What James does

James is a bootstrapped, two-person consumer software company based in Oslo, Norway, that builds an AI-powered sales coaching application for iPhone. The app, launched on July 21, 2026, lets a user record a meeting on their own device (no bot joins the call), then uses Google's Vertex AI platform (Gemini models) to transcribe the conversation with speaker diarization, generate meeting notes and summaries, and produce post-meeting coaching outputs including a composite Presence Score, delivery reads on pace, energy, hedging, and trailing endings, rewrite drills for fumbled lines, and per-person communication playbooks mapped to a DISC framework. Audio is stored in the user's iCloud via CloudKit or in Firebase Cloud Storage, with a Firebase backend (Authentication, Cloud Firestore, Cloud Messaging, Crashlytics) handling the application infrastructure.

The company distributes exclusively through the Apple App Store (iPhone only, iOS 26.2+) on a self-serve, product-led basis, with no enterprise sales motion, team seats, channel partners, or reseller model. Revenue is generated through a single annual subscription tier, James Pro, priced at $179.99 per year after a 14-day free trial, with a founding price guarantee that locks subscribers in at the original price. The target customers are individual professionals whose meetings drive revenue — coaches and consultants, sales professionals, real estate agents, and founders — none of whom has access to a manager or team call-review platform.

The company was founded and is wholly owned by a husband-and-wife team: Cecilie Augensen Bhayana, who leads Professional Services at Bliksund and previously worked at BearingPoint, and Samarvir Singh Bhayana, a Principal Product Manager at Autodesk and former product manager and engineer at Cognite. The founders have explicitly declined outside funding, run no growth department, and operate with a content-led marketing motion (research-backed blog, free browser-based sales calculators, and an email coaching-plan builder) to drive top-of-funnel awareness into the App Store.

Name

James

Legal name

James

Website

https://james-app.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

James is a bootstrapped, Oslo-based iPhone app that uses Google Vertex AI (Gemini) to coach individual professionals on their real sales meetings, delivering post-call delivery feedback, Presence Scores, and per-person communication playbooks via a $179.99/year App Store subscription.

Ownership category

akta.pro rank

Product category

AI Sales Coaching Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• AI sales coaching
• Meeting analysis software
• Speech analytics tools
• Sales performance tracking
• Communication coaching apps

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. James Pro Subscription: Annual subscription at $179.99 per year with 14-day free trial. Single pricing tier, billed through Apple ID. Founding price guarantee ensures existing subscribers never face a price increase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

James is an AI sales coach app for iPhone that records the user's real meetings, generates transcripts and structured notes, and provides immediate post-meeting coaching including a Presence Score, a Delivery Read on pace/energy/hedging/trailing endings, rewrite drills, and per-person playbooks built from each contact's confirmed speaker data and DISC-map positioning. Distribution is exclusively via the Apple App Store at $179.99/year after a 14-day free trial.

Product overview

James is an AI sales coach app for iPhone that reviews real calls. The core product is James Pro ($179.99/year), which records meetings, generates AI-powered transcripts and notes, and provides coaching on delivery including Presence Score, talk-to-listen metrics, filler words, pace, and authority. The app builds per-person communication profiles (playbooks) from confirmed speaker data. Alongside the main app, James offers free browser-based sales calculators including Sales Commission Calculator, Real Estate Commission Calculator, Close-Rate Calculator, and OTE/Quota Calculator. The product is built for solo operators including coaches, consultants, agents, advisors, and founders.

Differentiator

Problem solved

Functional benefit

Products and services

• James Pro Annual subscription giving individuals access to the full James AI sales coaching experience: meeting recording, AI-generated notes and summaries, per-meeting coaching (win, one fix), Presence Score, authority/filler/pace metrics against personal baseline, Delivery Read with rewrite drills, and per-person playbooks built from confirmed speaker data and DISC-map positioning. Targeted at coaches, consultants, sellers, agents, advisors, and founders whose meetings drive revenue.
• Sales Commission Calculator

Quantifiable outcome

• Reps on won deals talked 57% of the time vs. 62% on lost deals (Gong data, cited in blog content). James tracks talk-to-listen ratio automatically.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fireflies.ai: AI meeting notetaker and conversation analytics tool used by individuals and SMB sales teams. Comparable in call recording, transcription, and post-meeting coaching insights delivered to non-enterprise users.
• Otter.ai: AI meeting assistant that records, transcribes, and summarizes meetings with speaker identification. Overlaps closely with James's record/transcribe/coach loop and shares a self-serve, individual-user go-to-market.
• Avoma: AI meeting assistant with conversation intelligence and coaching scorecards for sales reps. Closely comparable on per-call delivery analysis and coaching feedback, though positioned for teams rather than solo operators.
• Chorus.ai (ZoomInfo): Conversation intelligence for sales calls, now part of ZoomInfo. Closest direct peer on call-coaching analytics, though primarily sold into B2B sales organizations rather than individual professionals.
• Gong: Conversation-intelligence platform that records, transcribes, and analyzes sales calls. Most comparable in core AI-call-coaching functionality, though Gong targets sales teams rather than solo operators and sits at enterprise price points.
• tl;dv: AI meeting recorder and note-taker serving sales, customer success, and product teams. Overlaps with James on call transcription, summary generation, and CRM-style coaching outputs.
• Fathom: Free AI meeting recorder and summarizer aimed at individual professionals. Comparable in consumer/solo-operator positioning, App Store distribution, and the record-then-coach workflow James relies on.

Broad incumbents

• Salesloft: Sales engagement platform that has added call recording and conversation analytics. Overlaps with James in call-coaching analytics but as part of a broader cadence/dialer suite for sales teams.
• Outreach: Sales execution platform with Kaia conversation intelligence for live call coaching and transcription. Comparable on real-time and post-call sales coaching, though targeting enterprise revenue orgs.
• HubSpot Sales Hub: CRM and sales platform with built-in call recording, transcripts, and AI coaching features. Comparable call-coaching capability, but bundled into a broader CRM/marketing ecosystem for SMBs and enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jamesaicoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James