Syner'J Media

What Syner'J Media does

Syner'J Media is a private French B2B media and professional events company headquartered in Boulogne-Billancourt that serves the automotive distribution, fleet management, and used-vehicle ecosystems in France. Founded in 1979, the company operates two editorial brands — Le Journal de l'Automobile and Le Journal des Flottes — delivered through journalauto.com newsletters and La Boutique, a small e-commerce outlet for automotive business publications and merchandise. Its core technology and operating model are centered on validated professional attendance, owned-media audience capture, and recurring annual event cycles rather than on a software or AI platform.

The company organizes five annual event brands: États-Majors du VO (EMVO), the flagship used-vehicle industry gathering running since 2012 and growing from roughly 600 attendees in 2021 to over 1,200 by 2024 with 65 exhibitors; Invest'Auto Day, an investment- and distribution-focused event at the Parc des Princes; Fleet & Mobility Day, a fleet and corporate mobility trade fair featuring test drives of electric and hybrid vehicles; Grands Prix de la Distribution Automobile (GPDA), an awards ceremony at Shangri-La Paris with 12 prize categories; and the Trophée du Golf de la Distribution Automobile, a networking golf event. Customer segments are segmented by use case rather than by company size, targeting distribution groups, concessionnaires, constructors, fleet managers, mobility decision-makers, and used-vehicle professionals, with attendance restricted to validated B2B participants.

Revenue is generated through three streams: sponsorship and exhibition fees across multi-tier (Gold, Silver, Bronze) packages sold primarily on multi-year contracts; event registration, which is free for validated fleet and mobility professionals and reserved for distribution groups, concessionnaires, constructors, and partners at other events; and advertising-driven revenue from Le Journal de l'Automobile newsletters and editorial coverage. Distribution is entirely France-based and delivered through direct enterprise sponsorship sales, self-serve online registration via event-specific websites, and the editorial reach of Le Journal de l'Automobile. The company employs 27 people and operates without disclosed external funding or parent company.

Name

Syner'J Media

Legal name

Syner'J Media

Website

https://synerj.media

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Syner'J Media is a French B2B media and events company that operates Le Journal de l'Automobile and five annual automotive and mobility events — including EMVO, Invest'Auto Day, and Fleet & Mobility Day — serving validated distribution groups, dealers, constructors, and fleet professionals in France.

Ownership category

akta.pro rank

Product category

B2B Trade Media & Professional Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), All Other Publishers (513199)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Professional & Association Conferences (MPAGAGAB)

Keywords

• B2B automotive media
• Professional event management
• Automotive trade fairs
• Fleet mobility events
• Trade publishing

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Organization and Management: Revenue generated through organizing professional B2B events in the automotive and mobility sector. Multiple event formats include conferences, exhibitions, networking, workshops, and award ceremonies targeting distribution groups, constructors, and fleet professionals.
2. Media and Editorial Content: Media brands including Le Journal de l'Automobile and Le Journal des Flottes provide editorial content and newsletters (journalauto.com) reaching automotive professionals, generating advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Syner'J Media organizes professional B2B events and publishes trade media for the French automotive and mobility sector. Its core offering comprises five recurring event formats (EMVO, Invest'Auto Day, Fleet & Mobility Day, Trophée du Golf de la Distribution Automobile, GPDA) alongside two B2B publications (Le Journal de l'Automobile, Le Journal des Flottes) and supporting newsletter and e-commerce channels. All events are restricted to verified industry professionals, with revenue derived from sponsorships, exhibition fees, advertising, and content subscriptions.

Product overview

Syner'J Media operates a comprehensive B2B automotive media ecosystem serving the French automotive distribution industry. The company combines digital publications (Le Journal de l'Automobile newsletters, La Boutique) with professional event management across five distinct event formats: États-Majors du VO (used vehicle industry meetings), Invest'Auto Day (investment summit), Fleet & Mobility Day (fleet management trade fair), Trophée du Golf de la Distribution Automobile (golf networking event), and Grands Prix de la Distribution Automobile (industry awards). These products serve automotive distribution professionals through news content, industry analysis, professional events, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Le Journal de l'Automobile: B2B automotive publication covering the automotive distribution sector
• Le Journal des Flottes

Products and services

• Le Journal de l'Automobile Flagship B2B automotive publication providing news, analysis, and market intelligence for automotive distribution professionals in France.
• États-Majors du VO (EMVO) Annual flagship event for used vehicle (VO) professionals, featuring exhibitions, workshops, expert conferences, networking, and awards recognizing VO sector excellence. Grown from ~600 attendees in 2021 to over 1,200 in 2024 with 65 exhibitors.
• Invest'Auto Day Strategic investment-focused event for the automotive distribution ecosystem, bringing together investors, distributors, entrepreneurs, and experts to explore economic dynamics, innovative projects, and growth opportunities. Held at Parc des Princes, Paris.
• Fleet & Mobility Day Professional trade fair dedicated to fleet managers and mobility decision-makers, featuring conferences, workshops, exhibitors, vehicle displays, and test drives of electric and hybrid vehicles. Free nominative participation for qualified professionals subject to organizer validation.
• Grands Prix de la Distribution Automobile (GPDA) Prestigious annual awards ceremony recognizing innovation, initiatives, and results of automotive distribution professionals through multiple prize categories.
• Trophée du Golf de la Distribution Automobile (TGDA) Annual golf competition bringing together automotive distribution professionals, with separate tracks for distribution and aftermarket sectors.
• Newsletters (Le Journal de l'Automobile) Regular email newsletters delivering automotive sector news, trends, and insights to professional subscribers, supporting advertising and audience reach for Syner'J Media events.
• La Boutique (Journal de l'Automobile) Online store offering automotive business publications, merchandise, and professional resources to automotive distribution professionals.

Quantifiable outcome

• 1200+ professionals attend flagship EMVO events annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• IcarecoreStrategic or Co-development Partner · 1 January 2026Icare provides sponsorship and exhibition at multiple Syner'J Media events including EMVO, Invest'Auto Day, and Fleet & Mobility Day. Partnership supports the automotive services ecosystem at professional events.
• Le boncoin autocoreStrategic or Co-development Partner · 1 January 2026Le boncoin auto participates as a Gold sponsor at Invest'Auto Day, supporting the automotive distribution ecosystem through professional event presence.
• MobipoliscoreStrategic or Co-development Partner · 1 January 2026Mobipolis supports Invest'Auto Day as a Gold sponsor, contributing to the automotive mobility professional ecosystem.
• NextlanecoreStrategic or Co-development Partner · 1 January 2026Nextlane participates as a Gold sponsor at Invest'Auto Day, providing digital solutions expertise to the automotive distribution community.
• BNP Paribas Mobility4YoucoreStrategic or Co-development Partner · 1 January 2026BNP Paribas mobility solutions brand supports Invest'Auto Day as a Silver sponsor, providing financial services expertise to automotive distribution professionals.
• CA AutobankcoreStrategic or Co-development Partner · 1 January 2026CA Autobank (Credit Agricole) participates as Silver sponsor, providing automotive financing expertise at Invest'Auto Day.
• ArvalcoreStrategic or Co-development Partner · 1 January 2026Arval, a leader in long-term vehicle rental, supports Fleet & Mobility Day as an exhibitor, showcasing fleet management solutions.
• AyvenscoreStrategic or Co-development Partner · 1 January 2026Ayvens (formerly ALD Automotive) supports Fleet & Mobility Day as an exhibitor, presenting fleet mobility solutions to professional visitors.
• AAA DatacoreStrategic or Co-development Partner · 1 January 2026AAA Data participates as an exhibitor at both EMVO and Fleet & Mobility Day, providing automotive data intelligence.
• Auto1.comcoreStrategic or Co-development Partner · 1 January 2026Auto1.com, European automotive marketplace, supports multiple Syner'J Media events including EMVO and GPDA, participating as a partner and exhibitor.
• BCAuto EnchèrescoreStrategic or Co-development Partner · 1 January 2026BCAuto Enchères participates as partner at EMVO and GPDA events, supporting the used vehicle remarketing ecosystem.
• CetelemcoreStrategic or Co-development Partner · 1 January 2026Cetelem provides financing expertise as a partner at GPDA 2026, supporting automotive distribution professionals.
• JurisglobalcoreStrategic or Co-development Partner · 1 January 2026Jurisglobal participates as partner at GPDA 2026, providing legal and compliance expertise to automotive distribution.
• RoolecoreStrategic or Co-development Partner · 1 January 2026Roole participates as partner at both Invest'Auto Day and GPDA, supporting the automotive ecosystem with vehicle management solutions.
• ForamiminorStrategic or Co-development Partner · 1 January 2026Forami serves as institutional partner at EMVO and Fleet & Mobility Day, supporting automotive professional development.
• Wave AutosminorStrategic or Co-development Partner · 1 January 2026Wave Autos participates as institutional partner at Invest'Auto Day and Fleet & Mobility Day, supporting automotive distribution networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comexposium: Major French trade fair and B2B event organizer (EquiPo, Auto, retail, etc.) operating multi-sector industry events — a directly comparable French-headquartered exhibition organizer with similar B2B event business model.
• GL Events: French-listed integrated events company providing event organization, venue management, and services — a closely comparable French events business with overlapping B2B trade show capabilities.
• InfoPro Digital: French B2B media and events group operating vertical information services across multiple industries — directly comparable in business model (owned media brands + industry events targeting professional audiences).
• L'Argus: Long-established French automotive B2B media brand covering vehicle valuations, distribution, and the dealer ecosystem — directly comparable to Le Journal de l'Automobile in audience and editorial scope.
• Auto Infos: French B2B trade publication covering automotive distribution and dealer networks — comparable in editorial product and target audience (French automotive distribution professionals).

Broad incumbents

• RX Global (Reed Exhibitions): Global B2B trade show organizer running large industry events including Automechanika — a broader incumbent in the same trade-show space with comparable B2B exhibition business model.
• Informa: Global B2B media and events group operating industry exhibitions and content brands — a broad incumbent in the same B2B trade events and media space with similar diversified portfolio approach.

Emerging players

• Autojournal: French automotive magazine with B2B/consumer overlap — partial comparability in editorial content serving French automotive professionals and enthusiasts, though lighter on event organization.
• Salon de l'Auto / Mondial de l'Automobile (organizers): Organizers of the Paris Motor Show and adjacent automotive events — comparable as French automotive event organizers, though more consumer/B2C-skewed and complementary rather than directly competing for B2B attendees.

Regional players

• Messe Frankfurt (Automechanika): German-headquartered global trade fair organizer with strong automotive aftermarket coverage via Automechanika — comparable in event category but operates in different geographies (Germany/global vs. Syner'J's France-only focus).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/synerjmedia
• Instagraminstagram.com/synerjmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syner'J Media