JY'S
JY'S is a Colmar, France-based private hospitality group (SARL, founded 2004) operating a two-Michelin-star gastronomic restaurant (JY'S), a bistronomic restaurant (Bord'eau), and a three-apartment guesthouse, serving affluent individual diners, culinary tourists, and corporate group events in the Alsace region.
- Company typePrivate
- Founded2004
- HeadquartersColmar, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JY'S does
SARL RESTAURANT J Y S (BORD'EAU), operating as JY'S, is a privately-held French fine-dining hospitality group based in Colmar, France, founded in 2004 by Chef Jean-Yves Schillinger and his wife Kathia. The group runs three physical establishments in Colmar: JY'S, a two-Michelin-star gastronomic restaurant relocated in October 2020 to a contemporary dining room designed by Olivier Gagnère inside the L'Esquisse MGallery hotel in the Champ de Mars park; Bord'eau, an independently-managed bistronomic restaurant in the Petite Venise district led in the kitchen by Chef Benoît David; and Bord'eau Guesthouse, three themed vacation apartments near the Lauch river.
Revenue is generated through three streams: in-restaurant dining at JY'S (multi-course tasting menus priced €94-€348 per person, plus corporate group formulas up to €348/person for 70 guests), dining at Bord'eau (set menus €54-€78), and nightly accommodation revenue at the three guesthouse apartments booked via Reservit. Ancillary revenue comes from gift certificates sold through SecretBox for all three properties. Distribution is entirely physical and local within Colmar (Grand Est region), supported by online reservation and gifting platforms (LaFourchette/TheFork, Zenchef, Reservit, SecretBox), a bilingual French/English website, and social channels (Facebook, Instagram); there is no e-commerce or third-party marketplace extension beyond the reservation ecosystem.
The business is founder-led and family-owned, with 24 employees, registered capital of €41,500, no external funding, and no parent-company or institutional investor involvement. The competitive position rests on the chef's personal brand and Michelin-starred reputation rather than proprietary technology, and the company has not disclosed AI/ML capabilities; management comprises the chef-owner, the co-owner, an executive chef at the bistro, a pastry chef, a sous-chef, and front-of-house leadership.
JY'S firmographics
Firmographics- Name
- JY'S
- Legal name
- SARL RESTAURANT J Y S (BORD'EAU)
- Website
- https://jean-yves-schillinger.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JY'S is a Colmar, France-based private hospitality group (SARL, founded 2004) operating a two-Michelin-star gastronomic restaurant (JY'S), a bistronomic restaurant (Bord'eau), and a three-apartment guesthouse, serving affluent individual diners, culinary tourists, and corporate group events in the Alsace region.
- Ownership category
- akta.pro rank
JY'S industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Hotel & Resort Restaurants (THAFACAH), Gastronomy / Culinary B&Bs & Foodie Inns (THAGAHAH)
Keywords
Where JY'S is headquartered
LocationHeadquarters
- HQ city
- Colmar
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
JY'S business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Restaurant Dining Services: JY'S gastronomic restaurant and Bord'eau bistronomic restaurant generate revenue through menu-based dining. JY'S offers multi-course tasting menus (€94-€348 per person) and à la carte options, while Bord'eau offers €54-€78 menu options. Revenue is generated through direct in-restaurant transactions.
- Guesthouse Accommodations: Bord'eau Guesthouse offers vacation rental apartments (Tribeca 56m², Midtown 54m², Uptown 54m²) near the Lauch river in Colmar, providing nightly accommodation revenue with online booking via Reservit platform.
- Gift Certificates: Sale of gift certificates (bons cadeaux) for both JY'S restaurant and Bord'eau guesthouse through SecretBox platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | JY'S Business Lunch - 3 courses with optional wine pairing |
| One time/ perpetual license | Pay-as-you-go | JY'S Lunch & Dinner - 6-course tasting menu |
| One time/ perpetual license | Pay-as-you-go | JY'S Veggie Menu - 6 vegetable courses |
| One time/ perpetual license | Pay-as-you-go | JY'S 10-dish experience |
| One time/ perpetual license | Pay-as-you-go | JY'S Group Lunch Formula |
| One time/ perpetual license | Pay-as-you-go | JY'S Group Tasting Formula |
| One time/ perpetual license | Pay-as-you-go | Bord'eau Bistronomic Restaurant pricing |
| One time/ perpetual license | Pay-as-you-go | Bord'eau Group/Event pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
JY'S product offering
Product offeringCore offering
JY'S is a hospitality group operating a two-Michelin-star gastronomic restaurant in Colmar, France, offering multi-course tasting menus that blend Alsatian terroir products with international flavors. The group also operates the Bord'eau bistronomic restaurant and the Bord'eau Guesthouse, which provides three themed apartment accommodations (Tribeca, Midtown, Uptown) in Colmar's Little Venice district. Revenue is generated through in-person dining experiences, multi-course menus with optional wine pairings, and nightly guesthouse bookings.
Product overview
JY'S is a hospitality group operated by SARL RESTAURANT J Y S (BORD'EAU) offering three distinct establishments: JY'S Restaurant Gastronomique (a 2 Michelin-starred fine dining restaurant), Bord'eau Restaurant (a bistronomic restaurant), and Bord'eau Guesthouse (a character guesthouse with three themed apartments). The group also offers gift certificates across all properties. The establishments are located in Colmar, France, primarily along the Lauch river in the romantic Little Venice district.
Differentiator
Problem solved
Functional benefit
Brands
- JY'S: Two Michelin star gastronomic restaurant by Chef Jean-Yves Schillinger, offering a cosmopolitan menu blending local produce with flavours from around the world.
- Bord'eau Restaurant
- Bord'eau Guesthouse
Products and services
- JY'S Restaurant Gastronomique Two Michelin-starred gastronomic restaurant offering multi-course tasting menus (3-course at €94, 6-course at €198, veggie 6-course at €188, 10-dish at €275) with optional wine pairings, located in the Champ de Mars park in Colmar.
- Bord'eau Restaurant (Bistronomique)
- Bord'eau Guesthouse Character guesthouse with three themed apartments in the Little Venice district of Colmar, offering nightly accommodation for tourists and visitors to the Alsace wine region.
- Gift Certificates (Bons Cadeaux) Digital and physical gift certificates available for purchase for the JY'S gastronomic restaurant, Bord'eau restaurant, and the Bord'eau Guesthouse.
Companies that use JY'S
Customer profileNamed customers2 records
Segments3 records
JY'S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
JY'S partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- L'Esquisse MGallery (Hotel)coreJY'S gastronomic restaurant is installed within the L'Esquisse MGallery hotel in Colmar, representing a strategic co-location partnership. The restaurant benefits from the hotel's chic and design decor in the heart of the Champ de Mars.
- LaFourchette (TheFork)minorLaFourchette provides online reservation services for Bord'eau restaurant, acting as a distribution channel partner.
- ZenchefminorZenchef provides online reservation booking system for JY'S gastronomic restaurant.
- ReservitminorReservit provides online booking services for Bord'eau Guesthouse accommodations.
- SecretBoxminorSecretBox platform enables the sale of gift certificates (bons cadeaux) for JY'S restaurant and Bord'eau guesthouse.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
JY'S competitors and assessment
Company assessmentDirect peers
- La Fourchette des Ducs: Two-Michelin-star restaurant in Obernai, Alsace. Same star rating, same Alsace gastronomic-tourist market, and similar fine-dining tasting-menu positioning as JY'S.
- La Maison des Têtes: One-Michelin-star gastronomic hotel-restaurant located in central Colmar. Direct local peer — same city, fine-dining and 5-star hotel combination targeting culinary tourists.
- Le Chambard: Two-Michelin-star restaurant with hotel (Relais & Châteaux) in Kaysersberg, Alsace. Direct regional peer with identical gastronomic-restaurant-plus-boutique-hotel model and comparable premium pricing.
- Auberge de l'Ill: Three-Michelin-star gastronomic restaurant and inn in Illhaeusern, Alsace. Closest direct peer: same region, same fine-dining-plus-lodging model, multi-generational chef family (Haeberlin), and similar premium tasting-menu pricing.
- Au Crocodile: One-Michelin-star gastronomic restaurant in Strasbourg with a long history of Michelin recognition. Regional peer competing for the same Alsace fine-dining tourist and corporate clientele.
- Le 1741: One-Michelin-star restaurant in Strasbourg. Regional Alsace peer with a similar fine-dining tasting-menu approach and comparable ticket sizes targeting food tourists.
- Le Coquillage: One-Michelin-star chef-driven restaurant in Cancale (Maison Tirel-Guérin). Direct peer in the chef-owned, tasting-menu-driven, single-location fine-dining model that defines JY'S positioning.
- Flocons de Sel: Three-Michelin-star chef-owned restaurant with boutique hotel in Megève. Direct peer — chef-driven gastronomic brand, integrated lodging, premium tasting menus, regional French culinary-tourism market.
- Hostellerie de l'Abbaye de la Pommeraie: Small integrated hotel-and-restaurant concept in Normandy/Alsace periphery. Comparable as a chef-owned hospitality venue combining lodging with on-site gastronomic dining and gift experiences.
Broad incumbents
- Domaine Les Crayères: Two-Michelin-star restaurant Le Parc in Reims within a prestigious château hotel. Broader incumbent peer — established larger-scale luxury hotel + Michelin-starred gastronomy bundle, demonstrating the upscale path JY'S could scale into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
JY'S social profiles
Digital presenceJY'S financial estimates
Financial estimateRevenue estimate
Valuation estimate
JY'S leadership team
Management profileNumber of profiles
JY'S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JY'S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JY'S
What does JY'S do?
JY'S is a hospitality group operating a two-Michelin-star gastronomic restaurant in Colmar, France, offering multi-course tasting menus that blend Alsatian terroir products with international flavors. The group also operates the Bord'eau bistronomic restaurant and the Bord'eau Guesthouse, which provides three themed apartment accommodations (Tribeca, Midtown, Uptown) in Colmar's Little Venice district. Revenue is generated through in-person dining experiences, multi-course menus with optional wine pairings, and nightly guesthouse bookings.
Is JY'S a public or private company?
JY'S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JY'S founded?
JY'S was founded in 2004. It employs 11 to 50 people.
Where is JY'S based?
JY'S is headquartered in Colmar, France, in the Europe region.
How does JY'S make money?
Three revenue lines are on record. Restaurant Dining Services are the primary driver. The others are guesthouse Accommodations and gift Certificates.
Who are JY'S's main competitors?
Direct peers on record are La Fourchette des Ducs, La Maison des Têtes, Le Chambard, Auberge de l'Ill, Au Crocodile, Le 1741, Le Coquillage, Flocons de Sel and Hostellerie de l'Abbaye de la Pommeraie. Domaine Les Crayères is listed as a broad incumbent.
Does JY'S have an API?
No public API is recorded for JY'S.
What industry is JY'S in?
JY'S's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.