX Integration) and a B2B eCommerce Blueprint methodology.

Product overview

Groove Commerce is a full-service eCommerce agency offering a comprehensive suite of digital commerce services. The core offering consists of six service practices: eCommerce Design, eCommerce Development, eCommerce SEO, eCommerce Email & SMS Marketing, eCommerce Paid Media, and B2B eCommerce. These services are complemented by Support & Maintenance and a free Performance & Accessibility Audit. The agency operates as an Elite BigCommerce Partner and Certified Shopify Plus Partner, with specializations in Klaviyo and HubSpot marketing platforms. Additionally, Groove Commerce has developed proprietary BigCommerce apps including the Metafields Editor, Delivery Date Calendar, AS400 Integration, and GiveX Integration. The company also operates The B2B eCommerce Agency as a dedicated venture for mid-market manufacturers and distributors, and produces the eCommerce Masters Podcast as thought leadership content.

Differentiator

Problem solved

Functional benefit

Brands

• The B2B eCommerce Agency: A new venture exclusively dedicated to serving mid-market manufacturers and distributors with specialized digital commerce solutions, addressing B2B-specific challenges including ERP integrations, customer-specific pricing, outdated ordering systems, and disconnected workflows using the B2B eCommerce Blueprint.

Products and services

• eCommerce Design Award-winning, data-driven eCommerce website design service combining UX/UI, responsive design, and conversion-optimized bespoke themes and marketing assets for mid-market consumer and B2B brands.
• eCommerce Development Platform-certified development service covering platform migrations (e.g., Magento to BigCommerce), custom theme development, third-party integrations, and on-site optimizations on BigCommerce and Shopify.
• eCommerce SEO Data-driven SEO service focused on boosting organic search rankings, increasing qualified traffic, and turning organic search into a measurable revenue stream for eCommerce brands.
• eCommerce Email & SMS Marketing Strategic email and SMS marketing service leveraging the Klaviyo platform for campaign management, automated flows, segmentation, and customer engagement for eCommerce brands.
• eCommerce Paid Media Pay-per-click and paid media management service running targeted campaigns across search and social platforms with advanced optimizations to maximize advertising ROI.
• B2B eCommerce Specialized B2B eCommerce service for mid-market manufacturers and distributors, addressing ERP integrations, customer-specific pricing, digital ordering portals, and disconnected workflows using the B2B eCommerce Blueprint methodology.
• Support & Maintenance Ongoing managed service providing website monitoring, performance optimization, security updates, and functional enhancements for existing client eCommerce stores.
• BigCommerce Metafields Editor Proprietary BigCommerce tool that allows merchants to view, create, and edit metafields across products, product variants, customers, orders, brands, and channels without modifying theme files.
• Delivery Date Calendar Proprietary BigCommerce app that integrates into the BigCommerce One-Page Checkout, allowing customers to set shipping date expectations without adding friction to the purchasing journey.
• BigCommerce AS400 Integration Proprietary custom integration that automatically updates inventory and delivery dates in real time and synchronizes orders bidirectionally between BigCommerce and IBM AS400 ERP systems.
• BigCommerce GiveX Integration Proprietary custom BigCommerce integration that enables merchants to sell gift cards and lets customers redeem gift cards as a payment method on BigCommerce stores.

Quantifiable outcome

• 36% conversion rate increase for US Open Shop
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• BigCommercecoreTechnology or IntegrationElite BigCommerce Agency Partner. Groove Commerce provides design, development, and migration services on the BigCommerce platform. The partnership includes proprietary app development (Metafields Editor, Delivery Date Calendar, AS400 Integration, GiveX Integration) and access to BigCommerce ecosystem resources.
• ShopifycoreTechnology or IntegrationCertified Shopify Plus Partner. Groove Commerce offers Shopify store setup, migrations, custom theme development, and ongoing optimization for emerging brands on the Shopify platform.
• KlaviyocoreTechnology or IntegrationCertified Platinum Klaviyo Partner (Master Elite level). Groove Commerce provides email marketing strategy, flow automation, SMS integration, and Klaviyo Jumpstart services for eCommerce brands.
• HubSpotcoreTechnology or IntegrationHubSpot Diamond Partner. Groove Commerce offers marketing automation, CRM integration, and analytics services using HubSpot's marketing and sales software platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OuterBox: OuterBox is an eCommerce digital agency offering design, development, SEO, and marketing services across platforms including BigCommerce, Shopify, and Magento. Directly comparable as a mid-market-focused certified partner agency serving similar merchant profiles.
• Coalition Technologies: Coalition Technologies is a full-service eCommerce design and marketing agency and BigCommerce partner offering SEO, PPC, and development services. Comparable to Groove in targeting mid-market merchants with integrated design + marketing delivery.
• 1Digital Agency: 1Digital Agency is a certified BigCommerce and Shopify Plus partner agency that provides design, development, and digital marketing services to eCommerce brands. Closely aligned with Groove in scope, platform certifications, and B2B eCommerce capabilities.
• Digital Operative: Digital Operative is a digital agency focused on eCommerce website design, development, and marketing with platform expertise across BigCommerce and Shopify. Comparable mid-market eCommerce agency with overlapping service offerings and similar target clients.
• Customer Paradigm: Customer Paradigm is a BigCommerce Elite partner agency providing eCommerce development, design, and digital marketing services. Direct overlap with Groove on BigCommerce platform certification tier and full-service mid-market positioning.
• Absolute Web: Absolute Web is an eCommerce agency specializing in Shopify, BigCommerce, and Magento design, development, and marketing services. Comparable as an integrated design + development + marketing agency targeting mid-market merchants.
• Blue Fountain Media: Blue Fountain Media is a digital agency that has historically offered eCommerce design and development services for mid-market and enterprise brands. Comparable across service line (design, development, marketing) and client segment even though broader than pure eCommerce.

Broad incumbents

• Accenture Interactive: Accenture Interactive (now part of Accenture Song) is the global interactive services arm offering eCommerce, design, and marketing transformation at enterprise scale. Broader incumbent with overlapping capabilities for enterprise eCommerce engagements but not specialized to Groove's mid-market niche.
• Publicis Sapient: Publicis Sapient is a digital transformation agency with eCommerce, data, and engineering practices serving large enterprises. Comparable as a higher-tier incumbent with overlapping capabilities but addressing a different scale and scope than Groove's mid-market footprint.
• Deloitte Digital: Deloitte Digital is the global consultancy's interactive arm offering enterprise eCommerce, commerce platform implementation, and customer experience services. Comparable incumbent competing for the same enterprise commerce RFPs Groove targets at the high end of its client book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groovecommerce
• Facebookfacebook.com/iGotGroove
• LinkedInlinkedin.com/company/groove-commerce
• Instagraminstagram.com/groovecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove Commerce