Jenkins Ford, Inc

What Jenkins Ford, Inc does

Jenkins Ford, Inc is a privately held, single-location authorized Ford automobile dealership franchise headquartered at 8 Billingsley Drive in Buckhannon, West Virginia, operating continuously since 1988. The company sells the full Ford lineup across multiple segments, including F-150 and Super Duty (F-250/F-350/F-550) trucks, Ranger and Maverick pickups, Bronco, Bronco Sport, Explorer, Expedition, and Escape SUVs, Mustang and Mustang Mach-E passenger vehicles, and Transit and E-Transit commercial vans. It also retails used vehicles from Ford and other manufacturers (Chevrolet, GMC, Toyota, Subaru, Honda, Kia, Hyundai, BMW, Jeep, Mazda, Nissan, Mitsubishi) along with Ford Certified Pre-Owned inventory.

The dealership runs a sales-led go-to-market motion anchored by a physical showroom complemented by online inventory search, custom factory ordering, and pre-approval financing forms on jenkinsford.com. It differentiates via an "EZ Price" no-haggle pricing model with transparent upfront pricing shown on window stickers and online, a $575 documentation fee per transaction, and an in-house finance department that handles lender coordination. The company's revenue model spans four streams: new vehicle sales, used vehicle sales (including Certified Pre-Owned with extended warranties), finance and insurance (transaction-fee economics, including potential dealer reserve on financing), and recurring service-and-parts revenue from a full-service maintenance and repair department using authentic Ford/Motorcraft parts, a tire center, a collision center, and accessories/extended-service-plan sales. The 2026 Ford model year rollout is currently in market, including the expanded Mach-E and E-Transit electric offerings.

Jenkins Ford serves individual consumers, truck buyers (towing/hauling/work use), existing service customers, and finance-segment buyers across Central West Virginia (Buckhannon, Weston, Roanoke, Philippi, Camden, Belington, Alum Bridge, with outreach into Lewis County). It is an 11-time Ford President's Award winner, operates with 18 employees, and reports no parent company, no external investors, and no disclosed M&A activity or franchise-system affiliations beyond Ford, FordDirect, and Kelley Blue Book. Marketing channels include the company website, telephone sales/service/parts, TV commercials, customer-review platforms, and Ford-led national promotions.

Name

Jenkins Ford, Inc

Legal name

Jenkins Ford, Inc

Website

https://jenkinsford.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Jenkins Ford, Inc is a privately held, single-location authorized Ford dealership in Buckhannon, West Virginia, founded in 1988, selling new and used Ford vehicles plus certified pre-owned units, factory custom orders, in-house financing, and service/parts/collision services to consumers across Central West Virginia.

Ownership category

akta.pro rank

Headquarters

HQ city

Buckhannon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including F-150 trucks, Super Duty trucks, SUVs (Explorer, Expedition, Bronco), and passenger cars (Mustang). Revenue generated from vehicle sales at negotiated or EZ Price fixed pricing.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Ford models and other makes. Also includes Certified Pre-Owned vehicles with extended warranties.
3. Finance and Insurance: On-site auto financing department dedicated to finding financing options for customers. Handles phone calls and paperwork for customers. Doc fee of $575 per transaction.
4. Service and Parts: Full-service department with authentic Ford parts, maintenance services (oil changes, brake service, battery service, tire care), and collision center. Offers The Works package and various service specials.
5. Custom Orders: Factory custom ordering service allowing customers to order vehicles with specific configurations and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jenkins Ford is an authorized Ford dealership in Buckhannon, West Virginia that sells new Ford vehicles (trucks, SUVs, cars, commercial vans) and pre-owned vehicles from multiple manufacturers. The dealership operates an in-house finance department, a full-service maintenance and parts department, a collision center, and a custom factory ordering service. Sales are conducted under an EZ Price transparent, no-haggle pricing model.

Product overview

Jenkins Ford is a Ford automobile dealership offering a comprehensive portfolio of vehicle sales and automotive services. The primary product offering is new Ford vehicles across multiple segments: trucks (F-150, Super Duty F-250/F-350/F-550, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), commercial vans (Transit, E-Transit), and sports cars (Mustang, Mustang Mach-E). The dealership also sells used vehicles from multiple manufacturers and provides complementary services including vehicle financing, maintenance/repair, collision center, and custom factory ordering. All new vehicles are sold using the dealership's EZ Pricing model with transparent, no-haggle pricing on the windshield sticker.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles
• Used Vehicles
• Certified Pre-Owned Vehicles
• Vehicle Financing
• Service & Parts
• Collision Center
• Custom Factory Orders
• Ford Accessories and Protection Plans

Quantifiable outcome

• 11-time President's Award Winner - Ford's top recognition for dealership excellence

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise. Sells new Ford vehicles, uses Ford financing programs, participates in Ford incentive programs, accesses Ford factory ordering system, and receives manufacturer marketing support. Must meet Ford standards to maintain President's Award status.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vroom: Online used-car retailer with national delivery. Competes with Jenkins Ford's used-vehicle business by offering a broader digital inventory and home delivery to customers in West Virginia, pressuring local used-car share.
• Carvana: Online-first used-vehicle retailer with home delivery and vending-machine pickup. Overlaps with Jenkins Ford's used-vehicle and F&I revenue stream, but competes via a fully digital buying experience versus a single rural physical lot.

Broad incumbents

• Penske Automotive Group: Diversified international dealer group with significant US new-vehicle retail operations. Comparable in franchised new-vehicle retail and F&I/service/parts revenue mix, but with premium-brand concentration and global footprint.
• Lithia Motors: One of the largest US automotive dealer groups, operating hundreds of new-vehicle franchises including Ford stores. Comparable as a multi-rooftop Ford franchised retailer, but at vastly greater scale and with diversified brand exposure.
• AutoNation: Largest US automotive retailer by revenue, operating numerous new- and used-vehicle stores including Ford franchises. Comparable as a franchised new-car dealer with a full sales/service/parts/F&I mix, but with national scale and a public-company cost structure.
• Asbury Automotive Group: US franchised dealer group with new and used vehicle sales plus service/parts/collision. Comparable in operating a full dealership operating model, but with a multi-brand, multi-region footprint rather than a single rural location.
• Group 1 Automotive: US/UK franchised automotive retailer operating 200+ dealerships. Comparable in core new-car franchised retail with attached service/parts/F&I, but at significantly larger scale and with a multi-brand portfolio.
• Sonic Automotive: US franchised dealer group operating new-vehicle stores, used-car standalone stores (EchoPark), and F&I/parts/service. Comparable in franchise dealer economics, but with both franchised and stand-alone used-car exposure at scale.
• Holman Automotive: Large, privately held US dealer group operating franchised dealerships and fleet services. Comparable as a multi-rooftop franchised dealer with fleet/commercial exposure, but with a diversified brand portfolio versus Jenkins Ford's single-Ford franchise.

Direct peers

• CarMax: Largest US used-vehicle retailer with a national footprint of superstores and an integrated finance product. Comparable on the used-vehicle and F&I side of Jenkins Ford's business, but operates without new-car franchising and at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jenkins-ford-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenkins Ford, Inc