JACOBS PICKLES DIGS NY INC

What JACOBS PICKLES DIGS NY INC does

Jacob's Pickles (JACOBS PICKLES DIGS NY INC) is a private, multi-location Southern comfort food restaurant group founded in 2011 by Jacob, previously operator of Boston's Mmmac and Cheese. The company operates four venues across the New York City metro and Connecticut: a flagship full-service restaurant on the Upper West Side (680 Columbus Ave, since 2011), a South Norwalk, CT location (since 2016), a counter inside Time Out Market DUMBO in Brooklyn (~2019), and a quick-service location inside Moynihan Train Hall in Midtown Manhattan (2022). Menu focus is buttermilk fried chicken, mac & cheese, biscuits and gravy, and a proprietary line of house-made pickles; beverage programs center on a rotating American craft beer list and an award-winning whiskey program that includes a paid Whiskey Locker storage and exclusive-access program.

The business runs on a standard restaurant technology stack rather than proprietary software: a BentoBox-hosted marketing and reservation website, ToastTab for point-of-sale and direct online ordering (UWS, Moynihan, South Norwalk), Resy for reservations, UberEats for third-party delivery at the DUMBO stall, and Shopify/Chipply for merchandise and gift cards. There is no proprietary technology, app, API, or disclosed AI/ML capability. Revenue is generated transactionally across dine-in, online ordering, catering (via dedicated menus and [email protected] inquiry flow), private event venue rentals, whiskey locker rentals, and merchandise. The company operates under Pickle Hospitality, which also runs sibling concepts Maison Pickle and Tiki Chick, and is affiliated with the non-profit Jacob's Digs NY for urban-farming and community programming, recognized by the Manhattan Borough President in March 2016.

Name

JACOBS PICKLES DIGS NY INC

Legal name

Jacob's Pickles

Website

https://jacobspickles.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Jacob's Pickles is a private, multi-location Southern comfort food restaurant group operating four venues across NYC and Connecticut under Pickle Hospitality, serving fried chicken, biscuits, and house-made pickles via dine-in, online ordering, catering, and private events.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Core revenue from customers dining at four physical restaurant locations. Revenue generated from brunch, dinner, and late-night menus featuring Southern comfort food classics like buttermilk fried chicken, mac & cheese, biscuits and gravy, and pickles. Locations include Upper West Side (Mon-Fri 10am-12am, Sat-Sun 9am-12am), Moynihan Train Hall (daily 8am-9:30pm), DUMBO (Sun-Thu 11am-10pm, Fri-Sat 11am-11pm), and South Norwalk CT (Mon-Thu 11am-10pm, Fri 11am-11pm, Sat 10am-11pm, Sun 10am-10pm)
2. Online Ordering (Takeout/Delivery): Online ordering through ToastTab platform for pickup at Upper West Side and South Norwalk locations, and UberEats for DUMBO location. Customers can order full menus for takeout or delivery
3. Catering Services: Full-service catering for events including corporate gatherings, private parties, and celebrations. Catering menus available for each location with breakfast, lunch, and dinner options. Contact via [email protected] for NYC or [email protected] for South Norwalk
4. Whiskey Locker Rentals: Exclusive whiskey locker rental program where customers purchase full whiskey bottles to store at the restaurant. Revenue from bottle purchases plus annual rental fee. Locker holders receive access to exclusive bottles and priority access to whiskey events
5. Merchandise Sales: Online merchandise store via Shopify (picklehospitalitystore.myshopify.com) selling Pickle Gear through BigFrogUWS.chipply.com and pickle-themed merchandise. Gift cards also sold through the online store
6. Private Event Bookings: Revenue from hosting private events at dedicated event spaces in Upper West Side and South Norwalk locations. Event packages include various menu options and venue access

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Jacob's Pickles is a Southern comfort food restaurant group operating four locations across New York City (Upper West Side flagship, Moynihan Train Hall, Time Out Market DUMBO) and South Norwalk, Connecticut. The menu centers on buttermilk fried chicken, mac & cheese, biscuits and gravy, and house-made specialty pickles, complemented by a rotating American craft beer program and an award-recognized whiskey selection. Ancillary revenue comes from catering, private event hosting, an exclusive Whiskey Locker rental program, and branded merchandise and gift cards.

Product overview

Jacob's Pickles is a Southern comfort food restaurant concept operated by Pickle Hospitality Group. The company offers a portfolio of restaurant locations including flagship Upper West Side (2011), Moynihan Train Hall, Time Out Market Dumbo, and South Norwalk CT. Menu offerings center on buttermilk fried chicken, mac & cheese, biscuits and gravy, and specialty house-made pickles. The company provides complementary services including Whiskey Lockers (exclusive locker rental program), catering services, private event hosting, Mini Margarita Hour happy hour, and retail merchandise through Pickle Gear and gift cards. Online ordering is available through Toast Tab and Uber Eats integrations, with reservations managed through Resy.

Differentiator

Problem solved

Functional benefit

Products and services

• Upper West Side Flagship Restaurant
• Moynihan Train Hall Location
• Time Out Market DUMBO Location
• South Norwalk Location
• Catering Services

Quantifiable outcome

• Recognized by Manhattan Borough President Gale Brewer on March 19, 2016 for community service delivered through non-profit Jacob's Digs NY

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Pickle HospitalitycoreOthersParent company/parent brand that owns and operates Jacob's Pickles along with other restaurant concepts including Maison Pickle and Tiki Chick. Pickle Hospitality Group handles corporate functions including HR, privacy policy, and brand management for Jacob's Pickles.
• Time Out MarketflagshipStrategic or Co-development PartnerMulti-level warehouse food and drink venue in DUMBO, Brooklyn featuring curated local NYC vendors. Jacob's Pickles operates as a top vendor in Time Out Market, gaining visibility among tourists and locals seeking 'best of' NYC food experiences.
• ToastTabcoreTechnology or IntegrationOnline ordering platform powering direct online ordering for Jacob's Pickles at Upper West Side and South Norwalk locations. Enables customers to place pickup and delivery orders directly through the restaurant's website integration.
• ResycoreTechnology or IntegrationRestaurant reservation platform used for booking tables at Upper West Side and South Norwalk locations. Integrated into the website for customer convenience.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party delivery platform for Time Out Market DUMBO location. Enables customers to order Jacob's Pickles food for delivery in the Brooklyn area.
• Hannalee CommunicationsminorGTM or Marketing PartnerPublic relations firm handling press inquiries for Jacob's Pickles. Contact: [email protected]
• West Side Campaign Against Hunger (WSCAH)coreStrategic or Co-development PartnerNon-profit organization fighting food insecurity in New York City. Jacob's Pickles team participates by donating and volunteering with WSCAH. Aligns with company's community-focused mission.
• Urban Assembly School for Green Careers (UAGC)coreStrategic or Co-development PartnerSchool empowering students with knowledge about sustainable farming and climate action. Jacob's Pickles partners with UAGC, with their garden next to the Upper West Side location used for educational programming and weekly farmers markets in Spring and Fall seasons. The garden also supplies ingredients to the restaurant.
• Jacob's Digs NYcoreStrategic or Co-development PartnerNon-profit organization founded by Jacob's Pickles to support urban farming. Recognized by Manhattan Borough President Gale Brewer for community service. Manages the garden next to the Upper West Side location used for sourcing restaurant ingredients and teaching kids about agriculture.
• BentoBoxcoreTechnology or IntegrationWebsite platform provider powering the jacobspickles.com website. Handles website hosting, design, and integrated features including menus, reservations, and online ordering integration.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sarabeth's: Established NYC brunch and comfort food restaurant group with multiple locations across Manhattan. Comparable on daypart mix, comfort food positioning, and full-service table-service model.
• Magnolia Bakery: NYC-born bakery and comfort food brand with multi-location retail footprint and strong tourist appeal. Comparable as a heritage NYC comfort food brand with retail storefronts, catering, and merchandise extensions.
• Clinton St. Baking Company: Iconic NYC brunch and comfort food restaurant, widely covered by the same press outlets that feature Jacob's Pickles. Closely comparable menu positioning, brunch daypart, and tourist/local diner mix.
• Bubby's: NYC-based Southern-inspired comfort food and brunch restaurant with multiple locations. Directly comparable as a New York comfort food brunch concept with broad appeal and similar price points to Jacob's Pickles.
• Hash House A Go Go: Multi-location Southern and Midwest comfort food concept known for brunch and oversized portions. Directly comparable comfort food menu and brunch daypart positioning.

Broad incumbents

• Shake Shack: Public NYC-born comfort food concept that scaled from a single Madison Square Park location to a national chain. Comparable trajectory and brand-led expansion from a New York comfort food base, though broader menu and far larger scale.
• Sweetgreen: Public NYC-based fast-casual restaurant operator that scaled from Manhattan origins to national footprint. Comparable as a tech-enabled, multi-format NYC restaurant operator, though Sweetgreen focuses on salads rather than comfort food.

Regional players

• Black Tap: NYC-born burger and comfort food concept with locations in New York, Las Vegas, and other markets. Comparable NYC comfort food origin story and multi-location expansion, though burger-focused rather than Southern.

Emerging players

• Tiffin's: NYC-based comfort food concept with similar price points and casual dining positioning. Comparable as an independent NYC comfort food operator targeting local diners and tourists.

Others

• Pickle Hospitality (Maison Pickle / Tiki Chick): Parent hospitality group operating Jacob's Pickles alongside sister concepts Maison Pickle and Tiki Chick. Closely related as a portfolio peer sharing brand DNA, back-office, and real-estate relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jacobspickles
• Facebookfacebook.com/jacobspickles
• Instagraminstagram.com/jacobspickles
• LinkedInlinkedin.com/company/jacobs-pickles-digs-ny-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JACOBS PICKLES DIGS NY INC