YOGI BEAR JELLYSTONE PARK

What YOGI BEAR JELLYSTONE PARK does

Yogi Bear's Jellystone Park Camp-Resorts is a franchise network of family-oriented camping resorts operating 75+ independently owned and operated locations across the United States and Canada. The brand is owned and franchised by Camp Jellystone, LLC, a private US LLC headquartered in Scottsburg, Indiana, operating under a licensing agreement with Hanna-Barbera (a Warner Bros. Discovery entity) for the use of the Yogi Bear, Boo Boo, Cindy Bear, and Ranger Smith cartoon characters. Each park offers a standardized family camping experience with multiple accommodation types — luxury cabins, deluxe RV sites with 50-amp hookups, scenic tent sites, and glamping options including yurts, treehouses, and safari tents — paired with on-site water attractions (pools, splashgrounds, water slides, floating obstacle courses), outdoor activities (jumping pillows, mini golf, laser tag), indoor recreation, and recurring themed events (e.g., Christmas in July, Halloween weekends) alongside live character meet-and-greets.

The central technology footprint is intentionally thin: a consumer-facing website (campjellystone.com) and a Jellystone Park mobile app (iOS and Android) for bookings and on-site information, with no proprietary AI, data platform, or API disclosed. Customer acquisition runs through direct-to-consumer channels — website, app, social media (Facebook, Instagram, TikTok), blog content, and email newsletter — supplemented by franchise operator recruitment through a dedicated franchise site (jellystonefranchise.com).

The business model has four revenue streams: camping and lodging fees at individual parks, day-use and activity fees, franchise royalties and brand licensing fees paid by independent park owners to Camp Jellystone, LLC, and the Club Yogi Rewards loyalty program plus gift card sales. The primary customer segment is families with children seeking all-in-one outdoor vacation experiences, with the licensed cartoon IP serving as the principal brand differentiator against non-branded independent campgrounds and RV resorts.

Name

YOGI BEAR JELLYSTONE PARK

Legal name

Camp Jellystone, LLC

Website

https://jellystoneraintreelake.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogi Bear's Jellystone Park Camp-Resorts (Camp Jellystone, LLC) is a franchise network of 75+ family camping resorts across the US and Canada, offering cabins, RV and tent sites, glamping, water attractions, and character meet-and-greets under license from Hanna-Barbera/Warner Bros., serving families with children.

Ownership category

akta.pro rank

Product category

Family Campground Resorts

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211), Amusement and Theme Parks (713110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Family camping resorts
• RV park camping
• Cabin glamping rentals
• Campground franchise network
• Outdoor vacation destinations

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camping and Lodging Fees: Primary revenue is generated from overnight stays at Jellystone Park locations across the US and Canada. Customers pay for various accommodation types including luxury cabins, deluxe RV sites, scenic tent sites, glamping options (yurts, treehouses, safari tents), and extended stays.
2. Day Use and Activity Fees: Parks generate additional revenue from day visitors who pay for access to water attractions (pools, splashgrounds, water slides), outdoor activities (mini golf, laser tag, jumping pillows), indoor attractions (pavilions, recreation rooms, theaters), and themed weekend events.
3. Franchise Fees: The company expands its network through franchise partnerships where independent park owners pay to operate under the Jellystone Park brand, contributing to brand licensing and operational support revenue.
4. Club Yogi Rewards and Gift Cards: Loyalty program (Club Yogi Rewards) where members earn points redeemable for FREE stays and merchandise. Gift card sales provide additional revenue and customer lock-in.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yogi Bear's Jellystone Park is a franchise network of 75+ family camp-resorts across the US and Canada, operated by Camp Jellystone, LLC. The company sells overnight camping and lodging experiences including luxury cabins, deluxe RV sites, tent sites, glamping units (yurts, treehouses, safari tents), and extended stays, bundled with on-site water attractions, outdoor recreation, character interactions featuring licensed Hanna-Barbera cartoon characters, and themed weekend events.

Product overview

Yogi Bear's Jellystone Park Camp-Resorts is a franchise network of family camping resorts operating over 75 locations across the US and Canada. The company offers multiple lodging and camping options including luxury cabins, glamping yurts, tree houses, deluxe RV sites with 50-amp hookups, and scenic tent sites. Entertainment offerings include water attractions (pools, splashgrounds, water slides, floating obstacle courses), outdoor activities (jumping pillows, mini golf, laser tag), and indoor attractions (pavilions, recreation rooms, theaters). The brand features character interactions with Yogi Bear, Boo Boo, Cindy Bear, and Ranger Smith, plus themed events like Christmas in July and Halloween weekends. Digital products include the Jellystone Park mobile app, Club Yogi Rewards loyalty program, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Club Yogi™ Rewards: Loyalty rewards program offering free stays and free Jellystone Park merchandise

Products and services

• Lodging (Cabins & Glamping)
• RV Sites
• Tent Sites
• Extended Stays
• Jellystone Park App
• Club Yogi Rewards
• Gift Cards

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Hipcamp: Hipcamp is an online marketplace for booking private campsites, glamping, and outdoor stays. It is comparable in facilitating discovery and booking of outdoor accommodation experiences, though it is a marketplace connecting independent hosts rather than a branded franchise network.
• Great Wolf Lodge: Great Wolf Lodge operates indoor water park resorts targeted at families, featuring water slides, character experiences, and themed events. It overlaps in family-amenity-driven resort positioning and IP-based character experiences, though it delivers an indoor hospitality product rather than outdoor camping.

Direct peers

• Thousand Trails: Thousand Trails operates a network of campgrounds and RV resorts across North America with cabin and RV-site offerings. It is comparable in accommodation mix and family-resort positioning, though it is primarily membership-based rather than nightly-stay focused.
• Sun Outdoors: Sun Outdoors (formerly Encore RV Resorts) is a large portfolio of RV resorts and campgrounds offering premium RV sites, cabins, and family amenities. It is comparable in product offering (RV sites, tent sites, vacation rentals) and family-resort positioning, though it skews higher-end and more RV-centric.
• Kampgrounds of America (KOA): KOA is the largest North American franchise network of privately owned campgrounds, with 500+ locations targeting families and RVers. It is the most directly comparable peer given its franchise campground model, varied accommodation types, and family-focused amenity positioning.

Others

• Camping World: Camping World is the largest US retailer of RVs and outdoor recreation products with adjacent service and campground businesses. It is part of the broader RV and outdoor recreation ecosystem surrounding Jellystone's customer base, though it operates in retail and consumer services rather than campground lodging.
• Equity LifeStyle Properties (ELS): ELS owns and operates a portfolio of manufactured housing communities, RV resorts, and marinas, including the Thousand Trails membership campground network. It is relevant as a scaled owner-operator of RV parks and campgrounds and as a reference for capital structures in outdoor hospitality.

Broad incumbents

• Disney's Fort Wilderness Resort & Campground: Fort Wilderness is Disney's family camping and cabin resort at Walt Disney World, with themed outdoor accommodations, character interactions, and recreational activities. It is comparable as a family campground-resort with character-driven experiences, but is part of a much larger theme park destination portfolio.
• Westgate Resorts: Westgate Resorts is a large timeshare and resort operator with multiple family-focused properties featuring water parks, activities, and themed experiences. It is comparable in family-resort positioning with extensive amenities, though it operates primarily timeshare/condo-style resort lodging rather than campgrounds.

Regional players

• Center Parcs UK: Center Parcs operates family forest resort villages across the UK and Europe with cabin lodging, water park activities, and themed experiences. It is comparable in family-activity-driven resort positioning with cabin accommodations, but is geographically focused on the UK/Ireland/Europe market rather than North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campjellystone
• Instagraminstagram.com/campjellystone
• TikToktiktok.com/@campjellystone
• LinkedInlinkedin.com/company/yogi-bear-jellystone-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOGI BEAR JELLYSTONE PARK