Sampson Law Firm

What Sampson Law Firm does

The Sampson Law Firm is a personal injury law firm based in Louisville, Kentucky, founded in 1997 by Attorney Jeffrey T. Sampson and operating continuously for approximately three decades. The firm specializes exclusively in plaintiff-side personal injury representation, serving individuals and families across the state of Kentucky who have suffered injuries caused by the negligence or wrongful conduct of others. Practice areas include nursing home abuse and neglect, car and 18-wheeler trucking accidents, dog bites, spinal cord injuries, burn injuries, premises liability, workers' compensation, product liability, and wrongful death. The firm claims cumulative client recoveries of over $100 million and a self-reported 98% case-win rate, with one disclosed verdict of $6,192,378 in a nightclub security case.

The firm operates on a contingency fee basis — clients pay no upfront fees and the firm is compensated via a percentage of any settlement or verdict recovered. Two attorneys are named in public materials: founder Jeff Sampson, repeatedly recognized by Kentucky Trial Court Review as one of Kentucky's Most Prolific Trial Attorneys, and Keith Poynter, whose prior background as an insurance account manager and police officer certified in Traffic Crash Reconstruction is positioned as a litigation advantage. The practice has approximately 6 employees and is founder-owned, with no institutional investors, parent company, or subsidiary structure.

Client acquisition is direct-to-consumer with no intermediaries. Distribution channels include the firm's website with detailed practice-area pages, a legal blog with 50+ posts, the "Injured in Kentucky" podcast hosted by Sampson, a direct phone line, and an online contact form — all feeding into free initial case evaluations at the single Louisville office at 1154 South 3rd Street. The firm has no proprietary technology platform, no AI/ML capabilities, no API or software product, and serves clients exclusively within Kentucky.

Name

Sampson Law Firm

Legal name

The Sampson Law Firm

Website

https://jeffsampsonlaw.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sampson Law Firm is a founder-owned personal injury law firm based in Louisville, Kentucky, established in 1997, that represents individuals statewide in Kentucky on a contingency-fee basis across nursing home abuse, vehicle accidents, dog bites, spinal cord injuries, and burn injury cases.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Legal representation
• Civil litigation
• Tort law
• Plaintiff representation

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Legal Services - Contingency Fee Representation: The firm operates on a contingency fee basis for personal injury cases. Clients pay no upfront fees; the firm receives a percentage of the settlement or verdict only if the case is successful. This model aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Sampson Law Firm provides contingency-fee personal injury legal representation for individuals injured due to the negligence or wrongdoing of others, primarily across Kentucky with a Louisville-based office. The firm handles case intake, investigation, negotiation with insurance companies, and trial litigation across practice areas such as nursing home abuse, car and truck accidents, dog bites, spinal cord and burn injuries, premises liability, product liability, workers' compensation, and wrongful death.

Product overview

The Sampson Law Firm is a personal injury law firm offering a unified portfolio of legal services rather than a software product. The firm's core offering centers on personal injury legal representation in Louisville, Kentucky, encompassing nursing home abuse, car and truck accidents, dog bites, spinal cord injuries, and burn injuries. Additional services include premises liability, workers' compensation, product liability, and wrongful death cases. The firm also produces the 'Injured in Kentucky' podcast as an educational resource for clients. All services are delivered through traditional legal practice rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $100 million recovered for clients
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• Bisnar Chase Personal Injury Attorneys: Established California-based personal injury firm with a strong trial reputation and contingency fee model. Comparable to Sampson as a plaintiff-side PI firm emphasizing trial readiness and proven verdicts.
• Cellino & Barnes (now Cellino Law): High-volume personal injury firm historically known for TV advertising and contingency fee representation in auto accident and injury cases. Comparable in plaintiff-side PI focus and contingency model, though operating primarily in the Northeast.
• Morgan & Morgan: The largest personal injury law firm in the United States, operating nationwide with heavy advertising. Directly comparable as a contingency-fee plaintiff-side PI practice, but at vastly greater scale and geographic reach than Sampson.

Emerging players

• Wilshire Law Firm: Plaintiff-side personal injury firm specializing in auto, trucking, and premises liability cases on contingency. Comparable in practice mix and contingency model, though more digitally oriented.

Direct peers

• Levin & Perconti: Mid-sized plaintiff-side personal injury and nursing home abuse firm. Closely comparable to Sampson given its dedicated nursing home abuse practice and contingency fee structure serving injured individuals.
• Allen, Allen, Allen & Allen: Regional personal injury firm with a long history, broad PI practice (auto, trucking, premises liability), and contingency fee model. Comparable to Sampson as an established, multi-practice plaintiff-side PI firm.
• Bahe Cook Cantley & Nefzger: Louisville, Kentucky-based plaintiff-side personal injury firm. A direct local peer sharing Sampson's geographic market, contingency fee model, and practice area focus on auto accidents and injury claims.
• Gray & Wells: Kentucky-based personal injury law firm representing injured plaintiffs on contingency. Directly comparable as a regional PI peer in the same Louisville/Kentucky service area.

Regional players

• The Law Office of Todd W. Burris: Kentucky-based plaintiff-side personal injury firm with a contingency fee model. Comparable in practice focus and geographic market, representing injury victims in Kentucky.

Others

• Kentucky Trial Court Review: Industry publisher that tracks trial activity and recognizes prolific trial attorneys in Kentucky. An ecosystem/adjacent peer relevant because it underpins Sampson's award citation and provides third-party credibility for trial metrics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sampson-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sampson Law Firm