Le Journal de la Rechange & de la Réparation

What Le Journal de la Rechange & de la Réparation does

Le Journal de la Rechange et de la Réparation (J2R) is a French B2B trade media brand covering the automotive aftermarket. Established in 2009 through the merger of the Journal de la Rechange Indépendante and the Journal de la Réparation-Atelier, the publication is operated by Automobility Media SAS, a subsidiary of the SynerJ Media group headquartered in Boulogne-Billancourt. Its audience is composed primarily of independent parts distributors, group purchasing organizations, automotive repair shops (MRA, fast-fitters, body shops, glazing, tire and technical inspection centers), and aftermarket equipment manufacturers and suppliers. Distribution figures cited by the publisher include 21,000+ print copies per edition and 30,000+ monthly visitors to the j2rauto.com website, supported by an editorial team of four permanent specialized journalists led by Editor-in-Chief Mohamed Aredjal and overseen at group level by Catherine Leroy as Director of Editorial Offices.

The product portfolio is anchored by a bimonthly print magazine, a digital flip edition hosted on the Calameo platform, and the j2rauto.com news portal, complemented by email newsletters and an e-commerce subscription boutique (boutique.journalauto.com). Adjacent proprietary products include the annual Palmarès de la Distribution ranking of France's top 100 distribution groups and the Grands Prix de la Rechange awards ceremony. J2R also co-organizes or cross-promotes industry events such as Fleet & Mobility Day (at ParisLongchamp Hippodrome) and the Club de la Distribution Automobile workshop, and holds an exclusive partnership with the Feda (Fédération de la Distribution Automobile), co-publishing the Guide de la Distribution Indépendante. There is no proprietary technology platform, mobile app, or AI/ML product; the digital infrastructure is standard publishing tooling (Calameo for flip magazine, WordPress-based site, email newsletter platform).

The business model combines recurring print and digital magazine subscriptions, native advertising and sponsored content (clearly labeled 'Sponsorisé' on the website), and event sponsorship. Pricing is not publicly disclosed. Revenue is generated almost entirely within France, and the company is privately held within SynerJ Media with no disclosed institutional ownership or external funding. The publication operates alongside sister titles Le Journal de l'Automobile, Le Journal du Pneumatique, Le Journal des Flottes, and Le Journal du Poids Lourd, sharing group-level advertising sales and event infrastructure.

Name

Le Journal de la Rechange & de la Réparation

Legal name

Automobility Media SAS

Website

https://j2rauto.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

J2R is a French B2B trade media brand serving the automotive aftermarket, targeting parts distributors, repair shops, and equipment suppliers. It publishes a bimonthly print magazine, the j2rauto.com news portal, the Palmarès de la Distribution ranking, and professional events.

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

NAICS

Book, Periodical, and Newspaper Merchant Wholesalers (42492)

akta.pro primary industry

Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)

akta.pro secondary industry

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

Keywords

• Automotive aftermarket media
• Trade publication France
• Parts distribution news
• Automotive repair industry
• B2B industry awards

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine subscriptions (print and digital): J2R generates revenue through paid magazine subscriptions distributed both in print and as a digital flip magazine via Calameo. A free tier of content is available on the website j2rauto.com, with premium or full content available via subscription through the boutique.journalauto.com e-commerce store.
2. Sponsored content and advertising: Industry players (manufacturers, distributors, equipment suppliers) sponsor articles and content on j2rauto.com, as evidenced by 'Sponsorisé' labels on featured articles (e.g., SinAuto/Fujitsu ERP article). This constitutes a native advertising revenue stream.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

J2R publishes a bimonthly French B2B trade magazine, a daily-updated news website (j2rauto.com), and a digital flip edition covering the automotive aftermarket — parts distribution, repair shops, bodywork, tire services, glazing, and heavy vehicles. It also produces the annual Palmarès de la Distribution ranking of the top 100 distribution groups in France, runs the annual Grands Prix de la Rechange awards ceremony, and co-organizes industry events including Fleet & Mobility Day and the Club de la Distribution Automobile workshop.

Product overview

Le Journal de la Rechange et de la Réparation (J2R) is a professional B2B media publication for the French automotive aftermarket. The company operates primarily as a publishing and events organization, offering print and digital publications covering parts distribution, repair shops, tire services, glass replacement, bodywork, and heavy truck sectors. The portfolio includes the bimonthly J2R magazine (both print and feuilletable digital versions), the j2rauto.com news website, annual industry awards (Grands Prix de la Rechange), the Palmarès de la Distribution ranking report, email newsletters, and professional events such as Fleet & Mobility Day. The company does not offer technology products, APIs, or AI-powered solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Palmarès de la Distribution: Annual ranking presenting the top 100 automotive parts distribution groups in France
• Grands Prix de la Rechange

Products and services

• J2R Magazine (print and digital flip editions) Bimonthly B2B trade magazine covering the French automotive aftermarket — parts distribution, repair shops, tire services, glass replacement, bodywork, and heavy vehicles — distributed in print (21,000+ copies per edition) and as a digital flip magazine via Calameo.
• J2R Auto News Website (j2rauto.com) Daily-updated online news platform covering the French automotive aftermarket, with 30,000+ monthly visitors and free access to selected articles (premium content behind subscription).
• Palmarès de la Distribution (annual industry ranking) Annual published ranking of the top 100 automotive parts distribution groups in France, serving as the flagship industry benchmark for the French aftermarket.
• Grands Prix de la Rechange (annual awards ceremony) Annual awards ceremony organized by J2R recognizing outstanding professionals in the French automotive aftermarket, including categories such as 'Distributeur poids lourd'.
• J2R Newsletter Subscriptions Email newsletter service providing daily or periodic updates on the French automotive aftermarket to professional subscribers.
• Fleet & Mobility Day (industry event) Annual professional event bringing together fleet management and mobility industry stakeholders, cross-promoted by J2R as part of the SynerJ Media event portfolio.

Quantifiable outcome

• 21,000+ magazine copies distributed per edition and 30,000+ monthly web visitors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Feda (Fédération de la Distribution Automobile)coreStrategic or Co-development PartnerJ2R is the exclusive partner of the Feda. This partnership involves co-editing the Guide de la Distribution Indépendante (independent distribution guide) and organizing professional events, notably the Club de la Distribution Automobile annual workshop in December. The Feda represents automotive parts distributors in France, and this exclusive relationship positions J2R as the reference media for the sector.
• SynerJ MediacoreStrategic or Co-development PartnerSynerJ Media is the parent/media group that operates J2R alongside other automotive trade publications including Le Journal de l'Automobile, Le Journal du Pneumatique, Le Journal des Flottes, and Le Journal du Poids Lourd. J2R also cross-promotes events organized by SynerJ Media, such as the Fleet & Mobility Day and synerj.media events.
• Fleet & Mobility Day (SynerJ Media)minorGTM or Marketing PartnerJ2R promotes the annual Fleet & Mobility Day event (15 September 2026 at ParisLongchamp Hippodrome) which it cross-promotes on its website and editorial channels. This is an event organized by SynerJ Media that brings together fleet management professionals.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Autohaus: German B2B trade publication serving automotive service and dealership professionals. Comparable to J2R in trade media business model (print, digital, events) and audience profile, but operates in the German-speaking market.
• Krafthand: German B2B trade media for the automotive aftermarket covering workshops, parts distributors, and service professionals. Directly comparable to J2R in editorial focus and audience but serves the DACH market rather than France.

Direct peers

• Décision Atelier: Leading French B2B trade media serving the automotive repair and aftermarket sector. Highly comparable to J2R in target audience (workshop owners, technicians), editorial coverage (parts, distribution, networks), and revenue model (subscriptions, advertising, events).
• Le Journal du Pneumatique: Another SynerJ Media sister publication focused specifically on the tire and pneumatic segment of the French aftermarket. Comparable business model and B2B audience to J2R, but specialized in the tire vertical.
• Le Journal de l'Automobile: Sister publication under SynerJ Media covering the broader French automotive industry. Operates the same B2B trade media model (print magazine, digital platform, events) as J2R and shares the boutique.journalauto.com subscription infrastructure, making it the closest operational peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/j2r_auto
• LinkedInlinkedin.com/company/le-journal-de-la-rechange-de-la-reparation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Journal de la Rechange & de la Réparation