MarketOne Japan マーケットワン・ジャパン

What MarketOne Japan マーケットワン・ジャパン does

MarketOne Japan (マーケットワン・ジャパン合同会社) is a Tokyo-based B2B marketing services firm and the Japanese subsidiary of MarketOne International Group, a US-headquartered parent founded in Boston in 1998. Established in Tokyo's Chuo-ku (Ginza) in 2006 as the first Asian office of the parent group, the firm employs 28 people and serves an enterprise B2B client base of approximately 83 accounts, including Fujitsu, Toyota, Hitachi, Mitsubishi Electric, Salesforce Japan, SAP Japan, Microsoft Japan, ServiceNow Japan, JFE Steel, and Zeon. Representative Yamada Rieko (山田理英子) has led the entity since founding and concurrently serves as Senior Vice President of MarketOne International Group (since 2016), reflecting tight strategic integration with the global parent.

The company's offering is organized around five service lines — Advisory, Digital, Tele-Prospecting, Training, and Global — anchored by a Demand Center function that integrates lead generation, nurturing, and qualification across marketing, sales, and customer success. Core technology is built on leading marketing automation and CRM platforms: Oracle Eloqua, Marketo, Salesforce Pardot, and Salesforce SFA, supported by analytics tools including Google Analytics, LinkedIn Ads, and Microsoft Clarity. Differentiated capabilities include a proprietary tele-prospecting methodology based on hypothesis-driven listening (rather than scripted telemarketing) and cross-border demand generation coordination through MarketOne International's 8-office global network.

MarketOne Japan operates as a privately held professional services firm with quote-based, project or retainer engagements rather than SaaS subscription pricing. Go-to-market is sales-led, combining enterprise field sales and inside sales motions, with client acquisition driven by website inquiries, direct outreach, events (notably the annual BtoB Marketing Forum), webinars, whitepapers, and an extensive thought leadership content library across ABM, demand generation, inside sales, marketing automation, and AI in B2B marketing. Revenue is not publicly disclosed, and no funding rounds or acquisitions are present in the available data.

Name

MarketOne Japan マーケットワン・ジャパン

Legal name

マーケットワン・ジャパン合同会社

Website

https://japan.marketone.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketOne Japan is a Tokyo-based B2B marketing services firm and Japanese subsidiary of MarketOne International Group, providing advisory, digital, tele-prospecting, training, and global demand-generation services to approximately 83 enterprise clients across Japan.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Telephone Call Centers (56142)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B marketing services
• Demand generation consulting
• Marketing automation services
• Tele-prospecting services
• Account-based marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advisory/Consulting Services: Strategic consulting for organizational transformation and marketing process design and execution, including target account planning, KPI design, and guidebook development.
2. Tele-Prospecting Services: Remote outreach targeting C-suite and department-head-level contacts at target companies, with needs identification and account intelligence gathering.
3. Digital Marketing Services: Marketing automation implementation and operational support, online campaign planning and execution for ongoing messaging and lead qualification.
4. Training and Enablement Services: Training programs for client marketing and sales teams on demand generation, inside sales, and campaign management.
5. Global Marketing Services: Multi-country, multi-language marketing support leveraging the MarketOne International global network of 8 offices worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MarketOne Japan is a B2B marketing services firm that delivers integrated demand generation through five service capabilities: Advisory (organizational transformation and marketing process design), Digital (marketing automation implementation and operations on Marketo/Eloqua/Pardot and Salesforce), Tele (hypothesis-driven tele-prospecting to senior decision-makers), Training (sales and marketing enablement), and Global (cross-border marketing through MarketOne International's 8-office network). The central concept is a Demand Center function that unifies lead generation, nurturing, and qualification to maximize ROMI for enterprise B2B clients.

Product overview

MarketOne Japan is a BtoB marketing services firm offering an integrated portfolio of advisory, digital, tele-prospecting, training, and global services. The core offering centers on a Demand Center Function that aggregates lead generation, lead nurturing, and lead qualification to maximize ROMI, supported by Marketing Automation platforms (Marketo, Oracle Eloqua) and Salesforce SFA integration. The company addresses client challenges across six key solution areas: Account-Based Marketing (ABM), R&D Marketing (including VoC and concept validation), Sales DX (marketing-sales alignment), Business Innovation (cross-organizational marketing for new business exploration), Data Empowerment, and Global Marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services (アドバイザリー サービス) Organizational transformation and marketing process design and execution support for B2B companies, including strategy planning, project promotion, KPI design, validation, and guidebook development.
• Digital Services (デジタル サービス) Marketing automation (MA) implementation and operational support using platforms such as Marketo, Oracle Eloqua, and Salesforce Pardot, with online campaign planning and execution, CRM/SFA optimization, and continuous lead nurturing.
• Tele Services / Tele-Prospecting (テレサービス / テレプロスペクティング) Remote outreach to management and department-level executives at target companies, applying a hypothesis-driven, listening-based methodology (rather than script-based telemarketing) to deliver high-precision needs assessments and account intelligence gathering.
• Training & Enablement Services (トレーニング サービス) Training and enablement programs for client sales and marketing teams, supporting skill development and organizational capability building in demand generation, inside sales, and campaign management.
• Global Services (グローバル サービス) Cross-border B2B marketing support for multinational corporations, providing planning and execution of international marketing programs across language, cultural, and geographic boundaries, leveraging the MarketOne International Group network of 8 offices worldwide.
• Demand Center Function (デマンドセンター機能) A centralized demand generation and lead management function that integrates lead generation, nurturing, and qualification; aims to maximize ROMI through continuous customer engagement and account-level opportunity assessment, deployed using MA tools such as Marketo, Eloqua, and Salesforce.

Quantifiable outcome

• Sales Ready Leads delivered through demand center functions
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• MarketOne International (US Headquarters)coreStrategic or Co-development PartnerMarketOne Japan (合同会社) is the Japanese subsidiary of MarketOne International Group, headquartered in the US. The company shares personal data and customer intelligence with the US headquarters for optimal proposal delivery and global coordination. US HQ holds responsibility for data management of jointly used personal information.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CIENCE: CIENCE is an outsourced B2B sales development and lead generation firm combining SDR services with intent data and technology-enabled outbound. It is highly comparable on business model (outsourced SDR/tele-prospecting), target customer (B2B mid-market and enterprise), and integrated tech-plus-services delivery approach.
• Belkins: Belkins is a B2B lead generation and appointment setting agency offering outbound prospecting, email outreach, and SDR-as-a-service. It directly mirrors MarketOne Japan's tele-prospecting / SDR core offering and its B2B-focused, mid-market-to-enterprise client profile.
• B to B Communication (BBN Japan): B to B Communication is a leading Japanese B2B marketing communications agency and publisher of B2B marketing content. It is the strongest Japan-based peer — directly competing for the same Japanese enterprise B2B marketing budgets, with overlapping service categories including ABM, content, and demand generation.
• Televerde: Televerde provides outsourced inside sales, demand generation, and B2B tele-services to enterprise clients globally. Closely comparable on tele-prospecting / inside sales outsourcing as a core revenue stream, and on enterprise B2B buyer segment.
• DemandGen: DemandGen is a B2B demand generation agency specializing in demand center operations, ABM, content, and marketing automation services. It is one of the closest direct competitors — same Demand Center construct, same MA-platform-centric delivery model, same enterprise B2B buyer.
• Walker Sands: Walker Sands is a B2B marketing agency offering demand generation, ABM, PR, and creative services to mid-market and enterprise B2B clients. Comparable on integrated B2B services portfolio, ABM/lead-gen focus, and reliance on enterprise sales-and-marketing leaders as primary buyers.

Broad incumbents

• Hakuhodo: Hakuhodo is a major Japanese advertising and integrated marketing firm with B2B marketing capabilities and a presence in digital/MA implementation. It competes for the same Japanese enterprise marketing budgets as MarketOne but as a broad, multi-discipline agency rather than a specialist demand center / tele-prospecting firm.
• Accenture Song: Accenture Song is the marketing services arm of Accenture, providing B2B marketing transformation, customer experience, and digital marketing at global enterprise scale. It competes for enterprise B2B marketing transformation budgets overlapping MarketOne's advisory and global services, though from a global consulting platform.
• Dentsu: Dentsu is one of Japan's largest advertising agency networks with a global B2B and experience marketing practice. It is a broad incumbent competitor for Japanese enterprise B2B marketing budgets but operates as a full-service creative/media holding company rather than a specialist B2B demand center agency.
• McKinsey & Company (Marketing & Sales Practice): McKinsey's Marketing & Sales practice advises Fortune-class enterprises on B2B marketing transformation, including demand generation and sales-marketing alignment — adjacent to MarketOne's advisory offerings. It competes for strategic advisory budget at the same large Japanese enterprises MarketOne serves, but operates from a top-tier consulting model rather than agency execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketone_japan
• LinkedInlinkedin.com/company/marketone-japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketOne Japan マーケットワン・ジャパン