Koninklijke Nederlandse Jagersvereniging

What Koninklijke Nederlandse Jagersvereniging does

The Koninklijke Nederlandse Jagersvereniging (KNJV), founded in 1904, is a private membership association representing hunters in the Netherlands. Headquartered in Amersfoort, the organization operates through a national bureau with 46 employees, twelve provincial departments, and a nationwide network of Wildbeheereenheden (WBE) — local wildlife management units that coordinate hunting activities across approximately 2.5 million hectares of Dutch countryside. The association serves individual licensed hunters, provincial authorities, farmers, and hunting-related businesses, providing policy advocacy, legal support, training, wildlife population monitoring, and representation at local, provincial, national, and European levels.

The product portfolio centers on annual individual membership at €207.50/year, which includes ten issues of the member magazine "De Jager," legal services, and a range of member benefits. Insurance services are executed through partner OpGroen under a processor agreement compliant with the Financial Supervision Act (WFT) and AFM requirements. The organization operates two digital platforms: "Wild op de Kaart," a marketplace connecting wild game suppliers with consumers, and "Biotoopprojecten," a habitat improvement documentation platform. Additional offerings include a webshop for hunting merchandise, a Businessclub tier for hunting entrepreneurs at €1,500–€7,500/year, and a tiered donations platform with contributions from €25 to €500. There is no proprietary technology stack; operations rely on conventional web platforms and a CBS-validated wild counting protocol (wildtelprotocol) that has produced official wildlife population statistics since December 2024.

The revenue model is diversified across five streams: subscription recurring revenue from individual memberships and Businessclub subscriptions, transaction fees from webshop sales, and affiliate referral income from insurance distribution via OpGroen and the donation platform. The association has no parent company, no external investors, and no venture or private equity backing — it is self-funded by members. Distribution occurs through the website (direct membership signup), telephone support, the provincial section structure, and the WBE network, with no operational geographic expansion beyond the Netherlands and no app products.

Name

Koninklijke Nederlandse Jagersvereniging

Legal name

Koninklijke Nederlandse Jagersvereniging

Website

https://jagersvereniging.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Koninklijke Nederlandse Jagersvereniging is a Dutch private membership association, founded in 1904, representing licensed hunters through advocacy, wildlife management coordination, legal support, insurance referrals, and digital platforms, operating nationwide via a WBE network across ~2.5 million hectares.

Ownership category

akta.pro rank

Product category

Hunting Association Services

NAICS

Fishing, Hunting and Trapping (114), Hunting and Trapping (1142)

SIC

Services-Membership Organizations (8600), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Animal Welfare & Advocacy Organizations (AFAEALAC), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting association services
• Wildlife management support
• Hunter membership programs
• Hunting insurance services
• Nature conservation advocacy

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees provide the primary revenue stream. Members receive the magazine 'De Jager' (10x per year), access to services, insurance offerings, and member benefits. The membership fee is €207.50 per year.
2. Businessclub membership: Premium membership tier for hunting entrepreneurs starting at €1,500 excl. VAT per year, with special packages from €7,500. Includes networking events, company exposure, and support for association goals.
3. Webshop sales: Sale of hunting-related merchandise, equipment, and products through the organization's webshop.
4. Donations: Voluntary donations from supporters for specific purposes: strengthening hunting advocacy, public interest representation, or general support. Donation tiers range from €25 to €500 or custom amounts.
5. Insurance services partnership: Insurance services are executed by OpGroen. The association acts as an intermediary, receiving referral or partnership benefits from insurance product distribution to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Koninklijke Nederlandse Jagersvereniging operates as a membership-based non-profit association representing hunters in the Netherlands. Its core offering is annual membership (€207.50/year) granting access to the magazine De Jager, legal and information services, liability insurance arranged via partner OpGroen, and participation in coordinated wildlife management through the nationwide WBE (Wildbeheereenheid) network. Supplementary offerings include an online webshop for hunting merchandise, the Wild op de Kaart digital platform connecting game meat suppliers and consumers, the Biotoopprojecten habitat improvement platform, and the Businessclub premium tier (from €1,500/year) for hunting entrepreneurs.

Product overview

The Koninklijke Nederlandse Jagersvereniging operates as a membership organization offering a unified portfolio of services centered on hunting advocacy, nature management, and wildlife conservation. Core offerings include annual membership (€207.50/year) with access to the magazine De Jager, insurance services through partner OpGroen, and an online webshop. The organization maintains two digital platforms: Wild op de Kaart for connecting wild game suppliers with consumers, and Biotoopprojecten for documenting habitat improvement projects. Additional member services include legal support, information provision, and the Businessclub program for entrepreneurs. The association also coordinates wild population monitoring through the wildtelprotocol and provides a public newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Businessclub Jagersvereniging: An exclusive network of hunting entrepreneurs that connects members for networking, knowledge sharing, and societal visibility. Membership starts at €1,500 per year.

Products and services

• Lidmaatschap Jagersvereniging (Annual Membership) Annual membership for individuals interested in hunting and nature management in the Netherlands, priced at €207.50/year. Members receive the magazine De Jager 10x per year, legal support, insurance offerings, information services, and full access to community benefits through the WBE network.
• De Jager (Member Magazine) Official association magazine published 10 times per year for members, covering hunting news, ecological topics, nature management, wildlife information, and association news. Distributed via publishing partner Senefelder.
• Webshop Online store selling hunting-related merchandise, equipment, and products to members and the public. Includes 14-day return policy for unopened, undamaged items.
• Verzekeringen (Hunting Insurance Services) Insurance services for hunters including liability insurance, hunting equipment insurance, and hunting dog insurance, executed exclusively through partner OpGroen in compliance with the Financial Supervision Act (WFT) and AFM requirements.
• Wild op de Kaart (Digital Map for Wild Game) Digital map initiative connecting wild game suppliers and consumers, enabling hunters to register and sell locally hunted game meat. Members can add their activities to the map through a dedicated submission page.
• Biotoopprojecten (Habitat Improvement Platform) Online platform for documenting and sharing habitat improvement projects. Participants can upload photos and descriptions of biodiversity enhancement initiatives such as field margins, ponds, and willow pollarding through a secure login.
• Businessclub Jagersvereniging Premium networking membership for hunting entrepreneurs, with membership starting at €1,500/year (excluding VAT) and special packages from €7,500. Includes three networking events per year, company exposure, excursions, and access to a dedicated Businessclub app.
• Voorlichting en Juridische Ondersteuning (Information and Legal Support) Information services and legal support for members on hunting, nature management, hunting dog regulations, and related topics. Accessible to members through the 'Voor de jager' section of the website.

Quantifiable outcome

• 82-85% of spring wildlife counts meet CBS-validated protocol standards
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• OpGroencoreGTM or Marketing PartnerOpGroen executes all insurance services for Jagersvereniging members, including liability insurance, hunting equipment insurance, and hunting dog insurance. A processor agreement is in place. Application, provision, and invoicing of insurance products proceed entirely through OpGroen, compliant with the Financial Supervision Act (WFT) and Authority for the Financial Markets (AFM) requirements.
• SenefelderminorOthersSenefelder is the publisher and distributor of the member magazine 'De Jager', handling printing and distribution to association members.
• Stichting Wildaanrijdingen Nederland (SWN)coreStrategic or Co-development PartnerCollaboration with SWN and police for rapid and safe handling of wildlife road accidents. SWN coordinates the network of trained hunters who respond to wildlife collisions, providing 24/7 coverage nationwide.
• Euro-ToquesminorStrategic or Co-development PartnerAnnual cooperation with Euro-Toques restaurant association for the competition 'PUUR koken met wild voor aanstormend talent' at hospitality trade show Gastvrij Rotterdam, joint promotion of 'Wild op de Kaart' initiative, and regular PR collaboration promoting local game consumption.
• BIJ12coreOthersBIJ12 processes wildlife damage compensation applications on behalf of Dutch provinces. The Jagersvereniging works with BIJ12 data to advocate for effective wildlife management and damage prevention strategies.
• Nederlandse Voedsel- en Warenautoriteit (NVWA)minorOthersCollaboration with NVWA and Stichting Jachtopleidingen Nederland for the 'Gekwalificeerd Persoon' (Qualified Person) training, which certifies hunters in processing wild game for the food chain. The association promotes this training among members and maintains quality standards.
• Stichting Jachtopleidingen NederlandminorImplementation/ SI/ Consulting PartnerJoint development of the 'Gekwalificeerd Persoon' certification program for wild game processing in the food chain, ensuring hunters are qualified in food safety and proper game handling.
• Ter WeeleminorGTM or Marketing PartnerSelf-slaughtering butcher in Oene that hosted a Businessclub event including roe deer butchery course and wild BBQ, demonstrating sustainable game meat processing.
• WBE's (Wildbeheereenheden)coreOthersNetwork of local wildlife management units across all Dutch provinces. WBE's coordinate hunting activities, conduct wildlife counts, manage local game populations, and serve as the primary organizational structure for hunters at the local level.
• Provincial faunabeheereenhedencoreOthersProvincial wildlife management units that develop and implement fauna management plans in coordination with provincial authorities, including population monitoring, damage prevention, and hunting regulation compliance.

Scale indicators6 records

Recent moves1 record

Market position

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@koninklijkenederlandsejager
• Facebookfacebook.com/KonNedJagersvereniging
• LinkedInlinkedin.com/company/koninklijke-nederlandse-jagersvereniging
• Instagraminstagram.com/jagersvereniging

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Nederlandse Jagersvereniging