JAC studios
JAC studios is a Copenhagen-based exhibition architecture studio founded in 2012 that designs scenography, permanent and temporary exhibitions, and public space installations for museums, cultural institutions, and design brands across Europe, North America, Oceania, and Asia.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JAC studios does
JAC studios is a Copenhagen-based exhibition architecture and scenography studio founded in 2012 by Johan Carlsson, with a current team of 11-15 designers, architects, artists, and supporting staff. The studio provides end-to-end exhibition design services combining architecture, scenography, and art for museums, cultural institutions, and public spaces, spanning concept development, detailed drawings, production, and tender request documentation. Its core methodology integrates classical craftsmanship with new technology and contextual materials, supported by a research service offering preliminary analysis, story essence workshops, user participation workshops, and prototyping through 1:1 mockups.
The business operates as a B2B professional services firm with a sales-led go-to-market model, delivering projects through close client dialogue across more than 60 completed engagements spanning Denmark, Sweden, the United Kingdom, Greenland, Australia, the United States, and South Korea. Revenue is generated through bespoke, quote-based project fees for institutional and government clients including major museums (The David Collection, Statens Museum for Kunst, Glyptoteket, Thorvaldsens Museum, Science Museum Group London, Sydney Opera House, Vasa Museum), national parks, foundations, and design brands (Fritz Hansen, Georg Jensen). Notable credibility assets include the INSIDE World Interior of the Year 2018 award for the Yumin Art Nouveau Collection and participation in the Venice Biennale 2016 with The Musicon Model.
The studio is privately held with no disclosed external funding, parent company, or institutional ownership. It operates as a founder-led boutique practice, partnering with a stable consortium of specialist collaborators across lighting, media design, AV integration, sound, film, and architecture. Adjacent offerings include a Salon platform for curated multidisciplinary dialogues and downloadable press packages supporting earned media and licensing inquiries.
JAC studios firmographics
Firmographics- Name
- JAC studios
- Legal name
- JAC studios
- Website
- https://jacstudios.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JAC studios is a Copenhagen-based exhibition architecture studio founded in 2012 that designs scenography, permanent and temporary exhibitions, and public space installations for museums, cultural institutions, and design brands across Europe, North America, Oceania, and Asia.
- Ownership category
- akta.pro rank
Where JAC studios is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
JAC studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Exhibition Design Services: Complete design services for museums, cultural institutions, and public spaces. Services include concept development, detailed drawings, production, and tender request documentation across all stages of the design process.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
JAC studios product offering
Product offeringCore offering
JAC studios is an exhibition architecture and scenography studio delivering complete museum, cultural-institution, and public-space exhibition design from concept development and content/story work through detailed drawings, production, and tender documentation. The studio combines architecture, scenography, and art with research-driven prototyping and contextual materials to create one-off communicative exhibition experiences for institutions and design-oriented brands.
Product overview
JAC Studios is an exhibition architecture studio based in Copenhagen, Denmark, with the foundation in architecture, scenography, and art. They work with exhibition architecture for museums, companies, and public urban spaces. The studio offers a complete design process from conception to detailed drawings, production, and tender request documentation. Their core offering is exhibition design services, complemented by research services (content development, user participation workshops, materials exploration), and salon events (curated debates and dialogues). Their notable projects include the award-winning Yumin Art Nouveau Collection (INSIDE World Interior of the Year 2018 Winner) and various museum exhibitions, wayfinding systems, and landscape installations for clients including the Sydney Opera House, Danish museums, and international institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Architecture Services End-to-end exhibition architecture and scenography services covering content/concept development, user participation workshops, aesthetics and materials exploration, detailed drawings, production, and tender request documentation for museums, companies, and public urban spaces.
- Exhibition Design Projects (Permanent, Temporary, Travelling, Transformation, Installation) Project-based exhibition design services including permanent exhibitions, temporary exhibitions, travelling exhibitions, transformation projects, and installations delivered for museums, galleries, and cultural institutions.
- Research Services Strategic background research services including story essence workshops, user participation workshops, visual reports, sand and glass casting, sandstorm testing, site registration, and ice selection for 3D scanning to develop project ideas, visions, and aspirations.
- Salon Events Curated open-call salons creating temporary spaces with guest speakers, interventions, and multidisciplinary meetings exploring themes ranging from performance, art, and talks as a platform for debate and dialogue.
- Press Package Downloads and Image Licensing Press packages available for press use and commercial image licensing inquiries for JAC studios' exhibition projects.
Quantifiable outcome
- INSIDE World Interior of the Year 2018 Winner for Yumin Art Nouveau Collection
Companies that use JAC studios
Customer profileNamed customers43 records
Segments3 records
Ideal customer profiles3 records
JAC studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JAC studios partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Maja ZiskaminorCostume designer for play-it-yourself theatre element at The Court Theatre exhibition.
- Heijmerink WagemakersminorExhibition fit-out partner for Holstebro Art Museum and The Green Museum projects.
- Factory SettingsminorExhibition fit-out partner for Technicians Gallery at Science Museum London.
- Gjøde & Partnere ArkitekterminorBuilding restoration and development lead for Lægan Pump Station project, with JAC Studios responsible for exhibition design and wayfinding.
- Fritz HansenminorDesign Destination showroom exhibition partnership with luxury furniture manufacturer.
- BARK ConsultingminorProject counseling and co-development for Ilulissat Icefjord Centre.
- Dark MatterscoreMedia design partner for Copenhagen Panorama including digital wall installation 'The City Data'. Also collaborated on Børsen Visitor Centre and The Court Theatre projects.
- Leth & Gori, Rørbæk og Møller ArkitekterminorRenovation architects collaboration for Museum of Copenhagen project.
- TainteccoreAV integration and technological design partner for multiple projects including Kalmar Castle, Ilulissat Icefjord Centre, and The Court Theatre.
- Boris Benjamin BertramminorFilm director for IKEA Museum Human Shelter exhibition based on documentary film Human Shelter.
- Steno Museum / Science MuseernecoreLong-term museum partner for multiple exhibitions including Science is Passion.
- Fortheloveoflight (Nikolaj Birkelund)coreOngoing lighting design partnership across multiple projects including Yumin Art Nouveau Collection, Sturlasgade apartment, Copenhagen Panorama, The Green Museum, and The Court Theatre. Nikolaj Birkelund serves as consistent lighting design collaborator.
- Chang Creative Inc.minorGeneral contractor for Yumin Art Nouveau Collection project in Korea.
- TAS Tove Alderin StudiocoreArchitecture and design collaboration with Tove Alderin for House of Sweden exhibition.
- Georg JensenminorShowroom exhibition design partnership for luxury design brand.
- Tove Alderin / Studio Alderin ABcoreSwedish collaboration partner in JAC.TA joint venture for Danish War Museum and Vasa Museum projects. Co-designed exhibitions combining JAC Studios' and Tove Alderin's expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JAC studios competitors and assessment
Company assessmentDirect peers
- Tinker Imagineers: Amsterdam-based studio creating narrative-driven experiences for museums, brands, and public spaces. Highly comparable in combining scenography, storytelling, and spatial design to engage visitors in cultural and heritage contexts.
- Event Communications: London-based exhibition design company specializing in museum and cultural venue projects across the UK and internationally. Closely comparable to JAC studios in serving cultural institutions and integrating design, content, and visitor experience.
- Casson Mann: London-based exhibition design practice with a strong track record of permanent museum and cultural gallery projects across the UK and internationally. Directly comparable in target market (museums, cultural institutions), service scope (exhibition architecture and scenography), and project scale.
- Kossmanndejong: Amsterdam-based exhibition design firm specializing in narrative-driven museum exhibitions and public space installations. Highly comparable to JAC studios in approach: storytelling through integrated design of space, light, sound, and multimedia for cultural institutions.
- Atelier Brückner: Stuttgart-based exhibition design studio, widely regarded as a leader in permanent exhibition architecture and scenography for museums and brand worlds. Directly comparable to JAC studios in combining architecture, scenography, and content-driven exhibition design for cultural and corporate clients.
Emerging players
- Land Design Studio: UK-based exhibition and interpretation design studio focused on cultural and heritage projects. Comparable in mission of creating contextual, narrative-led exhibition experiences for museums and cultural institutions.
- Jason Bruges Studio: London-based design studio working at the intersection of art, architecture, and technology for permanent installations. Overlaps with JAC studios as both a previous collaboration partner and comparable creator of immersive spatial installations for cultural institutions.
Broad incumbents
- Snøhetta: Norwegian-headquartered architecture and design firm with strong cultural and museum practice (e.g., Norwegian National Opera, Lascaux IV visitor centre). Comparable as a Nordic-rooted design firm with significant cultural institution portfolio, though operating at much larger scale than JAC studios.
- Mather & Co: UK-based exhibition design firm specializing in visitor centres, museums, and brand experiences. Directly comparable in exhibition design service offering and cultural/museum client base.
- Ralph Appelbaum Associates: Global leader in museum exhibition planning and design, working on major cultural institutions worldwide. Comparable target market and service category to JAC studios, but operates at significantly larger scale with broader geographic presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
JAC studios social profiles
Digital presenceJAC studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAC studios leadership team
Management profileNumber of profiles
Profiles5 records
JAC studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAC studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAC studios
What does JAC studios do?
JAC studios is an exhibition architecture and scenography studio delivering complete museum, cultural-institution, and public-space exhibition design from concept development and content/story work through detailed drawings, production, and tender documentation. The studio combines architecture, scenography, and art with research-driven prototyping and contextual materials to create one-off communicative exhibition experiences for institutions and design-oriented brands.
Is JAC studios a public or private company?
JAC studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JAC studios founded?
JAC studios was founded in -1. It employs 11 to 50 people.
Where is JAC studios based?
JAC studios is headquartered in Copenhagen, Denmark, in the Europe region.
How does JAC studios make money?
One revenue line is on record: exhibition Design Services.
Who are JAC studios's main competitors?
Direct peers on record are Tinker Imagineers, Event Communications, Casson Mann, Kossmanndejong and Atelier Brückner. Emerging players are Land Design Studio and Jason Bruges Studio. Broad incumbents are Snøhetta, Mather & Co and Ralph Appelbaum Associates.
Does JAC studios have an API?
No public API is recorded for JAC studios.