JB Comércio Global

What JB Comércio Global does

JB Comércio Global Lda. is a Portuguese wholesale distributor founded in 1998 and headquartered in Vila do Conde (Porto district), operating with 18 employees across a 3,000 m² warehouse, a 900 m² Cash & Carry showroom, and proprietary B2B e-commerce platforms (jbnet.pt and b2bjbcomercioglobal.com). The company's core business is the exclusive Iberian/European distribution of curated international stationery, gift, and office brands — currently 12 brands including Caderno Inteligente, Newpen, Herma, TopStick, Litem, Cavallini, Cool Bottles, Happily, Morris, MT Masking Tape, and Tecnodidattica — together with general wholesale distribution of 35,000+ product references from leading brands.

Its go-to-market is a hybrid model: field sales agents covering Portugal, Spain, and Andorra; an in-house Customer Service center (SAC); a self-serve B2B portal with real-time inventory; and a physical Cash & Carry showroom enabling walk-in purchases. Revenue is generated on a per-transaction wholesale basis with a €100 minimum for mainland Spain (free shipping above €350), same-day shipment for orders placed before 7:00 AM and paid by 3:00 PM, and 48-hour / 96-hour delivery via CTT and MRW logistics partners. The company is dual-certified (ISO 9001:2015 and ISO 14001:2015), holds PME Líder and PME Excelência status, and has been recognized as a Top 5% SME in Portugal by Scoring for four consecutive years.

Name

JB Comércio Global

Legal name

JB Comércio Global Lda.

Website

https://jbcomercioglobal.pt

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

JB Comércio Global is a Portuguese wholesale distributor (founded 1998, 18 employees) that holds exclusive Iberian/European distribution rights for 12 international stationery and gift brands, serving fragmented SMB retailers across Portugal, Spain, and Andorra via field sales, B2B e-commerce, and a Cash & Carry showroom.

Ownership category

akta.pro rank

Product category

Wholesale Stationery and Gift Distribution

NAICS

Wholesale Trade Agents and Brokers (4251), Other Commercial Equipment Merchant Wholesalers (42344), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industries

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF), Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Wholesale stationery distribution
• Exclusive brand distribution
• Gift and office supplies
• B2B wholesale e-commerce
• Cash and carry wholesale

Headquarters

HQ city

Fajozes, Vila do Conde

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Stationery & Gift Products: JB Comércio Global generates revenue primarily through the wholesale distribution of stationery, gift, and office products. As a distributor, the company purchases products from branded manufacturers and resells them to retailers (stationery shops, gift shops, bookstores, toy stores, general retailers) across Portugal, Spain, and Andorra. Revenue is generated on a per-transaction basis, with no minimum purchase requirement at the Cash & Carry but a 100€ minimum for mainland Spain delivery.
2. Exclusive Brands Distribution: JB Comércio Global acts as the exclusive Iberian distributor for 12 international brands (Caderno Inteligente, Cavallini, Cool Bottles, Happily, Herma, Litem, Morris, MT Masking Tape, Newpen, Tecnodidattica, TopStick). The company earns margins on the resale of these brands to professional resellers across Europe (Portugal, Spain, Andorra, and broader Europe for certain brands). The exclusive distribution rights for some brands (e.g., Caderno Inteligente, Newpen) cover all of Europe.
3. Cash & Carry Walk-in Sales: The company operates a physical 900 m2 showroom and warehouse in Vila do Conde, Portugal, open Monday to Friday 9:00-18:00, where resellers can purchase from over 35,000 product references directly. This walk-in wholesale channel provides immediate revenue on in-person transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

JB Comércio Global is a Portuguese wholesale distributor (founded 1998) that supplies stationery, gift, office, book, and toy products to resellers across the Iberian Peninsula (Portugal, Spain, Andorra) and, for some brands, all of Europe. The company holds exclusive distribution rights for 12 international brands and operates a hybrid go-to-market combining a 900 m2 Cash & Carry showroom in Vila do Conde, a proprietary B2B e-commerce portal, and a field sales team covering retailers with 48-hour (Portugal) and 96-hour (Spain) delivery.

Product overview

JB Comércio Global is a Portuguese wholesale distributor operating since 1998 with over 26 years of market experience. The company operates a unified offering combining exclusive brand distribution (11 brands: Caderno Inteligente, Cavallini, Cool Bottles, Happily, Herma, Litem, MT Masking Tape, Morris, Newpen, Tecnodidattica, TopStick) with B2B e-commerce (jbnet.pt and b2bjbcomercioglobal.com), physical Cash & Carry showroom, commercial support, marketing services, and logistics distribution across the Iberian Peninsula. The exclusive brands portfolio spans customizable notebooks, gift/stationery items, reusable drinkware, puzzles, self-adhesive solutions, home/office organization, Washi tapes, writing instruments, educational globes, and adhesive labels.

Differentiator

Problem solved

Functional benefit

Brands

• Caderno Inteligente: Brazilian brand offering customizable disc-bound notebooks and accessories, allowing users to personalize covers, pages, and accessories. Distributed exclusively across Europe by JB Comércio Global since 2020.
• Cavallini
• Cool Bottles
• Happily
• Herma
• Litem
• MT Masking Tape
• Morris
• Newpen
• Tecnodidattica
• TopStick

Products and services

• B2B Online Store (jbnet.pt) Online B2B platform offering thousands of products from leading national and international brands with real-time stock, order history, favorites, and same-day shipping for orders placed before 7:00 AM and paid by 15:00. Exclusively for registered reseller customers.
• Exclusive Brands B2B Website (b2bjbcomercioglobal.com) Proprietary B2B online store exclusively for registered reseller clients, featuring real-time inventory, favorites, order history, and streamlined reordering for JB's exclusive brand portfolio.
• Cash & Carry Wholesale Showroom Physical 900 m2 showroom and warehouse in Vila do Conde, Portugal, open Monday to Friday 9:00-18:00, where resellers can browse and purchase from 35,000+ product references across stationery, office supplies, books, games, toys, gifts, and packaging. No minimum purchase for walk-in orders.
• Caderno Inteligente (Brazil) Brazilian brand offering customizable notebooks and organizational solutions based on a disc system, allowing replacement of pages, cards, dividers, covers, and accessories for personalized use. Distributed exclusively across Europe by JB Comércio Global.
• Newpen (Brazil) Brazilian stationery brand with over 40 years of history offering innovative writing instruments including scented gel pens, brush pens, and the Infinite Pencil (equivalent to 100 traditional pencils). Distributed exclusively across Europe by JB Comércio Global.
• MT Masking Tape (Japan) Japanese brand created by Kamoi Kakoshi (century-old company) specializing in Washi Tapes made from Japanese rice paper for decorating stationery, school supplies, and objects; recipient of the Good Design Award (2008). Distributed exclusively in Portugal by JB Comércio Global.
• Litem (South Korea) South Korean brand from Seoul (since 2009) combining minimalist design with functionality for home and office organization and decoration, winner of Red Dot Design Award, iF Design Award, and Good Design Award. Distributed exclusively in the Iberian Peninsula by JB Comércio Global.
• Cool Bottles (Spain) Spanish brand (founded 2018) specializing in reusable thermoses and cups with triple-layer technology maintaining cold temperatures up to 36 hours and hot temperatures up to 18 hours, made from food-grade 18/8-304 stainless steel with no BPA. Distributed exclusively in Portugal by JB Comércio Global.
• Cavallini & Co. (USA) San Francisco-based brand (founded 1989) producing gift and stationery items with original and quality designs featuring classic, timeless vintage-inspired imagery including anatomical charts, maps, botanical illustrations, and travel guides. Distributed exclusively in the Iberian Peninsula by JB Comércio Global.
• Morris (Spain) Writing materials brand (since 1993) featuring the patented 'Just Click' system that eliminates pen caps, with a hermetically sealed click-tip collection system preventing ink drying and cap loss. Distributed exclusively in Portugal, Spain, and Andorra by JB Comércio Global.
• Happily (UK) British brand producing high-quality puzzles with attractive designs and environmental responsibility, made from 100% recycled cardboard using vegetable-based inks, FSC-certified and manufactured in the Netherlands. Distributed exclusively in the Iberian Peninsula by JB Comércio Global.
• Herma (Germany) German manufacturer since 1906 specializing in self-adhesive solutions, offering a wide range of labels and adhesive materials for various sectors. EcoVadis Gold Medal awardee and UN Global Compact member. Distributed exclusively in Portugal by JB Comércio Global.
• TopStick (Portugal) Brand specializing in quality self-adhesive labels for daily organization and identification, compatible with laser and inkjet printers, made from chlorine-free and solvent-free bleached paper with FSC certification. Distributed exclusively in Portugal by JB Comércio Global.
• Tecnodidattica (Italy) Italian globe manufacturer since 1950, combining tradition, innovation, and educational components. Holds exclusive license to produce and distribute National Geographic globes in Europe. Distributed exclusively in Portugal by JB Comércio Global.

Quantifiable outcome

• 48-hour delivery for mainland Portugal via CTT; 96-hour delivery for mainland Spain via MRW
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and core.

• COSECstrategicStrategic or Co-development Partner · 1 January 2025COSEC is a Portuguese company specializing in credit insurance and suretyship insurance. JB entered into an agreement with COSEC in 2025 to protect its receivables and manage credit risk in its B2B sales operations across the Iberian Peninsula.
• Amb3E (Associação Portuguesa de Gestão de Resíduos)minorOthers · 1 January 2014Amb3E manages the Electrão Network in Portugal, responsible for collecting and forwarding for treatment over 400,000 tons of WEEE and waste batteries/accumulators. In 2018, Amb3E became the one-stop-shop for environmental compliance in Portugal including packaging waste management.
• Anreee (Associação Nacional de Registo de Equipamentos Elétricos e Eletrónicos e Pilhas e Acumuladores)minorOthers · 1 January 2014National Association for Registration of Electrical and Electronic Equipment and Batteries and Accumulators. JB signed an agreement with Anreee in 2014 as part of its environmental compliance obligations.
• Sociedade Ponto VerdestrategicOthers · 1 January 2012JB Comércio Global joined Sociedade Ponto Verde in 2012, gaining certification for packaging waste management compliance. The company has renewed its certificate annually. This partnership demonstrates JB's environmental responsibility and regulatory compliance.
• CTT (Portugal)coreChannel Partner/ Reseller/ DistributorCTT is JB Comércio Global's primary logistics partner for mainland Portugal deliveries. CTT guarantees 48 working hour delivery service for orders dispatched from JB's warehouse in Vila do Conde. This partnership ensures reliable, efficient last-mile delivery across Portugal.
• MRW (Spain)coreChannel Partner/ Reseller/ DistributorMRW is JB Comércio Global's logistics partner for mainland Spain deliveries, guaranteeing 96 working hour delivery service. This partnership enables efficient cross-border distribution across the Iberian Peninsula.
• SILiamb (Integrated Environmental Licensing System)minorOthersSILiamb is an online system provided by the Portuguese Environment Agency (APA) for environmental licensing requests, tracking, and communication. JB is registered as a waste producer and product producer in this system.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Viquel: French manufacturer and distributor of stationery, filing, and office products. Comparable to JB as a European stationery wholesale/brand with multi-country distribution and overlapping reseller customer base.
• BIC: Global manufacturer of stationery, writing instruments, and lighters. Comparable to JB as a mass-market stationery brand distributed through Iberia and the rest of Europe, often alongside JB's exclusive brand portfolio in the same retail shelves.
• Herlitz: German manufacturer of office supplies, stationery, and paper products. Comparable to JB for category overlap (stationery, office supplies) and as a European stationery brand sold through Iberian resellers.
• Durable Hunke & Jochheim: European manufacturer and supplier of office supplies and presentation products. Comparable to JB as a European office product wholesale/brand that competes for shelf space at Iberian stationery retailers.
• Office Depot Europe (Viking): European arm of office supplies distribution (formerly Viking/Office Depot). Comparable to JB as a multi-channel B2B office supplies distributor with a B2B e-commerce platform serving SMB and enterprise customers across Europe.
• Antalis: European distributor of paper, packaging, and visual communication products. Comparable to JB as a B2B distributor of stationery-adjacent categories with pan-European logistics and a hybrid catalog/online business model.
• Faber-Castell: Global manufacturer of writing and art supplies. Comparable to JB as a premium international stationery brand distributed through Iberian retail channels, often via wholesale intermediaries.
• Lyreco: Major European B2B distributor of office supplies, stationery, and workplace products. Comparable because it serves resellers and corporate buyers across multiple European markets with a broad catalog and integrated logistics — directly overlapping with JB's value proposition at higher scale.
• Staedtler: German manufacturer and wholesaler of writing instruments, drawing, and stationery products. Comparable to JB's exclusive brand portfolio in category overlap (pens, writing instruments) and as a premium European stationery brand that JB's reseller customers also carry.

Others

• Pilot Pen: Japanese manufacturer of writing instruments with strong European distribution. Comparable to JB's brand portfolio (pens, markers) and a typical Iberian wholesale competitor/brand partner category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jbcomercioglobal

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB Comércio Global