What Kinjaz does

Kinjaz is a private dance collective and creative company founded in 2010 that has evolved into a multi-faceted lifestyle brand. The company provides choreography, creative consulting, and content production for global music artists, brands, and entertainment properties. Its client roster includes BTS, Justin Bieber, Jackson Wang, Nike, Red Bull, Cirque Du Soleil, and major gaming titles (Fortnite, NBA 2K, League of Legends K/DA), demonstrating premium positioning in entertainment and youth culture. The company has been featured on NBC's World of Dance, MTV's America's Best Dance Crew, Coachella, and Red Bull's Dance Your Style World Finals, with a mission-driven brand identity anchored in the "Respect All Fear None" motto.

Kinjaz operates five revenue streams: (1) professional choreography services for music videos and live performances, (2) creative consulting for consumer brands such as Nike, (3) media production through wholly-owned subsidiary Vibrvncy, (4) recurring subscription revenue from Kinjaz Dojo, an online instructional dance platform hosted on uscreen.io, and (5) merchandise sales via the Kin Aesthetik apparel line. A sixth venture, Kinjabang Noodles, is a jointly-controlled plant-based food product launched in partnership with Jaback Group. Pricing for B2B services is quote-based and undisclosed; the Dojo subscription pricing is managed through the uscreen platform.

The go-to-market combines direct enterprise sales for choreography and creative consulting with a self-serve digital funnel for B2C. Kinjaz leverages a scaled social media footprint (YouTube main channel plus Kinjaz Dojo channel, Instagram, Twitter, Facebook) as top-of-funnel demand generation, with choreography content functioning as both portfolio and marketing. The company is founder-controlled, employs 11-50 people, and has no external institutional investment disclosed in source materials.

Name

Kinjaz

Website

https://kinjaz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinjaz is a private dance collective and creative company founded in 2010 that provides choreography, creative consulting, and content production for global artists, brands, and entertainment properties, with diversified revenue streams spanning media production, online education, apparel, and food products.

Ownership category

akta.pro rank

Product category

Dance Choreography Services

NAICS

Dance Companies (71112), Independent Artists, Writers, and Performers (7115)

SIC

Services-Allied To Motion Picture Production (7819), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Remote Recording & Online Session Services (MPAIAHAL)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Dance choreography services
• Creative consulting
• Online dance education
• Apparel merchandise
• Media production services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Choreography and Creative Services: Kinjaz provides choreography services for artists, brands, and entertainment properties. This includes dance choreography for music videos, live performances, and events. Clients include BTS, Justin Bieber, Jackson Wang, and others.
2. Creative Consulting: Kinjaz serves as creative consultants for major brands, providing strategic creative direction. Nike has engaged them as creative consultants.
3. Media Production (Vibrvncy): Kinjaz operates Vibrvncy, their own media production house, producing content for clients and their own brand.
4. Kinjaz Dojo (Online Training): Online instructional dance program accessible through uscreen.io platform. Provides dance tutorials and training content to consumers.
5. Merchandise (Kin Aesthetik): Own apparel line selling branded merchandise to their fan base and dance community.
6. Food Venture (Kinjabang Noodles): Plant-based food venture launched in partnership with Jaback Group, producing noodle products under the Kinjabang brand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kinjaz is a dance collective and creative company that provides choreography and creative direction services to major music artists (BTS, Justin Bieber, Jackson Wang, iKON, TREASURE, BABYMONSTER), consumer brands (Nike, Red Bull), and entertainment properties (Fortnite, NBA 2K, League of Legends, Cirque Du Soleil). Beyond client choreography, Kinjaz operates media production (Vibrvncy), an apparel line (Kin Aesthetik), an online dance instruction platform (Kinjaz Dojo), and a plant-based food venture (Kinjabang Noodles) in partnership with Jaback Group.

Product overview

Kinjaz is a multi-faceted creative collective and lifestyle brand that began as a dance crew in 2010 and has evolved into a diversified entertainment company. The core offering consists of live performance and choreography services for artists, brands, and events. Alongside this, they have developed complementary business strands: Vibrvncy (media production house), Kin Aesthetik (apparel line), and Kinjaz Dojo (online instructional program). Most recently, they partnered with Jaback Group to launch Kinjabang Noodles, a plant-based food venture.

Differentiator

Problem solved

Functional benefit

Brands

• Vibrvncy: Media production house owned by Kinjaz
• Kin Aesthetik
• Kinjaz Dojo
• Kinjabang Noodles

Products and services

• Artist Choreography Services B2B choreography services for music videos, live performances, and events, contracted by artists, labels, and entertainment companies.
• Creative Consulting Services Strategic creative direction and creative consulting engagements for major consumer brands seeking cultural relevance and creative innovation.
• Vibrvncy Media Production

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• VibrvncycoreStrategic or Co-development PartnerKinjaz co-founded Vibrvncy as their media production house. Vibrvncy serves as the creative production arm for Kinjaz and external clients, combining Kinjaz's creative vision with production capabilities to create content that 'has never been made.' The partnership represents Kinjaz's expansion from performing to producing and directing.
• Jaback GroupcoreStrategic or Co-development PartnerKinjaz partnered with Jaback Group to launch Kinjabang Noodles, a plant-based food venture. This represents Kinjaz's expansion into the food/beverage industry, applying their brand identity to consumer products. Kinjabang Noodles features Asian-inspired plant-based noodle products.
• Kinjabang NoodlescoreStrategic or Co-development PartnerPlant-based food venture launched through the partnership with Jaback Group. Products include Asian-inspired plant-based noodles sold direct to consumers. The brand extends Kinjaz's lifestyle brand into food category, aligning with their mission around 'mentality' and healthy lifestyle.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Lab: LA-based dance studio and creative agency that combines elite training with commercial choreography and brand work, competing for similar A-list creative commissions.
• STEEZY Studio: Online dance education platform with a subscription model and broad instructor roster — directly comparable to the Kinjaz Dojo B2C learning stream.
• DanceOn: Dance-focused digital media network producing original content and working with artists and brands — comparable to the Vibrvncy media production arm.
• Movement Lifestyle: LA dance studio whose creative leadership choreographs for major artists and brands; competes for the same commercial choreography commissions as Kinjaz.
• Jabbawockeez: Iconic dance crew that has similarly evolved from performance into a multi-revenue lifestyle brand (tours, Vegas residencies, merchandise, media). Closest comparable in terms of brand-driven dance collective business model.
• CLI Studios: Subscription-based online dance education platform serving the same learn-to-dance consumer audience as Kinjaz Dojo.

Broad incumbents

• World of Dance: Dance competition and media platform that has featured Kinjaz and shapes the mainstream visibility of dance crews — comparable as a dance media and competitive ecosystem player.
• Broadway Dance Center: Established professional dance education institution with global brand recognition — broader incumbent in dance education and training, comparable as a training platform.
• Millennium Dance Complex: Established, large-scale dance studio in LA with deep artist and choreographer network — broader incumbent in the dance-creative-services space where Kinjaz competes.

Emerging players

• Parris Goebel: Choreographer and creative director with roster comparable to Kinjaz (Justin Bieber, Jennifer Lopez) who has built a personal brand into a creative agency — an individual-scale competitor in the same space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KINJAZ
• YouTubeyoutube.com/thekinjaz
• Facebookfacebook.com/kinjaz
• Instagraminstagram.com/kinjaz
• LinkedInlinkedin.com/company/kinjaz-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinjaz