Jansma Versgroothandel
Jansma Versgroothandel is a Wijhe-based Dutch family-owned fresh food wholesaler serving 100+ butchers, hospitality businesses, caterers, supermarkets, and market vendors across North, East, and Central Netherlands with artisanal meat, Mediterranean, and regional specialty products distributed via route sales and an online ordering portal.
- Company typePrivate
- Founded1971
- HeadquartersWijhe, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jansma Versgroothandel does
Jansma Versgroothandel is a Dutch family-owned regional fresh food wholesaler headquartered in Wijhe, Overijssel, founded in 1971 by Gé Jansma and now led by his son Matijn Jansma. Operating as a Besloten Vennootschap (BV), the company distributes artisanal meat, cold cuts (vleeswaren), barbecue packages, fresh portioned beef and pork, regional Dutch products, and Mediterranean specialties to independent butchers, hospitality businesses, caterers, supermarkets, and market vendors, primarily within a roughly 75 km radius around Wijhe covering North, East, and Central Netherlands. The company markets itself as 'dé regionale versgroothandel' and positions its Oer-Hollands private label as a quality mark for pure, authentic Dutch meat products.\n\nThe operating model combines high-touch route-based sales with a self-serve digital layer. Route sales representatives visit customers on fixed days, load their own vehicles, and personally place orders into customer cooling or freezer cells to ensure cold-chain integrity. Customers can also order through the Cervus online ordering portal (jansma.cervus.nl) or by email, and engagement is reinforced through a weekly Fanmail newsletter and monthly Fandeals promotional program. Pricing is unit-based with no minimum order size, payment terms of 21 days net (or 8 days with a 1% cash discount via automatic debit), and competitive wholesale rates for B2B buyers.\n\nRevenue is generated through transaction-based wholesale sales to more than 100 SMB customers across five named verticals. The firm's stated strengths are long-term supplier relationships built over more than 50 years, deep expertise in meat and deli products, flexibility for small buyers via no-minimum-order terms, and assortment breadth (fresh, conserves, regional, Mediterranean, vegan). The technology stack is intentionally lightweight — a third-party B2B ordering portal plus standard marketing automation — with no disclosed AI, automation, or proprietary platforms beyond the Oer-Hollands brand identity and the Cervus ordering system.
Jansma Versgroothandel firmographics
Firmographics- Name
- Jansma Versgroothandel
- Legal name
- Jansma Versgroothandel BV
- Website
- https://jansmaversgroothandel.nl
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jansma Versgroothandel is a Wijhe-based Dutch family-owned fresh food wholesaler serving 100+ butchers, hospitality businesses, caterers, supermarkets, and market vendors across North, East, and Central Netherlands with artisanal meat, Mediterranean, and regional specialty products distributed via route sales and an online ordering portal.
- Ownership category
- akta.pro rank
Jansma Versgroothandel industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)
- akta.pro secondary industry
- Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)
Keywords
Where Jansma Versgroothandel is headquartered
LocationHeadquarters
- HQ city
- Wijhe
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Jansma Versgroothandel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Food Distribution: Jansma Versgroothandel generates revenue by selling fresh, artisanal, and specialty food products to businesses including butchers, hospitality businesses, caterers, and supermarkets. The business model is transaction-based with regular recurring orders from established customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No minimum order requirement - all customers can order any quantity |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Jansma Versgroothandel product offering
Product offeringCore offering
Jansma Versgroothandel is a regional fresh food wholesaler that supplies butchers, hospitality businesses, caterers, supermarkets, and market vendors with a broad assortment of artisanal meat and cold cuts, fresh portioned beef and pork, regional specialties, Mediterranean products (olive oil, pasta, wines), barbecue packages, salads, and cheese. Orders are taken through route sales representatives who personally deliver into customer cooling/freezer cells and through the online Cervus ordering portal, with no minimum order size.
Product overview
Jansma Versgroothandel is a regional fresh produce wholesale company offering a comprehensive product portfolio centered around fresh meat and cold cuts (vleeswaren). The core offering includes the Oer-Hollands sub-brand for Dutch meat products, complemented by regional specialty products (streekproducten), Mediterranean products (olives, olive oil, pasta, wines), fresh portioned beef and pork, barbecue packages, and artisanal salads. The company operates an online ordering portal (jansma.cervus.nl) and offers promotional deals through their Fandeals program. Their product range spans from fresh to canned goods, including fish, potatoes, vegetables, fruit, cheese, and herbs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Meat and Cold Cuts (Vers Vlees en Vleeswaren) Foundational product category of Jansma Versgroothandel offering fresh meat, artisanal cold cuts, and cured meats (vleeswaren) for independent butchers and hospitality businesses. Builds on more than 50 years of supplier network investment and the specialist knowledge of founder Gé Jansma.
- Oer-Hollands Private Label (Dutch Meat Products)
- Regional Products (Streekproducten)
- Mediterranean Products (Mediterraans)
- Fresh Portioned Beef and Pork (Vers Portioneerd Rund- en Varkensvlees)
- Barbecue Packages (Barbecue Pakketten)
Quantifiable outcome
- No minimum order size - flexibility for all business sizes
- +3 more outcomes
Companies that use Jansma Versgroothandel
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Jansma Versgroothandel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jansma Versgroothandel partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Jansma Versgroothandel competitors and assessment
Company assessmentBroad incumbents
- Bidfood: One of the largest foodservice distributors in the Netherlands, supplying fresh, frozen, and ambient food to hospitality, care, and retail customers. Comparable to Jansma in serving B2B foodservice with broad assortment, but operates nationally and at far greater scale.
- Metro Cash & Carry Nederland: International cash-and-carry wholesaler with operations in the Netherlands serving hospitality, HoReCa, and SMB food businesses. Comparable B2B wholesale model but with global scale and broader assortment.
- Hanos: Large Dutch cash-and-carry and foodservice wholesale specialist serving hospitality, catering, and retail. Direct category overlap with Jansma's foodservice and fresh product offerings, but operates through large-format wholesale locations.
- Sligro Food Group: Major Dutch foodservice wholesale group operating cash-and-carry outlets and delivery services across the Netherlands and Belgium. Overlaps with Jansma in supplying hospitality and SMB foodservice customers, but at substantially larger scale and broader category coverage.
- Jan van As: Dutch foodservice distributor focused on fresh products for restaurants, hotels, and catering. Comparable assortment and customer base to Jansma, but larger national footprint.
- Bakx Foodservice: Dutch foodservice wholesaler supplying fresh, frozen, and ambient products to hospitality and food retailers in the Netherlands. Operates in the same fresh-foods wholesale category as Jansma with overlapping SMB customer segments.
Direct peers
- VHC Groep: Dutch fresh produce and foodservice wholesaler serving retail, hospitality, and food processors with a regional focus. Comparable to Jansma in fresh-food wholesale orientation and SMB customer mix, though typically at larger scale.
- Deli XL (Bidfood): Dutch foodservice delivery specialist (part of Bidfood) serving hospitality with fresh, frozen, and ambient products. Closely comparable business model to Jansma's route-delivered B2B foodservice distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jansma Versgroothandel social profiles
Digital presenceJansma Versgroothandel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jansma Versgroothandel leadership team
Management profileNumber of profiles
Profiles1 record
Jansma Versgroothandel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jansma Versgroothandel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jansma Versgroothandel
What does Jansma Versgroothandel do?
Jansma Versgroothandel is a regional fresh food wholesaler that supplies butchers, hospitality businesses, caterers, supermarkets, and market vendors with a broad assortment of artisanal meat and cold cuts, fresh portioned beef and pork, regional specialties, Mediterranean products (olive oil, pasta, wines), barbecue packages, salads, and cheese. Orders are taken through route sales representatives who personally deliver into customer cooling/freezer cells and through the online Cervus ordering portal, with no minimum order size.
Is Jansma Versgroothandel a public or private company?
Jansma Versgroothandel is a private company. It is classified as family owned and is currently operating.
When was Jansma Versgroothandel founded?
Jansma Versgroothandel was founded in 1971. It employs 1 to 10 people.
Where is Jansma Versgroothandel based?
Jansma Versgroothandel is headquartered in Wijhe, Netherlands, in the Europe region.
How does Jansma Versgroothandel make money?
One revenue line is on record: wholesale Food Distribution.
Who are Jansma Versgroothandel's main competitors?
Broad incumbents on record are Bidfood, Metro Cash & Carry Nederland, Hanos, Sligro Food Group, Jan van As and Bakx Foodservice. Direct peers are VHC Groep and Deli XL (Bidfood).
Does Jansma Versgroothandel have an API?
No public API is recorded for Jansma Versgroothandel.
What industry is Jansma Versgroothandel in?
Jansma Versgroothandel's product category is Wholesale Food Distribution. Its primary akta.pro industry code is AFAIAHAI, Refrigerated Meat & Charcuterie Wholesale, with a secondary code of AFAIAHAA, Frozen Foods Wholesale (Packaged & Private Label). Its NAICS code is 424470 and its SIC code is 5140.