Jacksonville Center For The Performing Arts

What Jacksonville Center For The Performing Arts does

The Jacksonville Center for the Performing Arts is a municipally-owned performing arts venue in Jacksonville, Florida, operated under Jacksonville Facilities and professionally managed by Legends Global. The venue hosts ticketed live performances including concerts, comedy shows, theatrical productions, lecture-style events, and award ceremonies. The current event calendar includes a diversified mix of touring acts (Professor Brian Cox, Kristin Key, Toast – The Best of Bread tribute, Direct from Sweden: The Music of ABBA, Matt McCusker, Ron White) and recurring local productions (the 16th Annual TOFA Awards). It serves three customer cohorts: individual ticket-buying attendees, corporate and private event renters, and premium/VIP members seeking luxury box and hospitality upgrades.

The venue operates on a transactional revenue model. Primary revenue is generated through Ticketmaster-mediated ticket sales (transaction-fee economics with dynamic, event-specific pricing). Secondary revenue streams include private event venue rentals for corporate functions and private celebrations, and premium experience packages encompassing luxury boxes and VIP memberships. Distribution is omnichannel: Ticketmaster online for self-serve consumer purchase, a physical box office with will call for in-person transactions, and direct sales for enterprise/private bookings. Marketing is conducted through the JaxEvents mobile app, email/newsletter outreach, and organic social media. The technology stack is non-proprietary and limited to Ticketmaster integration and the JaxEvents app; no in-house platform, APIs, or AI capabilities are disclosed.

Strategically, the venue is embedded in the consolidated JAX Events portfolio under Jacksonville Facilities, which also controls the Ritz Theatre and Museum, VyStar Veterans Memorial Arena, EverBank Stadium, the Prime F. Osborn Convention Center, and VyStar Ballpark. This structure enables shared marketing, sponsor relationships (Pepsi, Cinottis Bakery, City of Jacksonville, MoneyPages, PRI), and cross-venue programming. Geographic scope is single-market (Jacksonville, FL) with no disclosed expansion or international footprint.

Name

Jacksonville Center For The Performing Arts

Legal name

Jacksonville Facilities

Website

https://jacksonvillecenterfortheperformingarts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jacksonville Center for the Performing Arts is a municipally-owned performing arts venue in Jacksonville, Florida, operated under Jacksonville Facilities and managed by Legends Global, hosting ticketed concerts, comedy, theater, and private events for individual attendees, corporate renters, and premium VIP guests.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Promotion & Talent Buying (Promoters) (MPAGAJAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Performing arts venue
• Live entertainment events
• Concert ticket sales
• Theatrical performances
• Venue rental services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: The primary revenue stream is from ticket sales for performances and events hosted at the venue. Events range from concerts and comedy shows to award ceremonies and theatrical productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jacksonville Center for the Performing Arts is a performing arts venue in Jacksonville, Florida that hosts ticketed live performances including concerts, comedy shows, theatrical productions, and award ceremonies. The venue sells tickets through Ticketmaster, operates a physical box office, offers premium hospitality experiences (luxury boxes and memberships), and rents its facilities for private and corporate events. It is managed by Legends Global and operates as part of the JAX Events municipal venue portfolio.

Product overview

Jacksonville Center for the Performing Arts operates as a multi-venue performing arts complex managed by Legends Global. The offering consists of a core ticketing platform (Events & Tickets) integrated with a Ticketmaster-powered purchase system, complemented by venue rental services (Private Events), premium hospitality upgrades (Premium Experiences featuring luxury boxes and memberships), and supporting visitor services including Box Office operations, accessibility resources, and a dedicated JaxEvents mobile app for event discovery and ticket management. The portfolio is unified under the JAX Events brand, which also encompasses other Jacksonville-area entertainment venues including the Ritz Theatre and Museum, VyStar Veterans Memorial Arena, EverBank Stadium, and VyStar Ballpark.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Tickets

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticketing platform for the Jacksonville Center for the Performing Arts, handling online ticket sales, event listings, and distribution of tickets to consumers.
• Legends GlobalcoreStrategic or Co-development PartnerLegends Global is the professional venue management company that proudly manages the Jacksonville Center for the Performing Arts, providing operational expertise and venue management services.
• PepsiminorGTM or Marketing PartnerPepsi is listed as an official partner of the Jacksonville Center for the Performing Arts, likely providing beverage services and marketing support.
• Cinottis BakeryminorGTM or Marketing PartnerCinottis Bakery is an official partner of the venue, providing food services and potentially catering for events.
• City of Jacksonville (COJ)minorGTM or Marketing PartnerThe City of Jacksonville is an official partner of the venue, representing municipal support for the performing arts center.
• MoneyPagesminorGTM or Marketing PartnerMoneyPages is listed as an official partner, providing financial services or promotional support for the venue.
• PRIminorGTM or Marketing PartnerPRI is listed as an official partner of the Jacksonville Center for the Performing Arts.
• JAX EventscoreStrategic or Co-development PartnerJAX Events is the parent organization that owns and operates the Jacksonville Center for the Performing Arts along with other major Jacksonville venues including Ritz Theatre and Museum, VyStar Veterans Memorial Arena, EverBank Stadium, Prime F. Osborn Convention Center, and VyStar Ballpark.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Straz Center for the Performing Arts: Tampa performing arts center presenting Broadway tours, concerts, comedy, and private events with premium hospitality tiers. Highly comparable multi-venue PAC in another Florida metro.
• Cobb Energy Performing Arts Centre: Atlanta-area performing arts venue presenting concerts, comedy, and family shows with private event rental and premium seating. Comparable US Southeast regional PAC with a similar programming mix and mid-size market focus.
• Dr. Phillips Center for the Performing Arts: Orlando-based performing arts center operating multiple halls and hosting concerts, Broadway, comedy, and lectures. Directly comparable in scale, programming mix, and Florida-region consumer market to Jacksonville Center for the Performing Arts.
• Durham Performing Arts Center (DPAC): Durham, NC performing arts center hosting Broadway, concerts, comedy, and private events; one of the highest-grossing mid-size venues in the US. Closely comparable in scale, programming strategy, and premium offerings.
• Adrienne Arsht Center for the Performing Arts: Miami's flagship performing arts center with multiple performance spaces, premium membership tiers, and a similarly diverse programming calendar. Direct comparable as a Florida-market PAC with strong private-event and donor business.

Regional players

• Daily's Place: Jacksonville amphitheater adjacent to EverBank Stadium targeting mid-sized touring acts; competes with JCPA for a subset of touring concert bookings in the same Jacksonville market.
• VyStar Veterans Memorial Arena: Sister venue under the JAX Events / Jacksonville Facilities portfolio hosting larger-scale concerts, sports, and entertainment events. Relevant as a sibling property targeting overlapping Jacksonville audiences at different capacities.

Broad incumbents

• Kennedy Center: National flagship performing arts center operated under federal charter; comparable in operating model (multiple halls, premium membership, programming diversity) though at far greater scale and public-sector ownership.

Others

• Moran Theater at Jacksonville Center for the Performing Arts: Moran Theater is the principal hall within the same Jacksonville Center complex; included to capture intra-venue programming overlap. Same owner (Jacksonville Facilities) and management (Legends Global).
• Times-Union Center for the Performing Arts (legacy brand): Historical/alternate branding of the Jacksonville Center for the Performing Arts complex; included for legacy naming and the Jacoby Symphony Hall component within the same venue footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jacksonville-center-for-the-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksonville Center For The Performing Arts