What JAGBANI does

JAGBANI is a Punjabi-language digital news platform operated by The Hind Samachar Limited, one of India's established Punjabi media groups also behind the Punjab Kesari print brand. Headquartered in Jalandhar, Punjab, the platform delivers news across regional (all 22 Punjab districts organized into Doaba, Majha, and Malwa sub-regions), national, and international categories, alongside dedicated verticals for sports, entertainment (Pollywood, Bollywood, TV), business, religion (daily Hukamnama), gadgets, and lifestyle. It targets both Punjabi readers in India and the global Punjabi diaspora, with explicit international sub-sections for Canada, Australia, USA, England, Italy, and Pakistan.

The product portfolio comprises five core offerings: the Jagbani news website, the JB E-Paper digital edition, native mobile applications on Google Play and Apple App Store, and Jagbani TV video content integrated with Darshan TV and Kesari TV live streaming. Distribution is entirely digital and self-serve, spanning the website, mobile-optimized site, native apps, e-paper, a YouTube channel with curated playlists, a WhatsApp news channel, and organic social presence on Facebook, Twitter, and Google+. The underlying technology stack is described as a standard digital news portal with mobile applications, with no disclosed proprietary features, APIs, or AI/ML components.

The business model is a free, advertising-supported digital news platform targeting mass-market consumers, with an advertisement contact channel ([email protected]) but no publicly disclosed pricing, subscription tiers, or paywalls. Jagbani operates as the digital extension of the print Punjab Kesari brand and sits within the broader Hind Samachar Limited ecosystem that includes related properties such as Navodaya Times, Nari, Yum, Bollywood Tadka, Darshan TV, and Kesari TV. The company is privately held under HSL, employs approximately 21 people, and maintains offices in Jalandhar, New Delhi, Chandigarh, Ludhiana, Mumbai, and Amritsar. No funding rounds, M&A activity, or disclosed financials are present in the input.

Name

JAGBANI

Legal name

The Hind Samachar Limited

Website

https://jagbani.punjabkesari.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JAGBANI is a Punjabi-language digital news portal under Hind Samachar Limited, delivering regional, national, and international news through its website, mobile apps, e-paper, YouTube, and WhatsApp to Punjabi readers in India and the global diaspora.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

akta.pro primary industry

Live Streaming & Webcasting Platforms (BPAMAJAB)

akta.pro secondary industry

Sikh Broadcasting (MPABALAJ)

Keywords

• Punjabi news portal
• Digital news media
• Regional language news
• E-paper publishing
• Video news streaming

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels6 records

Marketing channels6 records

Core offering

JAGBANI operates a Punjabi-language digital news media platform providing real-time news coverage across Punjab, national, international, sports, entertainment, business, religion, gadgets, and lifestyle categories. The platform distributes content through its website, mobile applications (Android and iOS), digital e-paper, video section (Jagbani TV with Kesari TV live streaming), YouTube channel, and WhatsApp broadcast channel. It offers regional sub-sections covering all 22 Punjab districts across the Doaba, Majha, and Malwa regions, targeted at Punjabi-speaking readers in India and the global Punjabi diaspora.

Product overview

Jagbani is a Punjabi-language digital news media platform operated by Hind Samachar Limited (HSL) under the Punjab Kesari brand. Its portfolio consists of a primary news website (jagbani.in), an e-paper digital edition, dedicated Android and iOS mobile apps, and embedded video content (Jagbani TV). The site covers Punjab, national, international, sports, entertainment, business, and regional sub-sections (Doaba, Majha, Malwa), and integrates multimedia features including photos, videos, and live updates. Related group brands under the HSL/Punjab Kesari umbrella include Navodaya Times, Nari, Yum, Bollywood Tadka, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Jagbani: Punjabi news portal offering news in Punjabi language covering Punjab, national, international news, sports, entertainment, business, religion, and other categories

Products and services

• Jagbani.in News Website Punjabi-language digital news portal offering breaking news, regional coverage (Punjab, national, international), sports, entertainment, business, religion, gadgets, and opinion content with photo galleries, video clips, and a live ticker, targeted at Punjabi-speaking readers in India and the global diaspora.
• Jagbani E-Paper (JB E-Paper) Digital edition of the Jagbani newspaper providing electronic versions of the print publication for online reading, targeted at Punjabi news readers who prefer the traditional newspaper layout on digital devices.
• Jagbani Mobile App (Android) Android mobile application delivering Jagbani Punjabi news content to smartphone users, available on the Google Play Store, targeted at Punjabi-speaking readers who consume news on Android devices.
• Jagbani Mobile App (iOS) iOS mobile application delivering Jagbani Punjabi news content to iPhone and iPad users, available on the Apple App Store, targeted at Punjabi-speaking Apple device users.
• Jagbani TV (Video News Content) Video news content section featuring live updates, news clips, TV coverage, and curated YouTube playlists covering Punjab news, entertainment, jobs, and celebrity interviews, targeted at Punjabi-speaking viewers preferring video news consumption.
• Kesari TV Live Streaming Live television news streaming service integrated into the Jagbani platform, providing real-time Punjabi TV news broadcasting to online viewers via kesari.tv.
• Jagbani WhatsApp Channel

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Times of India (digital): The Times of India digital properties are part of Bennett, Coleman & Co.'s multi-brand digital news portfolio. Comparable to Jagbani as a multi-platform (web, app, video) digital news operation, though operating nationally in English/Hindi rather than Punjabi-focused.
• NDTV: NDTV operates a major English/Hindi digital news platform with web, app, and live TV distribution. It competes with Jagbani in the broader Indian digital news ad market and represents the kind of national-scale, multi-platform digital news business Jagbani operates in microcosm.
• India Today (digital): India Today is a national English/Hindi digital news brand with TV, web, and app distribution. It is comparable to Jagbani in being a multi-platform, app-and-video-enabled Indian digital news business, though operating at much greater scale and language breadth.
• Aaj Tak: Aaj Tak is one of India's largest Hindi digital news brands under the India Today Group. It is comparable to Jagbani as a multi-platform digital news operation competing for Indian regional/Hindi-belt ad spend, but at a national scale and with broader language coverage.

Direct peers

• Sikh Siyasat: Sikh Siyasat is a Punjabi/Sikh-focused online news portal covering Punjab politics, religion, and diaspora news. It overlaps Jagbani's Punjabi-language coverage and Sikh/Hukamnama content segment, particularly for Sikh-community and NRI audiences.
• PTC Punjabi / PTC News: PTC Punjabi is a Punjabi-language TV and digital news brand operating PTC News and PTC Punjabi channels. It is directly comparable to Jagbani as a Punjabi-language news provider competing for the same regional audience and Punjabi-diaspora advertising market, with deeper television backing.
• Daily Ajit: Daily Ajit (Ajit Group) is one of the largest Punjabi-language daily newspapers with an associated digital edition. It competes directly with Jagbani for Punjabi readers and advertisers in Punjab, leveraging long-standing print brand equity.
• Rozana Spokesman: Rozana Spokesman is a Punjabi daily that operates a digital-first Punjabi news portal alongside print editions. It targets the same Punjabi reading demographic across Punjab and the diaspora as Jagbani and competes directly for Punjabi-language digital ad inventory.
• News18 Punjab: News18 Punjab is the Punjabi-language vertical of the Network18 digital news network. It overlaps Jagbani's core market — Punjabi regional news — while leveraging a large national newsroom and broader cross-brand ad inventory that Jagbani cannot match.
• Zee Punjab Haryana Himachal: Zee Punjab Haryana Himachal is Zee News's Punjabi-language digital property combining television broadcasting with online news. It competes with Jagbani on regional Punjabi news coverage and ad sales, with substantially larger production resources via the Zee network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/JagbaniOnline
• YouTubeyoutube.com/user/jagbanipb/featured
• Facebookfacebook.com/JagBaniOnline
• LinkedInlinkedin.com/company/jagbani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAGBANI