Janesville Veterinary Clinic

What Janesville Veterinary Clinic does

Janesville Veterinary Clinic is a privately-owned, dual-location small animal veterinary practice operating in Janesville, Wisconsin, and serving the broader Rock County area. The clinic was founded in 1971 and has been AAHA accredited for over 20 consecutive years; Dr. Mike Hotchkiss acquired the practice from its prior owner in November 2010. The clinic operates two physical sites — West (1802 Mineral Point Ave) and East (1730 E. Milwaukee St) — with shared medical records via AllyDVM and coordinated cross-location care.

The practice delivers a comprehensive service portfolio spanning preventive wellness and vaccinations, dentistry under AAHA anesthesia protocols, in-house diagnostics (radiography, ultrasound, laboratory), soft-tissue surgery, pain management, and end-of-life/hospice care. It differentiates from typical general practices through integrative medicine offerings — pet acupuncture, veterinary spinal manipulation therapy (VSMT), and therapeutic laser therapy — plus exotic animal care (birds, rodents, reptiles) and a dedicated Cats Only! feline program. The staff includes five veterinarians with discrete specializations, certified veterinary technicians, and dedicated reception staff; the clinic maintains a fear-free certified practice protocol and conducts weekly Wednesday staff education blocks. A Covetrus-powered online pharmacy and a Hills to Home integration extend dispensing and prescription diet distribution beyond the physical visit.

Commercially, the clinic operates as a fee-for-service professional practice with pricing set per visit or procedure and no publicly disclosed subscription or membership plans. Revenue is generated through professional services (examinations, surgery, integrative modalities), pet product sales (preventatives, dental products, Hill's prescription diets) via the online pharmacy at markup, and consumer financing partnerships with CareCredit and Figo Pet Insurance that mitigate affordability friction. Customer acquisition is community-driven: word-of-mouth referrals, AAHA and fear-free credentials, an active blog, a Pet of the Month engagement program, and partnerships with local trainers and rescue organizations (The Thinking K9, Albert's Dog Lounge, Friends of Noah's C.A.F.E.). The clinic serves individual pet owner clients exclusively, with no enterprise or B2B accounts, and documents multi-decade relationships spanning the full pet lifecycle.

Name

Janesville Veterinary Clinic

Legal name

Janesville Veterinary Clinic

Website

https://janesvillevetclinic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Janesville Veterinary Clinic is a privately-owned, dual-location AAHA-accredited small animal practice in Janesville, Wisconsin, serving Rock County pet owners since 1971 with comprehensive conventional and integrative veterinary services.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH), Feline-Only Veterinary Clinics (HLAMAAAG)

Keywords

• Veterinary care services
• Pet wellness exams
• Veterinary diagnostics
• Pet dental care
• Exotic animal care

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Professional veterinary services including wellness exams, vaccinations, diagnostics, surgery, dental care, integrative medicine, acupuncture, laser therapy, and spinal manipulation therapy. Revenue generated through service fees per visit or procedure. No per-subscription model indicated.
2. Pet Products and Pharmacy: Sale of pet preventatives (flea, tick, heartworm), prescription diets (Hill's), dental hygiene products, and general pet health products through an online pharmacy. Revenue generated through product sales at markup over wholesale cost.
3. Exotic and Specialty Pet Services: Specialized care for exotic pets including birds, rodents, and reptiles, plus exotic animal services at the clinic, differentiating from standard dog/cat practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Janesville Veterinary Clinic is a dual-location, independently owned AAHA-accredited small-animal practice that delivers comprehensive veterinary medical services for dogs, cats, and exotic pets in Janesville and Rock County, Wisconsin. Its offering spans routine wellness and vaccinations, dentistry, diagnostics, surgery, pain management, behavioral counseling, integrative medicine (acupuncture, laser therapy, VSMT), senior and end-of-life care, plus a Cats Only! feline specialty service, supplemented by an online pharmacy for prescription diets and preventatives.

Product overview

Janesville Veterinary Clinic is a dual-location veterinary practice offering comprehensive pet healthcare services. The clinic provides a full spectrum of care from wellness and preventive services (Wellness & Vaccinations, Puppy/Kitten Care, Senior Pet Care) to medical and surgical services (Pet Surgery, Diagnostics, Pain Management). The clinic distinguishes itself through integrative approaches combining traditional medicine with complementary therapies including Pet Acupuncture, Laser Therapy, and Spinal Manipulation Therapy (VSMT). Specialized services include Exotic Pets care (birds, rodents, reptiles), Cats Only! dedicated feline care, and End of Life Care. The practice emphasizes Fear-Free veterinary techniques and maintains AAHA accreditation. Both locations (West on Mineral Point Ave and East on E. Milwaukee St) serve the Rock County area.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Vaccinations Preventive care services including annual check-ups, vaccinations, and wellness health assessments to maintain pet wellness, delivered to dog and cat owners in the Janesville and Rock County area.
• Pet Dental (Dentistry) Professional dental cleanings, oral examinations, and dental procedures performed under general anesthesia with intubation, state-of-the-art warming devices, dental radiography, and comprehensive monitoring by trained veterinary technicians, following AAHA Dental Care Guidelines for Dogs and Cats.
• Diagnostics In-house diagnostic services including x-rays, blood work, and laboratory testing to identify health conditions in pets, utilizing up-to-date equipment for evaluation.
• Behavioral Counseling Consultation services addressing pet behavioral issues and training recommendations, provided to pet owners seeking professional guidance on dog and cat behavior problems.
• Pain Management Comprehensive pain assessment and treatment plans for pets, including preventive approaches and treatment protocols for acute and chronic discomfort.
• Pet Surgery Surgical procedures including soft tissue surgery, with comprehensive pre- and post-operative care, delivered to dogs, cats, and exotic pets as needed.
• Integrative Medicine Holistic integrative program combining traditional veterinary medicine with complementary therapies (acupuncture, spinal manipulation therapy, laser therapy) to deliver comprehensive pet care, particularly for senior pets and chronic conditions.
• Pet Acupuncture Acupuncture services for pets, offered as part of the integrative medicine approach, used for conditions such as arthritis, chronic pain, and senior pet care.
• Laser Therapy Therapeutic laser treatment for pets designed to reduce inflammation, decrease pain, and promote healing across a range of acute and chronic conditions.
• Spinal Manipulation Therapy (VSMT) Veterinary spinal manipulation therapy (VSMT) addressing musculoskeletal issues and alignment correction in pets, complementing conventional veterinary care.
• Puppy/Kitten Care Specialized wellness care for young pets including vaccinations, nutrition guidance, and development monitoring for puppies and kittens in the Janesville area.
• Exotic Pets Veterinary care for exotic animals including birds, rodents, and reptiles, covering wellness exams, surgery, and emergency care, differentiated from most local general practices.
• Senior Pet Care Comprehensive healthcare for aging pets including arthritis management, pain management, and quality-of-life assessments, often delivered via integrative modalities.
• End of Life Care Compassionate end-of-life services including hospice care and euthanasia, paired with pet-loss support resources and memorialization options.
• Cats Only! Dedicated cat-only care program with a feline-focused, low-stress approach, anti-declawing stance, and tailored services for cats including feline dental, senior cat care, and behavioral counseling.
• Online Pharmacy (Covetrus) Online pharmacy storefront selling prescription diets (Hill's), dental hygiene products, flea/tick/heartworm preventatives, and general pet health products for home delivery to existing clinic clients.

Quantifiable outcome

• Voted Rock County's #1 Veterinary Clinic more than 10 times
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Figo Pet InsurancecoreGTM or Marketing PartnerJanesville Veterinary Clinic has partnered with Figo Pet Insurance to offer clients an affordable monthly payment option for unexpected pet illness and accident coverage. Figo helps pet owners avoid the difficult decision between treatment and economic euthanasia by providing financial peace of mind. The clinic actively refers clients to Figo as part of its payment options program.
• Covetrus PharmacycoreTechnology or IntegrationJanesville Veterinary Clinic partners with Covetrus for its online pharmacy storefront at janesvilleveterinaryclinic.covetruspharmacy.com. The platform enables clients to purchase prescription diets (Hill's), dental products, preventatives, and other health supplies online, with prescription request functionality through the allydvm.com platform. This provides an additional revenue stream and convenience for existing clients.
• The Thinking K9minorStrategic or Co-development PartnerBarbara Smith, CPDT-KA, owner/lead trainer at The Thinking K9 in Janesville, WI, serves as a guest author on the clinic's blog, contributing articles on dog enrichment and obedience training. The clinic refers clients to her services for behavioral training needs, and she functions as a trusted local referral partner for trainers and behaviorists.
• Albert's Dog LoungeminorStrategic or Co-development PartnerAlbert's Dog Lounge is a senior dog adoption organization in Janesville. The clinic partnered to feature founder Mandy Lewis in a blog interview and hosted a plant sale fundraiser that raised $2,760.42 for the organization. The clinic also features rescued kittens at the clinic and supports senior dog welfare.
• Friends of Noah's C.A.F.E. (Pet Food Drive)minorStrategic or Co-development PartnerJanesville Veterinary Clinic has run multiple pet food drive campaigns ('Pounds of Love Pet Food Drive') supporting Friends of Noah's C.A.F.E., which distributes pet food to Rock County families in need. This community engagement partnership raises the clinic's local profile while addressing food insecurity for pets.
• Pet Loss Resource CenterminorOthersThe clinic's pet loss support article recommends the Pet Loss Resource Center, a south-central Wisconsin nonprofit 501(c)(3) supporting pet owners in Rock County with pet-loss support groups and resources. The clinic does not have a formal partnership but actively refers grieving pet owners to this local resource.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Banfield Pet Hospital: Nationwide general-practice veterinary chain (Mars Petcare) embedded primarily in PetSmart locations. Directly comparable to Janesville Veterinary Clinic on routine wellness, vaccinations, and dental services for companion animals, but operates a subscription/wellness plan model rather than pay-per-visit.
• Thrive Pet Healthcare: Multi-site veterinary operator formed via NVA carve-out and private equity backing, offering general practice, urgent care, and specialty services. Comparable service mix to Janesville Veterinary Clinic, with similar emphasis on AAHA-quality standards, but at platform scale.
• BluePearl Pet Hospital: Mars Petcare-owned network of specialty and emergency veterinary hospitals. Comparable to Janesville Veterinary Clinic on advanced diagnostics, surgery, and cardiology referral pathways, though focused on specialty/ER rather than general practice.
• Heartland Veterinary Partners: PE-backed operator of general practice veterinary hospitals, primarily in the Midwest. Comparable to Janesville Veterinary Clinic on independent general practice service model, AAHA-quality positioning, and local brand retention, but consolidated under a multi-site platform.
• NVA (National Veterinary Associates): Veterinary ownership/roll-up platform operating hundreds of general practice and specialty hospitals across the US. Comparable to Janesville Veterinary Clinic as an independent general practice target of consolidation, sharing AAHA-tier services but at far greater scale.
• VCA Animal Hospitals: Largest US veterinary chain owned by Mars Petcare, operating general practice and specialty hospitals nationally. Comparable to Janesville Veterinary Clinic on the general practice, multi-doctor service line, but at vastly greater scale and corporate ownership.

Regional players

• Madison Veterinary Specialists: Specialty and emergency veterinary hospital in Madison, WI (~45 miles from Janesville). Comparable to Janesville Veterinary Clinic on Wisconsin geography and advanced clinical capability (cardiology, imaging, surgery), serving as a likely referral and competitive hub in the region.
• Country View Animal Hospital: Independent AAHA-accredited small animal hospital in southern Wisconsin. Comparable to Janesville Veterinary Clinic as a peer Wisconsin independent practice offering wellness, surgery, dentistry, and integrative services.

Others

• Covetrus: Veterinary distribution and pharmacy platform powering Janesville Veterinary Clinic's online pharmacy storefront. Adjacent as an enabling infrastructure provider for prescription diet fulfillment, refill portals, and practice management — a competitive lever for clinic-level economics.
• Figo Pet Insurance: Pet insurance partner of Janesville Veterinary Clinic. Adjacent to the practice ecosystem through the clinic's explicit client referral relationship, relevant as a payer-side enabler that can shift clinic economics by lowering out-of-pocket costs for treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/janesville-veterinary-clinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janesville Veterinary Clinic