Jaime Pesaque Restaurantes

What Jaime Pesaque Restaurantes does

Jaime Pesaque Restaurantes is a privately held Peruvian restaurant group headquartered at José Domingo Choquehuanca 351, Miraflores, Lima, operating under the legal entity Tierra Noble. The group runs seven distinct dining concepts: Mayta (flagship contemporary Peruvian fine dining, opened 2008), Mad Burger (premium burgers), 500 Grados (oven-based bakery and all-day dining), Nuna (Nikkei cuisine in Miami), Sapiens (fire-based ancestral cooking), Callao (Peruvian cuisine in Amsterdam), and KIRA (casual Nikkei). The portfolio spans price points and formats from world-class fine dining to accessible casual, anchored by Chef Jaime Pesaque, a Le Cordon Bleu and ICIF graduate who trained under El Celler de Can Roca.

Its core products are physical dining experiences differentiated by cuisine concept and format rather than technology. Underlying technology is minimal and consumer-facing only: a WordPress website with qTranslate for localization, Google Analytics for traffic measurement, and Hotjar for session recording on the corporate brand site. No proprietary software, mobile app, or platform architecture is evident in the data. Each sub-brand has its own landing page or Instagram handle rather than a unified tech stack.

The revenue model is direct-to-consumer in-restaurant dining across the seven concepts, supplemented by online ordering and delivery services. Pricing varies by concept — Mayta commands premium fine-dining prices while Mad Burger, 500 Grados, and KIRA are positioned at more accessible casual price points. Distribution is entirely physical: dine-in locations in Lima, Miami, and Amsterdam, with delivery as an auxiliary channel. Customer acquisition is primarily organic via social media (Instagram, Facebook) and earned media from international restaurant rankings and awards, including sustained placements on The World's 50 Best Restaurants list and World Culinary Awards recognition.

Name

Jaime Pesaque Restaurantes

Legal name

Tierra Noble

Website

https://jaimepesaque.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaime Pesaque Restaurantes is a privately held Peruvian restaurant group operating seven dining concepts — including the award-winning Mayta fine-dining flagship — across Peru, the United States, and the Netherlands, serving individual diners seeking contemporary Peruvian and Nikkei cuisine experiences.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Peruvian cuisine restaurants
• Fine dining experiences
• Nikkei fusion cuisine
• Casual dining concepts
• Gastronomy restaurant group

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant dining: Revenue generated from in-restaurant dining experiences across multiple concepts (Mayta, Mad Burger, 500 Grados, Sapiens, Callao, KIRA). Fine dining at Mayta commands premium pricing; casual concepts offer more accessible price points.
2. Delivery and online orders: Online ordering and delivery services mentioned in privacy policy for orders, reservations, and events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jaime Pesaque Restaurantes operates a portfolio of seven distinct restaurant concepts spanning fine dining, casual, and specialty cuisine formats. The flagship is Mayta, a contemporary Peruvian fine dining restaurant in Lima, complemented by Mad Burger, 500 Grados, Nuna (Nikkei, Miami), Sapiens, Callao (Peruvian, Amsterdam), and KIRA (casual Nikkei). The group sells in-restaurant dining experiences and online ordering/delivery services to individual consumers across Peru, the United States, and the Netherlands.

Product overview

Jaime Pesaque Restaurantes is a culinary group operating a portfolio of seven distinct restaurant concepts. The flagship is Mayta, a contemporary Peruvian cuisine restaurant opened in 2008. The portfolio includes Mad Burger (premium burgers), 500 Grados (bakery/oven concept), Nuna (Nikkei cuisine in Miami), Sapiens (fire-based cooking), Callao (Peruvian cuisine in Netherlands), and Kira (casual Nikkei). Mayta has been recognized internationally, including placement on The World's 50 Best Restaurants list (2022-2025) and World Culinary Awards recognition as best restaurant in the world (2022) and best in Latin America (2023-2024).

Differentiator

Problem solved

Functional benefit

Brands

• Mad Burger: Pure obsession and madness for the perfect burger.
• 500 Grados
• Nuna
• Mayta
• Sapiens
• Callao
• Kira

Products and services

• Mayta Flagship fine dining restaurant dedicated to contemporary Peruvian cuisine, focusing on autochthonous products and avant-garde culinary techniques; represents Jaime Pesaque's culinary journey through Peru. Located in Lima, Peru.
• Mad Burger Burger concept characterized by obsession and madness for the perfect burger; offers a casual dining experience focused on premium hamburgers. Located in Lima, Peru.
• 500 Grados Bakery and oven-based concept featuring the warmth of its ovens and people; positioned as an all-day dining destination. Located in Lima, Peru.
• Nuna Nikkei cuisine restaurant where Japanese tradition merges with Peruvian identity. International location in Miami, United States.
• Sapiens Restaurant concept presenting an erudite and free-form monologue on the ancestral mastery of fire; focused on fire-based ancestral cooking techniques. Located in Lima, Peru.
• Callao Casual Peruvian cuisine restaurant presenting the essence of Peruvian cuisine in a vibrant, casual setting. International location in Amsterdam, Netherlands.
• KIRA Versatile, casual Nikkei cuisine proposal with bold character; the rhythm of Nikkei cooking for everyday dining.

Quantifiable outcome

• Mayta ranked among World's 50 Best Restaurants 2022-2025
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• El Celler de Can RocaminorOthersEl Celler de Can Roca, a Michelin-starred restaurant in Spain, is where Chef Jaime Pesaque received culinary training, contributing to his international culinary expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Boragó: Rodrigo Rivera's Chilean fine-dining restaurant focused on endemic ingredients, previously on World's 50 Best. Comparable to Mayta on Latin American terroir-driven fine dining, though primarily Chile-based rather than Peru-based.
• Grupo Habita: Mexican hospitality group operating boutique hotels and chef-driven restaurants. Comparable as a multi-concept Latin American hospitality operator with international footprint and chef-led dining experiences.

Broad incumbents

• Nobu Restaurants: Globally scaled celebrity-chef restaurant brand with Japanese-Peruvian cuisine DNA (ceviche, tiradito). Comparable to the group's Nikkei positioning and a benchmark for international brand-driven expansion of chef-founded concepts.
• El Celler de Can Roca: Three-Michelin-star Spanish restaurant where founder Jaime Pesaque trained. Comparable as a fine-dining institution that has successfully built an international culinary brand around a single founding chef's vision.
• José Andrés Group: Celebrity-chef-driven multi-concept US restaurant group (ThinkFoodGroup) with international expansion. Comparable operating model to Jaime Pesaque Restaurantes for portfolio diversification, brand-extension potential, and founder-led expansion.

Direct peers

• Central Restaurante: Virgilio Martínez's flagship Lima restaurant, consistently ranked in the World's 50 Best. Comparable to Mayta on fine-dining positioning, Peruvian cuisine narrative, and international culinary prestige within the same Lima market.
• Maido: Lima-based Nikkei fine-dining restaurant by chef Mitsuharu Tsumura, repeatedly ranked World's 50 Best. Closest comparable for the group's Nikkei concepts (Nuna, KIRA) on cuisine positioning and fine-dining benchmark.
• Grupo Acurio: Peruvian restaurant group founded by chef Gastón Acurio, operating multiple Peruvian cuisine concepts internationally (Astrid y Gastón, La Mar, Tanta). Most direct comparable to Jaime Pesaque Restaurantes given shared Peruvian gastronomy heritage, multi-format portfolio, and international ambitions.
• Pujol: Enrique Olvera's flagship Mexican fine-dining restaurant, repeatedly on World's 50 Best. Comparable to Mayta on Latin American chef-driven fine dining, single-chef brand dependency, and elevated regional cuisine positioning.

Others

• Restaurante 99 (Mitsuharu Tsumura / Maido group): Tsumura's broader Nikkei-focused project family in Lima. Comparable to the group's Nikkei vertical (Nuna, KIRA) as ecosystem peers within the same Lima Nikkei category, though structurally a different operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/jaime.pesaque.2025
• Instagraminstagram.com/jaimepesaque
• LinkedInlinkedin.com/company/jaime-pesaque-restaurantes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaime Pesaque Restaurantes