Jaguar TCS Racing
Jaguar TCS Racing is Jaguar Land Rover's all-electric Formula E racing team, competing in the ABB FIA Formula E World Championship. The team develops and races the Jaguar I-TYPE 7 electric powertrain, serving corporate sponsors and informing Jaguar's consumer EV technology roadmap.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Jaguar TCS Racing does
Jaguar TCS Racing is the official all-electric Formula E racing team of Jaguar Land Rover, competing in the ABB FIA Formula E World Championship. The team was founded in 2016 and is headquartered in Coventry, United Kingdom, operating as a division of Jaguar Land Rover Limited (itself owned by Tata Motors). The team fields the Jaguar I-TYPE 7 race car, featuring a cutting-edge all-electric powertrain with all-wheel drive capability designed for the GEN3 Evo era of Formula E competition. Jaguar's driver lineup consists of Mitch Evans, who has been with the team since its 2016 inception with over 100 race starts, and António Félix da Costa, the 2019/20 Drivers' World Champion. The team is led by Team Principal Ian James.
The core technology is the Jaguar I-TYPE 7 powertrain, which serves as a real-world testbed for electric vehicle development under extreme performance conditions. The racing operation generates data and validation that feeds into Jaguar Land Rover's broader consumer EV roadmap, particularly for powertrain and all-wheel drive systems. The team's core products are the race car itself and the racing team platform, supplemented by an official merchandise store offering branded apparel and collectibles.
Jaguar TCS Racing's business model is not based on product sales but on a B2B sponsorship and corporate funding structure. Revenue is generated through title sponsorship (TCS), secondary partner sponsorships, race prize money, and direct corporate funding from Jaguar Land Rover. The team serves corporate sponsors seeking brand visibility in the EV market and a global motorsport audience, while functioning internally as a technology showcase and brand-building asset for Jaguar's electric vehicle transition. The team has 135 employees and does not publicly disclose its revenue figures.
Jaguar TCS Racing firmographics
Firmographics- Name
- Jaguar TCS Racing
- Legal name
- Jaguar Land Rover Limited
- Website
- https://jaguarracing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jaguar TCS Racing is Jaguar Land Rover's all-electric Formula E racing team, competing in the ABB FIA Formula E World Championship. The team develops and races the Jaguar I-TYPE 7 electric powertrain, serving corporate sponsors and informing Jaguar's consumer EV technology roadmap.
- Ownership category
- akta.pro rank
Jaguar TCS Racing industry classification
Industry- Product category
- Electric Vehicle Motorsport / Racing
- NAICS
- Motor Vehicle Manufacturing (3361)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Jaguar TCS Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels4 records
Jaguar TCS Racing product offering
Product offeringCore offering
Jaguar TCS Racing is Jaguar's all-electric Formula E racing team competing in the ABB FIA Formula E World Championship, with the Jaguar I-TYPE 7 race car as its core technical asset. The team uses the GEN3 Evo-era electric powertrain as a real-world test bed for EV technology development, feeding engineering data back into Jaguar Land Rover's electric vehicle roadmap. It also operates a branded merchandise store for fans and serves as a marketing platform for corporate sponsors led by title sponsor TCS.
Product overview
Jaguar TCS Racing operates as a Formula E racing team competing in the ABB FIA Formula E World Championship. The team's core product is the Jaguar I-TYPE 7, an all-electric Formula E race car featuring cutting-edge powertrain technology and all-wheel drive capability. Alongside the racing operations, the team offers official merchandise through an online shop. The team is led by Ian James as Team Principal and features drivers Mitch Evans and António Félix da Costa. The team operates as part of Jaguar Land Rover's motorsport division, leveraging racing to pioneer electric vehicle development.
Differentiator
Problem solved
Functional benefit
Products and services
- Jaguar I-TYPE 7 The Jaguar I-TYPE 7 is the team's Formula E race car, featuring an all-new, cutting-edge electric powertrain with unprecedented performance, innovation capability, and all-wheel-drive operation. It is developed for the GEN3 Evo era of the ABB FIA Formula E World Championship and serves as a real-world test bed for Jaguar Land Rover's electric vehicle technology.
- Jaguar TCS Racing Merchandise Official online merchandise store offering Jaguar TCS Racing branded apparel, accessories, and collectibles for fans of the racing team.
Quantifiable outcome
- First Formula E win achieved at Rome E-Prix in 2019
- +1 more outcomes
Companies that use Jaguar TCS Racing
Customer profileSegments1 record
Ideal customer profiles2 records
Jaguar TCS Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jaguar TCS Racing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Jaguar TCS Racing competitors and assessment
Company assessmentEmerging players
- Lola Cars / Yamaha ABT Formula E Team: Lola Cars partnered with ABT and Yamaha for the GEN3 era entry into Formula E. Comparable as an emerging manufacturer entrant using Formula E as a development platform, though at an earlier stage than Jaguar.
- Cupra Racing (ABT): Cupra (SEAT/Volkswagen Group brand) Formula E entrant via ABT partnership. Comparable as an emerging premium EV-adjacent brand entering Formula E to validate electric performance credentials.
Direct peers
- NIO 333 Racing: NIO 333 is a Chinese EV manufacturer's factory Formula E team. Comparable as a direct EV-OEM factory racing team competing in Formula E and using the championship to develop EV technology.
- Envision Racing: Envision Racing is a factory-supported Formula E team with sustainability-focused partnerships. Comparable as a competing Formula E team operating at similar scale with multiple OEM technology partnerships.
- DS PENSKE Formula E Team: DS Automobiles (Stellantis) factory Formula E team partnered with Penske. Comparable as another major OEM factory team pursuing EV technology validation through Formula E competition.
- NEOM McLaren Formula E Team: McLaren's factory Formula E team. Comparable as a premium OEM-backed racing team using Formula E to develop and showcase EV technology for consumer road cars.
- Mahindra Racing: Mahindra's factory Formula E team, one of the longest-standing teams in the championship. Comparable as an OEM-backed team developing EV powertrain technology through Formula E competition.
- Maserati MSG Racing: Maserati's factory Formula E team operated with MSG Racing. Comparable as a luxury/premium OEM factory team using Formula E to launch and validate its EV performance credentials.
- Nissan Formula E Team: Nissan's official factory Formula E team. Comparable as a global OEM using Formula E to develop EV powertrains and brand position in the electric mobility market.
- Porsche Formula E Team: Porsche's official factory Formula E team competing in the ABB FIA Formula E World Championship. Directly comparable as a premium automotive OEM factory team developing EV powertrain technology through racing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jaguar TCS Racing social profiles
Digital presenceJaguar TCS Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaguar TCS Racing leadership team
Management profileNumber of profiles
Profiles3 records
Jaguar TCS Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaguar TCS Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaguar TCS Racing
What does Jaguar TCS Racing do?
Jaguar TCS Racing is Jaguar's all-electric Formula E racing team competing in the ABB FIA Formula E World Championship, with the Jaguar I-TYPE 7 race car as its core technical asset. The team uses the GEN3 Evo-era electric powertrain as a real-world test bed for EV technology development, feeding engineering data back into Jaguar Land Rover's electric vehicle roadmap. It also operates a branded merchandise store for fans and serves as a marketing platform for corporate sponsors led by title sponsor TCS.
Is Jaguar TCS Racing a public or private company?
Jaguar TCS Racing is a private company. It is classified as corporate owned and is currently operating.
When was Jaguar TCS Racing founded?
Jaguar TCS Racing was founded in -1. It employs 101 to 250 people.
Who are Jaguar TCS Racing's main competitors?
Emerging players on record are Lola Cars / Yamaha ABT Formula E Team and Cupra Racing (ABT). Direct peers are NIO 333 Racing, Envision Racing, DS PENSKE Formula E Team, NEOM McLaren Formula E Team, Mahindra Racing, Maserati MSG Racing, Nissan Formula E Team and Porsche Formula E Team.
Does Jaguar TCS Racing have an API?
No public API is recorded for Jaguar TCS Racing.
What industry is Jaguar TCS Racing in?
Jaguar TCS Racing's product category is Electric Vehicle Motorsport / Racing. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 3361 and its SIC code is 7948.