What Jasmine Star does

Jasmine Star, LLC is a privately held, bootstrapped personal-brand business operating from Newport Beach, California, with a remote team of approximately 8 employees. Founded by Jasmine Star in 2005 after she dropped out of UCLA Law School, the company has evolved from a photography practice (renting gear, blogging) into a multi-product entrepreneurship-education ecosystem anchored by the founder's personal brand. Its portfolio spans digital courses (Selling on Social, Offer Creation Lab), the Social Curator subscription membership serving 40,000+ business owners, a Business Mastermind for 7-figure entrepreneurs, keynote-speaking services, a weekly podcast ('The Jasmine Star Show' — 500+ episodes, 10M+ downloads, Top 1% on Apple Podcasts), and a SaaS subscription launched in 2021. The legal structure includes three wholly-owned subsidiaries (Social Curator, Jasmine Star Photography LLC, and Jasmine Star Productions LLC), all under founder control with no institutional investors identified.

The company monetizes through five distinct revenue mechanics: recurring subscriptions (Social Curator membership, Consistent 10K program), one-time course purchases, premium mastermind cohorts, professional-services speaking fees, and ancillary SaaS subscriptions. Go-to-market is community-led and content-led, with the podcast functioning as the top-of-funnel acquisition channel and the membership + mastermind tiers creating mid- and high-ticket conversion paths. Customer segments are hybrid: a long-tail base of individual entrepreneurs and SMBs purchasing low-dollar courses and subscriptions, a mid-market cohort of 7-figure business owners in the Mastermind, and an enterprise tier of corporate conference organizers booking keynote engagements. The company has never raised institutional capital, and by 2023 Jasmine Star transitioned from active SaaS CEO to an advisory and holding-company role alongside her husband/business partner JD Star.

Name

Jasmine Star

Legal name

Jasmine Star, LLC

Website

https://jasminestar.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Jasmine Star is a bootstrapped personal-brand business that sells entrepreneurship education — including the Social Curator membership (40,000+ members), digital courses, a 7-figure Mastermind, and keynote speaking — to individual entrepreneurs and SMBs seeking marketing, sales, and brand-building guidance.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education and Business Coaching

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Other Management Consulting Services (541618)

SIC

Services-Advertising (7310), Services-Educational Services (8200)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Business coaching services
• Online entrepreneurship courses
• Social media marketing education
• Business mastermind program
• Digital content subscriptions

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Online Courses: Digital educational courses including Selling on Social and Offer Creation Lab. Courses are delivered via online platform with video lessons, workbooks, and community access. Achieved $1M+ in less than 10 months for first course launch.
2. Membership Subscription (Social Curator): Monthly software subscription launched in 2021 as Jasmine's first foray into the SaaS/tech world. Serves 40,000+ business owners with ongoing marketing strategies and resources.
3. Mastermind Program: High-level mastermind group for 7-figure entrepreneurs focused on brand building, marketing strategies, and systems to scale. Waitlist-based entry.
4. Keynote Speaking: Book Jasmine Star as keynote speaker for corporate events, conferences, and workshops. Topics include business strategy, sales leadership, and marketing. Inquiry form-based booking process.
5. Podcast (The Jasmine Star Show): Weekly podcast featuring business coaching, expert interviews, and motivational content. Serves as primary content distribution channel and customer acquisition funnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jasmine Star is a personal-brand-driven business consultancy and education company that sells digital courses, a recurring software subscription membership (Social Curator), a paid mastermind for 7-figure entrepreneurs, and keynote speaking services, all focused on teaching entrepreneurs how to scale their businesses, build personal brands, and execute social media marketing and sales strategies.

Product overview

Jasmine Star operates a multi-product business ecosystem focused on entrepreneurship education and business growth. The core offerings include Social Curator (a subscription membership serving 40,000+ business owners), The Jasmine Star Show podcast (with 500+ episodes and 10M+ downloads), speaking/keynote services, a Business Mastermind program, and various digital courses including Selling on Social, Offer Creation Lab, and the Consistent 10K program. The portfolio also includes SAAS software launched in 2021. The products serve entrepreneurs from various stages, offering business strategy, marketing, sales training, and mindset coaching through courses, memberships, podcasts, and live events.

Differentiator

Problem solved

Functional benefit

Brands

• Social Curator: A social media marketing platform and content creation subscription service operated by the company
• The Jasmine Star Show
• Jasmine Star Mastermind

Products and services

• Social Curator Membership A monthly software subscription membership serving 40,000+ business owners with ongoing social media marketing strategies, content scheduling tools, and monthly updates.
• The Jasmine Star Show Podcast Weekly podcast with 500+ episodes and 10M+ downloads featuring business coaching sessions, expert interviews, and motivational content on entrepreneurship, leadership, and resilience.
• Speaking / Keynote Services World-class keynote speeches and presentations on business strategy, sales leadership, and marketing for corporate events, large-scale conferences, and team workshops.
• Business Mastermind A high-level mastermind program for 7-figure entrepreneurs focused on scaling businesses to 8-figures, building powerful brands, developing marketing strategies, and hiring system-driven teams, with waitlist-based admissions.
• Selling on Social Course Self-paced digital course teaching entrepreneurs how to sell through social media platforms, with a 21-day refund window conditional on full lesson completion.
• Offer Creation Lab Course Self-paced digital course teaching entrepreneurs how to create compelling offers, with a 7-day refund window conditional on workbook completion.
• Consistent 10K Program A 90-day coaching program that guarantees participants will close $5,800 in sales before program end, with continued support up to an additional 90 days if the guarantee is not met.
• SAAS Software Subscription Software subscription platform launched in 2021 as Jasmine Star's first product in the technology/SaaS space, serving as the underlying platform supporting the Social Curator membership offering.
• Online Classes and Workshops Live online workshops, courses, and trainings held during specific time periods, with refund eligibility up to 7 days from the first day of class.

Quantifiable outcome

• 4x revenue growth in one year for mastermind participant
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Social CuratorcoreOthersSocial Curator is Jasmine Star's primary product brand, operating as a software subscription service serving 40,000+ business owners. It appears to be the same business entity as Jasmine Star, with careers page stating 'Social Curator is an equal opportunity employer who wants you to bring your whole personality to your role.' The careers page lists job openings for both Jasmine Star and Social Curator roles.

Scale indicators10 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Ed Mylett: Global motivational speaker, bestselling author, and entrepreneur educator with a broader peak-performance brand. Comparable on keynote speaking business, personal-development content, and entrepreneur audience; operates at a wider portfolio scale than Jasmine Star.

Direct peers

• Pat Flynn: Founder of Smart Passive Income, a leading online business education brand combining podcast, courses, and community to teach entrepreneurs passive income strategies. Direct comparison point for podcast-led content and course monetization.
• Jenna Kutcher: Host of the Goal Digger Podcast and founder of a personal-brand education business targeting female entrepreneurs. Closely comparable on audience demographic, podcast-led GTM, courses, and membership model.
• James Wedmore: Online business coach and founder of Business Ignition, Mind Movies, and other digital products targeting entrepreneurs and course creators. Direct comparison point for marketing-mindset coaching and creator education.
• Brendon Burchard: High-performance coach, NYT bestselling author, and course creator serving entrepreneurs and leaders. Comparable on high-ticket programs, speaker circuit, and motivational business content; also a public endorser of Jasmine Star.
• Lewis Howes: #1 NYT bestselling author, host of The School of Greatness podcast, and founder of GrowthDay. Operates a comparable podcast + courses + community business targeting entrepreneurs and personal-development audiences; also referenced as a Jasmine Star endorser.
• Marie Forleo: Founder of MarieTV, B-School, and Everything is Figureoutable; personal-brand business educator serving entrepreneurs with courses, coaching, and a flagship podcast. Operates the same podcast-to-course-to-high-ticket coaching flywheel as Jasmine Star.
• Amy Porterfield: Online marketing educator, course creator, and host of the Online Marketing Made Easy podcast targeting entrepreneurs. Direct competitor in the entrepreneur-education and personal-brand-coaching category with a similar course + membership + podcast monetization stack, and a public endorser of Jasmine Star.

Peers

• Melyssa Griffin:

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@officialjasminestar
• LinkedInlinkedin.com/company/jasminestar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasmine Star