Jack and Jill Adult Superstore

What Jack and Jill Adult Superstore does

Jack and Jill Adult Superstore, doing business as DBJ Enterprises, is a privately held sexual-wellness retailer serving individual consumers across the southwest coast of Florida and a domestic online audience. The company operates an omnichannel model combining six physical retail showrooms in Tampa, St. Petersburg, Venice, Port Charlotte, Punta Gorda, and Naples with a direct-to-consumer e-commerce storefront at jackandjilladult.com that supports discrete shipping, customer accounts, and standard payment processing validated by Trustwave. Its headquarters is located at 1622 S Tamiami Trail, Venice, Florida, and the firm is governed under Florida law.

The product catalog spans vibrators (including app-controlled and smart lines), dildos, anal toys, male toys (masturbators, cock rings, penis pumps, sex dolls), couples' toys, BDSM and bondage gear, lubricants and lotions, shaving and intimate-care products, lingerie, and an in-house private-label "Jack and Jill Adult" brand covering cock rings, stretchers, gaskets, and beauty items. The retailer also operates "Jack and Jill Magazine," a sexual-wellness editorial property supporting top-of-funnel discovery and category education. The assortment is sourced from multiple third-party manufacturers, including California Exotic Novelties, alongside the company's own private label.

The business model is direct-to-consumer retail with one-time, unit-level pricing across a range of approximately $5 to $400+ per item, a $60 free-shipping threshold, and a 5% promotional discount via the code GETOFF5. Marketing channels combine the owned e-commerce site, opt-in email, the in-house magazine, and the physical showroom experience. The company is privately owned with no disclosed institutional investors, no parent company, and no funding history; revenue is not publicly disclosed. Compliance posture includes 18 U.S.C. 2257 recordkeeping statements, California Proposition 65 disclosures (as updated August 30, 2018), and Trustwave-validated payment security.

Name

Jack and Jill Adult Superstore

Legal name

DBJ Enterprises

Website

https://jackandjilladult.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack and Jill Adult Superstore (DBA DBJ Enterprises) is a privately held sexual-wellness retailer operating six retail showrooms across southwest Florida and a direct-to-consumer e-commerce site selling vibrators, dildos, male toys, couples' toys, BDSM gear, lubricants, lingerie, and a private-label brand.

Ownership category

akta.pro rank

Product category

Adult Retail / Sexual Wellness

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

Keywords

• Adult retail
• Sexual wellness
• Sex toys
• Intimate products
• Lingerie

Headquarters

HQ city

Saint Petersburg, Florida

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - E-commerce: Online sales of adult toys, lubricants, lingerie, and related products through their website with discrete shipping options. Customers browse categories and purchase individual items.
2. Product Sales - Retail Stores: In-store sales at physical retail locations across southwest Florida, providing immediate product access with knowledgeable staff assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jack and Jill Adult Superstore is a multi-channel sexual wellness retailer selling adult sex toys, lingerie, lubricants, BDSM/bondage gear, and intimate care products through an e-commerce website (jackandjilladult.com) and six physical retail showrooms across southwest Florida (Tampa, St. Petersburg, Venice, Port Charlotte, Punta Gorda, Naples). The assortment spans third-party brands and the company's own Jack and Jill Adult private-label line. The company complements product sales with the Jack and Jill Adult Magazine, an online sex-positive educational content library.

Product overview

Jack and Jill Adult Superstore is an online and physical retail adult toy store with multiple retail locations across southwest Florida (Tampa, St. Petersburg, Venice, Port Charlotte, Punta Gorda, and Naples). The company operates primarily as a multi-category e-commerce platform and brick-and-mortar retailer selling adult sex toys and sexual wellness products. Their product portfolio includes: Vibrators (bullet, rabbit, wand, app-controlled smart vibrators, tongue vibrators), Dildos (realistic, suction cup, glass, double), Anal Toys (butt plugs, beads, prostate massagers), Male Sex Toys (masturbators, cock rings, penis pumps, enhancement products), Couples Sex Toys (vibrating rings, app-controlled toys), Bondage/BDSM gear, Lubes & Lotions (water-based, silicone-based, flavored), Shaving & Intimate Care products, Lingerie, and their own private-label Jack and Jill Adult Brand products including cock rings, stretchers, and beauty products. The company also provides sexual wellness education through their online Magazine. They offer free shipping over $60 and a 5% discount with code GETOFF5, with a focus on body-safe materials and discrete shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Dildos Sex toys available in various materials including silicone, glass, and metal. Includes subtypes such as double dildos, huge dildos, porn star dildos, realistic dildos, suction cup dildos, G-spot dildos, extreme dildos, Clone A Willy, and vibrating dildos. Designed for harness play or solo play.
• Vibrators Extensive range of vibrators including bullet vibrators, finger vibrators, luxury vibrators, rabbit vibrators, realistic vibrators, traditional vibrators, clit suckers and oral suction devices, G-spot stimulators, magic wands/body massagers, modern/smart vibrators, tongue vibrators, and vibrating panties. Features adjustable speeds and multiple vibration patterns.
• Anal Toys Products for anal play including anal beads, anal lubricants, anal probes, butt plugs (standard and huge sizes), prostate massagers, anal douches/enemas, anal training kits, and double penetration toys. Features body-safe silicone, glass, and ABS plastic materials.
• Male Sex Toys Products designed for men including cock rings (adjustable, vibrating, luxury, and classic styles), masturbators/pocket pussies, penis enhancers, sex dolls, and penis pumps ranging from beginner manual pumps to advanced models with pressure gauges.
• Couples Sex Toys Sex toys designed for couple use including vibrating rings, We Vibe-style toys, and app-controlled devices to enhance shared intimate experiences for honeymoons, staycations, or regular partner play.
• Lubes & Lotions Personal lubricants and lotions including water-based lubricants, silicone-based lubricants (for glass, wood, or metal toys), flavored lubes, sensual massage items, sexual enhancers, fragrance and pheromones, beauty and body products, shaving and intimate care products, and oral sex enhancers.
• BDSM/Bondage Gear Bondage and BDSM gear including ball gags, blindfolds, bondage kits, collars and leashes, cuffs, restraints, electrostimulation sex toys, hoods and goggles, nipple clamps, sex furniture, sex machines, and whips, paddles and ticklers.
• Strap-ons Strap-on products for pegging or partner play, available in body-safe silicone with various styles including strapless strap-ons, harness dong sets, and booty shorts harnesses.
• Sexy Wear & Lingerie Sexy clothing and lingerie for men and women, suitable for bachelorette parties, anniversaries, birthdays, Valentine's Day and other special occasions.
• Jack and Jill Adult Brand Products (Private Label) The company's own private-label brand of adult products including cock rings, collars, cages, donuts, gaskets, stretchers, radial rings, and shaving/beauty products.
• Penis Pumps Vacuum erection devices ranging from beginner-friendly manual pumps to advanced models with pressure gauges, one-handed grips, and subtle stashable designs. Includes edging kits and hydro-pumps such as the Bathmate Hydroxtreme 8.
• Oral Sex Enhancers Products for oral play enhancement including flavored lubricants, warming/cooling gels, desensitizing sprays and balms to reduce gag reflex, and edible body products. Includes brands like Goodhead, Handipop, Oralicious, and Wicked Sensual Care.
• Shaving & Intimate Care Personal grooming products including shaving creams (COOCHY brand in various scents), pre-shave oils, exfoliating products, aftercare lotions with ingredients like shea butter and coconut oil, and intimate area-specific grooming tools.
• Jack and Jill Adult Magazine (Sexual Wellness Education) Online resource providing sex-positive educational content, tips, and articles about sexual wellness including guides on couples sex toys, oral sex techniques, G-spot discovery, and anal play.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• California Exotic NoveltiesminorOthersBrand manufacturer whose products are sold through Jack and Jill Adult retail and e-commerce channels. Products include cock rings, masturbators, and other adult novelties.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Amazon: Mass-market general retailer carrying an extensive adult product catalog from third-party sellers. Indirect but significant competitive pressure on Jack and Jill's e-commerce channel through price, Prime shipping speed, and one-stop shopping convenience.

Direct peers

• Babeland: Sex-positive adult boutique retailer (now owned by Lovehoney) specializing in curated, body-safe product assortments with strong educational content. Comparable to Jack and Jill's emphasis on knowledgeable staff and educational positioning.
• Lion's Den: Adult superstore chain with multiple physical locations primarily across the Midwest and Southeast U.S. Comparable multi-store physical retail footprint and broad adult product assortment, with some geographic overlap potential in the Southeast.
• Lovehoney: Global online adult retailer offering a similar multi-category catalog of vibrators, dildos, lingerie, and couples toys. Closest direct competitor to Jack and Jill's e-commerce assortment and a benchmark for premium adult wellness retail.
• Adam & Eve: Large U.S. adult retailer operating both online and a chain of physical adult superstores. Direct competitor to Jack and Jill's physical-retail-plus-e-commerce model with a similar broad assortment across adult toys, lingerie, and wellness products.
• Good Vibrations: Established adult retailer with both physical stores and online presence, historically emphasizing body-safe products and sex-positive education. Highly comparable to Jack and Jill's body-safe materials focus and educational content via its magazine and store staff.
• PinkCherry: Online-first adult retailer carrying an extensive vibrator, dildo, lingerie, and couples-toy assortment. Direct competitor to Jack and Jill's e-commerce storefront with overlapping premium brand selection and similar discrete-shipping positioning.
• The Pleasure Chest: U.S. chain of adult boutique retail stores known for sex-positive in-store experiences, knowledgeable staff, and educational programming. Comparable to Jack and Jill's physical showroom model and emphasis on staff-guided discovery.

Emerging players

• Lelo: Premium global adult wellness brand selling high-end vibrators, couples toys, and smart products direct-to-consumer and through select retail partners. Comparable to Jack and Jill's premium assortment (app-controlled toys, luxury vibrators) but competes on premium brand equity.
• Dame: DTC women's sexual wellness brand selling premium vibrators and lubricants direct to consumers with strong digital marketing. Comparable to Jack and Jill's higher-end vibrator assortment, though competing more on brand and content than retail experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jack-and-jill-adult-superstore

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack and Jill Adult Superstore