iWasteNot Systems
iWasteNot Systems is a family-owned B2B SaaS company, founded in 2003, that builds configurable web and mobile platforms (ReCap, Student Reuse Portal, Recyclopedia, Custom Cyclepedias) enabling universities, municipalities, and organizations to recirculate surplus items and reduce waste across 100+ North American communities.
- Company typePrivate
- Founded2003
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What iWasteNot Systems does
iWasteNot Systems is a family-owned B2B software company founded in 2003 by Norm Ruttan, James Ruttan, and Jon Ruttan that builds web and mobile applications for waste reduction and resource sharing. Its product suite centers on ReCap, an internal surplus-management platform that lets organizations build an inventory of unwanted items for recirculation between staff and departments without a storage warehouse, supported by the Student Reuse Portal for campus communities, Recyclopedia for public-facing disposal guidance, and Custom Cyclepedias for industry-specific material exchanges. Platforms are configurable, branded to client specifications, integrated with single sign-on, and include reporting that converts items and weights into greenhouse-gas equivalents and avoided procurement costs.
The company operates an enterprise SaaS model, selling annual software subscriptions plus customization services to institutions primarily in higher education and municipal government, with secondary exposure to industry associations and nonprofits. Pricing is quote-based and not publicly disclosed. Distribution is direct via enterprise field sales, supported by a content-driven marketing approach including a newsletter, case studies, podcast features, and industry-event participation. The company serves over 100 communities, US states, and Canadian provinces, with a small team of approximately a dozen named employees across product, engineering, and administration. Recent activity in 2025 includes multiple new campus platform launches, a consumer-facing donation routing product (Delaware DonationDrop), deeper integrations with client work-order and asset systems, and an announced Fresh Food Alerts feature expansion.
iWasteNot Systems firmographics
Firmographics- Name
- iWasteNot Systems
- Legal name
- iWasteNot Systems
- Website
- https://iwastenotsystems.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iWasteNot Systems is a family-owned B2B SaaS company, founded in 2003, that builds configurable web and mobile platforms (ReCap, Student Reuse Portal, Recyclopedia, Custom Cyclepedias) enabling universities, municipalities, and organizations to recirculate surplus items and reduce waste across 100+ North American communities.
- Ownership category
- akta.pro rank
iWasteNot Systems industry classification
Industry- Product category
- Waste Reduction and Sustainability Software
- NAICS
- Waste Management and Remediation Services (562)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Reuse & Resale / Recommerce Operations (EUAIANAC)
- akta.pro secondary industries
- Industrial Symbiosis & Byproduct Exchange Platforms (EUAIANAG), Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)
Keywords
iWasteNot Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Subscriptions: iWasteNot Systems sells annual software platform subscriptions for their ReCap, Student Reuse Portal, Recyclopedia, and Custom Cyclepedia products. Platforms are configurable, branded to client specifications, and include platform access, cybersecurity, training, support, and accessibility compliance.
- Customization and Configuration Services: Additional customization services including branding (colors, logos), item categories, survey questions, listing settings, rules and policies configuration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
iWasteNot Systems product offering
Product offeringCore offering
iWasteNot Systems sells configurable, branded web and mobile software platforms (ReCap, Student Reuse Portal, Recyclopedia, and Custom Cyclepedias) that enable organizations and communities to recirculate surplus items, share resources, and report on waste diversion. Platforms are sold on annual subscriptions to universities, municipal governments, industry associations, and nonprofits, and include customization, single sign-on integration, training, support, and accessibility compliance.
Product overview
iWasteNot Systems provides a portfolio of web and mobile apps for waste reduction, built around a core software platform that serves both organizational and community-level use cases. The flagship product is ReCap, an internal surplus management and resource recirculation platform for businesses, universities, and government organizations, allowing staff to post and claim unused items within their organization. The Student Reuse Portal adapts this model for college campuses, enabling students to share free items with each other. Recyclopedia serves as a public-facing A-to-Z disposal guide for municipalities and communities, telling users whether items can be reused, recycled, donated, or belong in the trash. Custom Cyclepedias allow communities to white-label and configure the platform for their own surplus-exchange networks. Together, these products form a suite that addresses both institutional asset management and broader community waste diversion.
Differentiator
Problem solved
Functional benefit
Brands
- ReCap: Online platform that allows businesses and organizations to recapture the value in their resources through reuse. Allows building an online inventory of unwanted or unused items for recirculation within an organization.
- Student Reuse Portal
- Recyclopedia
- Custom Cyclepedias
Products and services
- ReCap Online platform that lets businesses and organizations build an internal inventory of unwanted or unused items for recirculation within their organization. Staff can post materials and equipment for disposal and request items they need, with items transferred directly between staff or departments without a storage warehouse. Includes comprehensive reporting on recaptured items, weight (converted to greenhouse gas equivalents), avoided disposal costs, and avoided purchasing costs. Private to each organization, customizable, and integrates with single sign-on systems.
- Student Reuse Portal Online classified-ad platform that empowers campus communities to give and receive resources sustainably, fostering a culture of sharing and reducing waste on campus. Students register via campus email (Single Sign-On), browse and post items, events, rideshares, and services, and arrange on-campus exchanges. Includes reporting on items diverted and recaptured, and is configurable for donation-only or priced listings.
- Recyclopedia Comprehensive online guide providing instant community-wide information on how to correctly dispose of hundreds of items and materials. Covers reuse, repair, refill, reduce, recycling, and take-it-back options. Designed for just-in-time information delivery (two clicks to an answer), and can be fully integrated and branded into a municipal waste website.
- Custom Cyclepedias Configurable variation of the iWasteNot platform that connects businesses and organizations within a community to exchange surplus and by-product materials, tailored to specific community needs. Used by industry associations (e.g., American Wood Council's ReuseWood) and community networks to enable material exchange among member organizations.
Quantifiable outcome
- Over $172,000 in avoided purchasing costs in 7 months at UAB
- +2 more outcomes
Companies that use iWasteNot Systems
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
iWasteNot Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
iWasteNot Systems partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
iWasteNot Systems competitors and assessment
Company assessmentEmerging players
- CirPlus: CirPlus operates a B2B marketplace for recycled plastics and circular materials - directly comparable to Custom Cyclepedias' industrial symbiosis / byproduct exchange functionality, though focused specifically on plastics.
- Recycleye: Recycleye applies AI and computer vision to waste sorting and recycling facilities - adjacent in the waste management technology space but focused on MRF operations rather than institutional reuse.
- Wastebits: Wastebits operates a waste management services marketplace and software platform for industrial waste - comparable to the Custom Cyclepedias byproduct exchange concept within the broader waste management ecosystem.
- Sweep: Sweep provides a SaaS platform for sustainability and ESG data management within enterprises - comparable in spirit to iWasteNot's ReCap Reporting System, with both addressing enterprise sustainability metrics and reporting workflows.
Direct peers
- ReCollect Systems: ReCollect provides waste management, recycling education, and collection-day apps for municipalities - directly comparable to iWasteNot's Recyclopedia and municipal customer segment. Both serve city and county governments with consumer-facing waste reduction tools.
- AssetWorks: AssetWorks provides enterprise asset management software for fleet, facilities, and physical assets across higher education, government, and utilities. Overlaps with iWasteNot's ReCap in the institutional asset tracking and management space.
- Recycle Coach: Recycle Coach offers recycling education apps and platforms for municipalities and haulers - comparable to Recyclopedia as a consumer-facing disposal guidance tool serving the same municipal customer base.
- Rheaply: Rheaply provides an asset and material exchange platform for higher education and enterprise customers, directly competing with iWasteNot's ReCap in the institutional surplus management space. Similar target customers, similar functionality, and a venture-backed operation make it the most comparable direct peer.
Broad incumbents
- Rubicon Technologies: Rubicon is a broader smart waste management and recycling technology platform serving municipalities and haulers - overlaps in customer base (municipal solid waste) and sustainability reporting, but operates at a much larger scale and broader scope.
Others
- Closed Loop Partners: Closed Loop Partners is an investment firm and advisory platform focused on the circular economy - thematically adjacent to iWasteNot's mission, operating as an ecosystem participant and capital provider rather than a direct software competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iWasteNot Systems social profiles
Digital presenceiWasteNot Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWasteNot Systems leadership team
Management profileNumber of profiles
Profiles12 records
iWasteNot Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWasteNot Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWasteNot Systems
What does iWasteNot Systems do?
iWasteNot Systems sells configurable, branded web and mobile software platforms (ReCap, Student Reuse Portal, Recyclopedia, and Custom Cyclepedias) that enable organizations and communities to recirculate surplus items, share resources, and report on waste diversion. Platforms are sold on annual subscriptions to universities, municipal governments, industry associations, and nonprofits, and include customization, single sign-on integration, training, support, and accessibility compliance.
Is iWasteNot Systems a public or private company?
iWasteNot Systems is a private company. It is classified as family owned and is currently operating.
When was iWasteNot Systems founded?
iWasteNot Systems was founded in 2003. It employs 1 to 10 people.
How does iWasteNot Systems make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are customization and Configuration Services.
Who are iWasteNot Systems's main competitors?
Emerging players on record are CirPlus, Recycleye, Wastebits and Sweep. Direct peers are ReCollect Systems, AssetWorks, Recycle Coach and Rheaply. Rubicon Technologies is listed as a broad incumbent. Closed Loop Partners is listed as an others.
Does iWasteNot Systems have an API?
No public API is recorded for iWasteNot Systems.
What industry is iWasteNot Systems in?
iWasteNot Systems's product category is Waste Reduction and Sustainability Software. Its primary akta.pro industry code is EUAIANAC, Reuse & Resale / Recommerce Operations, with a secondary code of EUAIANAG, Industrial Symbiosis & Byproduct Exchange Platforms. Its NAICS code is 562 and its SIC code is 7372.