Jastar.id

What Jastar.id does

Jastar.id, also operating under the trade name Jastar Kurir, is a sole proprietorship (usaha perorangan) founded in 2018 and headquartered in Purworejo, Central Java, Indonesia. It operates an on-demand courier and food delivery service that is distributed entirely through WhatsApp — customers place and track orders via chat with an admin team, with no proprietary mobile app and no app store presence. The service is functionally built around WhatsApp Business for ordering, real-time location sharing for courier tracking, Google Maps for distance-based tariff calculation, and standard Indonesian payment rails (QRIS, bank transfer, DANA, GoPay, ShopeePay).

The company serves individual consumers, home-based food and cake sellers, local restaurants, and pharmacies within Kabupaten Purworejo, with additional inter-city routes to Kebumen, Magelang, and Yogyakarta. Pricing is transaction-based and unit-priced: a minimum Rp9,000 fee covers the first 4 km of motorcycle delivery, with Rp2,500/km thereafter, plus add-ons for purchase services (Rp2,000–Rp5,000), multi-stop routing (up to 19 stops per order), round trips, night and holiday surcharges, waiting time, and a Cash on Delivery (COD) option for registered business accounts. Additional revenue mechanics include fees for special-handling items and tiered tariffs for four-wheel vehicles.

Jastar's go-to-market is product-led through WhatsApp and community-led through a network of local UMKM partners who receive free promotional support. The company does not disclose funding, revenue, or formal leadership beyond two operational contacts (Ambarwati and Dedy Styawan), and operates with 29 employees. Its competitive positioning is centered on accessibility for non-app-savvy users in rural Central Java and on local density that larger national platforms do not prioritize.

Name

Jastar.id

Legal name

JastarID

Website

https://jastar.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jastar.id is a WhatsApp-first on-demand courier and food delivery service operating in Purworejo, Central Java, serving individual consumers, local UMKM, food vendors, and pharmacies with motorbike delivery, multi-stop routing, and COD for businesses.

Ownership category

akta.pro rank

Product category

On-Demand Courier and Food Delivery Services

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Food Delivery (Restaurant Meals) (TLAAADAC)

akta.pro secondary industries

Document & Small Packet Express (Letters/Legal/Financial) (TLAAABAI), Motorcycle Transport Services (HSAKAFAF)

Keywords

• On-demand courier services
• Local food delivery
• WhatsApp delivery platform
• Package delivery services
• UMKM delivery support

Headquarters

HQ city

Purworejo

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Delivery Transportation Fees: Base delivery fees charged per kilometer beyond the initial 4km base distance, with motorbike-based delivery services. Minimum fee of Rp9,000 for first 4km, then Rp2,500 per additional kilometer.
2. Purchase Service Commission: Service fee added for purchasing items from restaurants, pharmacies, or stores on behalf of customers. Fee ranges from Rp2,000 to Rp5,000 depending on location type.
3. Cash on Delivery (COD) Service: COD service allowing drivers to collect payment from recipients upon delivery, with transfer to merchant on H+1 or H+2 depending on order completion time.
4. Additional Services: Fees for additional services including multiple stops (+Rp2,000/stop), round trip (+Rp12,000), special handling (+max Rp15,000), and waiting time charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jastar.id provides on-demand courier and food delivery services operated through a WhatsApp-first platform in Kabupaten Purworejo, Central Java, Indonesia. The core service covers motorcycle package delivery (up to 20kg), food ordering from local restaurants, purchase assistance from stores/pharmacies, inter-city delivery to surrounding areas, and cash-on-delivery, all ordered via WhatsApp chat without requiring a separate app download.

Product overview

Jastar.id operates as a unified on-demand courier and food delivery platform centered around WhatsApp. The core product is the Jastar Kurir service, supported by sub-products including two-wheeled motorcycle delivery (Motor Roda 2) and food ordering service (Pesan Antar Makanan). Add-on features include purchase assistance, COD (Cash on Delivery), and real-time tracking. The platform connects customers with local courier drivers through WhatsApp, enabling package delivery, food ordering, and purchasing assistance for users in Purworejo and surrounding areas in Central Java.

Differentiator

Problem solved

Functional benefit

Products and services

• Jastar Kurir (Layanan Kurir On-Demand)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Local Pharmacies in PurworejominorStrategic or Co-development PartnerJastar partners with several local pharmacies in the Purworejo area to provide medicine delivery services. Customers can consult with pharmacists at these pharmacies, and Jastar drivers pick up and deliver medicines directly to customers' homes.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AnterAja: Indonesia-focused last-mile delivery and courier company serving e-commerce and individual senders nationwide. Comparable courier services, though predominantly scheduled rather than on-demand WhatsApp-native; broader but less localized.
• SiCepat Ekspres: Large Indonesian courier and last-mile delivery network with nationwide coverage for parcels and packages. Overlaps with Jastar's parcel/document delivery use case but operates as a scheduled, hub-based courier rather than an on-demand local service.
• ShopeeFood: Food delivery vertical operated by Shopee/Sea Group in Indonesia. Comparable in restaurant meal delivery to consumers but lacks Jastar's hyperlocal rural/cash-on-delivery focus; broader incumbent with parent e-commerce reach.
• Grab Indonesia (GrabFood, GrabExpress): Super-app operating GrabFood and GrabExpress across Indonesia, with on-demand courier and food delivery as core services. Same product overlap as Gojek and the most likely encroaching competitor in Tier-2/3 cities; explicitly the type of large platform Jastar positions against.
• Gojek (GoFood, GoSend): Indonesia's dominant super-app offering on-demand courier (GoSend) and food delivery (GoFood). Comparable to Jastar in core product (motorbike-based courier and food delivery) but vastly larger in scale, geographic coverage, and capital; represents the competitive incumbent Jastar is differentiated against in Purworejo.

Direct peers

• Lalamove: On-demand delivery platform with significant Indonesian operations matching Jastar's same-day courier model including motorbike delivery and multi-stop orders. Closest direct functional competitor with comparable on-demand, vehicle-flexible delivery model.
• Paxel: Indonesian same-day and next-day courier focused on e-commerce parcel delivery with pick-up and drop-off services. Directly comparable as an Indonesian on-demand/scheduled courier with similar target SME and consumer senders.
• Maxim Indonesia (Maxim courier): Maxim offers taxi, motorbike ride, and delivery/courier services in Indonesia, including food and parcel delivery. Directly comparable as a multi-service on-demand delivery network operating in Indonesian cities, including smaller regional cities.
• Borzo (formerly WeFast) Indonesia: On-demand motorcycle and vehicle courier service for parcels and documents across Indonesian cities. Directly comparable as a same-day, intra-city motorbike courier targeting both individuals and SMBs.
• Deliveree (Indonesia): On-demand logistics marketplace for same-day trucking and courier in Indonesia, comparable to Jastar's same-day model including motorbike and van options. Overlaps most closely with Jastar's booking/scheduled-order flow (Instant/Booking/Same-day Scheduled options).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jastar-id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jastar.id