What Jehan does

Jehan is a sole-practitioner freelance graphic design business operated by Jehan Abdalkarim under the personal brand name "Jehan," founded in 2020 and based in London, United Kingdom. The practice delivers brand identity design (logos, typography, color systems, brand guidelines) and visual design services (social media graphics, layouts, digital templates) to small and medium businesses, with named client work spanning natural cosmetics (DR MAY), business solutions (BARQ), excavation and construction (IMPERIAL HORSES), and HR/business podcasting (SHRDS PODCAST), plus a testimonial from Lumar. Service delivery runs on the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva, supplemented by AI-powered design tools that the operator reports have reduced delivery time by 25%.

The business model is direct-to-consumer project-based freelance engagement: prospective clients reach out via the portfolio website (jehan.design) or direct email, and projects are quote-based custom engagements rather than productized or licensed offerings. There is no disclosed pricing, no formal corporate entity, no headcount beyond the sole practitioner, and no external funding. The operator concurrently holds a full-time Graphic Designer role at Voia Media (2025–present), having previously held design roles at PIXEL 7 (2024–2025), Chandelier Advertising (2022–2023), and Fartel Technology (2021–2022), with a Bachelor of Multimedia Design (Honors) from Sudan University of Science & Technology (2016–2022) as the underlying credential foundation.

Customer acquisition is primarily via portfolio visibility and word-of-mouth referrals, with no formal sales motion, no partnerships, no awards, and no disclosed revenue or financials. Geographic reach extends beyond the London base to include projects in Abu Dhabi (UAE) and Sudan. Quantified outcomes cited on the website include a 40% brand awareness increase for a startup within six months, 60+ monthly designs managed across 4 client accounts at Chandelier Advertising, and a 15% client loyalty boost from a construction-sector logo redesign.

Name

Jehan

Legal name

Jehan Abdalkarim

Website

https://jehan.design

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Jehan is a London-based freelance graphic design practice by Jehan Abdalkarim delivering brand identity and visual design services — logos, typography, social media graphics, and digital templates — to small and medium businesses across cosmetics, construction, business services, and podcasting verticals using Adobe Suite and AI-powered design tools.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Brand identity design
• Graphic design services
• Visual identity design
• Logo design services
• Social media graphics

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Freelance Design Services: Project-based freelance engagements for brand identity, visual design, and digital content creation. Revenue generated through individual client projects for startups, small businesses, and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jehan is a freelance graphic designer offering brand identity design, visual design, and social media graphics to small businesses and startups. The practice combines Adobe Creative Suite expertise with AI-powered design tools to deliver logos, brand systems, and visual assets for clients across multiple sectors.

Product overview

Jehan offers freelance graphic design and brand identity services as a solo practitioner. The service offering consists of brand identity design (including logo design, typography, and visual systems) and general visual design services (social media graphics, layouts, digital templates). Projects are delivered using Adobe Suite and AI-powered design tools. Client portfolio includes work for cosmetics, business solutions, construction, and podcast industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design

Quantifiable outcome

• 40% increase in brand awareness for a startup within 6 months through complete visual identity
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Designhill: Design marketplace specializing in logo design, brand identity contests, and freelance designer hiring for SMBs. Directly comparable customer segment, deliverables, and freelance delivery model.
• 99designs (by Vista): Online marketplace connecting SMB clients with freelance graphic designers for logo, brand identity, and visual design contests. Directly competes with Jehan for the same SMB brand-identity buyer and competes for designer supply.
• Upwork: Freelance platform aggregating thousands of brand identity and graphic designers serving SMB clients globally. Jehan effectively competes on Upwork's supply side for the same client demand.
• Fiverr: Global freelance marketplace where individual designers list logo, brand identity, and social media graphic services at project-based pricing. Same customer (SMB seeking brand work), same delivery model (project-based freelance), same pricing structure Jehan uses.

Broad incumbents

• Landor & Fitch: Global branding consultancy delivering strategy, visual identity, and brand systems for large enterprises. Not a direct competitor on price, but operates in the same brand identity design category Jehan serves at SMB scale.
• Lippincott: Established brand strategy and identity consultancy serving enterprise clients with logo, visual identity, and brand systems work. Comparable craft (visual identity systems) at the opposite end of the market from Jehan's solo SMB practice.
• Canva (Brand Kit / Canva Pro): Mass-market DIY design platform with dedicated brand identity, logo, and social media tools used by SMBs and content creators. Competes indirectly by enabling clients to bypass freelance designers like Jehan.

Others

• Squarespace: Website builder with integrated logo maker and brand tools targeting SMBs and creators. Adjacent competitor that bundles light-weight brand identity into its website subscription, encroaching on Jehan's SMB segment.

Emerging players

• Tailor Brands: AI-powered brand identity platform that auto-generates logos and brand kits for SMBs. Competes with Jehan on the same use case (SMB brand identity creation) but via automated tooling rather than bespoke design.
• Looka: AI-driven logo and brand identity generator targeted at startups and SMBs. Offers a self-service alternative to the bespoke brand identity work Jehan provides to her primary SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jehancouture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jehan