IVEE Group LLC

What IVEE Group LLC does

IVEE Group LLC is a privately held, Atlanta-headquartered campground and RV park management company founded in 2017. The firm provides full-service third-party management of outdoor hospitality properties—encompassing operations oversight, revenue management, digital marketing, retail store optimization, and employee training—targeting RV park and campground owners who lack in-house hospitality expertise. Its B2B go-to-market is direct sales-led, supplemented by portfolio deals with institutional owners such as Turnstone-Blue Vista Capital Management, which accounts for the majority of IVEE's managed-property base.

The company's core product is its management services platform, built on two key technology integrations deployed portfolio-wide in 2024: Newbook, a cloud-based property management system handling reservations, front desk, guest communication, and reporting; and PriceLabs, a dynamic pricing and revenue management platform that optimizes nightly rates for RV sites, cabins, and rentals based on seasonality, demand, and competitor data. Beyond technology, IVEE monetizes its hospitality operating expertise—drawn from executive tenures at Hyatt, Hilton, Marriott, Radisson, and Marcus Hotels and Resorts—and delivers it through dedicated regional managers and a centralized revenue management function.

The portfolio spans 13+ managed properties and roughly 1,920+ campsites across nine US states (Florida, Alabama, Mississippi, Louisiana, Missouri, Wisconsin, New Mexico, Colorado, New Jersey, and Texas), generating B2B revenue through management fees negotiated individually with property owners (not publicly disclosed) plus indirect exposure to guest-paid RV site rentals, accommodation rentals, and amenity services. Distribution to campers is multi-channel, combining direct property websites, the Newbook booking platform, Good Sam/Trailer Life/Woodall's directories, and phone reservations. Geographic expansion has accelerated materially since 2023 through both single-property acquisitions and the May 2024 Junction West five-park portfolio deal.

Name

IVEE Group LLC

Legal name

IVEE Group LLC

Website

https://ivee.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

IVEE Group LLC is an Atlanta-based third-party management company that operates 13+ campgrounds and RV parks across nine US states, delivering full-service operations, revenue management, and marketing backed by Newbook PMS and PriceLabs dynamic pricing technology.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Management

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Vacation Rental Maintenance & Vendor Management (BPAJAIAM)

Keywords

• Campground management services
• RV park management
• Outdoor hospitality
• Resort property management
• Hospitality management services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Campground Management Services: IVEE Group generates revenue by providing comprehensive management services to RV park and campground owners. The company earns management fees in exchange for operational oversight, marketing, revenue management, employee training, and financial management of properties.
2. RV Site Rentals: Revenue generated from overnight, seasonal, and monthly RV site rentals across managed properties, including back-in sites, pull-through sites, and premium waterfront sites.
3. Accommodation Rentals: Revenue from rental units including cabins, cottages, lodges, suites, and glamping accommodations at managed campground properties.
4. Retail and Amenity Services: Additional revenue streams from on-site amenities including camp stores, propane sales, boat rentals, e-bike rentals, and activity fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

IVEE Group provides full-service third-party management for campgrounds and RV parks, including operations oversight, revenue optimization via PriceLabs dynamic pricing, digital marketing, retail store optimization, professional management, and employee training. The company manages a portfolio of more than 13 RV parks and campgrounds across the United States using the Newbook cloud-based property management system. Its service is targeted at individual RV park and campground owners and portfolio companies seeking professional hospitality management.

Product overview

IVEE Group LLC operates as a campground and RV park management company offering a comprehensive platform of services for outdoor hospitality properties. The core offering consists of full-service campground and RV park management encompassing business planning, consulting, revenue optimization via PriceLabs dynamic pricing integration, digital marketing, retail store optimization, and employee training. The company has implemented Newbook cloud-based property management software across its entire portfolio. IVEE's portfolio includes 12+ managed properties across the United States spanning brands such as Basswood Resort, American RV Resort, Bonanza Camping Resort, Navarre Beach Camping Resort, Panama City Beach RV Resort, Sugar Sands RV Resort, Port St. Joe RV Resort, Gulf Beach RV Resort, Junction West RV Parks (Grand Junction, Vallecito, Durango), Wading Pines Camping Resort, Canopy RV Resort, Tiger's Trail RV Resort, and Pikes Peak RV Park. Each managed property operates under its own brand identity while benefiting from centralized management expertise, technology infrastructure (Newbook, PriceLabs), and operational best practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Campground and RV Park Management Services Comprehensive third-party management service for RV parks and campgrounds covering operations, revenue management, marketing, retail store optimization, professional management, and employee training for property owners.
• Basswood Resort Campground and country inn on 99.43 acres in Platte City, MO with 197 sites including 149 full hook-up RV sites, 6 tent sites, 27 cabins, a cottage, lodge, 4 suites, 6 RV trailers, and 6 motel rooms, with amenities including a pool, playground, walking trails, pickleball, and five fishing ponds.
• American RV Resort Full-service RV resort in Albuquerque, NM near Route 66 with 226 campsites and 110 rental units including furnished lodges, river access, spa, paved roads, heated pool, dog park, clubhouse, and camp store.
• Bonanza Camping Resort Campground resort in Wisconsin Dells, the Waterpark Capital of the World, with 171 campsites and 16 rentals, boat and trailer storage, and walking trails, located near water parks, duck boat tours, and area attractions.
• Navarre Beach Camping Resort Premier RV park on Florida's Emerald Coast on Santa Rosa Sound featuring 103 campsites with 35 rentals including themed cottages, a fishing pier, camp store, RV supplies, and beach access; rated 9/10/10 by Good Sam.
• Panama City Beach RV Resort Luxury full-service RV resort in Panama City Beach, FL with 69 full hookup sites accommodating any size RV, condos for rent, a heated pool, fitness facility, dog park, mini golf, and private beach access.
• Sugar Sands RV Resort Resort on 10.2 acres in Gulf Shores, AL with 82 sites (77 RV sites and 5 tiny homes), resort-style pool, fitness center, shuffleboard court, and 5,000 sqft clubhouse; earned a perfect 10-10-10 Good Sam rating for a second consecutive year.
• Port St. Joe RV Resort RV resort in Port St. Joe, FL featuring 75 campsites and 65 rentals accommodating Class A, Class C motorhomes, 5th wheel trailers, and travel trailers, with kayaks, paddleboards, pickleball, and fire grill.
• Gulf Beach RV Resort Premier beachfront RV resort in Biloxi, MS overlooking the Gulf of Mexico, with full hookups, pull-thru sites, heated pool, dog park, and community room, located 0.25 mile from the Mississippi Gulf Coast Coliseum.
• Junction West RV Park (Grand Junction) Pet-friendly RV park in Grand Junction, CO with extra wide pull-through sites, full hookups, picnic tables, gated resort, RV wash, propane filling station, and two dog runs.
• Junction West Crossroads Vallecito Full-service RV park and campground with cabins in the Rocky Mountains near Durango, CO, featuring a clubhouse, pavilion, basketball court, fitness room, horseshoes, and propane, located near Vallecito Lake for fishing and boating.
• Junction West Durango Riverside RV resort along the Animas River amid Ponderosa pines in Durango, CO, offering rental units, overnight sites, seasonal sites, and tent sites, with a pool, kids playground, corn hole, fire pit, laundry, and 50 AMP service.
• Wading Pines Camping Resort Wooded campground on the Wading River in Chatsworth, NJ, with 300 campsites accommodating tents to spacious pull-thrus with 50-amp electric and free cable TV, plus a game room.
• Canopy RV Resort Resort in New Braunfels, TX offering pickleball coaching, resort amenities, and Texas Hill Country scenery, with a focus on community activities and guest enrichment.
• Tiger's Trail RV Resort Premier RV destination in Baton Rouge, LA, featuring 220 RV sites and 10 cabins with paved roads and concrete sites, plus a resort-style pool, lazy river, and pickleball courts, located next to L'Auberge Casino.
• Pikes Peak RV Park RV park in Manitou Springs, CO at the foot of Pikes Peak, featuring back-in and pull-thru sites, overnight and monthly stays, laundry, Wi-Fi, restrooms, showers, dog runs, and e-bike rentals; gateway to Garden of the Gods.

Quantifiable outcome

• Sugar Sands RV Resort achieved perfect 10-10-10 Good Sam rating for two consecutive years
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NewbookcoreTechnology or Integration · 3 June 2024IVEE Group implemented Newbook cloud-based property management system across its entire portfolio of campgrounds and RV parks. Newbook provides reservation management, front desk operations, guest communication, and comprehensive reporting and analytics capabilities.
• PriceLabscoreTechnology or Integration · 17 April 2024Strategic partnership with PriceLabs for dynamic pricing and revenue management optimization. PriceLabs provides customizable platform with detailed and localized short-term rental data, leveraging advanced algorithms to optimize pricing based on seasonality, demand, and competitor pricing across IVEE's diverse portfolio of campgrounds, RV sites, and cabins.
• Insider Perks, Inc.minorGTM or Marketing PartnerInsider Perks, Inc. provides website design services for IVEE Group. Credits noted in footer of IVEE website: 'Designed by Insider Perks, Inc.'
• Turnstone-Blue Vista Capital ManagementcoreStrategic or Co-development PartnerIVEE Group manages multiple RV park and campground properties as part of the Turnstone-Blue Vista portfolio. This relationship represents IVEE's largest portfolio management account, including properties like American RV Resort, Bonanza, Gulf Beach RV Resort, Sugar Sands, Panama City Beach, Port St. Joe, Basswood, Navarre Beach, and Pikes Peak.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Equity Lifestyle Properties (ELS): ELS is a publicly traded REIT that owns and operates a large portfolio of manufactured housing communities, RV resorts, and marinas. While primarily an owner rather than a third-party manager, it competes with IVEE for institutional-quality RV resort assets and partnerships with property owners.
• Encore RV Resorts & Thousand Trails: Encore/Thousand Trails operates one of the largest networks of RV resorts and membership campgrounds in North America. It competes with IVEE for both RV park owner contracts and end-camper bookings, and benefits from significant scale and an established brand.
• Kampgrounds of America (KOA): KOA is the largest franchised campground network in North America with 500+ properties. While primarily a franchise system rather than a direct third-party manager, KOA competes with IVEE for the same pool of RV park owners seeking professional branding, marketing, and reservation services.
• Sun Outdoors (Sun Communities): Sun Outdoors is the RV and outdoor hospitality division of Sun Communities, a publicly traded REIT. It operates 170+ RV resorts and competes with IVEE at the institutional owner level and as a destination for end campers, with materially greater capital and marketing resources.

Direct peers

• Resort Parks International (RPI): RPI is a third-party management and consulting company focused on outdoor hospitality resorts, RV parks, and campgrounds. It provides a comparable suite of management, marketing, and revenue services to IVEE's offering.
• RVAC (RV Adventure Holdings): RVAC is a PE-backed operator that owns and manages RV parks and campgrounds across the U.S. It pursues a consolidation strategy and competes with IVEE both for management contracts and for institutional owner relationships, often offering a hybrid own-and-manage model.
• Northgate Resorts: Northgate Resorts is a third-party RV resort and campground management company operating a portfolio across the U.S. It directly competes with IVEE for institutional owner mandates and offers similar full-service management, marketing, and revenue optimization services.
• CRR Hospitality: CRR Hospitality is a campground and RV park management company providing third-party management, consulting, and operational support. It competes with IVEE in the same private third-party management segment of the outdoor hospitality industry.
• Outdoor Hospitality Management (OHM): Outdoor Hospitality Management is a third-party management company specializing in RV resorts and campgrounds, offering professional management, marketing, and revenue management services. It is a direct comparable to IVEE in business model, customer base, and service offering.

Others

• Newbook (Campspot parent): Newbook is the cloud-based PMS vendor that IVEE uses across its entire managed portfolio. While not a direct competitor, Newbook is an ecosystem enabler for IVEE and a growing number of competing third-party management companies in the outdoor hospitality space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iveegroup
• LinkedInlinkedin.com/company/ivee-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVEE Group LLC