What James Place does

James Place is a Sydney-based, privately held residential property developer operating exclusively in New South Wales, Australia. It develops architecturally designed residential communities in collaboration with external architects and designers, positioning itself around sustainability, wellness, and placemaking rather than conventional volume housing. Its portfolio consists of three identified projects: East Side Quarter, a mixed-use neighbourhood in Penrith with lakefront dining and laneway retail currently under construction; Perle, a 171-residence development in Penrith (penthouses, terrace houses and apartments) currently selling; and Newcastle, two luxury harbour-view towers over a resort-style podium that are designated as coming soon.

The company's business model is direct-to-consumer property sales: revenue is generated one-time at the point of unit sale rather than through recurring contracts, and prospective buyers engage via the company website, phone (02 8818 3600) and email ([email protected]). Distribution is entirely in-house, with no third-party sales agents or marketplaces disclosed. Marketing is brand-led and digital-first, anchored on LinkedIn and Instagram, with a stated design philosophy built around the "+" symbol representing collaboration. The headquarters is in Baulkham Hills, NSW, and the firm operates with a very small team of approximately 5 employees, which constrains the visibility of execution capacity and the depth of any internal technology stack — the input data explicitly notes that core technology is not specified.

Information gaps are material for an investment audience: there are no disclosed revenue figures, unit pricing, presales volumes, funding rounds, ownership structure, leadership biographies, or financial backers. There are no M&A, partnership, award, patent or certification disclosures in the source material. Consequently, any financial assessment must rely on inferred per-project sell-down economics rather than verified financials, and operational diligence would require management interviews and project-level data not available in the public record.

Name

James Place

Legal name

James Place

Website

https://jamesplace.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

James Place is a Sydney-based, privately held residential property developer in New South Wales, Australia, building architecturally designed, sustainability- and wellness-focused communities across three projects (East Side Quarter, Perle, Newcastle) sold direct to individual buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Property Sales: James Place generates revenue through the sale of residential properties including apartments, terrace houses, and penthouses. Revenue is one-time at point of sale rather than recurring. Projects include East Side Quarter (Penrith), Newcastle towers, and Perle residences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

James Place is a Sydney-based residential property developer that designs, builds, and sells architecturally significant residential communities in New South Wales, Australia. The company develops apartments, terrace houses, and penthouses across three flagship projects (East Side Quarter, Newcastle, and Perle), incorporating wellness amenities, public art, green spaces, and laneway retail. Units are sold directly to individual homebuyers and investors via website enquiries, phone, and email contact.

Product overview

James Place is a Sydney-based residential developer offering a portfolio of architecturally designed housing projects. The company develops multiple distinct residential communities including East Side Quarter (under construction), Newcastle luxury towers (coming soon), and Perle (now selling), each offering different housing types from apartments to penthouses combined with lifestyle amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• East Side Quarter

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Deicorp: Deicorp is a privately held Sydney-based developer of residential apartments, mixed-use, and master-planned communities across greater Sydney. Comparable on mid-sized private developer status, multi-unit for-sale residential product, and Sydney/NSW geographic focus, with a similarly design-conscious approach.
• Mirvac: Mirvac is an ASX-listed Australian developer with a substantial premium residential apartment business alongside commercial and mixed-use assets. Most directly comparable to James Place in target customer (upper-tier owner-occupiers and investors), apartment product type, and Australian east-coast geographic focus.
• Meriton: Meriton is Australia's largest apartment builder and a privately held developer of high-rise residential across Sydney, Brisbane, and the Gold Coast. Comparable on multi-unit residential product, direct-to-consumer sales model, and private ownership, though Meriton operates at substantially greater scale and a broader geographic footprint.
• Cbus Property: Cbus Property is the property development arm of Cbus Super and develops premium residential apartments, commercial, and mixed-use projects in Australia. Comparable on premium apartment delivery, mixed-use placemaking approach, and Australian focus, though backed by a major superannuation fund rather than independent private capital.
• Grocon: Grocon is a privately held Australian builder-developer known for architecturally significant residential and mixed-use towers in Melbourne and Sydney. Closely comparable to James Place on design-led, architect-collaborative premium apartment delivery, private ownership structure, and Australian east-coast focus.
• Greenland Australia: Greenland Australia is the local arm of China's Greenland Group and develops residential apartments and mixed-use projects primarily in Sydney and Melbourne. Comparable on premium apartment and mixed-use delivery in NSW, with similar design-led positioning though operating with significantly greater capital backing.

Broad incumbents

• Lendlease: Lendlease is a major ASX-listed developer and contractor with Australian residential projects alongside global urban regeneration, construction, and investment management. Overlaps with James Place on premium apartment delivery and placemaking but operates at substantially larger scale across diversified business lines.
• Stockland: Stockland is one of Australia's largest diversified property developers with a significant residential master-planned community and apartment portfolio. Comparable in building new for-sale housing for owner-occupiers, though Stockland operates across retirement living, logistics, and commercial assets at much greater scale.
• Frasers Property Australia: Frasers Property Australia is the local arm of Frasers Property Limited (Singapore) and develops residential, commercial, and industrial assets across the eastern states. Comparable on multi-unit residential and mixed-use master-planned developments in NSW, though operating as part of a much larger Asia-Pacific platform.
• Multiplex (Brookfield): Multiplex, now part of Brookfield, is a major Australian construction and development group delivering premium residential, commercial, and mixed-use towers across Australia. Comparable on architecturally significant residential tower delivery in Sydney, though operating primarily as a builder-developer at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jamesplace
• Instagraminstagram.com/jamesplacedevelopments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Place