Sociedade Ponto Verde

What Sociedade Ponto Verde does

Sociedade Ponto Verde – Sociedade Gestora de Resíduos de Embalagens, S.A. is a Portuguese private non-profit entity founded in 1996 that operates the country's licensed integrated packaging waste management system (Sistema Integrado de Gestão de Resíduos de Embalagens, SIGRE). It is the Producer Responsibility Organization (PRO) for packaging in Portugal, serving three primary constituencies: (i) the 8,000+ packaging companies (embaladores) that place packaging on the Portuguese market and are legally required to finance its end-of-life recovery; (ii) municipalities and Sistema de Gestão de Resíduos Urbanos (SGRU) entities that operate selective collection infrastructure including ecopoints, ecocenters and door-to-door collection; and (iii) citizens, engaged through educational and awareness programs.

SPV's core product is SIGRE, which coordinates financing, collection, sorting and recycling flows across five material streams (glass, paper/cardboard, plastic, metal, wood) and has channeled more than 11 million tons of packaging for recycling since 1996. The technology stack comprises the B2B client portal si.pontoverde.pt, the consumer mobile app Acerta e Recicla (built with WayNext, launched 2023), the Ponto Verde Lab ecodesign platform (with Pack4Recycling and Pack4Sustain tools), the Rede Recicla+ glass-recycling financing platform (formerly Juntos a Reciclar++), and the Re_source collaborative innovation program (run with Beta-i, 4th edition with 20 value-chain partners and €1.7M+ deployed across 35 pilots since 2021).

The business model is a legally mandated, contribution-based PRO model: regulated "valores de contrapartida" (counterpart contributions) are paid by packaging companies to SPV, which then finances municipal selective collection, sorting facilities and recycling operations. Revenue mechanics are effectively tax-like and recurring, anchored by a 10-year government license renewed in 2025. The 2025 recovery rate stood at 60.2%, below the 65% EU target, and 2026 system investment is forecast at €237M (+€90M vs 2024). Operations span mainland Portugal, the Azores and Madeira, with sub-brands including Academia Ponto Verde, Ponto Verde Lab, Rede Recicla+ and Saber Mais, and a 29-year brand anchored by the registered Green Point Symbol trademark.

Name

Sociedade Ponto Verde

Legal name

Sociedade Ponto Verde – Sociedade Gestora de Resíduos de Embalagens, S.A.

Website

https://pontoverde.pt

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociedade Ponto Verde is Portugal's licensed Producer Responsibility Organization for packaging waste, founded in 1996. It collects mandatory contributions from 8,000+ packaging companies and finances the nationwide selective collection and recycling infrastructure serving municipalities and citizens.

Ownership category

akta.pro rank

Product category

Packaging Waste Management

NAICS

Waste Collection (56211), Waste Treatment and Disposal (5622), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Packaging waste management
• Selective waste collection
• Recycling coordination
• Circular economy services
• Waste recovery services

Headquarters

HQ city

Cruz Quebrada

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging Company Contributions (Valores de Contrapartida): Companies that place packaging on the market pay contributions (valores de contrapartida) to the Green Point System. These funds finance municipal collection services, sorting facilities, and recycling operations. The system operates under government-dispatched pricing framework.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sociedade Ponto Verde operates SIGRE (Sistema Integrado de Gestão de Resíduos de Embalagens), Portugal's Integrated Packaging Waste Management System. The non-profit society provides selective collection, take-back (retoma), recycling, and recovery services for packaging waste across Portugal, financed through contributions (Eco Valor/Eco Levante) paid by packaging companies (embaladores) and operating under a government concession framework.

Product overview

Sociedade Ponto Verde operates the Sistema Ponto Verde (SIGRE), Portugal's integrated packaging waste management system. The organization provides a portfolio of complementary services and programs including Academia Ponto Verde (environmental education for schools), Ponto Verde Lab (ecodesign innovation platform), Rede Recicla+ (glass recycling financing program), Re_source (collaborative innovation with startups), and the mobile app Acerta e Recicla. Together, these offerings address the complete packaging recycling value chain from consumer education and waste collection to innovation and sustainability research.

Differentiator

Problem solved

Functional benefit

Brands

• Ponto Verde: Consumer-facing brand responsible for mobilizing citizens through communication campaigns, awareness initiatives, educational programs and proximity actions. Signature: 'Separamos Juntos' (We separate together).
• Academia Ponto Verde
• Ponto Verde Lab
• Rede Recicla+

Products and services

• SIGRE (Sistema Integrado de Gestão de Resíduos de Embalagens) National integrated system for the management of packaging waste, providing selective collection, take-back, recycling and recovery services. Sold to/serviced for packaging companies (empresas embaladoras) required to comply with Portuguese and EU packaging waste legislation.
• Acerta e Recicla (mobile application) Consumer-facing mobile application that guides users on how to correctly separate and dispose of packaging waste into the appropriate recycling streams.
• Reciclar + Citizen incentive and engagement program that rewards and encourages participation in selective packaging waste collection.
• Academia Ponto Verde Educational platform offering training and resources on recycling, packaging waste separation, and circular economy for schools, municipalities, companies and citizens.

Quantifiable outcome

• Since 1996, over 11 million tons of packaging recycled
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• NOVA University LisboncoreStrategic or Co-development Partner · 25 June 2026Academic partnership for CIRCULAR inNOVA(tion) 2.0 program challenging students to develop solutions for coffee capsule collection and PAYT (Pay-As-You-Throw) for HORECA sector. 4-phase program from idea to pilot implementation.
• LPMminorGTM or Marketing Partner · 25 June 2026Marketing and social media communications agency for campaigns including 'Estamos a chegar ao ponto' and Christmas campaigns.
• Arena MediaminorGTM or Marketing Partner · 25 June 2026Media planning agency for SPV campaigns including Christmas and 'Estamos a chegar ao ponto' campaigns.
• FuelminorGTM or Marketing Partner · 25 June 2026Creative agency responsible for 'Estamos a chegar ao ponto' campaign and SPV rebranding.
• Grumpy PandaminorGTM or Marketing Partner · 25 June 2026Production company for SPV campaigns including 'Estamos a chegar ao ponto' and Christmas campaigns.
• Rock in Rio LisboaflagshipGTM or Marketing Partner · 15 June 2026SPV is Official Sustainability Partner of Rock in Rio Lisboa. Presence at the 2026 edition (June 20, 21, 27, 28) at Parque Tejo with stand featuring 'Recycle Rockstar' game, mobile ecopoints, and awareness activities. Long-standing partnership across multiple editions.
• ResialentejocoreStrategic or Co-development Partner · 26 May 2026Intermunicipal entity for urban waste management in 8 Baixo Alentejo municipalities. Collaboration on presenting results and challenges of packaging recycling in the region. 6,320 tons of packaging recovered in 2025, with 39% growth in Q1 2026.
• Festival Tremor (Açores)minorGTM or Marketing Partner · 19 March 2026First-time cultural partnership at Festival Tremor in São Miguel, Azores (March 24-28, 2026). SPV installed selective collection structures and conducted awareness activities, also present at FESTIVALzim! event.
• DRAAC - Direção Regional do Ambiente e Ação Climática (Açores)coreImplementation/ SI/ Consulting Partner · 19 March 2026Regional government partner supporting Academia Ponto Verde beach program in the Azores archipelago.
• DRAM - Direção Regional do Ambiente e Mar (Madeira)coreImplementation/ SI/ Consulting Partner · 19 March 2026Regional government partner supporting Academia Ponto Verde beach program in the Madeira archipelago.
• APA - Agência Portuguesa do AmbientecoreImplementation/ SI/ Consulting Partner · 19 March 2026Portuguese Environment Agency, institutional supporter of Academia Ponto Verde educational programs and Re_source innovation platform.
• EPIS - Empresários Pela Inclusão SocialcoreStrategic or Co-development Partner · 11 March 2026Partnership to strengthen environmental education in schools, bringing packaging recycling to more students. EPIS operates in 622 educational establishments across 77 municipalities. Target of 21,000 students in 2025/2026 school year, a 30% increase.
• WayNextcoreTechnology or Integration · 5 March 2026Technology partner developing and operationalizing the Ponto Verde mobile application (Acerta e Recicla), launched in 2023.
• Beta-icoreStrategic or Co-development Partner · 30 September 2025Collaborative innovation consultancy partnering with SPV on the Re_source program. The 4th edition involved 201 applications from 54 countries, 148 startups, 20 value chain partners, and 330,000 euros in co-funding for 12 pilot projects. Since 2021, over 1.7 million euros invested across 35 pilots.
• AIVEcoreStrategic or Co-development PartnerPartner in the 'Mais Vidro, Mais Reciclagem #Horecafazpartedasolução' pilot project for assisted baled collection in HORECA sector, demonstrating 7-11% growth in glass recovery rates.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ecoembes: The integrated packaging waste management PRO for Spain, operating a near-identical SIGRE-style model: obligated producers fund selective collection and recycling of packaging. SPV's closest comparable by structure, mission, and operating model.
• Citeo: France's EPR (Extended Producer Responsibility) PRO for household packaging, coordinating collection, sorting, and recycling funded by producers. Operates a similar packaging-fee-driven, government-licensed business across a single national market.
• Duales System Deutschland (Grüner Punkt): Germany's pioneering packaging recovery PRO, operating under the well-known Green Dot license scheme. Provides a directly comparable licensing and producer-financing model across a single national market.
• Fost Plus: Belgium's PRO for household packaging recovery; funds and coordinates selective collection and recycling nationwide for obligated producers. Closely comparable in scope and licensing arrangement.
• CONAI (Consorzio Nazionale Imballaggi): Italy's national packaging PRO, financed by obligated producers and supporting material-specific consortia across the recycling chain. Comparable by mandate, single-country scope, and producer-financing structure.
• Reclim: Switzerland's PRO for beverage cartons and other packaging fractions under an EPR model. Comparable to SPV's producer-financed, license-driven approach, though smaller in scope.

Emerging players

• Relevo: Portugal's newly launched beverage-container deposit-return scheme. Operates in the same geography as SPV but on a parallel track, potentially diverting beverage-container volumes away from SPV's integrated system.

Regional players

• REPAK: Ireland's packaging waste PRO funding selective collection and recycling across the country. Operates in a different geographic market but on a directly equivalent PRO licensing and producer-financing model.
• ARA (Altstoff Recycling Austria): Austria's packaging and waste-collection PRO, coordinating producer-financed recycling across a single national territory. Closely comparable in mandate and regulatory framework.
• Valpak: UK-based compliance scheme for packaging waste regulations, helping obligated producers meet recovery and recycling obligations. Comparable compliance-scheme model though operating in a different regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/pontoverde.pt
• YouTubeyoutube.com/SociedadePontoVerdeOficial
• Facebookfacebook.com/PontoVerdeOficial
• LinkedInlinkedin.com/company/53520
• TikToktiktok.com/@pontoverde.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociedade Ponto Verde