Jeduca: Associação de Jornalistas de Educação

What Jeduca: Associação de Jornalistas de Educação does

Jeduca: Associação de Jornalistas de Educação is a Brazilian non-profit professional association founded in 2016 and headquartered in São Paulo, dedicated exclusively to journalists, communicators, and students who cover education. The association serves a national membership of 1,755 associates distributed across all 27 Brazilian states and the Federal District, with concentration in São Paulo (45%), Rio de Janeiro (10.8%), Distrito Federal (5.8%), and Minas Gerais (4.3%). It operates without proprietary technology, relying on a website (jeduca.org.br), social media channels, and partner-hosted online course delivery.

Jeduca's core offerings include the annual International Congress of Education Journalism (9th edition in August 2025 with 645 participants), the Edital de Jornalismo de Educação grant program (8 report packages per year at R$10,000 each, scaling to 10 in the 10th-anniversary edition), a free online training course co-developed with Abraji and Abej (4th edition: 2,092 registrations, 472 completers), a source database (Banco de Fontes), reference guides on topics including education financing and literacy, the periodic Pesquisa Jeduca member survey, and an Editora Pública publishing line.

The business model is grant-and-dues based. The primary funding mechanism is institutional grants from foundations including Fundação Itaú, Fundação Lemann, Fundação Telefónica Vivo, Imaginable Futures, Instituto Natura, Instituto Sonho Grande, and Instituto Unibanco, supplemented by recurring annual membership dues, congressional sponsorships, and project-specific support. Distribution is direct-to-consumer via the website and an annual in-person congress, with no resellers or intermediaries. A 12-person executive team supported by a volunteer board of up to 12 directors (expanded from 7 in June 2026) governs the organization.

Name

Jeduca: Associação de Jornalistas de Educação

Legal name

Jeduca: Associação de Jornalistas de Educação

Website

https://jeduca.org.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeduca is a Brazilian non-profit association founded in 2016 that supports education journalists through training courses, reporting grants, an annual congress, a source database, and reference guides, serving 1,755 associates across all 27 Brazilian states.

Ownership category

akta.pro rank

Product category

Professional Journalism Association

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)

Keywords

• Education journalism
• Professional journalism association
• Journalist training programs
• Journalism grant programs
• Media education research

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Jeduca generates revenue through annual membership fees paid by associate members (journalists, communicators, and students working in or interested in education journalism). Members pay dues to access benefits including news, guides, data resources, and the source database.
2. Institutional Grants and Partnerships: The primary funding mechanism consists of grants and sponsorships from foundations and institutional partners including Fundação Itaú, Fundação Lemann, Fundação Telefônica Vivo, Imaginable Futures, Instituto Natura, Instituto Sonho Grande, and Instituto Unibanco. These partners provide financial support for programs such as the Edital (grant notice), the congress, and the journalism course.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Jeduca is a Brazilian non-profit professional association (associação civil) dedicated to supporting education journalists. It delivers an annual international congress, reporting grant programs (Editais), free online training courses on education coverage, periodic member surveys (Pesquisa Jeduca), reference guides, a source database (Banco de Fontes), and editorial content focused on Brazilian public education. Members (journalists, communicators, and students) access these resources through annual membership and event participation.

Product overview

Jeduca is a professional association for education journalists in Brazil, offering a unified platform of services including: an annual international congress, journalism grant programs (Editais), free online training courses, periodic member surveys (Pesquisa Jeduca), reference guides, a source database, and published news content. The organization supports and trains journalists covering Brazilian education through fellowships, workshops, and educational materials.

Differentiator

Problem solved

Functional benefit

Products and services

• International Congress of Education Journalism (Congresso Internacional de Jornalismo de Educação) Annual international congress bringing together education journalists, researchers, and educators for debates, workshops, and training sessions on education journalism topics. The 9th edition gathered 645 participants; full scholarships were awarded to 30 journalists from 24 Brazilian states.
• Editais de Jornalismo de Educação (Education Journalism Grant Program) Annual competitive grant program that awards fellowships (R$10,000 per report package) to journalists and micro-grants (R$600) to course completers for producing in-depth education-related reporting. The 7th edition funded 8 reports and the 8th edition funded 10 reports.
• Jornalismo de Educação: Bases para a Cobertura (Journalism of Education Course) Free online training course developed in partnership with Abraji and Abej for journalists and journalism students on covering education topics. The course covers themes like education financing, data literacy, sources, technology in education, ENEM/SISU coverage, new metrics, and AI in journalism.
• Pesquisa Jeduca (Jeduca Industry Survey) Periodic member survey profiling education journalists in Brazil, collecting data on demographics, work conditions, education backgrounds, and technology usage habits. The 2025 edition was the third and had 278 respondents from 1,755 total associates.
• Editora Pública (Public Publishing Initiative) Publishing initiative producing educational content for journalism and education professionals as part of Jeduca's editorial activities.

Quantifiable outcome

• 99% of course completers reported being 'very satisfied' (87.2%) or 'satisfied' (11.8%) with the Journalism of Education course content.
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Abraji (Associação Brasileira de Jornalismo Investigativo)coreStrategic or Co-development PartnerAbraji is a key institutional partner co-developing the 'Jornalismo de Educação: Bases para a Cobertura' course with Jeduca. Abraji's director (Ana Carolina Moreno) is also a board member, and the partnership combines Jeduca's education expertise with Abraji's investigative journalism training infrastructure.
• Abej (Associação Brasileira de Ensino de Jornalismo)minorStrategic or Co-development PartnerAbej provides institutional support for the journalism of education course, contributing academic oversight and helping bridge the gap between journalism education and professional practice.
• UNESCOminorStrategic or Co-development PartnerUNESCO is listed as an institutional partner of Jeduca, supporting the association's mission to strengthen education journalism as a pillar of democratic discourse on education.
• Todos Pela EducaçãominorOthersTodos Pela Educação is an institutional partner of Jeduca, sharing the goal of improving education outcomes in Brazil through evidence-based journalism and public accountability.
• Ajor (Associação de Jornalismo Digital)minorStrategic or Co-development PartnerAjor is an institutional partner collaborating with Jeduca on shared objectives around journalism quality, digital media, and education coverage. Daniel Nardin, founder of Amazônia Vox, serves on both Jeduca's board and Ajor's board.
• Campanha Nacional pelo Direito à EducaçãominorOthersThe National Campaign for the Right to Education is an institutional partner aligned with Jeduca's mission to improve public understanding of education policy through quality journalism.
• CENPECminorStrategic or Co-development PartnerCENPEC (Centro de Estudos e Pesquisas em Educação, Cultura e Ação Comunitária) is an institutional partner supporting Jeduca's education journalism programs.
• OEI (Organização dos Estados Ibero-Americanos)minorStrategic or Co-development PartnerOEI is an institutional partner providing support for Jeduca's education journalism initiatives across the Ibero-American region.
• Instituto Palavra AbertaminorStrategic or Co-development PartnerInstituto Palavra Aberta participated in the #Jeduca2025 congress, contributing to discussions on media literacy (educação midiática) and digital literacy in schools. Patrícia Blanco, president of the institute, was a keynote speaker.
• Santillana EducaçãominorGTM or Marketing PartnerSantillana Educação is a sponsor of the 9th Congress of Journalism of Education, contributing marketing and visibility support to Jeduca's annual event.
• Fecap (Fundação Escola de Comércio Álvares Penteado)minorOthersFecap provided support for the 9th Congress of Journalism of Education as part of Jeduca's network of institutional partners for the event.
• Instituto SidartaminorOthersInstituto Sidarta supported the 9th Congress of Journalism of Education as an institutional partner of the event.
• Colégio Rio BrancominorOthersColégio Rio Branco provided support for the 9th Congress of Journalism of Education as an institutional partner of the event.
• LouresminorOthersLoures supported the 9th Congress of Journalism of Education as an institutional partner of the event.
• Coalizão em Defesa do JornalismominorStrategic or Co-development PartnerThe Coalition in Defense of Journalism is listed as an institutional supporter of the 9th Congress, contributing to the ecosystem of journalism organizations backing Jeduca's work.
• Canal FuturaminorStrategic or Co-development PartnerCanal Futura is an institutional supporter of the 9th Congress, aligning with Jeduca's mission to strengthen education coverage through media partnerships.
• Porto LauandminorOthersPorto Lauand is listed as an institutional partner supporting Jeduca's programs and activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instituto Palavra Aberta: Brazilian institute focused on media literacy (educação midiática) and freedom of expression. Palavra Aberta partnered on Jeduca's 2025 congress and operates a comparable model of journalist training and curriculum advocacy around media and education.
• Andi (Agência de Notícias dos Direitos da Infância): Brazilian communication agency specializing in journalism for children's and adolescents' rights, including education. Andi operates a comparable model of specialized journalism grants, training, and content production on a social-issue beat.
• Ajor (Associação de Jornalismo Digital): Brazilian association of digital journalism outlets and professionals. Ajor overlaps with Jeduca on training programs and shares board members (Daniel Nardin serves on both), making it a direct peer in the Brazilian journalism-association ecosystem.
• Porvir: Nonprofit journalism and communication agency dedicated to innovation in education, led by Jeduca Vice-President Tatiana Klix. Porvir is a direct peer operating at the intersection of education coverage and journalism production in Brazil.
• Abraji (Associação Brasileira de Jornalismo Investigativo): Brazil's main investigative journalism association and Jeduca's co-development partner on the journalism course. Abraji operates an overlapping training, grants, and community model for journalists and is the closest functional peer to Jeduca.
• ABEJ (Associação Brasileira de Ensino de Jornalismo): Brazilian association of journalism education, focused on journalism schools and pedagogy. ABEJ is a strategic partner supporting Jeduca's training course and a direct peer in the journalism-training ecosystem.

Broad incumbents

• Solutions Journalism Network: Global non-profit that trains journalists in solutions-oriented reporting. SJN employs Jeduca director Daniel Nardin and operates a comparable training-and-community model applied across many beats, including education.
• ICFJ (International Center for Journalists): Global non-profit that supports journalism worldwide through training, fellowships, and grants. ICFJ operates the same training-plus-fellowship model as Jeduca at international scale and has directly supported Jeduca's director Daniel Nardin.

Others

• Campanha Nacional pelo Direito à Educação: Brazilian civil-society coalition advocating for the right to education. It is an institutional advocacy partner of Jeduca with overlapping goals of strengthening public accountability and quality discourse on Brazilian education.

Emerging players

• Todos pela Educação: Brazilian education advocacy coalition that partners with Jeduca on education journalism quality. Operates in the same education ecosystem with a related but distinct mission of evidence-based education policy advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JeducaEduca
• YouTubeyoutube.com/channel/UCf3xahr1nDDnzZIUFBNCdYw
• Facebookfacebook.com/jeducabrasil
• LinkedInlinkedin.com/company/jeducaeduca
• Instagraminstagram.com/jeducabrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jeduca: Associação de Jornalistas de Educação