The Jane Goodall Institute Hong Kong

What The Jane Goodall Institute Hong Kong does

The Jane Goodall Institute Hong Kong (JGIHK), legally The Jane Goodall Institute (Hong Kong) Limited, is a registered charitable organization established in 2002 in Hong Kong. It operates as one of over 30 regional chapters of the global Jane Goodall Institute founded by Dr. Jane Goodall, and runs the Hong Kong node of the Roots & Shoots youth program active in 50+ countries since 1991. The organization's mission is to empower youth to drive positive change through community engagement, environmental stewardship, and social responsibility.

JGIHK delivers a portfolio of educational and community programs across four demographic pillars: (1) children aged 5-12 via the Little Jane SDGs Academy covering UN Sustainable Development Goals through 30 hours of experiential activities; (2) families and underprivileged communities via the Green Parenting Support Scheme; (3) secondary school students aged 12-18 via the Green Collar Training Program focused on green jobs and ESG careers; (4) seniors aged 55+ via the Green Elder Internship Program and HSBC-sponsored Green.Health Financial Planner program. Corporate engagement is delivered through volunteer activities, staff engagement programs, and the 'Cherish Our Ocean' Shoreline Cleanup Campaign, which has removed over 55 tons of marine debris across 1,261 activities since 2020.

Revenue is generated through four streams: individual and institutional donations (via SimplyGiving platform and direct transfers), corporate sponsorships and ESG engagement fees (HKD 7,000 per shoreline cleanup event, $7,000 per youth in ESG programs, $40,000 per Green Collar class), annual Flag Day street fundraising under Public Subscription Permit FD/R076/2024, and education program fees (HK$900-1,100 per student). The organization serves 130+ schools and universities through the Roots & Shoots School Network and has collaborated with 50+ corporate partners including HSBC, Goldman Sachs, BlackRock, Deutsche Bank, DBS, Standard Chartered, IKEA, Hong Kong Disneyland, and government entities including the Hong Kong Jockey Club Charities Trust and Environment and Conservation Fund. Operations are run by a lean team of 7 employees under CEO Tony Tse, governed by a board chaired by Ericson Chan.

Name

The Jane Goodall Institute Hong Kong

Legal name

The Jane Goodall Institute (Hong Kong) Limited

Website

https://janegoodall.org.hk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jane Goodall Institute Hong Kong is a registered charity established in 2002 that delivers environmental education, sustainability programs, and shoreline cleanup campaigns to schools, families, seniors, and corporate partners across Hong Kong via the Roots & Shoots School Network and 50+ corporate sponsors.

Ownership category

akta.pro rank

Product category

Environmental Education and Nonprofit Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sustainability, Energy & Environmental (ESG/LEED) Certifications (EDAAANAO)

akta.pro secondary industry

EHS Training, Competency & Culture Programs (BPAHAJAL)

Keywords

• Environmental education programs
• Corporate ESG services
• Community conservation programs
• School sustainability education
• Environmental nonprofit services

Headquarters

HQ city

San Po Kong, Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies on donations from individual supporters, corporate donors, and institutional funders. Monetary donations are accepted through SimplyGiving platform and direct bank transfers.
2. Corporate Sponsorship and Engagement Fees: Revenue generated from corporate sponsorships for ESG programs, employee engagement activities, and customized environmental workshops. Corporate partners pay for shoreline cleanup events (HKD 7,000 per event), program sponsorships, and team-building activities.
3. Flag Day and Public Fundraising: Annual Flag Day fundraising activities in Hong Kong Island region with public subscription permits, including gold flag donation programs.
4. Education Program Fees: Fees charged for educational programs including Roots & Shoots School Network activities (HK$900-1,100 per student), ESG training programs, and youth professional training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Jane Goodall Institute Hong Kong is a registered charitable organization that delivers environmental education and community engagement programs in Hong Kong. Its core offerings include the Little Jane SDGs Academy for children aged 5-12, the Green Parenting Support Scheme for underprivileged families, the Green Collar Training Program for secondary school students, the Green Elder Internship Program for seniors aged 55+, and the ESG Young Professional Training Program. The organization also runs corporate ESG engagement programs including staff volunteer activities, shoreline cleanup campaigns, and the Roots & Shoots School Network spanning 130+ educational institutions.

Product overview

The Jane Goodall Institute Hong Kong operates as a nonprofit organization offering a portfolio of environmental education and community engagement programs. The core offerings include the Little Jane SDGs Academy for children, Green Parenting Support Scheme for families, Green Collar Training Program for secondary school students, Green Elder Internship Program for seniors, and ESG Young Professional Training Program for young adults. The organization also runs corporate engagement programs including volunteer activities, staff engagement workshops, and the 'Cherish Our Ocean' Shoreline Cleanup Campaign. Additionally, the Roots & Shoots School Network connects over 130 educational institutions in Hong Kong. These programs work together to promote sustainable development, environmental stewardship, and social responsibility across different age groups and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Jane SDGs Academy (小小珍古德可持續發展學院) An educational program that teaches children aged 5-12 about the 17 United Nations Sustainable Development Goals through 30 hours of interactive and experiential activities. Designed for primary school students and aligned with curriculum requirements.
• Green Parenting Support Scheme (綠活家庭網絡) A one-year program that connects underprivileged families with nature through various activities, forming a 'Green Parenting Network' social support community. Designed for families with children in Hong Kong, including grassroots and underprivileged families.
• Green Collar Training Program (綠領專才培訓計劃) An 8-hour program for secondary school students aged 12-18 focusing on environmental risks and green jobs, including workshops, a 'Green Library' activity, workplace visits, and an internship program. Corporate sponsorship is available at $40,000 per class of around 25 students.
• Green Elder Internship Program (綠職無限耆計劃) A program for individuals aged 55 and above providing 12 hours of training on environmental education activity design, planning, and coordination skills, with opportunities to work as part-time instructors. Sponsored by HSBC Community Partnership Programme.
• ESG Young Professional Training Program A program to enhance participants' ESG knowledge and green skills, providing career development resources, networking opportunities, and personalized guidance for students or those with less than 5 years of work experience. Corporate sponsorship at $7,000 per youth participant with a minimum sponsorship of 10 youths.
• Corporate Volunteer Programs (企業義工參與活動) Corporate volunteer activities including shoreline cleanup, trail cleaning, and 'Exploring the Ocean Together' guided reading workshops, designed for corporate teams seeking meaningful CSR and ESG engagement opportunities.
• Staff Engagement Programs (員工參與活動) Year-long customizable activity plans for companies including Eco-Five Senses Atelier, Nam Sang Wai Eco-tour, Urban Tree Tour, Marine Conservation KOL, and creative upcycling workshops. Designed for corporate employee engagement and team-building.
• 'Cherish Our Ocean' Shoreline Cleanup Campaign 2025 Annual coastal cleanup initiative that has removed over 55 tons of marine debris since 2020, engaging corporate partners, youth, and community members. Priced at HKD 7,000 per cleanup event (up to 20 participants).
• Roots & Shoots School Network (根與芽學校聯網) A network of over 130 local universities, secondary schools, primary schools, and kindergartens participating in environmental education activities, with students trained as 'Sustainability Ambassadors' and participating in annual creative solution design competitions. Membership fees: HK$900 per student (members), HK$1,100 per student (non-members), HK$1,000 per student (early bird).
• Green.Health Financial Planner (綠活健康理財師) A program sponsored by HSBC that trains elderly individuals as 'Green Health Financial Planners' equipped with digital skills, design thinking, and activity preparation skills to design and organize educational activities for grassroots families.
• GBA Green Collar Young Professional Training Program A program funded by the Greater Bay Area Homeland Youth Community Foundation aimed at enhancing youth awareness in sustainable development and green jobs through training camps, study tours, and career planning workshops for Greater Bay Area youth.

Quantifiable outcome

• Over 55 tons of marine debris collected since 2020
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• Zurich InsuranceminorGTM or Marketing PartnerInsurance partner for corporate ESG activities and programs
• Goldman SachsminorGTM or Marketing PartnerCorporate supporter for environmental programs
• BlackRockminorGTM or Marketing PartnerCorporate supporter for environmental initiatives
• Deutsche BankminorGTM or Marketing PartnerCorporate supporter for ESG activities
• DBSminorGTM or Marketing PartnerCorporate partner for environmental programs
• Standard CharteredminorGTM or Marketing PartnerCorporate supporter for community engagement
• HSBCcoreGTM or Marketing PartnerMajor sponsor of Green Elder Internship Program and Green.Health Financial Planner program through HSBC Community Partnership Programme
• New World Development Company LtdminorGTM or Marketing PartnerCorporate supporter for environmental activities
• FedExminorGTM or Marketing PartnerCorporate partner for logistics and community programs
• LINK (Link Asset Management)coreGTM or Marketing PartnerSponsor of Play Green in Link Community Programme and ESG Leadership Training Programme through Link Together Initiatives
• PCCWminorGTM or Marketing PartnerCorporate supporter for technology and communications
• SINO GroupminorGTM or Marketing PartnerCorporate supporter for environmental initiatives
• IKEAminorGTM or Marketing PartnerCorporate partner for sustainability programs
• AEONminorGTM or Marketing PartnerCorporate supporter for community engagement
• Hong Kong DisneylandminorGTM or Marketing PartnerCorporate partner supporting environmental programs
• Disney Conservation FundminorGTM or Marketing PartnerConservation funding supporter
• The North FaceminorGTM or Marketing PartnerCorporate supporter for outdoor and environmental activities
• Lee Kum Kee Family FoundationcoreGTM or Marketing PartnerSponsor of Green Family Coalition programme
• HAESLminorGTM or Marketing PartnerCorporate supporter for environmental programs
• LUSHminorGTM or Marketing PartnerCorporate partner for sustainability and environmental initiatives
• Hung Fook TongminorGTM or Marketing PartnerCorporate supporter for community programs
• The Hong Kong Jockey Club Charities TrustcoreGTM or Marketing PartnerMajor funder of Jockey Club Community Sustainability Fund - Green Challenges to Combat COVID-19 programme
• Environment and Conservation FundcoreGTM or Marketing PartnerGovernment fund supporting ECF Shoreline Cleanup KOL Programme and environmental activities
• Environmental Campaign CommitteecoreGTM or Marketing PartnerGovernment body co-supporting ECF Shoreline Cleanup KOL Programme
• Environment Protection DepartmentminorGTM or Marketing PartnerGovernment department partner for environmental initiatives
• Agriculture, Fisheries and Conservation Department (AFCD)minorGTM or Marketing PartnerGovernment department partner for conservation and Eco-Five Senses Atelier program
• Disneyland Hong KongcoreGTM or Marketing PartnerSponsor of Little Jane Nurturing Program for underprivileged youth aged 8-12
• Chandler MacleodminorGTM or Marketing PartnerCorporate sponsor of ESG Young Professional Training Program
• GBA Youth FoundationcoreGTM or Marketing PartnerFunder of GBA Green Collar Young Professional Training Program for Greater Bay Area youth

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kadoorie Farm and Botanic Garden: Major Hong Kong conservation and biodiversity education organization with extensive school programming. Competes with JGIHK for environmental education delivery to schools and for corporate volunteer engagement in Hong Kong.
• Plastic Free Seas: Hong Kong-based marine conservation organization focused on plastic pollution and shoreline cleanup. Direct competitor in the marine debris removal space and the Hong Kong Cleanup campaign that overlaps with JGIHK's 'Cherish Our Ocean' initiative.
• Hong Kong Bird Watching Society: Long-established Hong Kong conservation organization with significant educational programming for schools and the public. Operates in the same environmental education niche and competes for school network memberships and corporate nature-based volunteer programs.
• Friends of the Earth (Hong Kong): Established Hong Kong environmental advocacy and education NGO. Competes with JGIHK for the same pool of corporate sustainability partners and school network engagements focused on environmental awareness.
• World Green Organisation: Hong Kong-based nonprofit focused on environmental sustainability, education, and corporate ESG standards. Competes directly for corporate ESG partnership revenue and school sustainability education mandates in Hong Kong.
• WWF-Hong Kong: Hong Kong chapter of World Wildlife Fund, one of the largest environmental NGOs operating locally. Competes directly with JGIHK for corporate ESG partnerships, school education programs, and donor dollars in Hong Kong's environmental nonprofit space.
• Ocean Recovery Alliance: Hong Kong-based international nonprofit focused on ocean plastic pollution and marine debris solutions. Direct competitor in marine conservation programming and corporate ESG partnerships tied to ocean health.
• Green Earth (Hong Kong): Hong Kong environmental NGO focused on education and community engagement around sustainability. Comparable to JGIHK in delivering environmental education to schools and mobilizing community action.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JaneGoodallHK
• LinkedInlinkedin.com/company/the-jane-goodall-institute-hong-kong
• Instagraminstagram.com/janegoodallhk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jane Goodall Institute Hong Kong