Schuitemaker
Schuitemaker is a Dutch agricultural machinery manufacturer founded in 1919, operating under SVgroup B.V. It produces forage wagons, feeding systems, and manure spreaders for contractors and farmers, distributed via a 20+ country dealer network, alongside Dutch winter-service solutions.
- Company typePrivate
- Founded1919
- HeadquartersRijssen, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schuitemaker does
Schuitemaker is a Dutch agricultural machinery manufacturer founded in 1919 and headquartered in Rijssen, Netherlands. Since July 2019 it has operated as the primary agricultural-machinery brand of SVgroup B.V., a private holding formed through the merger of Schuitemaker and Veenhuis, with SVgroup subsequently acquiring Jan Veenhuis Machinefabriek B.V. in January 2023. Schuitemaker designs and manufactures equipment across four segments: forage harvesting (Rapide, Siwa, and Robusta wagons), livestock feeding (Amigo block dosing wagon, Feedo feed dosing wagon), manure application (Exacta GPS-controlled spreader, Veenhuis Fullject X-line, Rotomax, and Sleepslangbemester), and industrial semi-finished products (electrostatic filters). The company also distributes winter-service solutions for ice and snow management in the Netherlands under the Schuitemaker Excellent Winter Management brand, including Bucher Municipal products. Manufacturing, R&D, and corporate functions are consolidated at the Morsweg 18, Rijssen facility, with EU type approvals held under Regulation 167/2013 for multiple vehicle types (S01, R03, R04).
The company's revenue model is built on hardware sales of capital equipment, supplemented by aftermarket service, parts and maintenance, used-equipment sales ('Occasions'), and partner-provided purchase and leasing options. Schuitemaker sells exclusively through a tiered authorized dealer network spanning more than 20 countries across Europe (Netherlands, Belgium, Germany, France, UK, Ireland, Nordics, Baltics, Central and Eastern Europe), North America (USA and Canada), and Oceania (New Zealand and Australia), with named key dealers such as GroeNoord in Northern Netherlands and Agri Industry Solutions in the UK. Its customer base is concentrated in agricultural contractors (loonwerkers) and dairy and livestock farmers as primary segments, with arable farmers, manure applicators, and Dutch municipal/government winter-service operators as secondary segments. The company employs 101-250 people, and Wadinko N.V., a Dutch regional investment company, holds a minority participant stake.
Schuitemaker's technology positioning emphasizes durability, ease of use, and precision-farming integration. Notable engineering features include the Rapide wagon's trailing pickup mechanism, which enables 365-day dual-purpose use (silage loading, fresh grass transport, winter feeding); NIR sensor integration on the Rapide for real-time dry matter measurement (introduced 2023, gold-medal winner in Poland); GPS-controlled precision fertiliser spreading on the Exacta line; the DoubleTouch Control operating system; and 24mm cutting precision on the Rapide XC variant. External go-to-market is supported by field sales representatives (e.g., Bert Sanderman covering Central and Northern Netherlands), participation in trade events including Agritechnica and AgriBex, a 'Master your Profession' brand movie, and customer-story content ('Meet the Masters') featuring named users such as Loonbedrijf Aernouts, Engbers Söhne GmbH, and Loonbedrijf L. van Benthem V.O.F.
Schuitemaker firmographics
Firmographics- Name
- Schuitemaker
- Legal name
- Schuitemaker Machines B.V.
- Website
- https://sr-schuitemaker.nl
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schuitemaker is a Dutch agricultural machinery manufacturer founded in 1919, operating under SVgroup B.V. It produces forage wagons, feeding systems, and manure spreaders for contractors and farmers, distributed via a 20+ country dealer network, alongside Dutch winter-service solutions.
- Ownership category
- akta.pro rank
Schuitemaker industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Farm Machinery & Equipment (3523), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Schuitemaker is headquartered
LocationHeadquarters
- HQ city
- Rijssen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Schuitemaker business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural machinery sales: Sale of agricultural machinery including forage wagons (Rapide, Siwa), feeding systems (Amigo, Feedo), and manure application equipment (Exacta, Veenhuis Fullject X-line). Products sold through dealer network.
- Winter service equipment sales: Sale of winter service machines for ice and slip prevention, distributed in the Netherlands under the brand Schuitemaker Excellent Winter Management.
- Industrial semi-finished products: Sale of industrial semi-finished products including electrostatic filters.
- Service, parts, and maintenance: Aftermarket service, spare parts, and maintenance services for all product lines.
- Financial services (purchase and leasing): Financial services offered in partnership, including purchase and leasing options for machinery.
- Used machines (Occasions): Sale of used/second-hand agricultural machines.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Schuitemaker product offering
Product offeringCore offering
Schuitemaker designs and manufactures agricultural machinery for forage harvesting (Rapide, Siwa, Robusta wagons), feeding (Amigo block dosing wagons, Feedo feed dosing wagons), and manure application (Exacta GPS precision spreader, Veenhuis Fullject X-line, Rotomax, Sleepslangbemester). The company also produces winter service solutions for ice and slip prevention on roads and airports under the Schuitemaker Excellent Winter Management brand, and industrial semi-finished products including electrostatic filters.
Product overview
Schuitemaker is an agricultural machinery company operating under SVgroup (formed from the 2019 merger of Schuitemaker and Veenhuis). The product portfolio includes four main segments: Voederwinning (forage harvesting - Rapide, Siwa, Robusta wagons), Voeren (feeding - Amigo block dosing wagon, Feedo feeding dosing wagon), Bemesten (fertilizing - Exacta GPS precision spreader, Fullject X-line slurry spreaders), and Industriële halffabrikaten (electrostatic filters). Additionally, the company offers winter service solutions under 'Schuitemaker Excellent Winter Management' for ice prevention on Dutch roads and airports. Products are distributed internationally across Europe, North America, Australia, and New Zealand through a network of dealers.
Differentiator
Problem solved
Functional benefit
Brands
- Rapide: Dual-purpose feed mixing and distribution wagon capable of 365-day deployment for silage, fresh grass transport, and winter feeding
- Siwa
- Amigo
- Feedo
- Exacta
- Fullject X-line
Products and services
- Rapide Dual-purpose forage wagon designed for silage loading, fresh grass transport, and winter feeding. Features a trailing pickup mechanism for improved ground clearance, enabling 365-day deployment across multiple applications.
- Siwa Silage wagon for forage harvesting and transport operations, with updated design introduced in 2020.
- Robusta Forage wagon product line for grass harvesting and silage operations, including models such as the Robusta 155 WK.
- Amigo
Quantifiable outcome
- Rapide forage wagon can be deployed 365 days per year for multiple applications (silage, fresh grass, winter feeding), reducing the need for multiple specialized machines
Companies that use Schuitemaker
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Schuitemaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Schuitemaker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Jan Veenhuis Machinefabriek B.V.coreSVgroup (parent company of Schuitemaker) acquired Jan Veenhuis Machinefabriek B.V. as of 1 January 2023, expanding the group's manufacturing capabilities and product portfolio.
- Veenhuis Machines B.V.coreSchuitemaker and Veenhuis merged in 2019 to form SVgroup, combining two strong brands offering international agricultural solutions in feeding, forage harvesting, and manure application.
- Bucher MunicipalminorSchuitemaker became a distributor of Bucher Municipal winter products, complementing its own winter service solutions portfolio.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Schuitemaker competitors and assessment
Company assessmentBroad incumbents
- Deere & Company (John Deere): Global agricultural OEM with a broad equipment lineup including tractors, forage harvesters, and precision-ag technology; competes with Schuitemaker at the upper end of the contractor market in North America and increasingly in Europe.
- Claas KGaA mbH: One of Europe's largest agricultural machinery OEMs offering a full portfolio including forage harvesters, tractors, and balers, providing broad competitive pressure across Schuitemaker's forage harvesting and feeding segments, though not focused on wagon/feeding specialization.
- AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) with broad forage and feeding portfolios competing with Schuitemaker across multiple international markets, particularly where Schuitemaker's dealers overlap with AGCO distribution.
Direct peers
- Pöttinger Landtechnik GmbH: Austrian manufacturer of loader wagons (Euroboss, Jumbo), grassland equipment, and feeding/mixing technology overlapping Schuitemaker's forage harvesting and feeding product lines with similar European contractor and dairy farmer customer base.
- Strautmann Vertriebs GmbH u. Co. KG: German family-owned manufacturer of forage wagons, mixer feeders, and manure spreaders directly competing with Schuitemaker's Amigo/Feedo feeding lines and Fullject manure line in Northern European dairy markets.
- Ludwig Bergmann GmbH: German manufacturer of manure spreaders, forage transport wagons, and loading technology competing in the same Northern European contractor segment served by Schuitemaker's Fullject X-line and Exacta spreader products.
- Bernard Krone Holding SE & Co. KG: German family-owned manufacturer of forage harvesting machinery, including loader wagons (RX), self-loading forage wagons, and feeding technology that directly compete with Schuitemaker's Rapide, Siwa, and Robusta wagon lines for European contractors and dairy farmers.
- Kuhn Group (Bucher Industries): French-based manufacturer of mixer wagons, forage equipment, and manure spreaders, with comparable product breadth in feeding and manure application and overlapping European contractor and dairy farmer end markets.
Regional players
- Schouten Machines B.V. Dutch manufacturer of agricultural and industrial machinery including crop spraying equipment and other specialized implements, representing a fellow Netherlands-based mid-sized equipment maker with comparable customer segments.
Emerging players
- BvL Maschinenfabrik GmbH & Co. KG: German niche manufacturer specializing in feeding technology (mixer wagons, self-propelled feed mixers) directly overlapping Schuitemaker's Amigo and Feedo feeding lines, with comparable focus on European dairy operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schuitemaker social profiles
Digital presenceSchuitemaker compliance and trust
Trust signalCompliance4 records
Schuitemaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schuitemaker leadership team
Management profileNumber of profiles
Profiles5 records
Schuitemaker subsidiaries and ownership
Company hierarchySubsidiaries4 records
Schuitemaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schuitemaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schuitemaker
What does Schuitemaker do?
Schuitemaker designs and manufactures agricultural machinery for forage harvesting (Rapide, Siwa, Robusta wagons), feeding (Amigo block dosing wagons, Feedo feed dosing wagons), and manure application (Exacta GPS precision spreader, Veenhuis Fullject X-line, Rotomax, Sleepslangbemester). The company also produces winter service solutions for ice and slip prevention on roads and airports under the Schuitemaker Excellent Winter Management brand, and industrial semi-finished products including electrostatic filters.
Is Schuitemaker a public or private company?
Schuitemaker is a private company. It is classified as corporate owned and is currently operating.
When was Schuitemaker founded?
Schuitemaker was founded in 1919. It employs 101 to 250 people.
Where is Schuitemaker based?
Schuitemaker is headquartered in Rijssen, Netherlands, in the Europe region.
How does Schuitemaker make money?
Six revenue lines are on record. Agricultural machinery sales are the primary driver. The others are winter service equipment sales, industrial semi-finished products, service, parts, and maintenance, financial services (purchase and leasing) and used machines (Occasions).
Who are Schuitemaker's main competitors?
Broad incumbents on record are Deere & Company (John Deere), Claas KGaA mbH and AGCO Corporation. Direct peers are Pöttinger Landtechnik GmbH, Strautmann Vertriebs GmbH u. Co. KG, Ludwig Bergmann GmbH, Bernard Krone Holding SE & Co. KG and Kuhn Group (Bucher Industries). Schouten Machines B.V. is listed as a regional player. BvL Maschinenfabrik GmbH & Co. KG is listed as an emerging player.
Does Schuitemaker have an API?
No public API is recorded for Schuitemaker.
What industry is Schuitemaker in?
Schuitemaker's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 333111 and its SIC code is 3523.