Jam Republic
Jam Republic is a Singapore-based talent agency founded in 2009 that represents world-class choreographers and dancers globally, placing them with K-pop entertainment labels, global brands, and event organizers through a 30+ partner studio network spanning 20+ countries.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jam Republic does
Jam Republic is a Singapore-based talent agency founded in 2009 by Nick and Joel that represents world-class choreographers and dancers, connecting them with professional work opportunities globally. The agency operates as a traditional talent representation business with no proprietary technology platform; bookings are processed through Google Forms-based inquiries via its website, and artists are scouted through social media and at dance workshops, competitions, and events worldwide. Its service portfolio spans choreography for music videos and live performances (including K-pop, world tours, and award shows), global dance workshops and masterclasses, brand collaborations across social and commercial platforms, media/television appearances, and in-house creative and video production.
The agency's underlying asset is its curated roster of high-profile choreographers and dancers, anchored by Creative Directors Kiel Tutin (choreographer of BLACKPINK's Coachella 2023 set) and Kirsten Dodgen, plus Bada Lee (winner of Mnet's Street Woman Fighter Season 2 via her BEBE crew) and Kinjaz co-founders Anthony Lee and Mike Song. Revenue is generated through commission-based bookings: the agency earns fees on placements with K-pop entertainment labels (YG, JYP, SM, HYBE, Cube, P Nation), global consumer brands (Nike, Fenty X Puma, Hyundai Mobis, North Face), government clients (Singapore Tourism Board), and event organizers. Distribution is direct via website inquiry and industry referral, supported by an ecosystem of 30+ partner studios across more than 20 countries including Sinostage (China), The Palace Dance Studio (New Zealand), and Recognize Studios (Singapore).
The business is operated by a lean 13-person team distributed globally across Singapore, New Zealand, Australia, China, South Korea, Japan, Malaysia, and the United States, with regional Artist Managers covering ANZ, KOR/JPN, China, Global, and Special Projects. The company is privately held with no disclosed funding rounds, no institutional investors, and no public revenue figures. Its competitive positioning rests on the talent moat of its roster and its established relationships with major entertainment labels and brands rather than on technology differentiation.
Jam Republic firmographics
Firmographics- Name
- Jam Republic
- Legal name
- Jam Republic Agency
- Website
- https://jamrepublic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jam Republic is a Singapore-based talent agency founded in 2009 that represents world-class choreographers and dancers globally, placing them with K-pop entertainment labels, global brands, and event organizers through a 30+ partner studio network spanning 20+ countries.
- Ownership category
- akta.pro rank
Jam Republic industry classification
Industry- Product category
- Dance Talent Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
- akta.pro secondary industry
- Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)
Keywords
Where Jam Republic is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Jam Republic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation and Booking Services: The agency earns commissions from representing and booking choreographers and dancers for music videos, performances, brand collaborations, workshops, and television appearances. Services include choreography, workshops, brand collaborations, and television appearances.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Jam Republic product offering
Product offeringCore offering
Jam Republic is a Singapore-based dance talent agency that represents world-class choreographers and dancers, connecting them with professional work globally through a network of 30+ partner studios across 20+ countries. Its services include choreography for music videos and live performances, brand collaboration facilitation, dance workshops and masterclasses, media/TV/film appearance bookings, creative and video production, and artist booking for events and competitions. The agency places talent with K-pop entertainment labels and global brands on a commission basis.
Product overview
Jam Republic is a Singapore-based talent agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company's core product is its talent representation service, which encompasses artist booking, choreography services, global dance workshops, brand collaborations, media appearances, and creative video production. These services are interconnected offerings under one agency umbrella, designed to help dance artists find professional work globally while providing clients access to world-class choreographers and dancers for various entertainment and commercial needs. The agency represents prominent artists including Kiel Tutin, Kirsten Dodgen, Bada Lee, and many others, and has facilitated high-profile projects such as Coachella performances and K-pop music video choreography.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Representation Services Core talent representation service that signs choreographers and dancers to the agency and connects them with professional work opportunities across music videos, live performances, brand campaigns, workshops, and TV appearances via a global network spanning 30+ studios across 20+ countries. Clients include entertainment labels, brand partners, and event organisers.
- Choreography Services
Quantifiable outcome
- Team Jam Republic achieved 2nd place in Mnet's Street Woman Fighter Season 2 (2023)
- +3 more outcomes
Companies that use Jam Republic
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Jam Republic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jam Republic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KinjazcoreKinjaz is a renowned dance crew co-founded by Anthony Lee and Mike Song, both represented by Jam Republic. They collaborate on projects, share artists, and have opened Kinjaz Dojos in Los Angeles, Chengdu, and Shanghai.
- SinostagecorePremier urban dance studio in China with whom Jam Republic collaborates for artist training, workshops, and international dance events. Sinostage founder KoKo discovered artist Amy Liu.
- Radikal Forze JamcoreAsia's largest Hip Hop festival partner. Jam Republic artists participate in and collaborate with Radikal Forze events.
- Recognize StudiosminorDance studio partner in Singapore that Jam Republic supports and collaborates with for community initiatives.
- The Golden DuckminorPartner organization supporting Jam Republic's vision to help artists thrive on the global stage.
- Summer Jam Dance CampminorAnnual dance camp in Vietnam where Jam Republic artists teach and mentor aspiring dancers.
- Jam Republic SydneyminorRegional franchise/partnership extending Jam Republic's network to Sydney, Australia.
- The Palace Dance StudiocoreNew Zealand-based dance studio, home base for many Jam Republic artists including Kiel Tutin, Kirsten Dodgen, and Todd Williamson. Origin of the Royal Family megacrew.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Jam Republic competitors and assessment
Company assessmentOthers
- SM Entertainment: Leading K-pop label behind acts like aespa and EXO. Currently a Jam Republic client; included as a peer because, as a label with internal creative teams and external agency relationships, it defines the demand patterns Jam Republic serves and could vertically integrate.
- Hybe Labels: South Korean entertainment conglomerate and parent of BTS, LE SSERAFIM, and other major K-pop acts. Listed as a Jam Republic client rather than a competitor, but the largest in-house choreography demand-side counterpart that could in-source representation at scale.
- YG Entertainment: Major K-pop label and BLACKPINK's home agency. Jam Republic client via Kiel Tutin's choreography work; comparable because label-owned creative/in-house choreo teams represent a structural counterparty that could compress agency commissions over time.
- PLEDIS Entertainment: K-pop label under HYBE managing SEVENTEEN and fromis_9. Comparable primarily as a customer-side counterpart that outsources choreography to agencies like Jam Republic and could emerge as a competitive supply-side player if it expanded in-house creative services.
Direct peers
- Movement Lifestyle: Los Angeles-based dance talent agency representing choreographers, dancers, and crews for music videos, live performances, and brand campaigns. Direct competitor to Jam Republic in the choreography-for-hire and talent representation space, particularly for major-label pop and K-pop-adjacent productions.
- The Agency (formerly Bloc Talent): Global talent and literary agency with a dance and choreography division. Represents choreographers for commercials, music videos, films, and live shows, overlapping directly with Jam Republic's core service of placing dance artists in entertainment and brand projects.
- Wreckonize Dance Agency: Los Angeles dance agency representing choreographers and dancers for music videos, concerts, and commercials. Comparable boutique-sized peer with a similar artist management model and roster of competition-circuit veterans.
Broad incumbents
- Creative Artists Agency (CAA): Global full-service talent agency with choreography and dance representation arms. Operates across film, TV, music, and endorsements; competes with Jam Republic for marquee choreographer signings and major entertainment brand contracts, but as a much larger diversified incumbent.
- United Talent Agency (UTA): Major Hollywood talent agency representing choreographers, dancers, and creative talent across music, TV, and brand endorsements. Comparable at the high end of the dance talent representation market, though it operates as a broad incumbent rather than a choreography-focused specialist.
- William Morris Endeavor (WME): One of the world's largest talent and literary agencies, representing dancers and choreographers within its broader entertainment division. Competes with Jam Republic for big-budget K-pop and global brand choreography engagements through its scale and integrated brand partnerships capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jam Republic social profiles
Digital presenceJam Republic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jam Republic leadership team
Management profileNumber of profiles
Profiles13 records
Jam Republic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jam Republic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jam Republic
What does Jam Republic do?
Jam Republic is a Singapore-based dance talent agency that represents world-class choreographers and dancers, connecting them with professional work globally through a network of 30+ partner studios across 20+ countries. Its services include choreography for music videos and live performances, brand collaboration facilitation, dance workshops and masterclasses, media/TV/film appearance bookings, creative and video production, and artist booking for events and competitions. The agency places talent with K-pop entertainment labels and global brands on a commission basis.
Is Jam Republic a public or private company?
Jam Republic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jam Republic founded?
Jam Republic was founded in 2009. It employs 11 to 50 people.
Where is Jam Republic based?
Jam Republic is headquartered in Singapore, Singapore, in the Asia region.
How does Jam Republic make money?
One revenue line is on record: talent Representation and Booking Services.
Who are Jam Republic's main competitors?
Others on record are SM Entertainment, Hybe Labels, YG Entertainment and PLEDIS Entertainment. Direct peers are Movement Lifestyle, The Agency (formerly Bloc Talent) and Wreckonize Dance Agency. Broad incumbents are Creative Artists Agency (CAA), United Talent Agency (UTA) and William Morris Endeavor (WME).
Does Jam Republic have an API?
No public API is recorded for Jam Republic.
What industry is Jam Republic in?
Jam Republic's product category is Dance Talent Agency. Its primary akta.pro industry code is MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians), with a secondary code of HSACAHAD, Dancers, Choreographers & Dance Troupes Booking. Its NAICS code is 7114 and its SIC code is 7819.